A new ad for Disney Cruise Line is receiving rave reviews online thanks to its pro-family messaging and touching storyline.
The 90-second ad “Midnight Magic,” which debuted on Sunday during the Academy Awards, focuses on a father’s bond with his son. 
It opens with a father walking his infant son around on the ship in the middle of the night. The ad follows the pair as the son grows into an older kid and then a teen who briefly rejects the ritual. This heartwarming tale ends when the adult son knocks on the door and asks his now elderly father to go for a late-night walk on the cruise ship with him and his young daughter. 
Social media users loved the message of present fathers, family traditions, and making memories.
<iframe loading="lazy" title="Where Magic Meets The Sea | Disney Cruise Line" width="500" height="281" src="https://www.youtube.com/embed/yw922nyPxZs?start=3&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
“Challenge any father to watch this without crying,” one commenter <a href="https://x.com/mondoggg/status/2033347711261348292">wrote</a>. 
“You crushed it with this one!!  Dads are amazing and well worth those quiet moments of reflection and the impact it has on kids. Love this!!!” another <a href="https://x.com/oyveynottoday/status/2033608013773148624">said</a>. 
Other commenters delighted in the company promoting traditional values once again.
“Back to the basics Disney..  your BRAND was built on this RIGHT HERE….,” one person <a href="https://x.com/THEprivbnkr/status/2033374671379247267">responded</a>.
“You guys really nailed it with this,” another reply <a href="https://x.com/JoshChavis65/status/2033351196174360701">said</a>. “More of this from this brand, please. It’s what it’s supposed to be.”
“The culture shift is real, this Disney cruise ship ad aimed at dads is fantastic,” echoed <a href="https://x.com/claytravis/status/2033719663624888745?s=43">another</a>.
“Disney has brought families closer together for generations,” <a href="https://thewaltdisneycompany.com/news/midnight-magic-cruise-line/">said</a> Asad Ayaz, Chief Marketing and Brand Officer for The Walt Disney Company. “This campaign embodies what guests tell us time and again: that the Disney experiences they cherish most are the ones spent with the people they love. We’re grateful to make that kind of Disney magic a reality.”
The ad comes as fans speculate over Disney veering away from the woke path it had been traveling down. The entertainment giant ended 2024 by <a href="https://www.dailywire.com/news/will-woke-exit-stage-left-hollywoods-culture-clash-in-trumps-second-act">erasing a trans character</a> from one of their shows, followed weeks later by walking back their DEI policies.
While Disney hasn’t done a complete about-face, the company has been less controversial over the last year, especially as compared to when it was bragging about a “not-at-all-secret gay agenda” in 2022. 

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Did Disney Finally Get The Memo? Surprising New Cruise Ad Has Viewers In Tears

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Did Disney Finally Get The Memo? Surprising New Cruise Ad Has Viewers In Tears