On Monday, a gay man named Jordan Brown claimed that he picked up a cake from a Whole Foods. The cake was supposed to celebrate same-sex marriage with the slogan “LOVE WINS.” Instead, Brown said, the Whole Foods bakery decided to rain on his rainbow, issuing him a cake with an anti-gay slur on it:

There was only one problem: Brown was apparently lying. Security footage shows that the UPC code on the cake was placed on the top of the box. Brown posted a video that shows the UPC label on the bottom and side of the box. Whole Foods released a statement:

Our team member wrote "Love Wins" at the top of the cake as requested by the guest, and that’s exactly how the cake was packaged and sold at the store. Our team members do not accept or design bakery orders that include language or images that are offensive. Whole Foods Market has a zero-tolerance policy for discrimination. We stand behind our bakery team member, who is part of the LGBTQ community, and the additional team members from the store, who confirmed the cake was decorated with only the message "Love Wins."

Whole Foods then stated that they would look into filing a lawsuit against Brown and his lawyer.

This is, of course, a stupid idea for a hoax. Whole Foods is not merely pro-gay, they’re a mecca for granola leftists. Couldn’t this delightful fellow have scared up a Christian bakery to scam? This is just pure laziness.

This is hardly the first time a leftist LGBT person has hoaxed his or her way into the news. Here are ten other anti-LGBT hoaxes that media glommed onto, but which turned out to be as false as Ellen Degeneres’ straight persona:

1. The Anti-Gay Receipt. In 2013, a 22-year-old lesbian waitress named Dayna Morales posted a receipt which did not carry a tip, but did carry a message: “I’m sorry but I cannot tip because I do not agree with your lifestyle.” The waitress received thousands of dollars in donations. One problem: she faked the receipt.

2. The “Die F**” Hate Crime Attack. In 2015, 21-year-old Rick Jones said he was assaulted and that somebody cut “Die F**” into his arm at his family pizzeria. According to The Daily Caller, “Jones claimed his home was spray-painted and that somebody threw a Molotov cocktail through his bedroom window.” He, too, collected thousands of dollars. Unfortunately, police say Jones faked the attacks himself.

3. The University Of North Dakota Hoax. In 2015, Haakon Griswold told police that Lambdi Chi Alpha frat members at the University of North Dakota beat him up, choked him, and removed his clothes while subjecting him to anti-gay slurs. As The Washington Times reported, He said, “I just want those guys to learn from this. They could go to jail, sure, but they could go to jail and then come out with the same mindset that they don’t like homosexuals.” Police now say Griswold made the whole thing up – and not only that, but Griswold started the fight with the frat members. Naturally, prosecutors declined to file charges against him for political reasons.

4. The Anti-Gay Neighborhood Sign. In Baltimore, a woman named Julie Baker slathered her property with mason jars spelling “love” and “ohana.” She then apparently received a letter from an anonymous neighbor: “Your yard is becoming Relentlessly Gay! Myself and Others in the neighborhood ask that you Tone It Down. This is a Christian area and there are Children. Keep it up and I will be Forced to call the Police on You! Your kind need to have respect for GOD.” Baker quickly collected tens of thousands of dollars. It turns out that Baker was likely hoaxing for cash.

5. The Anti-Gay Arson. In 2010, as The New York Daily News reported, a lesbian couple torched their home in an attempt to claim insurance cash. They then spray-painted the word “QUEER” on their own garage to cover for their hoax. They accused their neighbor, Janice Millsaps, of saying, “Do you know what is better than one dead queer? Two dead queers.” A jury found in favor of the insurance company.

6. The Other Anti-Gay Arson. In 2012, gay bar owner Frank Elliott set fire to his own nightclub in Chicago. Before doing so, he wrote anti-gay slogans all over the walls of the establishment so that he could claim anti-gay targeting. He’ll have to fork over more than $100,000 to the insurance company that paid him for the damages.

7. The Anti-Gay Spray Paint. In 2012, Colorado couple Aimee Whitchurch and Christel Conklin called the cops to report that somebody had spray painted their garage with the ugly slogan “KILL THE GAY.” They also reported that they’d found a noose on their doorknob. The police investigated and found that the two lovely ladies had committed the act themselves.

8. The Great Nebraska Anti-Gay Body Carving. In 2012, lesbian woman Charlie Rogers was arrested for hoaxing the police after reporting that three men in ski masks invaded her home and bound her, beat her, spray painted her home with anti-gay slurs, and even carved her body before lighting her house on fire. Shortly after her reports, she posted on Facebook, “So maybe I am too idealistic, but I believe way deep inside me that we can make things better for everyone. I will be a catalyst. I will do what it takes. I will. Watch me.”

9. The Anti-Gay Beating. In 2012, Joseph Baken of Missoula, Montana reported that he’d been beaten after walking into a bar and asking if anybody knew the location of the nearest gay bar. He then put up pictures of his bruised face on the internet. It turns out that Baken bruised his face after attempting to perform a backflip and failing dramatically, slamming his face into the ground. He pled guilty to filing a false police report.

10. The University Of North Carolina Burning Hoax. In 2011, a freshman at UNC-Chapel Hill claimed that a man attacked him for his sexuality and tried to brand him with a hot knife. Has Professor Mike Adams wrote:

In a message later released to the campus community, Chancellor Thorp revealed the obvious: "The Department of Public Safety has determined that the alleged aggravated assault … did not occur. That report, filed with campus police on April 5, was false. The University will not report it as a hate crime."

Unfortunately these sorts of incidents are becoming more common, not less. That’s because the media are eager and willing to run with these sorts of incidents, and to make the supposed victims into heroes. The left wants American society to be deeply homophobic, and they want anecdotal cases to prove it. So long as the left is invested in the narrative, the facts take second place.