Fans of Hayden Panettiere, the actress who tragically died earlier this week at age 36, are boycotting the skincare brand Neutrogena in an attempt to honor her memory.
The “Nashville” star was the face of Neutrogena for a decade, from 2005 until 2015. Panettiere alleged in her 2026 memoir, “This Is Me: A Reckoning,” that the partnership ended due to comments she made about suffering from postpartum depression.
Panettiere said she went on the talk show “Live! with Kelly and Michael” and spoke about her mental health struggles following the birth of her daughter in December 2014. She wrote in the memoir, “Neutrogena canceled my long-standing contract, and it was yet another blow in a year that had given almost nothing else.”
Now fans on Reddit, TikTok, and other social media platforms are staging a boycott against the skincare brand following the actress’s untimely death. They are also flooding Neutrogena’s social media accounts with derogatory comments and suggestions for alternate brands to use.
“Friends don’t let friends go to bed without removing their makeup,” a post from the brand says. “Friends don’t drop friends when they’re suffering, but hey,” one commenter replied.
“What Neutrogena did to Hayden Panettiere is absolutely heartbreaking. A woman openly speaking about postpartum depression..something SO many women experience..should have been met with compassion, support, and a brand using its platform to help break the stigma,” another comment on a different post says.
The company did not respond to The Daily Wire’s request for comment.
Postpartum depression is currently a trending topic of conversation as the nation remains captivated by the trial of Lindsay Clancy, who is currently being prosecuted in Massachusetts for the alleged murder of her three children.
While Clancy did admit to killing her kids, the defense argues that it was caused by severe postpartum psychosis. This has led to arguments over the existence of postpartum issues and to what degree they can impact a woman’s thoughts and actions.
Panettiere, best known for her roles in “Nashville,” “Heroes,” and “Remember the Titans,” was found unresponsive Sunday afternoon at a residence in Greenville, South Carolina, where she had been temporarily staying. An investigation into the death is ongoing.
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