In a sweeping shift to align with the Trump administration’s “Make America Healthy Again” agenda, grocery giant Walmart will drop synthetic dyes and more than 30 other additives — including artificial sweeteners and preservatives — from all of its store brands.
Walmart’s brands, including Great Value, Marketside, Freshness Guaranteed, and Bettergoods, are all getting the MAHA makeover, according to the retailer. The changes will affect more than 1,000 products, including salty snacks, sweet treats, salad dressings, and power drinks.
The reformulated products are expected to hit the shelves within a matter of months, and all changes are anticipated to be fully implemented by January 2027.
“Our customers have told us that they want products made with simpler, more familiar ingredients — and we’ve listened,” Walmart U.S. CEO John Furner said. “By eliminating synthetic dyes and other ingredients, we’re reinforcing our promise to deliver affordable food that families can feel good about.”
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The changes are expected to have a significant impact on the American family, as Walmart plays a massive role in national grocery shopping. Just last year, the company netted $276 billion in grocery sales, for example.
Health and Human Services (HHS) Secretary Robert F. Kennedy Jr., who’s viewed as the figurehead of the MAHA movement, has been working with private companies to end the use of synthetic food dyes and other controversial additives. So far, major companies like PepsiCo, Tyson Foods, and Sam’s Club, among others, have signed on to the mission.
🇺🇸 MAKE AMERICA HEALTHY AGAIN!
The Trump Administration delivers on MAHA: Dozens of ice cream brands drop artificial colors, joining major companies in improving our food supply! 💪⬇️ pic.twitter.com/NdR4u4pAya
— The White House (@WhiteHouse) July 15, 2025
In addition to working with major food brands, HHS has teamed up with the Department of Agriculture to limit food stamp purchases to healthier options, generally cutting out sugary drinks and candy.
So far, at least a dozen states have had waivers authorized by Agriculture Secretary Brooke Rollins to make the changes to the Supplemental Nutrition Assistance Program (SNAP).
Back in August, Kennedy reaffirmed his message that taxpayers should not be forced to pay for unhealthy foods like soda and candy, which he says are fueling the obesity epidemic in the United States and making Americans sick.
“We are spending $405 million a day on SNAP and about 10% is going to sugary drinks, and if you add candies to that, it’s about 13-17%,” he said.
“We all believe in free choice,” the secretary emphasized. “We live in a democracy — people can make their own choice about what they are going to buy and what they are not going to buy. If you want to buy a sugary soda, you should be able to do that, but the U.S. taxpayer should not pay for it.”
“U.S. taxpayers should not be paying to feed the poorest kids in the country food that will give them diabetes,” RFK added.
🚨 BREAKING: Secretary RFK Jr. says he is officially moving to BAN food stamps from being used for soda
FINALLY!
“The U.S. Taxpayer should NOT be paying to feed the poorest kids in the country food that will give them diabetes.”
“We are spending $405 MILLION a day on SNAP..… pic.twitter.com/jjsmZ8DrGE
— Nick Sortor (@nicksortor) August 4, 2025
Related: More MAHA Wins: 12 States Cutting Soda, Candy From Food Stamps
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