<p><span style="font-weight: 400;">Just days after doubling down on their disastrous rebranding efforts, Cracker Barrel has released a public statement addressing the backlash.</span></p>
<p><span style="font-weight: 400;">The company came just shy of apologizing, using the opportunity to instead promise fans that their values and mission haven’t changed like their logo.</span></p>
<p><span style="font-weight: 400;">“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel,” the “promise to our guests” began.</span></p>
<p><span style="font-weight: 400;">“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” it continued.</span></p>
<p><span style="font-weight: 400;">“What has not changed, and what will never change, are the values this company was built on when Cracker Barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place where everyone feels at home, no matter where you’re from or where you’re headed. That’s the Cracker Barrel you’ll always find.”</span></p>
<p><span style="font-weight: 400;">Next, the company highlighted some of the elements they’d be keeping, including, “rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”</span></p>
<p><strong><a href="https://get.dailywire.com/subscribe/plus/?utm_campaign=summer&amp;utm_content=editorialsummersale&amp;utm_medium=website&amp;utm_source=editorial" target="_blank" rel="noopener">End of Summer Sale – Get 40% off New DailyWire+ Annual Memberships</a></strong></p>
<p><span style="font-weight: 400;">They also discussed how the man with the barrel from their logo wouldn’t be disappearing completely either.</span></p>
<p><span style="font-weight: 400;">“Uncle Herschel will still be on our menu (welcome back Uncle Herschel’s Favorite Breakfast Platter), on our road signs, and featured in our country store. He’s not going anywhere — he’s family.”</span></p>
<p><span style="font-weight: 400;">The statement said, “We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees. At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”</span></p>
<p><span style="font-weight: 400;">Previously, Cracker Barrel CEO Julie Felss Masino said during an appearance on “Good Morning America” that feedback has been “overwhelmingly positive.” Several days later, a company spokesperson addressed mounting backlash by saying it was part of a “vocal minority.”</span></p>
<p><span style="font-weight: 400;">Despite the company rep claiming detractors were in the “minority,” Cracker Barrel lost roughly $100 million in market value on Thursday following the announcement of the new logo. Social media is still flooded with negative comments and pleas for the restaurant to revert to how it was before.</span></p>

<script async src="https://www.tiktok.com/embed.js"></script>
<script async src="https://www.instagram.com/embed.js"></script>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

Cracker Barrel Admits They ‘Could’ve Done A Better Job’ Following Rebranding Backlash

CONTINUE READING

Hooters Says It Was Never Really About The Hooters

WATCH: Britney Spears Makes Strange ‘Stepford Wife’ Confession During DUI Arrest

Fan-Favorite Actress Details Harrowing And ‘Breathtakingly Glorious’ Taylor Sheridan TV Set

America Waves Goodbye To Stephen Colbert As Trump Lands A Final Parting Shot

Hollywood’s Latest Race-Swap Debate Centers On Iconic Cartoon Character

Shane Gillis Gives Savage Response After Chelsea Handler Calls Him ‘Racist’

News

Business

Cracker Barrel

Food

U.S.

United States

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— News —

Cracker Barrel Admits They ‘Could’ve Done A Better Job’ Following Rebranding Backlash