Under War Secretary Pete Hegseth, America’s military is rediscovering its true mission of forging warriors, not social justice activists. He’s already purged divisive DEI and race-based admissions policies from our elite service academies, but one seemingly benign obstacle remains: academic accreditation. And like the wall on the training course, it must be overcome.
From West Point to the Air Force Academy, all five military service academies are accredited by a handful of private, unaccountable agencies with enormous influence over higher education. Unless the academies adopt these gatekeepers’ standards, their degrees may not be recognized when graduates pursue advanced degrees at civilian universities. That gives a handful of unelected, pro-DEI activists control over curriculum at schools founded to produce warfighters, including my alma mater, West Point.
That’s a serious problem.
West Point, established by Thomas Jefferson in 1802, along with the Naval Academy and the Merchant Marine Academy, are all accredited by the Middle States Commission on Higher Education, which <a href="https://www.msche.org/standards/fourteenth-edition/">lists</a> “reflection on diversity, equity, and inclusion” among its “guiding principles.” That includes applying DEI to admissions targets, student assessments, and curriculum design. 
Never mind that the Supreme Court ruled race-based admissions unconstitutional in 2023, the commission insists that DEI reflection should “address disparate impacts on an increasingly diverse student population if discovered.” Its leadership reflects this far-left agenda, including commission president Heather Perfetti, a <a href="https://www.msche.org/president/">DEI champion</a>, and board members like Valerie Lehr, a professor of “LGBTQ politics” and author of Queer Family Values.
The Coast Guard Academy is accredited by the New England Commission of Higher Education, whose standards also reference DEI <a href="https://www.neche.org/wp-content/uploads/2020/12/Standards-for-Accreditation-2021.pdf">at least five times</a>. While the commission is reportedly considering ditching DEI in October, it remains under the control of a <a href="https://www.npr.org/sections/thetwo-way/2013/01/10/169037364/300-college-presidents-call-for-guns-to-be-banned-on-campuses-other-steps">gun control extremist</a> who urged the Obama administration to ban “military-style assault weapons” and has praised the children of illegal aliens as embodiments of “<a href="https://www.ajc.com/news/opinion/opinion-dreamer-collegians-embody-america-promise/2PfaNiACsrc1EKNVTsWCNL/">America’s promise</a>.”
The same holds true for many of the military’s <a href="https://www.restorethemilitary.com/professional-military-education/">Professional Military Education institutions</a>, full of leftist ideologues and subject to the same diversity accreditation mandates.
It’s bad enough that these commissions push radical ideologies on civilian universities. But America cannot afford to waste resources indoctrinating the next generation of military officers, especially as <a href="https://restoration-news.com/is-america-prepared-for-a-war-with-china">China poses a rising threat</a>.
The military’s biggest problem isn’t meeting diversity quotas; it’s restoring a warrior ethos to military culture. For decades, political mandates imposed by Democratic presidents undermined unit cohesion and combat readiness, while leaving the U.S. military dependent on foreign manufacturing to supply critical equipment. 
The organization I lead, Restoration of America, has laid out a blueprint for reenvisioning the military at <a href="https://www.restorethemilitary.com/">RestoretheMilitary.com</a>. It includes legislative solutions for reforming our service academies.
Fortunately, President Trump is turning things around. Under his direction, the War Department is reinstating physical fitness standards. He’s also removing woke senior officers, such as Merchant Marine Academy Superintendent Joanne Nunan, an <a href="https://restoration-news.com/exclusive-service-academy-s-woke-leadership-removed">anti-Christian bigot</a> he fired in June. In July, Army Secretary Dan Driscoll <a href="https://restoration-news.com/west-point-leadership-thumbs-its-nose-at-the-trump-administration">blocked</a> the West Point superintendent from hiring Biden’s “disinformation” czar to head the Social Studies Department.
These are major victories that should be celebrated, but we cannot rest on our laurels.
The next logical step is removing all outside influence over academy curricula by withdrawing the academies from these accreditors. The service academies should either be accredited by a new War Department accrediting body or accreditation should be eliminated altogether. Accreditation exists to prevent fraudsters from issuing worthless degrees from a phony “college,” and to ensure that students know the basics.
West Point, Annapolis, and the others have nothing to prove. They’ve demonstrated their excellence on the battlefield, time and again. It’s time to let them make warriors, not quotas.
* * *
Doug Truax is a West Point graduate, former 4th Infantry Division Army Captain, Ranger, and successful entrepreneur. He is the volunteer, unpaid founder, and CEO of <a href="http://www.restorationofamerica.com">Restoration of America</a>.
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.
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Washington DC Celebrates Army’s 250th Anniversary With Parade And Festivities

Social Justice Warriors Shouldn’t Control West Point

Social Justice Warriors Shouldn't Control West Point

Diversity Equity and Inclusion (DEI)

