News and Commentary

LEGO Requests Affiliates Pull Marketing For Police, Fire Play Sets Following George Floyd’s Death, Report Says

Emily Zanotti
LEGO Requests Affiliates Pull Marketing For Police, Fire Play Sets Following George Floyd’s Death, Report Says
Photo by Yui Mok/PA Images via Getty Images

Children’s toymaker LEGO has reportedly requested its affiliate retailers pull marketing for a number of playsets depicting law enforcement and emergency responders, as well as “crooks,” and even the White House, following the death of George Floyd at the hands of Minneapolis police and the ensuing demonstrations.

Toy Book, which covers the children’s toy manufacturing and marketing industries, reported earlier this week that “an email sent to affiliate marketers by Rakuten Linkshare on behalf of the LEGO Group,” lists 30 separate playsets the company wants to downplay.

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