<p><a href="https://www.dailywire.com/news/kim-kardashian-delivers-lecture-at-harvard-business-school-internet-reacts" target="_blank" rel="noopener">Kim Kardashian</a> said she&#8217;s &#8220;incredibly proud&#8221; after her undergarment brand SKIMS landed a partnership with the NBA and the WNBA to be the official underwear partner of the league.</p>
<p>The 43-year-old reality TV star&#8217;s shapewear brand announced the multiyear partnership as the official underwear partner for The National Basketball Association, the Women&#8217;s National Basketball Association and USA Basketball, a press release from the <a href="https://www.nba.com/news/skims-underwear-partner-nba-wnba-usab-official-release" target="_blank" rel="noopener">NBA</a> read.</p>
<p>&#8220;I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,&#8221; Kardashian said. &#8220;Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.&#8221;</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">The NBA and Skims, the underwear brand from Kim Kardashian, announced Monday that they agreed to a multiyear partnership that will make Skims become the official underwear partner of the NBA, the WNBA and USA Basketball. <a href="https://t.co/FGrg4R3Hlc">https://t.co/FGrg4R3Hlc</a></p>
<p>— The Washington Post (@washingtonpost) <a href="https://twitter.com/washingtonpost/status/1719339960010981801?ref_src=twsrc%5Etfw">October 31, 2023</a></p></blockquote>
<p>&#8220;SKIMS has quickly become one of our most culturally-influential brands,&#8221; NBA Commissioner Adam Silver added. &#8220;We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership. Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways&#8230;&#8221;</p>
<p>The partnership will mean fans will see SKIMS in on-the-court signage showcased during broadcasted games along with coverage on social and digital channels, <a href="https://people.com/kim-kardashians-skims-becomes-the-official-underwear-partner-for-the-nba-8384458" target="_blank" rel="noopener">People magazine</a> noted.</p>
<p>The reality star and business woman launched SKIMS in 2019 after the initial launch under the name Kimono generated a backlash for cultural appropriation, <a href="https://people.com/style/kim-kardashian-change-name-shapewear-brand-after-backlash/" target="_blank" rel="noopener">the outlet noted</a>.</p>
<p>&#8220;Being an entrepreneur and my own boss has been one of the most rewarding challenges I&#8217;ve been blessed with in my life,&#8221; the star wrote on social media at the time. &#8220;What&#8217;s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me.&#8221;</p>
<p><strong><a href="https://onelink.to/dwapp">CLICK HERE TO GET THE DAILY WIRE APP</a></strong></p>
<p>&#8220;When I announced the name of my shapewear line, I did so with the best intentions in mind,&#8221; she added. &#8220;My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.&#8221;</p>
<p>Since that time, Kardashian&#8217;s shapewear brand has become a billion-dollar company, valued at $4 billion as of this year, according to <a href="https://www.nytimes.com/2023/07/19/business/dealbook/skims-kim-kardashian-fundraise.html" target="_blank" rel="noopener">The New York Times</a>.</p>

<script async src="https://www.instagram.com/embed.js"></script>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<script async src="https://www.tiktok.com/embed.js"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

‘Incredibly Proud’: Kim Kardashian Lands NBA Partnership

CONTINUE READING

Bill Murray Reveals Movie Role He Still Regrets Not Taking

Trump Schools The Left, Answers ‘What Is A Woman?’

‘Malcolm In The Middle’ Revival Will Be Missing One Major Star Who Has Left Hollywood Behind

‘Scrubs’ Star Hits Back At Critics For Commenting On Her Health After Red Carpet

‘Nightmare’: ‘Baywatch’ Alum Recalls Horrifying 13-Year Ordeal Involving Female Stalker

‘Snow White’ Producer’s Son Destroys Rachel Zegler Amid Film’s Box Office Struggles

Entertainment

Celebrities

Kim Kardashian

U.S.

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— Entertainment —

‘Incredibly Proud’: Kim Kardashian Lands NBA Partnership