Leftists

LGBTQ

Opinion

Social Justice

U.S. Military

West Point

Woke Culture

The Secretary of War and the President of the United States spoke before hundreds of top U.S. military leaders on Tuesday.
This event had been touted for a few days in advance. The idea was to have all the top U.S. military brass gather at the Marine Corps base in Quantico, Virginia. 
There was a lot of speculation about the meeting. Was it going to be an announcement about Ukraine? Or China? Or was it going to be about Venezuela?
It turns out, it was going to be a speech from Pete Hegseth, the Secretary of War, and a speech from the President of the United States, about recalibrating our military approach, particularly internally.
Pete Hegseth has spoken about this a lot over the past few years. I recorded an episode of the <a href="https://www.youtube.com/watch?v=vhVMY0AxZd0">Sunday Special</a> with Pete Hegseth about a year ago. He had a new book out, “The War on Warriors,” in which he wrote about wokeness in the military, lowered standards in the military, and the fact that more militaries around the world were not fearing us as much because we had implemented all of these left-wing ideologies within the military. This has legitimately been a big bugaboo of Hegseth’s for years.
Well, now he has the opportunity to change all of that because, of course, he sits atop the Department of War.
The event, according to <a href="https://www.washingtonpost.com/national-security/2025/09/30/hegseth-military-meeting-trump-generals/">The Washington Post</a>, was organized by Hegseth&#8217;s team at the Pentagon. He summoned generals and admirals from command posts throughout the world to Virginia.
General Dan Caine, Trump&#8217;s hand-selected Chairman of the Joint Chiefs of Staff, told attendees in his opening comments that the event was an unprecedented opportunity, and an honor for assembled senior officers and their top enlisted advisers to hear directly from the military civilian leadership. 
Hegseth was going after wokeness in the military again, and he railed against what he called “Fat dudes and men in dresses.”
<a href="https://www.dailywire.com/episode/ep-2290-warfighters-hegseth-trump-launch-assault-on-woke-military"><img loading="lazy" decoding="async" class="alignnone wp-image-974957 size-large" src="https://dw-wp-production.imgix.net/2025/09/511983dad25841c8b1ec058d75769bbe-1024x171.webp" alt="DailyWire+" width="1024" height="171" srcset="https://dw-wp-production.imgix.net/2025/09/511983dad25841c8b1ec058d75769bbe-1024x171.webp 1024w, https://dw-wp-production.imgix.net/2025/09/511983dad25841c8b1ec058d75769bbe-300x50.webp 300w, https://dw-wp-production.imgix.net/2025/09/511983dad25841c8b1ec058d75769bbe-768x128.webp 768w, https://dw-wp-production.imgix.net/2025/09/511983dad25841c8b1ec058d75769bbe-1536x256.webp 1536w, https://dw-wp-production.imgix.net/2025/09/511983dad25841c8b1ec058d75769bbe-2048x341.webp 2048w" sizes=" (max-width: 1024px) 100vw, 1024px" /></a>
So, optically, yes, I understand the Left being very, very upset about it. But it happens to be something that the American people agree with, along with the people who enlist in our military. Journalists around the nation are very, very upset about what Pete Hegseth did yesterday because they believe the military should be a place for social engineering, as opposed to a place for warfighters.
Well, Secretary Hegseth was a grunt. He&#8217;s a person who served in the trenches, and on the front lines. And that means he is significantly more in touch with the feelings of people who actually serve in the military, than certainly the people in the world of journalism — and truthfully, more than many of these sorts of political generals who have spent the last 40 years rising in the ranks.
Which means that recalibrating along those lines is actually not a bad thing at all.
As Secretary Hegseth <a href="https://www.c-span.org/program/public-affairs-event/defense-secretary-hegseth-addresses-senior-military-leaders/666410">said yesterday</a>:
<blockquote>Frankly, it&#8217;s tiring to look out at combat formations, or really any formation, and see fat troops. Likewise, it&#8217;s completely unacceptable to see fat generals and admirals in the halls of the Pentagon and leading commands around the country and the world. It&#8217;s a bad look. It is bad. And it&#8217;s not who we are. So, whether you&#8217;re an Airborne Ranger or a “Chairborne Ranger,” a brand new private, or a four star general, you need to meet the height and weight standards and pass the PT test.</blockquote>
This, apparently, was very upsetting to folks. 
He also went after what he called “Dudes in dresses,” which was a specific reference to the fact that under the Biden administration, there were legitimate videos of troops doing drag as an attempt to drive people into the military. I can&#8217;t think of anything that would drive the types of young men who want to join the military away from the military more than men in drag.
Honestly, that does not seem like a recruiting pitch for the U.S. military. And you can see it in the numbers. The Biden administration was having a very, very difficult time fulfilling its recruiting quotas. From literally the minute Pete Hegseth was announced as Secretary of Defense, those numbers began to rise.
Hegseth then <a href="https://www.c-span.org/program/public-affairs-event/defense-secretary-hegseth-addresses-senior-military-leaders/666410">said</a>: 
<blockquote>This administration has done a great deal from day one to remove the social justice, politically correct, and toxic ideological garbage that had infected our department, to rip out the politics. No more identity months, DEI offices, dudes in dresses, no more climate change worship. No more division, distraction, or gender delusions. No more debris. As I&#8217;ve said before and will say again, we are done with that sh**.</blockquote>
People are apparently angry about this. And there&#8217;s also a fair bit of gaslighting going on here. 
So the way that this works is that when the Left takes over an institution, they skew that institution. And then, when somebody who is not on the Left takes over the institution and says, “We&#8217;re going to unskew it,” the Left then says, “How dare you do this? How dare you politicize?”
They do this with so many institutions in American life. For example, take higher education, a domain once designed to actually create better American citizens, people who are supposed to be in touch with their civilization. They took an institution that was supposed to be at least titularly nonpartisan and made it highly partisan in favor of the Left.
And then people get into power who are not on the Left. And they say, &#8220;Let&#8217;s shift it back. Let&#8217;s shift it back toward the center.&#8221; And the Left says, “How dare you touch our hallowed institutions? How dare you attempt to change the underlying politics of that institution?”
The same thing in the military. There is an attempt by the Left to hijack the military and use it for a wide variety of social engineering causes, ranging from climate change to DEI to gender identity.
And now, when the Right takes over and says, “Hey, we&#8217;re not going to do any of that stuff, we&#8217;re actually going to go back to the status quo where the military was about winning wars,” the Left responds, “How dare you? How dare you politicize? How dare you intervene? How dare you get involved in politics?” This is an exercise in gaslighting.
The Left is perfectly willing to gut these institutions and wear their faces around like a mask from “The Silence of the Lambs.” But the minute the Right says, “Let&#8217;s restore those institutions to what they were before,” the Left then claims politicization.
It’s nonsense.

President Trump And Pete Hegseth Address U.S. Senior Military Leaders At Quantico

Hegseth To Top Military Brass: No More Dudes In Dresses

American General

Department of War

Pentagon

Pete Hegseth

Transgender

Washington D.C.

