<p>Eva Longoria blasted what she called Hollywood&#8217;s double standard when it comes to movie&#8217;s successes or failures — and she said that as a Latina female director, she&#8217;s held to a different standard than white men.</p>
<p>During the 48-year-old actress/director/producer&#8217;s appearance at the Cannes Film Festival in France, Longoria said that she &#8220;felt the weight of my community&#8221; at her feature directorial debut of &#8220;Flamin&#8217; Hot,&#8221; <a href="https://variety.com/2023/film/news/eva-longoria-calls-out-hollywood-male-directors-second-chances-1235622605/">Variety</a> reported.</p>
<p>&#8220;I felt the weight of every female director because we don&#8217;t get a lot of bites at the apple,&#8221; the actress said. &#8220;My movie wasn’t low budget by any means — it wasn&#8217;t $100 million, but it wasn&#8217;t $2 million. When was the last Latina-directed studio film? It was like 20 years ago. We can&#8217;t get a movie every 20 years.&#8221;</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">Eva Longoria: &quot;A white male can direct a $200 million film, fail and get another one.&quot; She says that&#39;s not the case for women directors.&quot;<a href="https://twitter.com/hashtag/Cannes?src=hash&amp;ref_src=twsrc%5Etfw">#Cannes</a> <a href="https://twitter.com/hashtag/WomenInMotion?src=hash&amp;ref_src=twsrc%5Etfw">#WomenInMotion</a> <a href="https://twitter.com/KeringGroup?ref_src=twsrc%5Etfw">@KeringGroup</a> <a href="https://t.co/8WcSnzbepY">pic.twitter.com/8WcSnzbepY</a></p>
<p>&mdash; Variety (@Variety) <a href="https://twitter.com/Variety/status/1660990800296128514?ref_src=twsrc%5Etfw">May 23, 2023</a></p></blockquote>
<p>&#8220;The problem is if this movie fails, people go, &#8216;Oh Latino stories don&#8217;t work, oh female directors really don&#8217;t cut it,'&#8221; she added. &#8220;We don&#8217;t get a lot of at-bats. A white male can direct a $200 million film, fail and get another one. That&#8217;s the problem.&#8221;</p>
<p>Longoria didn&#8217;t share the name of male directors who have failed and gotten another one, but continued and said, &#8220;I get one at-bat, one chance &#8230; work twice as hard, twice as fast, twice as cheap. You really carry the generational traumas with you into the making of the film.&#8221;</p>
<p>&#8220;Flamin&#8217; Hot,&#8221; centers on &#8220;the inspiring true story of Richard Montañez who as a Frito Lay janitor disrupted the food industry by channeling his Mexican heritage to turn Flamin&#8217; Hot Cheetos from a snack into an iconic global pop culture phenomenon,&#8221; according to a description on <a href="https://www.imdb.com/title/tt8105234/?ref_=nv_sr_srsg_0_tt_6_nm_2_q_Flamin%2520Hot">IMDb</a>.</p>
<p>Longoria said the movie also deals with how corporate America underestimates the Hispanic community and said the same could be said about Hollywood studios.</p>
<p>&#8220;28% of ticket buyers at the box office are Latino,&#8221; the director said. &#8220;Your film will not succeed if you don&#8217;t have the Latino audience. Do you know how many Latinos showed up for &#8216;Crazy Rich Asians?&#8217; Do you know how many Latinos bought a ticket for &#8216;Fast and the Furious?'&#8221;</p>
<p>&#8220;We over-index at moviegoing, so why shouldn&#8217;t there be content for us if we are the ticket buyers?&#8221; she added. &#8220;If we are the viewers? … For me, I take great pride in throwing around that buying-power weight. If you don&#8217;t speak to us, we may not buy that movie ticket.&#8221;</p>
<p>&#8220;Flamin&#8217; Hot&#8221; hits theaters June 9.</p>

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Eva Longoria Blasts Hollywood’s Double Standard When It Comes To Female Directors

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Eva Longoria Blasts Hollywood’s Double Standard When It Comes To Female Directors