Gap Inc. Donated Nearly $100k To Pro-Trans Kids Organization, ESG Report Reveals

Signage outside a Gap store in San Francisco, California, US, on Thursday, April 27, 2023.
David Paul Morris/Bloomberg via Getty Images

Popular fashion brand Gap Inc. and its subsidiaries donated nearly $100k to an organization that promotes child gender transition attempts, a recently released Environmental, Social, and Governance (ESG) report reveals. 

Funds from Gap, Gap Inc, Old Navy, Athleta, and Banana Republic went to the GenderCool Project, an organization that seeks to normalize child transgenderism by generating positive media coverage of “trans” children through prominent news outlets. Children who identify as transgender and are affiliated with the organization have been featured in The New York Times, USA Today, ABC News,​​ The Today Show, and Teen Vogue. One member of the organization even spoke at the White House.

Gap Inc’s 2022 ESG report, released on May 9, states that the two entities “teamed up for a one-year partnership, with its champions helping to replace misinformed opinions with positive experiences of transgender and non-binary youth.”

The report adds, “We also gave a combined donation from Gap Inc, Gap, Old Navy, Banana Republic, and Athleta of nearly $100,000.” Gap even hosted a “Denim Divas” drag show to fundraise for the pro-transgender organization, the ESG report reveals. 

Gap, Gap Inc, and Banana Republic, a subsidiary of Gap Inc, are listed as “Titanium Partners” on the GenderCool website. Meanwhile, a blog post from the Banana Republic states, “Banana Republic is also proud to donate $25,000 to the GenderCool project.” The GenderCool Project also previously listed Abbvie Pharmaceuticals, a producer of puberty blockers, as a sponsor

In addition to securing high-profile media appearances for transgender-identified minors, the GenderCool Project has also published pro-transgender books for children. 


One book, “A Kid’s Book About Being Transgender,” claims that “Gender is uniquely beautiful, and each person’s experience is individual to them.” Another book is titled “A Kid’s Book About Being Non-Binary.” Both are listed for children ages five and up. 

Its website also boasts, “GenderCool is now a trusted source for top casting directors committed to evolving roles that reflect today’s youth.”

Gap Inc’s recently released ESG report comes as major corporations like Target and Bud Light have faced boycotts over their support of transgenderism.

Gap Inc. declined to comment.

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The Daily Wire   >  Read   >  Gap Inc. Donated Nearly $100k To Pro-Trans Kids Organization, ESG Report Reveals