“Not good riddance, but riddance.”
That was late-night host <a href="https://www.the-independent.com/news/world/americas/us-politics/jimmy-kimmel-republican-viewers-lose-riddance-monologues-healthcare-gun-control-a8004011.html">Jimmy Kimmel’s reaction</a> way back in 2017 to a question about pushing his right-leaning fans away with his progressive transformation. This transformation only grew more pronounced during Trump 2.0.
It culminated in one of the <a href="https://www.dailywire.com/news/abc-pulls-jimmy-kimmels-late-night-show-indefinitely-after-charlie-kirk-comments?author=Tim+Pearce&amp;category=undefined&amp;elementPosition=8&amp;row=3&amp;rowHeadline=Latest+News&amp;rowType=Vertical+Carousel&amp;title=ABC+Pulls+Jimmy+Kimmel%E2%80%99s+Late+Night+Show+%E2%80%98Indefinitely%E2%80%99+After+Charlie+Kirk+Comments">ghastliest comments</a> ever uttered by a late-night host:
<blockquote>We hit some new lows over the weekend with the MAGA gang desperately trying to characterize this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.</blockquote>
The public knew enough at that point to assume the killer targeted Kirk for his conservative views. More information came out the same day of Kimmel’s comments to seal the sad deal on the matter.
His lie ricocheted around social media and podcasts while legacy media outlets looked the other way. Then, some ABC affiliates balked, sending Kimmel to the bench, perhaps for good.
<div id="attachment_974611" style="width: 874px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-974611" class="size-large wp-image-974611" src="https://dw-wp-production.imgix.net/2025/09/GettyImages-2235598843-864x576.jpg" alt="LOS ANGELES, CA - SEPTEMBER 18: Jimmy Kimmel is seen on September 18, 2025 in Los Angeles, California. (Photo by PG/Bauer-Griffin/GC Images)" width="864" height="576" srcset="https://dw-wp-production.imgix.net/2025/09/GettyImages-2235598843-864x576.jpg 864w, https://dw-wp-production.imgix.net/2025/09/GettyImages-2235598843-300x200.jpg 300w, https://dw-wp-production.imgix.net/2025/09/GettyImages-2235598843-768x512.jpg 768w, https://dw-wp-production.imgix.net/2025/09/GettyImages-2235598843.jpg 1024w" sizes=" (max-width: 864px) 100vw, 864px" />PG/Bauer-Griffin/GC Images</div>
It caps a tumultuous eight years for the ex-“Man Show” host, one whose rude and crude brand gave way to lectures, finger-wagging, and the occasional tear.
We still don’t know all the details behind Kimmel’s benching. Sinclair, the company behind many ABC affiliates, pulled the show and demanded a full-throated apology from the far-Left Kimmel. Nexstar also axed the show, at least for now.
ABC then followed suit.
The decisions came after FCC chair Brendan Carr excoriated Kimmel’s comments on “The Benny Show” and suggested action may be required. <a href="https://www.cnbc.com/2025/09/18/jimmy-kimmel-charlie-kirk-fcc-carr.html">Carr followed up on those opinions via CNBC.</a>
<blockquote>It was appearing to directly mislead the American public about a significant fact that probably one of the most significant political events we’ve had in a long time, for the most significant political assassination we’ve seen in a long time.</blockquote>
Carr has a legal leg to stand on, given ABC uses the public airwaves, but it still bears a whiff of danger to our collective free speech. The government shouldn’t get involved in speech matters, by and large. And First Amendment purists should watch matters closely, something the ACLU once did before becoming regretfully woke.
What’s obvious is how Kimmel abused his platform over the years, mocked others who got fired for sharing the “wrong” words, and embraced nuclear-grade hypocrisy.
Remember Roseanne Barr? The cranky mind behind the ABC sitcom bearing her name lost her job in 2018 after sending out one racially-charged tweet targeting a member of the Obama administration, Valerie Jarrett. Barr swiftly apologized and said she didn’t know Jarrett was black. ABC, owned by Disney, fired her anyway.
Kimmel’s response?
He joked that the <a href="https://x.com/TimcastNews/status/1968491997246730340">show should go on</a>, but this time focusing on her character’s husband, Dan, played by John Goodman. He couldn’t defend her or suggest ABC shouldn’t fire an employee for one awful post.
<blockquote class="twitter-tweet">
Never forget how Jimmy Kimmel misrepresented <a href="https://twitter.com/therealroseanne?ref_src=twsrc%5Etfw">@therealroseanne</a> joke tweet and pushed for the network to take her show away. <a href="https://t.co/zok8WJN5nt">pic.twitter.com/zok8WJN5nt</a>
— Timcast News (@TimcastNews) <a href="https://twitter.com/TimcastNews/status/1968491997246730340?ref_src=twsrc%5Etfw">September 18, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Credit: @TimcastNews/X.com
Some free speech hero. That would be a pattern.
When multiple social media platforms banned President Trump following the events of Jan. 6, Kimmel <a href="https://x.com/libsoftiktok/status/1968548319757480447">delighted in the news</a>. He used his then-Twitter account to share a cartoon of Trump unsuccessfully trying to access the site, a single tear dropping on his smartphone.
In 2021, Kimmel’s show shed announcer Dicky Barrett because the musician refused to take the COVID-19 vaccine, per ABC’s orders. Did Kimmel fight on his behalf? That remains unknown. He did not, however, fight for him in the public space, that’s for sure.
Kimmel’s COVID-19 commentary could be callous, if not downright cruel. When worries surfaced about having enough hospital beds to treat sick Americans, Kimmel suggested those who didn’t take the vaccine <a href="https://www.yahoo.com/news/jimmy-kimmel-says-unvaccinated-people-140553383.html">should be shut out</a>.
<blockquote>That choice doesn&#8217;t seem so tough to me … Vaccinated person having a heart attack? Yes, come right on in. We&#8217;ll take care of you. Unvaccinated guy who gobbled horse goo? Rest in peace, wheezy.</blockquote>
He also <a href="https://www.vanityfair.com/hollywood/2020/04/jimmy-kimmel-coronavirus-protesters?srsltid=AfmBOorWrhw2rxRug6RyhOhwbZhnH5gg-uhaeltINk2VUx55WZjwz9Xj">mocked ordinary Americans</a> who protested the extreme lockdowns that threatened to shutter their homegrown businesses for good.
Later, when Fox News showed Tucker Carlson the door in 2024, Kimmel danced on the <a href="https://x.com/mazemoore/status/1968502145788809291">conservative’s professional grave</a>.
<blockquote>Tucker couldn’t be reached for comment. He’s already on a plane to Moscow to meet with his manager.</blockquote>
<blockquote class="twitter-tweet">
2023. Jimmy Kimmel celebrates Tucker Carlson getting fired from Fox. <a href="https://t.co/KkvVRc4At6">pic.twitter.com/KkvVRc4At6</a>
— MAZE (@mazemoore) <a href="https://twitter.com/mazemoore/status/1968502145788809291?ref_src=twsrc%5Etfw">September 18, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Credit: @mazemoore/X.com
Perhaps his most egregious act as a so-called comedian came when he hosted a fundraiser for then-President Joe Biden last year. That move shredded whatever remained of his fair-and-balanced pose, but he made things much worse after the fact.
The fundraiser showed President Biden freezing up during the finale. Former President Barack Obama had to gently guide the addled leader off the stage. The moment was caught on video. We all saw it, and most already knew that Biden’s cognitive state was in question.
What did Kimmel do after the fact? He seemingly lied to his audience, telling them <a href="https://www.hollywoodintoto.com/jimmy-kimmel-biden-fundraiser-lie/">they couldn’t trust their eyes.</a>
Kimmel isn’t just a partisan. He’s so hard-Left that he greeted President Trump’s re-election last year with <a href="https://www.dailywire.com/news/jimmy-kimmel-literally-cries-over-trump-win-suggests-trump-voters-are-stupid">the tears of a former clown</a>.
<blockquote>[The election] was a terrible night for women, for children, for the hundreds of thousands of hard-working immigrants who make this country go, for health care, for our climate, for science, for journalism, for justice, for free speech.</blockquote>
A few months later, he made light of fellow progressives <a href="https://nypost.com/2025/03/20/media/jimmy-kimmel-gave-marching-orders-to-vandalize-teslas-scott-jennings/">attacking Tesla dealerships</a> over CEO Elon Musk’s political maneuvers.
More recently, he joked that some of his show’s female staffers <a href="https://www.tvinsider.com/1166115/jimmy-kimmel-luigi-mangione-hot-kiiller-monologue-video/">were crushing on Luigi Mangione</a>, the man accused of murdering UnitedHealthcare CEO Brian Thompson in cold blood.
Ha ha ha.
Even his infamous Kirk comments came before he mocked President Trump for mourning the wrong way over the younger man’s assassination. Just ghoulish.
Not riddance, Jimmy. Good riddance.
* * *
Christian Toto is an award-winning journalist, movie critic and editor of <a href="https://www.hollywoodintoto.com/" target="_blank" rel="noopener">HollywoodInToto.com</a>. He previously served as associate editor with Breitbart News’ Big Hollywood. Follow him at <a href="https://www.hollywoodintoto.com/" target="_blank" rel="noopener">HollywoodInToto.com</a>.
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

