Alabama Man’s ‘Let’s Go Brandon’ License Plate Recalled Over ‘Objectionable’ Language
A sticker with the political slogan Let's Go Brandon is visible on a trash can in Pleasant Hill, California, November 13, 2021.
Smith Collection/Gado/Getty Images

An Alabama man who ordered a personalized “Let’s Go Brandon” themed license plate has been told he must change it or lose his vehicle’s registration.

Nathan Kirk, the owner of Blount County Tactical in Blount County, Alabama, first shared the incident with

“Nothing about it is right,” Kirk said regarding the letter from the state’s Department of Revenue. “Someone at Montgomery, I’m assuming, doesn’t like it, and now they’re throwing a fit.”

The letter, sent to his wife Courtney Kirk since her name was on the title of the vehicle, demanded the licence plate changed within 10 days, claiming the lettering licesnse plate’s letter of “LGBFJB” is “objectionable content.”

“The Alabama Department of Revenue, Motor Vehicle Division, has determined the above referenced license plate contains objectionable language which is considered by the Department to be offensive to the peace and dignity of the State of Alabama,” the letter reportedly stated.

Kirk said he paid $700 for the personalized lettering on his “Don’t Tread on Me” plate in October 2021. The report noted Kirk is considering legal action on First Amendment grounds.

The license plate’s lettering referring to “Let’s Go Brandon” and “F*** Joe Biden” builds on the popularity of the phrases following a NASCAR race at Alabama’s Talladega Speedway in 2021. The crowd behind NASCAR winner Brandon Brown chanted, “F*** Joe Biden.” The NBC Sports announcer claimed they were saying, “Let’s Go Brandon!”

The viral phrase quickly led to memes and merchandise using the phrase as a jab at President Joe Biden and his policies.

Pennsylvania Senate Candidate David McCormick (R) built on the phrase’s popularity in the release of a recent Super Bowl ad in his state.

“The issues we are facing are so much bigger than ‘Brandon.’ The frustration and anger we are feeling toward the failures of our current leadership in Washington is what motivated me to run,” McCormick told Fox News in an interview ahead of the ad’s release.

“Whether it’s not being able to afford gas or groceries because of record-high inflation, rampant crime in our cities, a dramatic spike in the trafficking of fentanyl and human exploitation across open borders, or the disgraceful lack of accountability for the death of 13 young service members in Afghanistan — these problems were self-inflicted by Joe Biden and the extreme policies of the Left. Pennsylvanians have had enough,” McCormick, a Gulf War combat veteran, continued.

In January, Florida Republican Gov. Ron DeSantis blasted Biden in remarks during an interview, saying that there were a lot of problems around the country with “Brandon,” a name used to mock Biden, in office. The Daily Wire reported:

“All the problems you see with our country, and there’s a huge amount of problems with Brandon in the White House,” DeSantis said. “I mean look, the guy is not clicking on all cylinders, he’s not had a very good year.”

“We’re still strong in the state of Florida. We’re beating Brandon in Florida,” DeSantis added. “When I got elected, there were about 300,000 more registered Democrats in Florida than Republicans. Well now, for the first time in history, we have more Republicans than Democrats, and we’re gaining more and more every single month.”

DeSantis most recently referred to the Biden administration as the “Brandon administration” during his speech at CPAC in Orlando.

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