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Cherokee Nation Asks Jeep To Drop Name Of Top-Selling Vehicle, Saying It ‘Does Not Honor Us’

Time for "corporations and team sports to retire the use of Native American names."

Joseph Curl
Cherokee Nation Asks Jeep To Drop Name Of Top-Selling Vehicle, Saying It ‘Does Not Honor Us’
Boris Roessler/picture alliance via Getty Images

The Cherokee Nation on Monday said it has requested that Jeep “retire” the name of its best-selling sport utility vehicle and called for a discussion with the automaker on “cultural appropriateness.”

The Grand Cherokee is Jeep’s top-selling vehicle, and the Cherokee its third-biggest-selling model. Together the vehicles made up more than 40 percent of Jeep’s total sales in 2020.

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