The White House is reportedly targeting children “within the 12-18 age range” in order to “grow awareness” about the COVID-19 vaccine.
The New York Times reported last week that “Village Marketing, an influencer marketing agency” was reaching out to social media influencers with audiences in that target range on behalf of the White House, asking them to join “a broad, personality-driven campaign to confront an increasingly urgent challenge in the fight against the pandemic: vaccinating the youthful masses, who have the lowest inoculation rates of any eligible age group in the United States.”

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