Earlier this week, Quaker Oats announced that they will be rebranding and removing the name and imagery of their Aunt Jemima brand goods as to apparently not perpetuate “racial stereotypes.”
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” said a statement from Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”
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