The Walt Disney Company Emmy Awards Party – Arrivals

Jimmy Kimmel: Cancellation And Consequences

Cancel Culture

Charlie Kirk

Entertainment

Hollywood

Jimmy Kimmel

Trump Derangement Syndrome

Jimmy Kimmel&#8217;s show was suspended indefinitely on Wednesday.
The question is whether that is a result of organic pressure from the crowd, which, if so, is great. I&#8217;m on board.
Jimmy Kimmel is a schmuck. Jimmy Kimmel is the worst. Jimmy Kimmel has been trash for over ten years.
Jimmy Kimmel was the funny guy who used to tell jokes, going all the way back to his days on KROQ 106.7 in Los Angeles. When I was in high school, I was listening to &#8220;Kevin and Bean in the Morning&#8221; because my carpool mates refused to listen to anything else. Jimmy Kimmel was “The Sports Guy,” and he was funny and obviously very talented.
And then Kimmel somehow became a late-night host. He then decided it was incumbent upon him to become, as my friend Guy Benson has said,  the “Woke Pope of Late Night.” He would lecture you every night and be incredibly d***ish all the time.
That was his shtick. He would go on TV and lecture you and be terrible.
There are numerous times that Jimmy Kimmel should have been canceled, where he said things that were so egregious, terrible, and gross that he should have been done.
By the standards of the modern woke media, they should&#8217;ve just dug up his old stuff and gone after him. There&#8217;s old tape from “The Man Show with Adam Carolla” of Jimmy Kimmel simulating groping a woman without her permission and mimicking having sex with her from behind without her knowledge.
That didn&#8217;t get him canceled.
Jimmy Kimmel dressed up in blackface, back in the day. He dressed up as NBA star Karl Malone in blackface. That didn&#8217;t get him canceled.
Forget about his old stuff. He didn&#8217;t get canceled for saying on the air that people should die in hospitals if they took Ivermectin for COVID, stating, “Doctor Fauci said that if hospitals get any more overcrowded, they&#8217;re going to have to make some very tough choices about who gets an ICU &#8230; that choice didn&#8217;t seem so tough to me. Vaccinated person having a heart attack? Yes, come right on and we’ll take care of ya. Unvaccinated guy who gobbled horse goo? Rest in peace, Wheezy.” 
I&#8217;m very happy to see Jimmy Kimmel go, for whatever reason. He was a horror show. His morality is completely backward. His obvious, dripping disdain and hatred for anyone who disagrees with him are perfectly clear and have been clear every night for years. No one could more richly deserve being taken off the air than Jimmy Kimmel.
The question is whether the federal government had anything to do with him being taken off the air. Policy cannot be a blunderbuss.
<h3><a href="https://www.dailywire.com/episode/bss-ep-2283?contentProgram=The%20Ben%20Shapiro%20Show&amp;contentType=ShowEpisode&amp;elementPosition=2&amp;location=Home%20Tab&amp;row=0&amp;rowType=Home%20Featured%20Carousel">WATCH: The Ben Shapiro Show</a></h3>
Charlie Kirk was killed while advocating for free speech. He was killed while engaging in political debate. And one of the legacies that Charlie Kirk left us with is the necessity for such political debate, the necessity for free speech.
Again, that doesn&#8217;t mean speech without consequences. It means the necessity for debate. And what that requires is that the government not be involved, for example, in shutting down free debate.
So the question with regard to Kimmel is whether this is an organic outgrowth of natural outrage over Jimmy Kimmel, or whether it was forced by the federal government.
Kimmel had said in his monologue: “We had some new lows over the weekend, with the MAGA gang desperately trying to characterize this kid who murdered Charlie Kirk as anything other than one of them, and doing everything they can to score political points from and in between the finger pointing.”
By the time that Kimmel broadcast this on Monday night, it was perfectly clear that it was not true. We all knew. All the evidence shows that the shooter murdered Charlie because the shooter was in a gay relationship with a trans-furry, and had decided that Charlie was hateful because Charlie said that men were not women, etc.
We knew that already. So was Kimmel lying? I believe Kimmel knew he was lying.
I also know that there are a bunch of delusional people on the Left who are trying to pretend that either the shooter had no political motivations at all, which is totally crazy, or that the shooter was MAGA, which is even crazier.
Perhaps in his own head, Kimmel was part of that delusional crew who thought that because the shooter grew up in a MAGA house, that meant he was MAGA, despite the fact that all the evidence shows he was anything but.
So the question is whether these local affiliates canceled Kimmel because they were upset with him, or they canceled Kimmel because they came under pressure from the FCC. 
Nexstar ABC put out a statement:
<blockquote>Nexstar Media Group, Inc. (NASDAQ: NXST), today announced that the company’s owned and partner television stations affiliated with the ABC Television Network will preempt Jimmy Kimmel Live! for the foreseeable future, beginning with tonight’s show. Nexstar strongly objects to recent comments made by Mr. Kimmel concerning the killing of Charlie Kirk and will replace the show with other programming in its ABC‑affiliated markets. &#8230; Continuing to give Mr. Kimmel a broadcast platform in the communities we serve is simply not in the public interest at the current time, and we have made the difficult decision to preempt his show in an effort to let cooler heads prevail as we move toward the resumption of respectful, constructive dialogue. </blockquote>
The question is, was that natural, or was that a result of the fact that Nexstar is currently trying to push a $6.2 billion merger through FCC scrutiny and the fact that the FCC chair, Brendan Carr, seemingly threatened action against Kimmel, ABC, and Disney?
I like Brendan Carr. But the FCC should not be threatening action against ABC or its affiliates or Disney based on Jimmy Kimmel being a jackass. He&#8217;s been a jackass his entire career.
Social censure is perfectly appropriate. The blowback from the public is totally natural and good because Jimmy Kimmel is a schmuck who should have been taken off the air ten years ago.
But I do not want the FCC in the business of telling local affiliates that their licenses will be removed if they broadcast material that the FCC deems to be false.
Why? Because one day the shoe will be on the other foot. I know that we&#8217;ve gotten out of the habit of this. I know that a lot of people on the Right are saying, “The shoe will never be on the other foot, and if it is, the Left will just do it anyway.”
But preemptively breaking things because you believe that the Left is going to break the things still makes the things broken — and you can&#8217;t unbreak them. 
I&#8217;m an advocate of the idea that things that are not yet broken probably should not be.
If we are now in a world where we&#8217;re going to preemptively break the plate because we believe that the bad guy is going to break the plate, all the plates are going to get broken. And regardless of what you do, that&#8217;s going to get used against you. The shards will be used as weapons against you. I promise you, if the FCC is removing local affiliate licenses or threatening to do so, based on Jimmy Kimmel being a jackass, the next time a Democrat is elected, which will happen sooner or later, you will say the FCC should not be involved in this sort of stuff.
I&#8217;m not saying Kimmel shouldn&#8217;t be taken off the air.
I&#8217;m not saying the social sanction shouldn&#8217;t have forced him off the air.
I&#8217;m not saying any of these local affiliates shouldn&#8217;t have said they don&#8217;t want to air Kimmel’s show anymore.
I&#8217;m saying they should have done all that ten years ago. If, best case scenario, the public forces the local affiliates to react and take him off the air, totally legit.
But I do not like that the FCC muddied the waters here. I think it is bad politics, and I think it is bad policy. Because if Democrats win the presidency and you get a Democrat in charge of the FCC, you know which affiliates are going to get threatened.
Let the public be outraged, and let the public outrage organically drive for Kimmel’s ouster.
Legally, you&#8217;ve muddied the waters on First Amendment grounds in much the same way that the Biden administration was threatening Facebook with consequences if it did not remove certain material. 
If you wish to hand power back to the Democrats, what you do here is overreach or at least create the perception of overreach.
So two things can be true at once: I’m very, very happy that Jimmy Kimmel is off the air. He is a schmuck. He&#8217;s the worst. Don&#8217;t let the door hit him on the way out.
But also, the government should not be muddying the waters.
If they do, they put themselves at risk of significant overreach, and that could come back to haunt us.

UCLA Jonsson Cancer Center Foundation’s 28th Annual Taste For A Cure

Glad Kimmel’s Gone. But Don’t Overreach.

Ben Shapiro

Comedy

Editor’s note: The following commentary is an excerpt from remarks presented before the Presidential Religious Liberty Commission on Sept. 8, 2025, with minor edits made for readability.
* * *
I never expected that pursuing my dream to help hurting children would lead to a legal battle for our most basic freedoms.
I graduated from Southern Illinois University Edwardsville with a master’s degree in Art Therapy and Counseling in May 2022. I chose this path because God gave me a passion to fight for and preserve the innocence of children, especially those who’ve experienced deep complex trauma. Through art therapy, I’ve witnessed how expressive means can calm both body and mind and provide a mode of communication when words feel painful and impossible.
But while I was studying how to help others heal, I found myself betrayed by the very institution that was supposed to equip me for that mission.
My program was small — just 10 students—and we became very close. We would talk about being in each other’s weddings and supported each other like family.
But about a year in, something shifted. I came to Southern Illinois University thinking I was there to become a counselor. But I soon realized the university expected me to adopt and promote a specific ideology — one rooted in Marxism and critical race theory, even when it conflicted with my religious and professional beliefs.
When called on in class, I shared my perspective respectfully, asking whether these ideas served the best interests of our future clients.
Instead of respectful dialogue, my Christian and conservative beliefs were met with hostility — not only from classmates but even professors.
But I didn’t expect what came next.
The university issued three no-contact orders against me. You might wonder what a no-contact order is. I did, too. It’s essentially a restraining order, and it applied on and off campus. It meant I couldn’t talk to, sit near, or even be in the same coffee shop with the three classmates who had filed the complaints.
I was shocked. I asked what I’d done. The university said I hadn’t violated any policy. But without any communication or investigation, I received a threat of “disciplinary consequences” if I violated the no-contact orders. And they even copied a university police officer on each order to drive this threat home.
After this, I stopped speaking in class. I was isolated and scared — like I was in a relationship with abusers — trapped in a system that punished me for having different beliefs.
I thought back through every conversation I’d had with my classmates. I couldn’t think of anything I’d done that could be taken as offensive, let alone aggressive. I became afraid.
And with fear came a sense of powerlessness. I started having trouble sleeping. I lost my appetite. And I began to worry what might happen if my professors — who clearly disapproved of my views — decided to block me from graduating or finding a job.
I reached out to Alliance Defending Freedom, and they sent a demand letter to the university. Five days later, the university rescinded the no-contact orders. Two weeks later, it finally told me what the accusations were.
Three classmates had complained about some social media posts where I’d expressed my Christian and conservative views on current events. They claimed the mere expression of my views were “microaggression[s].”
One student said I was “threatening” because I couldn’t embrace critical race theory, which I had said failed to treat people with dignity regardless of race. She told the school I was threatening even though in the same conversation I had praised her for having a “beautiful heart” with a deep “compassion for children.”
Sadly, even after the no-contact orders were lifted, the attacks continued.
University officials refused to tell students that I hadn’t broken any policies. Instead, they e-mailed faculty, students, and alumni, implying that I had engaged in “oppressive acts” and “misconduct.”
The university held a “community meeting” where students publicly attacked my faith and accused me of being racist, oppressive, and creating a toxic learning environment.
Fellow students maligned my name in a school newspaper.
But one of the most painful moments came when a classmate and former friend created an art display titled The Crushing Weight of Microaggressions. It featured a personal text I’d sent her where I shared that, even if we might disagree on some things, I cared about her and that “[M]y personal beliefs are grounded in objective truth by the Gospel of Jesus Christ.”
I was heartbroken to see my words so misunderstood. I loved my classmates, including this girl. To this day, I wish we could have shared our diverse beliefs with mutual respect and kindness. But that was sadly not my experience.
I wasn’t punished for harming anyone; I was punished for having a different perspective, being a Christian, and asking honest questions. At a public university, which is supposed to be a marketplace of ideas, I was silenced for sharing mine.
I knew I couldn’t just walk away. I live by Dietrich Bonhoeffer’s quote: “Silence in the face of evil is evil. God will not hold us guiltless. Not to speak is to speak, and not to act is to act.”
I could not be silent knowing that what happened to me could happen to future students. Our freedoms are too precious not to defend.
So I filed a <a href="https://adflegal.org/case/dejong-v-pembrook/?utm_source=dailywire&amp;utm_medium=oped">lawsuit</a>.
After the university tried — and failed — to dismiss my case, it agreed to settle. It changed its policies to ensure all students, regardless of political or religious beliefs, are welcome. And it revised how no-contact orders are used so that they can’t be weaponized to punish simple differences of opinion.
But what weighs on my heart to this day: I should never have had to sue. Public universities have a duty to protect open dialogue, not punish it. They should welcome differences, not erase them. And no student should be shamed or silenced for their faith.
Looking back, I can see how what was meant to break me — God used to shape me.
Through the fear and betrayal, He gave me the courage to speak, even when my voice shook. He taught me to love even those who misunderstood or maligned me.
I’m so grateful to President Donald Trump and the Religious Liberty Commission for their bold work to protect our First Amendment freedoms — freedoms that belong to all of us regardless of faith, race, or creed.
The truth is: Freedom is fragile. Silence is costly. But courage is contagious.
* * *
Maggie DeJong obtained her master’s degree in Art Therapy and Counseling from Southern Illinois University Edwardsville.
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

