News and Commentary

LeBron Launches New Media Empire With $100M Investment, Intends To ‘Move The Culture’

Tim Pearce
LeBron Launches New Media Empire With $100M Investment, Intends To ‘Move The Culture’
Getty Images/Getty Images for EIF & XQ

NBA star LeBron James and one of his childhood friends launched a media company earlier this year “designed to move the culture.”

James and his business partner, Maverick Carter, launched SpringHill Co. on March 11, the same day that the NBA suspended its season because of the pandemic. The company launches with an initial $100 million in funding, Bloomberg reported on Thursday.

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