Twitter CEO Jack Dorsey announced on Wednesday that the social media platform is stopping all political advertising on its platform, saying that the reach that politicians have on the platform should be earned and not bought.
“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons a political message earns reach when people decide to follow an account or retweet,” Dorsey said. “Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”
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