According to a recent Bloomberg report, Netflix audiences have been abandoning shows after one season and not coming back for more.
The report said that “One Piece,” which was one of Netflix’s most-watched shows in 2023, lost more than 30% of its audience for the second season, which debuted in 2026. “Beef” was another popular show for the streaming giant when it launched in 2023. But Bloomberg reported that season two had a massive reduction in audience — more than 70% — in 2026 as well.
“The Night Agent” lost half of its audience in season two and saw another 35% decline in season three, the outlet noted.
This report has inspired a lot of feedback on social media from TV viewers who mostly say the biggest issue is the long wait between seasons, which didn’t exist before streaming services took over the entertainment industry.
“A television show has 1) approximately 22 episodes, 2) that are 43 minutes in length, 3) that air weekly, 4) every year … Netflix is confused by all four of these criteria,” one commenter wrote.
Another person added, “1. The gap between seasons is too long. 2. The binge model is bad for building long-term emotional investment. You watch all of a season in a week and then forget about it. This is obvious. It’s amazing that after all these years and all their data, they still don’t [realize] it.”
A third commenter said the same, writing, “Too few episodes and seasons too far apart. A series should come out annually. Especially when it’s as short as 6-8 episodes. Taking 2-4 years between seasons. People stop caring. This isn’t a complicated problem.”
Many also called out television’s shift toward woke messaging and the way leftist elements are often introduced in follow-up seasons.
“Because: Season 2 (any show) kick off meeting — ‘Ok, good 1st season! In Season 2 we’re going to bring the special sauce! Thomas is going to come out as a trans, and his wife will have a lesbian affair with a trans black woman who is [in] a relationship with an underage trans man. … This sh*t is gold!!’ And that’s why Netflix viewers go elsewhere,” one person observed.

.png)
.png)

