A new train route has been established in Mexico, and if you love tequila, it’s a new kind of sunrise. The Jose Cuervo company has announced a train route operating from Guadalajara, Mexico to Tequila, Mexico, in which you can drink all the tequila you want. The train features an open bar, snacks, tequila tastings, and a tour of the Jose Cuervo Distillery.
The train has three levels of comfort for passengers; the cheapest seats start at $111. The most inexpensive level features the 186 seats for passenger wagons, which are separated into groups of four; the next most expensive level are the coaches, which contain 52 seats and offer bar and waiter service, and the most plush version are the Jose Cuervo Express® wagons, which have private tables for four and two waiters for the tables.
The train advertises the village of Tequila by stating:
The "magical villages" of Mexico are chosen by reason of their natural beauty, cultural riches or historical relevance. With a variety of tequila-based attractions and a wide range of fascinating cultural, natural and tourist activities to bewitch visitors, the town of Tequila is, without a doubt, truly enchanting. It abounds in legends and folklore and was proudly incorporated into the official pueblos mágicos program in 2003.
La Bendición: Every evening at nine o'clock, the priest offers a blessing: the church bell tolls three times and at the first chime, everyone stands up, there is a pause in activity throughout the town, and after the third chime, the priest blesses the whole town and its inhabitants.
But Guadalajara has been plagued by violence in recent years precipitated by warfare over drugs; in February 2018 twenty-three people were assassinated over the course of four days in the metropolitan area of Guadalajara. Mexico News Daily reported, “State Attorney General Raúl Sánchez Jiménez described the killings as the jockeying for position on the part of at least two rival criminal gangs fighting over control of the territory. The fighting has been triggered by the dismantling by authorities of two criminal cells with more than 10 recent arrests.”
The Guardian reported three months later:
Mexico declared war on drug cartels in late 2006 and deployed soldiers to neglected corners of the country to curb their activities. The crackdown has cost more than 200,000 lives, left more than 30,000 people missing and appears to be escalating: Mexico reported 2,720 homicides in April, a 25% increase on the same month in 2017. It has also brought shootouts to the most affluent neighborhoods of cities such as Guadalajara, long considered a home to the families of drug cartel bosses.
The State Department said of the state of Jalisco, wherein lies Guadalajara, “The state of Jalisco has been assessed as Level 3: reconsider travel.” Of Guadalajara, the State Department added, “The city has a reputation for illicit money transactions and legitimate business, and drug trafficking organization (DTO) activity intermingle. If you think you hear gunshots, seek cover. There are multiple reports of homicides, assaults, robberies, and car theft. Robbery, auto-part theft, and telephonic extortion are the most frequently reported non-violent crimes in the consular district. Thieves often operate in heavily-congested areas to steal bags, electronics, and jewelry. Occasionally, they use motorcycles to escape.”