When I was a kid, the back of cereal boxes alleviated breakfast boredom with mazes, word jumbles, and stats on popular sports figures. These days, Kellogg’s is encouraging children to while away the pre-school-bus hours on a different sort of activity — selecting their preferred pronouns.
The company started promoting its new limited edition LGBTQ “Pride” cereal, which features brightly-colored, berry-flavored hearts dusted with edible glitter (ideal for attracting little appetites), back in April. The company’s press release and the attendant laudatory news stories all highlighted the front of the eye-catching purple box that sports the tagline (“Kellogg’s x GLAAD: Together with Pride”) along with jolly-looking cartoon spokesmen Tony the Tiger, Toucan Sam, the Honey Smacks Frog, and Rice Krispies’ trio, Snap, Crackle, and Pop. But none of that coverage explicitly mentioned the side of the box that takes the agenda even further.
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