Soon we’ll hear warnings that school is about to start and that we need to watch out for school buses. Ads will hit the airwaves about great deals on pencil cases, colored pens, and backpacks.
For students headed to college, other ads will lure parents into buying special dorm “gear”—like mini refrigerators, colorful bedding, or fancy desk lamps. College students have something else to also look forward to: a bunch of new books, my favorite kind of fall shopping.
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