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BACKFIRE: ‘Gone With The Wind’ Sales Explode After Leftists Target Movie. Sales Of Other Classics Also Skyrocketing.

By  Ryan Saavedra
   DailyWire.com
'Gone with the Wind' film poster, 1939 - starring Vivien Leigh and Clark Gable.
Getty Images: Bettmann / Contributor

The recent decision to pull the American classic “Gone with the Wind” from HBO Max has had the Streisand effect, a phenomenon where attempting to suppress something ends up calling more attention to it and thus having the opposite effect of the intended desire.

“HBO Max parent AT&T Inc.’s move came amid growing concerns about racial injustice following the killing of George Floyd, a black man, while being arrested by a white Minneapolis police officer,” The Wall Street Journal reported on Tuesday. “Considered a classic of American cinema and winner of eight competitive Academy Awards, including best picture, the 1939 film starring Clark Gable, Vivien Leigh and Hattie McDaniel tells the story of southern belle Scarlett O’Hara and her love affair with Rhett Butler. Much of the four-hour film is set on the O’Hara plantation, Tara, and in Atlanta during and after the Civil War.”

A review of Amazon’s “Best Sellers in Movies & TV” from Sunday did not show “Gone with the Wind” appearing in the top-100 ranking of bestsellers in the category.

However, by Wednesday, “Gone with the Wind” exploded in Amazon’s rankings to numerous top spots, including the following spots in the top-100 overall for the category:

  • #1 – Gone With the Wind (70th Anniversary Edition)
  • #2 – Gone with the Wind
  • #7 – Gone With The Wind
  • #9 – Gone with the Wind (70th Anniversary Edition) [Blu-ray] by Warner Home Video by Victor Fleming
  • #12 – Gone With The Wind | 75th Anniversary Edition | NON-USA Format | PAL | Region 4 Import – Australia
  • #23 – Gone With The Wind – 75th Anniversary Edition [Blu-ray]
  • #30 – Gone with the Wind [Blu-Ray] (English audio. English subtitles)
  • #36 – Gone with the Wind
  • #37 – Gone with The Wind (DVD / Two-Disc 70th Anniversary Special Edition / FS) Clark Gable, Vivien Leigh, Thomas Mitchell, Barbara O’Neil, Evelyn Keyes
  • #41 – Gone with the Wind (70th Anniversary Edition) [Blu-ray]
  • #85 – Gone with the Wind (Four-Disc Collector’s Edition)

The most impressive statistic for the American classic was the percentage change for the movie’s previous sales ranking, which Amazon calls its “Movers & Shakers” category. Numerous other classics also started to see dramatic rises in sales volume over the last 24 hours.

Here were the top “Movers & Shakers,” which are updated hourly, as of late Wednesday night [in bold = movie other than “Gone With The Wind” that is relevant]:

  • #1 – Gone with the Wind [Blu-Ray] (English audio. English subtitles): 478,413% increase. Sales rank: 30 (was 143,554)
  • # 2 – Gone With The Wind | 75th Anniversary Edition | NON-USA Format | PAL | Region 4 Import – Australia: 243,408% increase. Sales rank: 12 (was 29,221)
  • #3 – Gone with The Wind (DVD / Two-Disc 70th Anniversary Special Edition / FS): 231,408% increase. Sales rank: 37 (was 85,658)
  • #4 – Gone With the Wind – Diamond Luxe Edition [Blu-ray] [2014]: 151,795% increase. Sales rank: 64 (was 97,213)
  • #5 – Gone with the Wind [Region 2]: 107,257% increase. Sales rank: 68 (was 73,003)
  • #6 – Gone With the Wind (70th Anniversary Edition): 70,000% increase. Sales rank: 1 (was 701)
  • #7 – Vivien Leigh Collection (Gone With The Wind, Anna Karenina, Waterloo Bridge, A Streetcar Named Desire, The Hamilton Woman, Caesar And Cleopatra) (Korean):  68,745% increase. Sales rank: 94 (was 64,715)
  • #8 – Gone With The Wind: 67,357% increase. Sales rank: 7 (was 4,722)
  • #10 – Gone with the Wind (Four-Disc Collector’s Edition): 48,709% increase. Sales rank: 85 (was 41,488)
  • #11 – Gone with the Wind (Two Disc 70th Anniversary Edition): 33,768% increase. Sales rank: 140 (was 47,416)
  • #12 – Gone with the Wind: 30,108% increase. Sales rank: 36 (was 10,875)
  • #14 – Gone with the Wind (70th Anniversary Edition) [Blu-ray] by Warner Home Video by Victor Fleming: 19,211% increase. Sales rank: 9 (was 1,738)
  • #15 – Gone with the Wind (Two-Disc Edition): 9,642% increase. Sales rank: 217 (was 21,141)
  • #16 – Blazing Saddles 40th Anniversary (BD) [Blu-ray]: 8,915% increase. Sales rank: 60 (was 5,409)
  • #17 – Scarlett The Mini-series Event: 8,826% increase. Sales rank: 15 (was 1,339)
  • #18 – Blazing Saddles [Blu-ray]: 5,817% increase. Sales rank: 148 (was 8,758)
  • #19 – Scarlett – MiniSeries Masterpiece: 4,255% increase. Sales rank: 285 (was 12,412)
  • #20 – The Making of a Legend: Gone with the Wind: 3,902% increase. Sales rank: 296 (was 11,847)
  • #21 – Blazing Saddles: 3,869% increase. Sales rank: 13 (was 516)
  • #22 – Gone With The Wind – 75th Anniversary Edition [Blu-ray]: 2,756% increase. Sales rank: 23 (was 657)
  • #23 – Blazing Saddles / Caddyshack / National Lampoon’s European Vacation (Triple Feature) [Blu-ray]: 2,461% increase. Sales rank: 52 (was 1,332)
  • #24 – Casablanca 70th Anniversary: 2,420% increase. Sales rank: 152 (was 3,831)
  • #26 – Holiday Inn: 2,182% increase. Sales rank: 231 (was 5,273)
  • #27 – To Kill a Mockingbird [Blu-ray]: 1,685% increase. Sales rank: 201 (was 3,588)
  • #28 – Gone with the Wind (70th Anniversary Edition) [Blu-ray]: 1,480% increase. Sales rank: 41 (was 648)
  • #29 – Casablanca: 70th Anniversary [DVD] [Region 1] [US Import] [NTSC]: 1,254% increase. Sales rank: 216 (was 2,926)
  • #30 – North and South: The Complete Collection: 1,210% increase. Sales rank: 20 (was 262)
  • #31 – Gregory Peck Centennial Collection (To Kill a Mockingbird / Cape Fear): 1,168% increase. Sales rank: 66 (was 837)
  • #32 – To Kill a Mockingbird [Blu-ray]: 1,045% increase. Sales rank: 310 (was 3,552)
  • #33 – Blazing Saddles [Blu-ray] by Warner Home Video: 931% increase. Sales rank: 79 (was 815)
  • #34 – Comedy Greats Spotlight Collection (National Lampoon’s Animal House / The Blues Brothers / The Jerk / Car Wash): 825% increase. Sales rank: 349 (was 3,230)
  • #35 – Gone with the Wind: 750% increase. Sales rank: 2 (was 17)
  • #36 – Blazing Saddles (30th Anniversary Special Edition) by Warner Home Video: 679% increase. Sales rank: 139 (was 1,084)
  • #38 – Shenandoah: 281% increase. Sales rank: 354 (was 1,350)

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