Britain is busy fulfilling the vision of one of it's greatest writers, George Orwell.
In his dystopian book "1984," Orwell created Big Brother, who is secretly watching all citizens of Oceania as Thought Police persecute individualism and independent thinking. Censorship reigns, freedom of speech is squelched, and you don't even want to know what goes on in Room 101.
Orwell's vision is alive in well in the U.K. This past week, the Advertising Standards Authority (ASA) — which sounds an awful lot like the Ministry of Truth — banned three advertisements because it deemed the model to skinny.
The main ad featured a model posing in various outfits including swimwear, a dress and a tank top with a skirt, the ASA said. The model was also shown playing tennis and golf. The ASA said "22 complainants who believed the model looked unhealthily thin challenged whether the ads were socially irresponsible."
But the ASA noted that the 5-foot, 10-inch model wears a British size 8 and weighs 134 pounds, as well as having a body mass index (BMI) of 18.8 — "well within the healthy weight and BMI range in accordance with NHS guidelines." (The model is not the one pictured above — to see her photos in The Sun, click here.)
"Some viewers may subjectively view the model to be too slender, whilst others would recognise her to be of a healthy appearance, which was supported by the NHS guidelines," said the ASA.
And yet the Authority still upheld the complaints and ordered the ads off the air.
The ASA considered that while the female model in the ads generally appeared to be in proportion, there were specific scenes, which because of her poses, drew attention to her slimness. For instance, the ads showed the model lying on a sun lounger stretching her arms, which emphasised their slimness and length. Furthermore, towards the end of the ads were scenes showing the model spraying mist on herself, which placed focus on her chest where her rib cage was visible and appeared prominent.
We considered that the model appeared unhealthily underweight in those scenes and concluded that the ads were therefore irresponsible.
A perfect example of Doublethink if ever there was one.