It’s the year 2023 and now more than ever people have options. While Black Friday shopping of years past meant standing in line at 3 a.m. outside a Walmart in hopes of scoring the last Furby, these days things have become slightly more civilized. Shoppers can still hit the stores at 3 a.m. if they want to. But now it’s possible – and preferable – to do so from the comfort of the living room.
It’s no surprise to find that the biggest shopping day of the year is losing its luster. Forbes reported that 52% of U.S. consumers plan to skip Black Friday shopping altogether. Consumers start their holiday shopping much earlier in the season these days as big retailers start their promotions earlier and earlier in November. Plus, many shoppers are waiting until closer to the holidays in hopes of scoring bigger discounts. They’re fed up with the lines, the crowds, and the time it takes to drive around hunting down the best bargains. That’s a big reason why online shopping is booming and shows no signs of slowing down.
Another study found that this year, 68% of consumers will choose to shop online for holiday deals. Also, 66% will hunt for bargains on Cyber Monday. Two and a half times more people will seek their Black Friday deals online rather than venturing into stores this weekend.
Online shopping has another huge bonus: it allows for a lot more transparency and thoughtful money spending. A full 36% more shoppers are planning to shop on Small Business Saturday. This marketing initiative is meant to steer shoppers away from big retail and encourage them to support independent businesses. Often this shopping day is a matter of embracing certain values — an aspect of shopping that consumers made clear earlier this year still matters. Following successful boycotts of big brands like Bud Light and Target after their egregious progressive virtue signaling, shoppers this season are buoyed by the power of their dollar spends.
Thanks to the magical power of online ordering, shoppers can seek out like-minded companies and put their support behind those products instead of continuing to patronize woke corporations. One of the best places to find non-woke merchandise that makes for great gifts is at Daily Wire Shop.
As an alternative to woke companies pushing radical leftist talking points, The Daily Wire Shop is offering discounts on all sorts of products. Shoppers can check out the one-of-a-kind Golden Truffle Tumbler, a limited edition version of the Leftist Tears Tumbler that’s on sale right now. Bentkey kids merchandise is also in stock for the holidays along with Matt’s flannels, Ben’s polos, and Brett’s caps.
The Daily Wire is also running its best deal of the year on an annual membership, which offers 50% off insider access to all DailyWire+ movies, documentaries, and series, uncensored ad-free daily shows, deep dive investigative journalism and op-eds, and unlimited ad-free kids entertainment.