Students Collaborating and Studying in a Cozy Cafe Setting

Taking A Stand Against My University Took Courage — But Courage Is Contagious

Alliance Defending Freedom (ADF)

American Universities

Christians

College

Education

Students

President Donald Trump took a moment on Monday to cheer the cancellation of a planned award ceremony for Academy Award-winning actor and director Tom Hanks, saying that it was a step in the right direction for the United States Military Academy to step away from granting awards to “destructive, WOKE recipients.”
Trump touted the move in a post shared first on his Truth Social platform, where he also ripped into the Academy Awards and suggested that the annual award show broadcasts would likely achieve better ratings if they steered clear of woke culture as well.
<blockquote class="twitter-tweet">
<a href="https://t.co/AUolU9INeB">pic.twitter.com/AUolU9INeB</a>
— Rapid Response 47 (@RapidResponse47) <a href="https://twitter.com/RapidResponse47/status/1965035149835534800?ref_src=twsrc%5Etfw">September 8, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
“Our great West Point (getting greater all the time!) has smartly cancelled the Award Ceremony for actor Tom Hanks. Important move!” Trump crowed. “We don’t need destructive, WOKE recipients getting our cherished American Awards!!! Hopefully the Academy Awards, and other Fake Award Shows, will review their Standards and Practices in the name of Fairness and Justice. Watch their DEAD RATINGS SURGE!”
The ceremony, which was set to take place on September 25, was supposed to honor Hanks with the prestigious Sylvanus Thayer Award — given to an “outstanding citizen” based on their commitment to upholding the standards put forth by West Point: Duty, Honor, Country.
As <a href="https://www.washingtonpost.com/national-security/2025/09/06/tom-hanks-west-point/">reported</a> Saturday by The Washington Post, Army Col. (Ret.) Mark Bieger announced the ceremony’s cancellation in an email to faculty on Friday, saying, “This decision allows the Academy to continue its focus on its core mission of preparing cadets to lead, fight, and win as officers in the world’s most lethal force, the United States Army.”
The West Point Association of Graduates (WPAOG) announced that Hanks was to receive the award in June. At the time, WPAOG Board Chairman Robert A. McDonald, Class of 1975, said of the actor, “Tom Hanks has done more for the positive portrayal of the American service member, more for the caring of the American veteran, their caregivers and their family, and more for the American space program and all branches of government than many other Americans.”
Hanks, at the time, responded, “To have my first ever visit to the Academy be to accept such an honor as the Thayer Award is simply astounding. West Point’s legacy of leadership, character, and service to the nation is a powerful example for all Americans. To be recognized by an institution whose graduates have shaped our country’s history through selfless service is both humbling and meaningful.”
The actor has not yet responded to the news that the ceremony has been canceled, and it was unclear in the initial reports whether Hanks might still receive the award at a different time. Previous Thayer Award recipients include former President Barack Obama (2024), former President George W. Bush (2017), actor Gary Sinise (2015), former President Ronald Reagan (1989), and famed World War II Army aviator James Doolittle (1983), among others.

Tom Hanks

‘Important Move!’: Trump Crows As West Point Axes Award Ceremony For ‘Woke’ Tom Hanks

'Important Move!': Trump Crows As West Point Axes Award Ceremony For 'Woke' Tom Hanks

