Disney Hired ‘Social Media Guru’ For Rachel Zegler After Anti-Trump Posts: Report

Disney reportedly hired a social media expert to vet “Snow White” leading actress, Rachel Zegler, after the actress insulted Trump voters following the 2024 election.

Variety reported that the movie’s producer, Marc Platt, made the move following social media posts Zegler shared, including one that said “F*** Donald Trump” and another saying she hoped Trump supporters would “never know peace.”

The 23-year-old star later apologized for the remarks. Per the Variety report, she also agreed to work with the social media expert.

This was after Zegler posted on X in August 2024 to thank fans for helping the trailer get to 120 million views. She added a follow up which said, “and always remember, free palestine.”  

That follow up tweet earned 8.8 million views, which was four times more than the original post. It also added to the drama surrounding the film — which was in large part due to Zegler making controversial statements.

The outlet noted that Zegler’s Israeli co-star Gal Gadot, who plays the Evil Queen in the movie, started receiving death threats after the post went up. Variety’s source says Gadot was issued added security the studio had to pay for. 

“She didn’t understand the repercussions of her actions as far as what that meant for the film, for Gal, for anyone,” their source told the outlet.

This wasn’t the first time Zegler caused issues for Disney. The remarks about Trump voters and her “free Palestine” statement came after the actress caused a frenzy for disparaging comments she made about the original 1937 animated movie upon which the live action version is based.

During a 2022 expo, Zegler called Prince Charming a “stalker.”

“I mean, you know, the original cartoon came out in 1937 and very evidently so. There’s a big focus on her love story with a guy who literally stalks her. Weird! Weird. So we didn’t do that this time,” she said at the time.

“We have a different approach to, what I’m sure a lot of people will assume is a love story, just because we cast a guy in the movie, Andrew Burnap, great dude,” she added. “It’s one of those things that I think everyone’s going to have their assumptions about what it’s going to be, but it’s really not about the love story at all, which is really, really wonderful.”

At another point, Zegler said, “[Snow White is] not going to be saved by the prince and she’s not going to be dreaming about true love,” Zegler said in the clip. “She’s dreaming about becoming the leader she knows she can be and the leader that her late father told her that she could be if she was fearless, fair, brave and true.”

For this and other reasons, “Snow White” has been underperforming box office expectations and hasn’t come anywhere near recouping its massive $270 million production budget. It had one of the worst opening weekends for a Disney remake in history, bringing in just $43 million total.