The president of LucasFilm, once posed in a shirt that said, “The Force is Female,” in an effort to press the idea that the Star Wars films are meant to be shared with female fans — and “The Last Jedi” director Rian Johnson made a special effort to include “strong female characters,” even if it meant sacrificing purpose, storyline, and likeability.
But now, some feminists on social media are seeing red about “The Rise of Skywalker,” and not just because the ninth installment of the Skywalker Star Wars saga, directed, this time, by J.J. Abrams, reportedly returns to the “fan-service” roots of “The Force Awakens,” but because Lucasfilm has inked a partnership with GE Appliances, using Star Wars’ force-strong female leads to sell microwaves, ovens, refrigerators, and other kitchen appliances.
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