Donald Trump

Executive

Military

Politics

A lot of people on the Right, in the center, and even on the Left are asking themselves this question: Is peak woke over? 
After all, we suffered through a decade of wokeness, the proposition that any disparity between groups was evidence of discrimination. The wokeness was manifested as DEI, the idea that the government had to constantly rig the system in the reverse direction.
So where does the Left go next? They&#8217;re going back to something old: what could theoretically be titled “economic wokeness.”
Economic wokeness mirrors exactly the same argument as racial wokeness or trans wokeness, except it applies to economic categories.
When I say this is an old argument, it is because it&#8217;s basically the argument Karl Marx made. And it seems the Democrats are moving more and more in that direction.
According to a memo penned by Kamala Harris campaign veterans, what people really want to hear from their favorite politicians is that rich people suck and they should be destroyed.
The reason I&#8217;m calling this economic wokeness is because in order to see the parallel to racial wokeness, all you have to do is replace one word.
The idea for racial wokeness is that disparities are, in and of themselves, signs of discrimination. The idea is that racial discrimination is the norm, not an aberration. It&#8217;s not people who are bad apples. It&#8217;s part of the entire system. And the system is designed purposefully by white people to discriminate against people of color. That is the basis of wokeness.
To get to economic wokeness, all you have to do is replace the word “racial” with “economic.” You simply say economic disparities are in and of themselves signs of economic discrimination. Economic discrimination is ordinary, not an aberration. It&#8217;s not just that there&#8217;s one price gouger out there, it&#8217;s the whole system that is designed for price gouging.
Who is it designed by, according to this theory? “Rich people“ instead of the “white people” of racial wokeness. Rich people who discriminate against the poor.
<h3><a href="https://www.dailywire.com/episode/ep-2274-it-will-never-die-democrats-unleash-new-brand-of-woke?elementPosition=3&amp;row=2&amp;rowHeadline=Latest+Episodes&amp;rowType=Horizontal+Show+Episodes+Carousel">WATCH: The Ben Shapiro Show</a></h3>
The beauty of economic wokeness is that, unlike racial wokeness — which can be debunked by looking at group studies, pointing to a group that outperforms white people, whether they are Nigerians in America or Asians — there will always be some people who are poorer than other people.
But here’s the salient point: People move in and out of these categories. This is why it is a mistake to talk about the “poor” and the “rich.”
There are many people who are poor now who will one day become rich. There are many people who are rich who will one day become middle-class or poor. 
There is tremendous economic mobility in the United States, according to the available studies. If you are born into the bottom quintile of income earners in the United States, there&#8217;s a better than 60% chance that you will not end up there, that you will end up in a higher bracket in terms of income by the time you are an adult. 
With that said, this sort of economic populism is rooted in grievance, and it&#8217;s a real problem because it does have a popular appeal. It is one thing to claim that America is racist or that America is transphobic. Most people look at that and say, “I don&#8217;t know that many racists.” I really don&#8217;t know that many people who are sitting around all day long thinking about whether a man is a woman; that&#8217;s because it&#8217;s basic logic to know the difference. 
But when it comes to economic status, people have an amazing way of dissociating the rich people they personally know from “rich people” in general. Most people in America know somebody who&#8217;s wealthy. I would bet that the vast majority of people who know people who are wealthy also know good people who are wealthy and bad people who are wealthy. I would also bet they know a lot of poor people, some of whom are good and some of whom are bad, because people come in all shapes and sizes and all sorts of moral qualities.
When it comes to how people think of their own economic performance, the easiest pitch you can make to somebody if they are having a tough time economically is to say it can be fixed by ripping down that billionaire over there.
The only thing that is preventing the advent of people like Bernie Sanders is continued economic growth. If we get continued economic growth, then economic wokeness doesn&#8217;t apply. If people feel pretty good about their direction in the economy, then economic wokeness won&#8217;t help because people won&#8217;t feel discriminated against.
If, however, as we are seeing in the polling data, people do feel that they are stuck, that they don&#8217;t have economic mobility and they have an entire legacy media infrastructure pushing this lie as well as people on both the Right and the Left, that you can&#8217;t get ahead in America, no matter what you do; if you have politicians telling you that so they can garner more power, people believe it.
And if they believe it, they start tearing down the very systems that generated prosperity, such as free markets, private property, and capitalism in the first place. 
I understand the art of gaining power in politics requires getting elected, and getting elected often leads to dissimulating, dissembling, and saying things that are not true. Many politicians are willing to say untrue things in order to garner that power.
That doesn&#8217;t make it moral or good.
Any sort of populist notion that capitalism is “stacked against you” falls flat in a country that is the richest country in literally all of human history, and in which people who are at the bottom of the economic ladder (after income and wealth transfers, because we have massive welfare programs in this country) are earning about $45,000 to $50,000 a year — which is about the same as the median household income in Germany or France.
When you point that out, people get mad. But it happens to be the case.
And that&#8217;s why economic success is absolutely necessary. It&#8217;s also why we need to make a robust defense of things like private property and free markets. Why is private property good? Private property is good because you ought to retain the fruits of your labor, because you are an individual human being with creative capacity, and it is immoral for people to steal the things you create.
Private property is an outgrowth of basic individual autonomy. Free markets are an outgrowth of private property, because if I own the fruits of my labor, I can then alienate them, meaning I can trade them, or I can sell them, and we can trade. And both of our lives get better because I traded something I want for something that you want.
That is the predicate of a free market economy. And that right does not begin with the government. That right begins with God, because God made us in a particular way, with creative capacity.
Man has the capacity to create. Man has the capacity to cultivate the garden, to labor. And so keeping the fruits of our labor is something that human beings want.
This is why communism always fails. That’s because if you tell people they don&#8217;t get to keep what they earned, that they basically should be treated as disposable labor widgets, and all of the fruits of their labor will be taken away and redistributed, people won&#8217;t work. They&#8217;ll just stop. It&#8217;s why communism always ends with coercion.
The free market is not rooted in some sort of peculiar institution created by rich people. It is rooted in basic human notions of autonomy and individual worth.
That&#8217;s why it was disturbing to hear Virginia Democrat senator Tim Kaine, who was the vice presidential nominee with Hillary Clinton back in 2016. He said in the Senate the other day that rights come from the government, declaring:
<blockquote>You state and this is a quote from Secretary Rubio, our rights come from God, our creator, not from our laws, not from our government. I find that very, very troubling. I&#8217;m a devout person. I was a missionary in Honduras. We&#8217;ve got other devout folks in this room Christian, Jewish, Muslim-American. 
The notion that rights don&#8217;t come from laws and don&#8217;t come from the government, but come from the creator, that&#8217;s what the Iranian government believes. It&#8217;s a theocratic regime that bases its rule on Shia law and targets Sunnis Bahais, Jews, Christians and other religious minorities. And they do it because they believe that they understand what natural rights are from their creator. So the statement that our rights do not come from our laws or our governments is extremely troubling.</blockquote>
That was a gigantic softball over the middle of the plate for Texas GOP senator Ted Cruz, who knows the words of the Declaration of Independence. He responded:
<blockquote>That radical and dangerous notion, in his words, is literally the founding principle upon which the United States of America was created. And if you do not believe me, and you made reference to this, Mr. Barnes, then you can believe perhaps the most prominent Virginian to ever serve, Thomas Jefferson, who wrote in the Declaration of Independence, “We hold these truths to be self-evident. That all men are created equal and that they are endowed by their creator,” not by government, not by the Democratic National Committee, but by God “with certain unalienable rights, that among these are life, Liberty and the pursuit of happiness.”</blockquote>
This is a fundamental reality.
This is why capitalism and free markets are good things: morally good. You own the product of your hands. You have a right to your own labor.
It&#8217;s time for lions, for people who actually believe in the success of the United States, to robustly defend the free market. This is not something to apologize for.
You are not immoral if you&#8217;re a billionaire any more than you&#8217;re immoral if you are impoverished.

Senate Hearing Held For Foreign Ambassador Nominees

It Will Never Die: Democrats Unleash A New Brand Of Woke

Bernie Sanders

Billionaire

Democratic Socialism

Democrats

Economics

Poverty

Tim Kaine

Recently, some of you may have noticed the Cracker Barrel restaurant and gift store chain changed its logo. They removed the picture of the so-called “Old Timer,” who was meant to represent the chain’s southern-style comfort food and old-fashioned country store feeling, and left that space blank to represent the pit of fiery eternal damnation loud with the shrieks of the condemned into which the chain had fallen by supporting child sex changes, drag shows for children, and racist hiring practices.
The move was supposed to help the struggling chain’s finances by ensuring that no conservative customer entered one of their venues ever again. Those alienated customers would be replaced by large numbers of imaginary progressives just waiting for an old-fashioned, down-home, southern-style restaurant catering to pedophilia-adjacent homosexuals with a hankering for crunchy fried chicken.
But Right-wing activists loudly protested the logo change, and when it turned out the new imaginary customers were paying for their imaginary meals with imaginary money, Cracker Barrel was forced to replace the Old Timer in the empty space, in the hopes they could keep their usual customers and avoid the eternal shriek-filled pit of sin-tortured souls the empty space represented.
Now, at this point, the flaming shriek-filled pit of sin-tortured souls known as the American news media, began to express their opinions, which were all the same opinion, because all the American news media’s opinions are decanted from a single brain, which is kept on a lightning-lashed altar in the fog-shrouded cave-dwelling of Chernabog, who was the demon from Bald Mountain in Disney’s Fantasia, before he left to take a job in Disney’s animation department.
The opinion of the news media was that conservatives were oh-so-very silly to make such a big fuss over a meaningless logo change at a failing chain restaurant, and how far, oh how very far, American culture had fallen from those golden days when real intellectuals like Gore Vidal and William F. Buckley exchanged sparkling ideas by screaming slurs and threatening to punch each other in the face, while the Left swarmed over our institutions like locusts, devouring everything from Christianity to the First Amendment. Just how stupid could these Fox-News-Watching Neanderthals be that they would waste their energies trying to cancel an innocent restaurant that was simply trying to take their customers’ money to fund actions their customers found contemptible?
<h3><a href="https://www.dailywire.com/show/the-andrew-klavan-show">WATCH: The Andrew Klavan Show</a></h3>
And I thought to myself: Oh, American news media, how right you are! Who cares about these little meaningless changes in the culture? In fact, just for fun, I would like to suggest a few meaningless cultural changes of my own.
For instance, how about conservatives buy the rights to the gay situation comedy “Will and Grace” and reboot the show, but this time, Will embraces Catholicism, and hilarity ensues as gay Will struggles with his physical desires in order to live a life in keeping with his faith. I’m sure the elite news media wouldn’t mind a meaningless little culture change like that one tiny bit.
What about color-blind casting? The current rules are, it’s okay to have Jesus Christ portrayed by a black woman, but it’s very bad to have a deaf character portrayed by an actor who can hear. So how about, as a change of pace, we have Jesus Christ portrayed by a Jewish actor who’s deaf, and when the left says, “Hey, he’s supposed to be a black woman,” the actor can say, “What? I couldn’t hear you! I’m deaf!” I’m sure the media wouldn’t complain about that at all.
Or, I know. Let’s reboot the hit 1970’s slavery drama “Roots,” only in this version, instead of a white man heading into the African interior to capture slaves, the white slaver just waits in his ship like in real life until the black Africans bring their black slaves to him so he can take them to a country where hundreds of thousands of white men will ultimately die to free them, about fifty years before white imperialists force their African colonies to free their slaves as well. I’m sure the news media would love that fresh, original take on an old favorite. 
In fact, just for giggles, let’s change all the Left’s favorite franchises so that they represent something the Left truly despises: the American people.
* * *
This excerpt is taken from the opening satirical monologue of “<a href="https://www.dailywire.com/show/the-andrew-klavan-show" target="_blank" rel="noopener">The Andrew Klavan Show</a>.”
Andrew Klavan is the host of “The Andrew Klavan Show” at The Daily Wire. Klavan is the bestselling author of numerous books, including the Cameron Winter Mystery series. The fifth installment, <a href="https://www.amazon.com/After-That-Cameron-Winter-Mysteries/dp/1613166869/ref=sr_1_1?crid=3EGZUC370LG46&amp;dib=eyJ2IjoiMSJ9.Y_NI0mDOKeowShheDQTVx5NH-fAeimJoCD56_T0Acpl8C0mup7uJf-nGGSRLEItaaekoDnvS2vWLMa4Zd2UBXQ8Y-g-P502jOWz-Y8IX3ZQsdlO7WMLrg1xIhNoKmjCorSWUR4C2l_RbiZ7apJ1MfPzGOrrEf7AdAXX6xwnJRVP_XqUfWuMuVthTWscaU3P4vgmS86-96n-721enHfX12CFQWTajqFbVnrsDkexfUf4.6_gTH6h1Bb9Pn375QdF_VAVZSayDvjQBBKGXE-MTiFo&amp;dib_tag=se&amp;keywords=klavan&amp;qid=1754049918&amp;sprefix=%2Caps%2C80&amp;sr=8-1" target="_blank" rel="noopener">After That, The Dark,</a> is now available for Pre-Order. Follow him on X: <a href="https://x.com/andrewklavan" target="_blank" rel="noopener">@andrewklavan</a>
The views expressed in this satirical article are those of the author and do not necessarily represent those of The Daily Wire.

