The National Republican Senatorial Committee is launching a new advertising blitz to boost Republican candidates with six months remaining until Election Day.
Running in North Carolina, Michigan, Ohio, Iowa, Alaska, and New Hampshire, the ads focus on affordability and highlight the tax cuts enacted in President Trump’s ‘One Big Beautiful Bill.’
“Joe Biden and Democrats’ wasteful spending wrecked the economy,” the ad supporting Michigan’s Republican candidate states. “But Mike Rogers is fighting back – working to cut government spending and advocating for working-class Americans.”
“Republicans are making life more affordable. That means lower costs on groceries, housing, and utilities. Huge tax cuts for hard-working families and more money for our seniors,” the advertisements say.
The other five ads — supporting Senator John Husted in Ohio, Senator Dan Sullivan in Alaska, Michael Whatley in North Carolina, Ashley Hinson in Iowa, and John Sununu in New Hampshire — use the same script.
The messaging highlights how central affordability has become, as polls show growing voter dissatisfaction with prices and the state of the economy.
“Working families and seniors are still paying the price for Democrats’ reckless spending spree,” NRSC National Press Secretary Bernadette Breslin told The Daily Wire. “Senate Republicans are fighting to make life more affordable by cutting wasteful spending, reversing Democrats’ inflation, and delivering historic tax relief for hardworking Americans.”
With tax season underway, many Americans are seeing larger refunds. As of Feb. 6, 2026, average tax refunds stood at $2,290 — up nearly 11%, according to the IRS.
Rising fuel prices, however, may be hitting consumers at the pump. On Tuesday, the national average gas price stood at $4.48, according to AAA. In battleground Michigan — where Republican Mike Rogers is hoping to flip the seat — gas prices are averaging even higher at $4.82.
A Gallup poll released on April 28 found that a record 55% of Americans say their financial situation is getting worse. One in three respondents cited inflation and high prices as their top financial concern.
Retaining control of the U.S. Senate is a critical priority for the White House and Congressional Republicans. The upper chamber is responsible for confirming Supreme Court nominees and deciding President Trump’s fate should a Democratic-led House of Representatives vote to impeach him a third time. Prediction markets currently give Republicans a narrow advantage in retaining control.
Republicans hold a 53–47 majority, meaning Democrats would need to flip four seats to take control. If the chamber were split 50–50, Vice President Vance could cast tie-breaking votes.
Maine Senator Susan Collins — who is set to face off against Graham Platner — is not included in the NRSC’s advertisement blitz.
Platner, who was exposed for having a Nazi tattoo, also faced backlash for past Reddit posts, including ones where he called himself a “communist” and said, “cops are bastards.”
Chuck Schumer’s candidate of choice, Gov. Janet Mills, dropped out of the race after failing to gain traction with left-wing primary voters.
Her exit from the race was welcome news to Republicans.
“Chuck Schumer and Senate Democrats just coronated a phony who is too extreme for Maine. Susan Collins has always put in the work for her constituents and delivered. Washington Democrats always fall short in Maine and will again, because they just nominated a dishonest radical,” NRSC Chairman Tim Scott (R-SC) said in a statement.
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