Amazon Prime Video is backtracking after fan outrage erupted over its decision to digitally erase guns from James Bond promotional artwork — a move critics mocked as absurd.
The images in question featured actors who played the Bond character, including Sean Connery, Roger Moore, Pierce Brosnan, and Daniel Craig. But rather than holding guns in the images, all of them stand awkwardly and empty-handed. 
The company’s revised artwork now features images from the movies themselves, though none of the promotional images show 007 with a weapon.
<blockquote class="twitter-tweet">
They photoshopped all the guns out of the James Bond movie thumbnails.
Just in case you still had hope for Amazon being in charge of the franchise. <a href="https://t.co/eeosPEPFnJ">pic.twitter.com/eeosPEPFnJ</a>
— John A. Douglas (@J0hnADouglas) <a href="https://twitter.com/J0hnADouglas/status/1974160271448174917?ref_src=twsrc%5Etfw">October 3, 2025</a></blockquote>
In posters from Connery’s “Dr. No” and Brosnan’s “Goldeneye,” the guns were edited out of the original images and replaced with nothing. In Moore’s “A View To A Kill” and Craig’s “Spectre,” the images were altered and cropped to remove the weapons.
The backlash on social media began on October 5, James Bond Day, when UK-based fans noticed the blatant photo manipulations.
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“They photoshopped all the guns out of the James Bond movie thumbnails. Just in case you still had hope for Amazon being in charge of the franchise,” one person <a href="https://x.com/J0hnADouglas/status/1974160271448174917">noted</a>.
“Amazon have removed the guns from their Bond posters, giving the tantalising impression that Sean Connery and Pierce Brosnan think you’re a wanker,” British actor Rufus Jones <a href="https://x.com/rufusjones1/status/1974072843546804499">wrote</a>, echoing what many others were saying. 
“Gaaagh! I feel my testosterone levels dropping just looking at these,” a third fan <a href="https://x.com/NoahRayWrites/status/1974182585602617498">said</a>.
“When are they giving the characters on the posters purple hair and a mask?” another commenter <a href="https://x.com/PaulSkytrace/status/1974504185216610445">joked</a>.
Amazon acquired the rights to the Bond franchise in 2022. Reps for Amazon MGM said at the time of the acquisition that they were “committed to honoring the legacy” of James Bond, a fictional British Secret Service agent created by Ian Fleming in 1953. His popular books were later adapted into films, which became one of the highest-grossing movie franchises of all time, earning more than $7 billion at the box office since Sean Connery first took on the role of “Dr. No” in 1962.
The last film in the franchise, starring Daniel Craig as 007, “No Time to Die,” premiered in 2021 following a COVID delay. 
There are no known Bond movies in the works.

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Amazon Prime Dragged For Scrubbing Guns From ‘James Bond’ Artwork

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Amazon Prime Dragged For Scrubbing Guns From ‘James Bond’ Artwork