Cracker Barrel Redesigns Its Logo

The Easy Way To Ensure No Conservative Will Ever Visit Your Store

Andrew Klavan

Corporations

Cracker Barrel

Humor

Legacy Media

Restaurant

Satire

As someone who grew up going to Cracker Barrel on road trips, I, along with millions of Americans, heaved a sigh of relief when I heard the <a href="https://www.dailywire.com/news/cracker-barrel-thought-the-logo-u-turn-would-be-enough-it-wasnt?author=Virginia+Kruta&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Cracker+Barrel+Thought+The+Logo+U-Turn+Would+Be+Enough.+It+Wasn%E2%80%99t.">old logo</a> would remain.
But while we won’t have to endure the Soviet-style brutalist-inspired logo redesign, the new minimalist décor and proposed architectural plans for new stores are still on the menu.
If you aren’t familiar, these architectural plans look suspiciously like those at new Taco Bells (where the current Cracker Barrel CEO was before) — and they’re indistinguishable from those of a small industrial warehouse.
This is yet another example of the push for a Woke Generica from those trying to erase familiar symbols of American art and architecture. But their movement targets more than just symbols — it’s a movement against the entire pioneering and entrepreneurial spirit that defined and built America.
American history is filled with people seeking to fill in the blank edges of the map and build the impossible. For centuries, we’ve been a nation that stood out for our accomplishments. Now, though, we have a corporate culture that overwhelmingly views blending into the crowd as an accomplishment.
One of our greatest entrepreneurs, Henry Ford, warned of this kind of latent unimaginative culture when he said, “If I had asked people what they wanted, they would have said faster horses.” There’s a reason it’s cliché to say that innovators and entrepreneurs expand our horizons.
The most groundbreaking and quality-of-life-uplifting innovations — whether an invention such as the computer, or a business model such as Amazon’s logistical empire — almost always stem from the kind of pioneering risk-taking that is so core to the American identity.
But the new Cracker Barrel redesign is a case study in a futile attempt to simply make a faster horse. And while blandly blending into the background can feel safe, it’s a clear road to stagnation.
In part, what we are seeing is a business world losing perspective with what they actually sell. Only part of a product is its material, functional, form. Whether you call it the vibe, style, or aesthetic, part of the service that people want is what inspires the mind and the soul.
One of the many failings of Eastern European communist societies was their focus on the tangible practicality of things. It was an overtly Marxist pursuit, but it was also — inadvertently — a movement focused on draining artistry out of the ordinary experiences of life and on assaulting our sense of rootedness and belonging.
The man they tried so casually to take off the Cracker Barrel logo isn’t just a generic old man. He’s Uncle Herschel — the real-life uncle of Cracker Barrel founder Dan Evins. He’s also a kind and friendly face, welcoming you into not just the eatery, but the environment that is a Cracker Barrel &#8220;Old Country Store.&#8221;
That environment conjures the spirit of the pioneering West and the ideal of a rural farming community’s gathering place and grocery supplier — featuring a favorite of mine, a wall of a dozen or so unique types of root beer.
But more importantly, that environment reminds us of a crucial and unique piece of our shared national spirit and identity.
Steve Jobs gave warnings about just this sort of thing — about the danger of a business replacing the people who created the product with people focused simply on marketing it without a deep respect for the richness of the product or brand.
Sadly, Cracker Barrel is only the latest in what is now a long line of businesses that have abandoned their purpose and history.
The most stunning example is, perhaps, the Greek tragedy that Disney has turned into — an existence that, over the last 10 years, has cost them the respect of most of their long-time fanbase and 20% of their inflation-adjusted market cap.
The Disney story presents a set of roadmaps that would be useful for Cracker Barrel and, indeed, the broader corporate world today to study.
After the sudden death of Walt Disney in 1966, the company largely lost its sense of soul and purpose and languished for 18 years.
When Michael Eisner came in as CEO in 1984, though, he oversaw the next 15 years of what is now called the Disney Renaissance, featuring “The Little Mermaid,” “Beauty and the Beast,” “The Lion King,” cruise lines, overseas theme-park expansions and many of the things that we now think of as the height of Disney art and culture.
Disney’s stock soared more than twenty-fold in inflation-adjusted terms during this period. But this is more than a simple business success story.
On day one, Eisner went to visit the Disney Imagineers — the people who knew Walt and still embodied the spirit of his vision.
Eisner ignored pressure to pursue what was seen as standard and safe — the pressure to radically depart Disney from its heritage. Instead, he sought to re-embrace that heritage and to rebuild the company in its truly unique style. That made all the difference.
Today, Disney’s current woke stagnation is the product of the last generation or so of abandoning those principles and following the same crowd that brought Cracker Barrel to take the barrel, and Uncle Herschel, off the logo.
Will we sheepishly go down the road of the brutalist logo and woke live action remakes? Or will we go the way of the Disney Renaissance — and reclaim the way of the rugged American pioneer and entrepreneurial innovator?
For now, the market has spoken and saved Cracker Barrel’s logo. But the question remains — and the nation as a whole must answer.
* * *
Richard Stern is Acting Director of the Roe Institute for Economic Policy Studies at the Heritage Foundation and Director of its Grover M. Hermann Center for the Federal Budget.
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

