In an intriguing analysis published Monday, The Weekly Standard's David Byler presents some of the findings of their study of YouGov's data on over 3,000 tweets by the man whose tweets helped get him elected and whose Twitter habits are daily steering the news cycle.
"Do the American people like what Trump tweeted?" writes Byler. "Do they find his informal (sometimes crass) style refreshing or embarrassing? Are his tweets just red meat for the base, or do they help him directly reach people who are more skeptical of his policies and personality?"
After combing through YouGov's panel polling data on 3,000+ Trump tweets from February 2017 through late July 2018, Byler provides some answers: Trump's tweets overall are more disliked than liked, but there is a wide range of reactions, and more agreement than disagreement from all over the political spectrum. There also seems to be a logic in why some tweets are particularly unpopular or popular.
"YouGov lets their respondents rate Trump tweets as 'Great,' 'Good,' 'OK,' 'Bad,' or 'Terrible' and translates those ratings into an overall score that theoretically runs from -200 (everyone thinks it’s terrible) to +200 (everyone thinks it’s great)," Byler explains. There are barely any tweets that reach the full -200 or +200 levels. A vast majority fall within the -50 to +50 range, and more on the negative side. Byler found the average overall score to be -9.8 with the median rating -15. (See the histogram Byler provides here.)
Byler also found that, rather surprisingly, Democrats, Republicans and Independents sort of agree on what's good and bad. "[I]f Democrats hate a Trump tweet, Republicans tend to be lukewarm (rather than strongly positive) about it. And if Republicans love a tweet, Democrats might feel middling about it instead of strongly negative," writes Byler.
Perhaps most fascinating, and fun, are the most liked and least liked tweets. Overall, the lowest rated tweets were personal attacks on individuals, particularly celebrities. Here is the lowest rated and second lowest tweets of the 3,000+ tweets:
Byler also notes that among the bottom 50 were Trump's tweet slamming Jemele Hill and the famous "James Comey better hope that there are no 'tapes'" tweet:
As for the most popular, they were "less flashy," but often dealing with unifying and patriotic themes. Here are some of the examples Byler provides: