LeBron James has taken multiple steps in 2020 to expand his influence far beyond the sports arena, garnering $100 million in seed money for his new media empire “designed to move the culture” and increasingly weighing in on the national socio-political scene, with the NBA following his lead in its newly announced social justice initiatives. Now his voting rights group is pushing for the political world to literally merge with the sports world, at least for a day, in an effort to combat “racist voter suppression.”
James’s “More Than A Vote” organization — a group of African-American athletes and artists working together in “combating systemic, racist voter suppression” — is pushing for sports arenas to be used as in-person balloting venues this year as part of its larger effort to maximize black voter turnout.
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