Texas Attorney General Ken Paxton is launching a formal investigation into Lululemon over concerns the popular activewear brand may be misleading consumers about the safety of its products, particularly regarding the potential presence of so-called “forever chemicals.”
In a press release obtained exclusively by The Daily Wire, Paxton’s office confirmed it has issued a Civil Investigative Demand as part of a broader probe into whether Lululemon has accurately represented the health impacts, safety standards, and material composition of its clothing. The company, which generated more than $11 billion in fiscal year 2025, markets itself heavily around wellness, sustainability, and performance — branding that Paxton suggested may not align with emerging concerns.
“Americans should not have to worry if they are being deceived when trying to make healthy choices for themselves and their families,” Paxton said. “I will not allow any corporation to sell harmful, toxic materials to consumers at a premium price under the guise of wellness and sustainability.”
At the center of the investigation are PFAS, per- and polyfluoroalkyl substances, a class of synthetic chemicals widely referred to as “forever chemicals” due to their extreme resistance to breaking down in the environment or the human body. According to researchers at <a href="https://sustainability.yale.edu/explainers/yale-experts-explain-pfas-forever-chemicals#:~:text=PFAS%2C%20or%20per%2D%20and%20polyfluoroalkyl%20substances%2C%20are,chips%20*%20Toilet%20paper%20*%20Waterproof%20cosmetics">Yale School of Public Health</a>, PFAS have been used in consumer and industrial products since World War II, often for their water-resistant, stain-resistant, and non-stick properties, qualities commonly associated with performance apparel.
That same durability, however, is what makes PFAS potentially dangerous. Experts warn the chemicals can accumulate over time in the human body, persisting in blood, liver, and kidneys for years. Studies have linked PFAS exposure to a wide range of health risks, including certain cancers, liver toxicity, reduced fertility, immune system suppression, and developmental issues.
“PFAS are often called ‘forever chemicals’ because they contain an exceptionally strong carbon-fluorine bond, which makes them highly resistant to breakdown,” Yale epidemiology chair Vasilis Vasiliou explained. “As a result, they persist in the environment for decades or longer.”
Paxton’s investigation will specifically examine whether Lululemon’s products contain PFAS that consumers would not reasonably expect based on the company’s marketing. It will also scrutinize the company’s internal safety standards, testing protocols, and supply chain practices to determine whether its products comply with its own stated guidelines.
The probe comes amid growing scrutiny of PFAS contamination nationwide. Federal regulators only recently began setting enforceable limits on certain PFAS chemicals in drinking water, though those standards have already faced rollbacks and legal challenges. Meanwhile, consumer awareness has surged, with increasing concern about the presence of these chemicals in everyday products, including clothing.
While the investigation is still in its early stages, it signals a broader shift toward holding companies accountable for how they market “health-conscious” products, particularly when underlying materials may tell a different story.
Worth noting, Paxton is currently locked in a high-profile Republican primary runoff against John Cornyn (R-TX) for a U.S. Senate seat. His investigation also aligns with a broader push inside the Trump administration to crack down on environmental toxins in consumer products. Secretary of Health and Human Services Robert F. Kennedy Jr. has made similar issues a priority at HHS, including a recent <a href="https://www.epa.gov/newsreleases/epa-hhs-announce-historic-actions-protect-americans-microplastics-and-safeguard">joint initiative</a> with the EPA targeting microplastics, which regulators have begun categorizing alongside PFAS as emerging public health risks.
For now, the outcome of the investigation remains unclear. But as scrutiny around PFAS intensifies, companies built on wellness branding may increasingly find themselves under the microscope.

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Is Lululemon Using Forever Chemicals?

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