<p>The New York Times promoted a disturbing story on Instagram Wednesday claiming that &#8220;sexy lingerie for men&#8221; is happening in an article about &#8220;undergarments that are more gender expansive than a jockstrap.&#8221;</p>
<p>The caption next the post on <a href="https://www.instagram.com/p/CcTxjOAvm0d/">social media</a> detailed how &#8220;lacy thongs and sexy bodysuits are taking off among a self-possessed segment of male consumers looking for undergarments that are more gender expansive than a jockstrap.&#8221;</p>
<p>&#8220;Many of the pieces are by upstart brands marketed with body- and sex-positive messages,&#8221; the message added. &#8220;But mainstream brands have gotten in on the action, too.&#8221;</p>
<p>&#8220;There&#8217;s a segment of the population that&#8217;s, like, &#8216;Absolutely,’” Guido Campello, the co-chief executive of Italian lingerie brand Cosabella, explained, referring to gay men and nonbinary people. &#8220;But can I convert the dudes?&#8221;</p>
<p>Under a headline that read, &#8220;Sexy Lingerie For Men Is Here&#8221; for <a href="https://www.nytimes.com/2022/04/13/fashion/mens-style/mens-lingerie.html">New York Times Fashion</a>, author Shane O&#8217;Neill writes about a &#8220;multidisciplinary artist who explores [b]lack and queer&#8221; identities, LaQuann Dawson, who used to struggle because lingerie like bodysuits and bottoms didn&#8217;t fit him well.</p>
<p>&#8220;Either it would be very small or I would find something that would look good from the back,&#8221; Dawson explained.</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">Lacey thongs and sheer undergarments designed for men’s bodies are shaking up the traditional lingerie market. <a href="https://t.co/98iSf89pp0">https://t.co/98iSf89pp0</a></p>
<p>&mdash; NYT Styles 💖 (@NYTStyles) <a href="https://twitter.com/NYTStyles/status/1514277042648494080?ref_src=twsrc%5Etfw">April 13, 2022</a></p></blockquote>
<p>The piece talked about how Dawson would do a workaround and wear the female undergarments backward or get a larger pair until one day he found a company that sells men&#8217;s lingerie. The items detailed in one New York shop consist of things like &#8220;sexy bodysuits,&#8221; &#8220;fishnets,” and other &#8220;see through materials&#8221; for plenty of &#8220;room upfront.&#8221;</p>
<p>Dawson called finding the company a &#8220;godsend,&#8221; and shared that the men&#8217;s lingerie outlet was being &#8220;thoughtful to a more masculine body, with compliments to feminity.&#8221;</p>
<p>The report claimed the idea of men wearing lacy garments has become big with upstart brands, but noted how even mainstream lingerie companies are getting in on the action. Rihanna&#8217;s Savage x Fenty brand released a mens collection in 2020 and the brand&#8217;s chief merchandising officer, Christiane Pendarvis, said the entire line &#8220;sold out in 12 hours.&#8221;</p>
<p>&#8220;We were blown away,&#8221; Pendarvis explained, noting how the collection contained things like mesh crop tops and cherry-red harnesses.</p>
<p>O&#8217;Neill writes that lingerie sales were strong during the pandemic and these lingerie companies think there&#8217;s an untapped market for men and the &#8220;rise of gender expansive clothing.&#8221;</p>
<p>&#8220;You&#8217;ve got a whole generation who is just very embracing of the inclusivity and diversity within gender,&#8221; the vice president of fashion content at WGSN, a trend forecasting company, claimed.</p>
<p>And according to the article, the idea of wearing men&#8217;s lingerie is catching on with people like &#8220;Saturday Night Live&#8221; star Bowen Yang, who said that &#8220;men&#8217;s lingerie is just a really beautiful way to take power for yourself, if you want it.&#8221;</p>

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New York Times Promotes Story Claiming ‘Sexy Lingerie For Men’ Is Happening