Gen Z’s New Favorite Habit Isn’t The Miracle Drug It’s Memed To Be

Gen Z has found its drug of choice: nicotine pouches. Despite the success of the anti-smoking campaigns of the last few decades, many Zoomers are embracing a discreet, smokeless nicotine dosing method. But while the Zoomers are dodging the smoke inhalation dangers of a cigarette habit, few admit that nicotine pouches are not the miracle drug they’re memed to be.

Sure, proponents tout nicotine as a productivity and mood booster — it’s a stimulant after all — but the ill effects of cigarettes were never limited to just smoke inhalation. And before the meme keeps spreading, we owe Gen Z a few truths about our generation’s new habit.