Left-wing critics are continuing to crash out over an American Eagle Outfitters ad campaign for their fall jean collection with actress Sydney Sweeney, deeming the ads racist and Nazi-coded.
As covered by <a href="https://www.dailywire.com/news/new-sexy-sydney-sweeney-ad-campaign-has-internet-celebrating-the-end-of-woke?author=Amanda+Prestigiacomo&amp;category=News&amp;elementPosition=2&amp;row=0&amp;rowType=Vertical+List&amp;title=New+Sexy+Sydney+Sweeney+Ad+Campaign+Has+Internet+Celebrating+The+End+Of+‘Woke’">The Daily Wire</a>, the ad campaign plays on the concept of good genetics and blue jeans &#8212; using the tagline, &#8220;Sydney Sweeney has good jeans.&#8221;
In one of the ads, Sweeney says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.”
<blockquote class="twitter-tweet" data-media-max-width="560">
Sydney Sweeney x American Eagle, oh my god. <a href="https://t.co/tDkeGT9R7G">pic.twitter.com/tDkeGT9R7G</a>
— Sydney Sweeney Daily (@sweeneydailyx) <a href="https://twitter.com/sweeneydailyx/status/1948497621095477712?ref_src=twsrc%5Etfw">July 24, 2025</a></blockquote>
An MSNBC op-ed <a href="https://www.msnbc.com/opinion/msnbc-opinion/sydney-sweeney-american-eagle-ad-whiteness-rcna221630">said</a> the American Eagle ads were evidence of the &#8220;unbridled cultural shift toward whiteness,&#8221; which the author suggested was &#8220;ugly and startling.&#8221;
&#8220;The internet has been quick to condemn the advertisement as noninclusive at best and as overtly promoting &#8216;white supremacy&#8217; and &#8216;Nazi propaganda&#8217; at worst,&#8221; the op-ed reads, calling some of this criticism &#8220;fair.&#8221;
&#8220;These critics point to the copy and the implication of calling a white person superior because of their genes,&#8221; the piece continues, adding that the &#8220;campaign feels regressive and not retro, offensive and not cheeky.&#8221;
<blockquote class="twitter-tweet">
Whiteness is ugly… this is the ideology of the left <a href="https://t.co/CsnON2D7lO">pic.twitter.com/CsnON2D7lO</a>
— Ryan James Girdusky (@RyanGirdusky) <a href="https://twitter.com/RyanGirdusky/status/1950179077325021446?ref_src=twsrc%5Etfw">July 29, 2025</a></blockquote>
Good Morning America also threw a fit over the ads:
<blockquote class="twitter-tweet">
Holy crap, Good Morning America on Disney owned ABC ran a story this morning saying the Sydney Sweeney clothing ad is connected to Nazis. Legacy media is dead: <a href="https://t.co/IcPmRJr8R0">pic.twitter.com/IcPmRJr8R0</a>
— Clay Travis (@ClayTravis) <a href="https://twitter.com/ClayTravis/status/1950198687344288224?ref_src=twsrc%5Etfw">July 29, 2025</a></blockquote>
A writer posted on Instagram that the campaign is promoting &#8220;eugenics&#8221; and &#8220;Nazi propaganda.&#8221; &#8220;And it&#8217;s BLATANT,&#8221; the person said. &#8220;Like, you don&#8217;t even need media literacy. It&#8217;s that on-the-nose obvious.&#8221;
<div id="attachment_953695" style="width: 1034px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-953695" class="wp-image-953695 size-large" src="https://dw-wp-production.imgix.net/2025/07/Screenshot-2025-07-29-at-12.03.04-PM-1024x324.png" alt="" width="1024" height="324" srcset="https://dw-wp-production.imgix.net/2025/07/Screenshot-2025-07-29-at-12.03.04-PM-1024x324.png 1024w, https://dw-wp-production.imgix.net/2025/07/Screenshot-2025-07-29-at-12.03.04-PM-300x95.png 300w, https://dw-wp-production.imgix.net/2025/07/Screenshot-2025-07-29-at-12.03.04-PM-768x243.png 768w, https://dw-wp-production.imgix.net/2025/07/Screenshot-2025-07-29-at-12.03.04-PM.png 1234w" sizes=" (max-width: 1024px) 100vw, 1024px" />Screenshot: Threads via Instagram</div>
Another woman criticized American Eagle for using Sweeney in the ad, since the actress looks like she &#8220;walked straight off a Nazi propaganda poster.&#8221;
<blockquote class="twitter-tweet" data-media-max-width="560">
Here’s another Democrat losing her mind over Sydney Sweeney’s American Eagle ad—calling it an ad for eugenics and claiming Sweeney looks like she “walked straight off a Nazi propaganda poster.”
Self-loathing white liberal women are a rotting cancer eating away at America—and… <a href="https://t.co/4loa14UsQB">https://t.co/4loa14UsQB</a> <a href="https://t.co/iYPfdtnNRY">pic.twitter.com/iYPfdtnNRY</a>
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) <a href="https://twitter.com/ImMeme0/status/1949715980172558377?ref_src=twsrc%5Etfw">July 28, 2025</a></blockquote>
The ads were called &#8220;fascist weird&#8221; and &#8220;Nazi propaganda weird&#8221; by another female critic.
<blockquote class="twitter-tweet" data-media-max-width="560">
You CANNOT make this sh*t up!
A self-proclaimed “trans man” — aligned with the same party that supports pornographic books in school libraries, teaching s*x ed to elementary kids, pushing gender changes for toddlers, and bringing children to s*xualized drag shows — is now… <a href="https://t.co/rHEDnZ0PAG">pic.twitter.com/rHEDnZ0PAG</a>
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) <a href="https://twitter.com/ImMeme0/status/1949361617843507308?ref_src=twsrc%5Etfw">July 27, 2025</a></blockquote>
On the contrary, the ads are creating a lot of buzz online about the <a href="https://www.dailywire.com/news/new-sexy-sydney-sweeney-ad-campaign-has-internet-celebrating-the-end-of-woke?author=Amanda+Prestigiacomo&amp;category=News&amp;elementPosition=2&amp;row=0&amp;rowType=Vertical+List&amp;title=New+Sexy+Sydney+Sweeney+Ad+Campaign+Has+Internet+Celebrating+The+End+Of+‘Woke’">death of “woke” marketing</a> &#8212; and the American Eagle stock is on the rise.
<blockquote class="twitter-tweet">
And the stock’s up 25%.
American Eagle is betting they can sell jeans to normal people, not a tiny minority of deranged harpies. <a href="https://t.co/K3ePyToBBp">https://t.co/K3ePyToBBp</a> <a href="https://t.co/vpzRT0I83P">pic.twitter.com/vpzRT0I83P</a>
— Douglass Mackey (@DougMackeyCase) <a href="https://twitter.com/DougMackeyCase/status/1949964734830117051?ref_src=twsrc%5Etfw">July 28, 2025</a></blockquote>
Related: <a href="https://www.dailywire.com/news/new-sexy-sydney-sweeney-ad-campaign-has-internet-celebrating-the-end-of-woke?author=Amanda+Prestigiacomo&amp;category=News&amp;elementPosition=2&amp;row=0&amp;rowType=Vertical+List&amp;title=New+Sexy+Sydney+Sweeney+Ad+Campaign+Has+Internet+Celebrating+The+End+Of+‘Woke’">New Sexy Sydney Sweeney Ad Campaign Has Internet Celebrating The End Of ‘Woke’</a>

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Leftists Crash Out Over ‘Whiteness’ Of Sexy Sydney Sweeney Jean Ads