<p><span style="font-weight: 400;">Cracker Barrel will bring back its old logo after days of ruthless criticism and a plummeting stock price following its botched rebranding.</span></p>
<p><span style="font-weight: 400;">The company’s board, led by CEO Julie Felss Masino, ignored warning signs and criticism for months ahead of the announcement last week that the restaurant chain would ditch its old logo and give its stores a modern look. The company appears to have walked back part of that decision on Tuesday.</span></p>
<p><span style="font-weight: 400;">“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in a statement, according to Fox News host Bret Baier.</span></p>
<p><span style="font-weight: 400;">“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the statement concluded.</span></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Cracker Barrel is going back to the old logo. Company statement:<br />
&#8220;We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain. At Cracker Barrel, it’s always been – and…</p>
<p>— Bret Baier (@BretBaier) <a href="https://twitter.com/BretBaier/status/1960470715116699729?ref_src=twsrc%5Etfw">August 26, 2025</a></p></blockquote>
<p><span style="font-weight: 400;">Cracker Barrel’s reversal on its rebranding comes after the decision to replace the “old timer” with brown text on a sterile, yellow emblem drew the attention of President Donald Trump. Trump </span><a href="https://www.dailywire.com/news/make-cracker-barrel-great-again-trump-dishes-branding-advice-as-customers-revolt"><span style="font-weight: 400;">advised</span></a><span style="font-weight: 400;"> the brand on Tuesday morning to reverse course. The company apparently heeded the advice hours later.</span></p>
<p><span style="font-weight: 400;">“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” said Trump on Truth Social.</span></p>
<p><strong><a href="https://get.dailywire.com/subscribe/plus/?utm_campaign=summer&amp;utm_content=editorialsummersale&amp;utm_medium=website&amp;utm_source=editorial" target="_blank" rel="noopener">End of Summer Sale – Get 40% off New DailyWire+ Annual Memberships</a></strong></p>
<p><span style="font-weight: 400;">“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!” the president said.</span></p>
<p>Following the announcement that Cracker Barrel was returning to their former logo, Trump responded on Truth Social, congratulating the brand on their decision.</p>
<p><iframe class="truthsocial-embed" style="max-width: 100%; border: 0;" src="https://truthsocial.com/@realDonaldTrump/115097715754727825/embed" width="600" allowfullscreen="allowfullscreen"></iframe><script src="https://truthsocial.com/embed.js" async="async"></script></p>
<p><span style="font-weight: 400;">In the months leading up to the rebranding, Sardar Biglari, a top investor in the “Old Country Store,” struck out at the board in letters to shareholders in a failed bid to replace two board members. Biglari’s warning calls were repeatedly ignored, according to </span><a href="https://www.foxbusiness.com/money/cracker-barrels-ceo-board-dismissed-warnings-last-year-from-top-investor-who-called-rebranding-strategic-transformation-plan-obvious-folly?%3Fintcmp=tw_fbn&amp;taid=68adb6e557bcfa0001eba590&amp;utm_campaign=trueanthem&amp;utm_medium=social&amp;utm_source=twitter"><span style="font-weight: 400;">Fox Business</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">In an October 2024 letter, Biglari called Cracker Barrel’s moves to rebrand “obvious folly” and said the company was “is in perilous times.” A month later, Biglari issued another warning letter: “If you had $100 in Cracker Barrel stock in January 2019, five years later it is worth about $30. Therefore, there is just $30 to go before the entire investment is lost.”</span></p>
<p><span style="font-weight: 400;">He struck out at the board: “They value collegiality over accountability.”</span></p>

<script async src="https://www.instagram.com/embed.js"></script>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<script async src="https://www.tiktok.com/embed.js"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

Cracker Barrel Caves: ‘Old Country Store’ To Bring Back Old Logo After Blowback

CONTINUE READING

Trump Says Netflix Should Fire ‘Racist, Trump Deranged’ Susan Rice

Trump Orders Release Of ‘Any And All’ Info On Aliens And UFOs

Man Targets DHS Building With Stolen Ambulance In Attempted Arson Attack

Bill Gates Drops Out Of Keynote Speech Last Minute As Epstein Rumors Swirl

Trump Left The World Health Org Last Year. Now, He’s Replacing It.

One Of The CDC’s Biggest Critics Is Now In Charge Of The Whole Thing

News

Business

Cracker Barrel

Donald Trump

Food

General

U.S.

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— News —

Cracker Barrel Caves: ‘Old Country Store’ To Bring Back Old Logo After Blowback