The very (very) expensive Yeti coolers may not be so cool after all.
Yeti Coolers, which caters to hunters and outdoorsman of all political persuasions, raised hackles recently when it cut ties with the NRA Foundation, a charitable organization that supports youth and educational programs across the country.
“Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why,” NRA past president Marion Hammer said.
That hasn’t gone over too well with folks who like the NRA.
RTIC Coolers, which makes a high-end product that’s often half the price of a Yeti, had a classic response:
Ouch. The cooler war is heating up!