Cracker Barrel poked fun at a recent PR crisis that followed its botched rebranding campaign.
The popular family restaurant responded to a photo mocking all of the liberals having meltdowns over President Donald Trump’s White House renovation project. Various doctored images have circulated showing exaggerated additions to the property, including a gigantic Trump tower. The meme that caught Cracker Barrel’s attention showed one of its restaurants attached to the White House’s East Wing.
“Wait, they’re really attaching a [Cracker Barrel] to the East Wing?” an X account posted alongside a crying-laughing emoji.
The official Cracker Barrel X account replied, saying, “You probably don’t want us anywhere near a remodel.”
You probably don’t want us anywhere near a remodel https://t.co/b3E8P7fVJD
— Cracker Barrel (@CrackerBarrel) October 29, 2025
Commenters were delighted with the company’s self-own.
“A+ self awareness… this is awesome,” conservative activist and former collegiate swimmer Riley Gaines replied.
“… and just like that I want to eat there again. Wow, what a way to stage a comeback,” another popular comment said.
“Promote social media manager to CEO,” a third commenter quipped.
“Hahaha! You guys figured it out,” another person echoed. “Admitting your mistakes and moving on, making a meme of yourself is totally endearing. Well done. You’re redeemed!”
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Cracker Barrel was in the headlines for weeks beginning in August after it debuted a total rebrand. Outraged customers insisted that the company abandon its remodel plans and reinstate its traditional logo. Even President Donald Trump weighed in on the situation.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump said on Truth Social. “They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity.”
Facing mounting backlash, the company ultimately walked back its rebrand.
“You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants,” a statement posted to X said. “We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be. With our recent announcement that our ‘Old Timer’ logo will remain, along with our bigger focus in the kitchen and on your plate, we hope that today’s step reinforces that we hear you.”
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