Trump Says Cracker Barrel Should Restore Old Logo After Backlash

From Uncle Herschel To Mickey Mouse: Cracker Barrel’s Disney Dilemma

Disney

Heritage Foundation

Woke is on the run.
The cultural scourge has stifled free thought, promoted hard Left extremism and corrupted the arts. Now, the pendulum is finally starting to swing in the opposite direction.
As Justine Bateman eloquently <a href="https://www.yahoo.com/news/justine-bateman-feels-she-breathe-135914542.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAL59qaEAl5oQrn9Sbhjt_qu8fKo-iKLly0Qx1-59i0ZovkUgRNIkxBmkeb-90BXJs3RGFTKYXYPTw_0PpiYQZ4TC2vvcuf68E0zkXRjgeC_GgEgtbOqvca4Zg9u6iEw0q-H7gvODkFclXkVCbMI5yfWMT2bU8ni8NIdlhYRwH5Zd">put it</a>, it’s like we can all breathe again.
Woke may have been destined to crash and burn on its own. It’s antithetical to the American spirit and goes against basic biology. Plus, it’s often meted out in a cruel, hypocritical two-tier fashion.
Hunter Biden <a href="https://nypost.com/2021/06/08/hunter-biden-repeatedly-called-his-white-lawyer-the-n-word-texts-show/">repeatedly texts</a>  the &#8220;n-word&#8221; — zero punishment. Morgan Wallen calls a white friend the “n-word” in a private moment caught on tape – his career implodes overnight. 
Yet, over the past decade we&#8217;ve witnessed a number of brave souls stand up to the woke onslaught. While there are many on team sanity who deserve a shout out — including the voices at The Daily Wire — here are seven culture warriors who hastened woke’s demise and deserve a curtain call.
<h3>Robby Starbuck</h3>
<div id="attachment_901451" style="width: 1034px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-901451" class="size-large wp-image-901451" src="https://dw-wp-production.imgix.net/2025/04/Untitled-design-32-1024x576.jpg" alt="Conservative influencer Robby Starbuck prior to an interview in New York, US, on Wednesday, March 5, 2025." width="1024" height="576" />Bess Adler/Bloomberg via Getty Images</div>
The filmmaker/activist became the <a href="https://www.dailywire.com/news/exclusive-robby-starbuck-joins-heritage-foundation-to-continue-fight-against-woke-corporations?author=Spencer+Lindquist&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=EXCLUSIVE%3A+Robby+Starbuck+Joins+Heritage+Foundation+To+Continue+Fight+Against+Woke+Corporations">one person</a> woke companies fear more than anyone else. Starbuck’s crusade to expose corporate shenanigans, like excessive DEI policies, proved shockingly effective in recent years.
Just ask <a href="https://www.axios.com/2024/11/27/robby-starbuck-influencer-dei-walmart">Walmart, Target, John Deere, Harley Davidson</a> and more.
A single social media post from Starbuck could send company executives into damage control mode. Sunlight remains the best disinfectant.
Starbuck brings the receipts, too. His recent <a href="https://x.com/robbystarbuck/status/1958868634287161604">exposé on Cracker Barrel</a>, coming on the heels of the brand’s calamitous logo “update,” proved he isn’t done spotlighting woke on steroids.
<h3>Jennifer Sey</h3>
<div id="attachment_457893" style="width: 394px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-457893" class="size-large wp-image-457893" src="https://dw-wp-production.imgix.net/2022/11/seyspring2022-0562-2-384x576.jpg" alt="" width="384" height="576" srcset="https://dw-wp-production.imgix.net/2022/11/seyspring2022-0562-2-384x576.jpg 384w, https://dw-wp-production.imgix.net/2022/11/seyspring2022-0562-2-200x300.jpg 200w, https://dw-wp-production.imgix.net/2022/11/seyspring2022-0562-2-768x1152.jpg 768w, https://dw-wp-production.imgix.net/2022/11/seyspring2022-0562-2-1024x1536.jpg 1024w, https://dw-wp-production.imgix.net/2022/11/seyspring2022-0562-2-1365x2048.jpg 1365w, https://dw-wp-production.imgix.net/2022/11/seyspring2022-0562-2-1360x2040.jpg 1360w, https://dw-wp-production.imgix.net/2022/11/seyspring2022-0562-2-scaled.jpg 1707w" sizes=" (max-width: 384px) 100vw, 384px" />Courtesy of Jennifer Sey</div>
The former gymnast defied her woke overlords at Levi’s and lost, if only on the surface. Sey left her job as Global Brand President after speaking out against pandemic school closures. The woke company demanded she toe the line and not share her opinion publicly. She refused.
She could have licked her wounds or stayed silent. Not Sey. The Colorado resident rolled up her sleeves and kept fighting. She assembled a team to create a documentary detailing just how punishing lockdowns proved for millions of kids, even as we weren’t always allowed to admit it aloud. That upcoming documentary, “Generation-Covid,” is just part of her anti-woke agenda.
She also created XX-XY Athletics, a clothing brand designed for women, not biological men living as women. Her company speaks out against trans women in women’s sports, helping strike a blow against a movement that often shames citizens into silence.
Now, the tide is turning on the subject, with more Americans allowed to speak their minds. Sey helped make that happen.
<h3>Elon Musk</h3>
<div id="attachment_902957" style="width: 874px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-902957" class="size-large wp-image-902957" src="https://dw-wp-production.imgix.net/2025/04/GettyImages-2180240111-864x576.jpg" alt="A portrait picture of Elon Musk photographed in Krakow, Poland on January 22nd, 2024 and X, former Twitter, logo are screened for illustration photo in Krakow, Poland on October 25, 2024." width="864" height="576" srcset="https://dw-wp-production.imgix.net/2025/04/GettyImages-2180240111-864x576.jpg 864w, https://dw-wp-production.imgix.net/2025/04/GettyImages-2180240111-300x200.jpg 300w, https://dw-wp-production.imgix.net/2025/04/GettyImages-2180240111-768x512.jpg 768w, https://dw-wp-production.imgix.net/2025/04/GettyImages-2180240111.jpg 1024w" sizes=" (max-width: 864px) 100vw, 864px" />Beata Zawrzel/NurPhoto via Getty Images</div>
He may be “frenemies” with a certain world leader these days, but Musk struck a mighty blow against woke by buying Twitter. <a href="https://www.businessinsider.com/elon-musk-bought-twitter-over-free-speech-concerns-media-groupthink-2022-12">Partly inspired</a> by the platform’s attack on The Babylon Bee and other free speech punishments, Musk took over and restored many censored accounts. His new, streamlined X let free speech reign anew. Suddenly, users didn’t have to self-censor for fear their unwoke opinions could cost them their digital voice.
The platform is far from perfect, but under Musk’s control, it’s a vastly superior product and a woke-free zone.
<h3>Christopher Rufo</h3>
<div id="attachment_877257" style="width: 1034px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-877257" class="size-large wp-image-877257" src="https://dw-wp-production.imgix.net/2025/02/Untitled-design-33-1024x576.jpg" alt="Christopher Rufo, a conservative activist and New College of Florida trustee, walks through protestors on his way out of a bill signing event featuring Florida Governor Ron DeSantis, who signed three education bills on the campus of New College of Florida in Sarasota, Fla. on Monday, May 15, 2023." width="1024" height="576" />Photo by Thomas Simonetti for The Washington Post via Getty Images</div>
Starbuck may be corporate America’s worst nightmare, but Rufo offers a similar service for academics gone wild. Rufo’s relentless pressure campaigns, and fact-based measures, proved highly effective in recent years.
Rufo helped expose former Harvard President Claudine Gay’s <a href="https://www.dailywire.com/news/claudine-gay-who-resigned-due-to-plagiarism-allegations-to-teach-reading-and-research-class-at-harvard-in-fall">plagiarism scandal</a>, but that’s just a fraction of his recent activism. Here, he describes why he <a href="https://www.pbs.org/newshour/show/conservative-activist-christopher-rufo-on-his-push-to-scrutinize-higher-education">focuses his attention</a> on Ivy League institutions.
“They&#8217;re promoting from their central administrations racial discrimination, scapegoating and even segregation.”
In some cases, they “were” promoting all of the above. Rufo gets results.
<h3>J.K. Rowling</h3>
<div id="attachment_913089" style="width: 828px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-913089" class="size-large wp-image-913089" src="https://dw-wp-production.imgix.net/2025/04/JK-Rowling-818x576.jpg" alt="JK Rowling" width="818" height="576" srcset="https://dw-wp-production.imgix.net/2025/04/JK-Rowling-818x576.jpg 818w, https://dw-wp-production.imgix.net/2025/04/JK-Rowling-300x211.jpg 300w, https://dw-wp-production.imgix.net/2025/04/JK-Rowling-768x541.jpg 768w, https://dw-wp-production.imgix.net/2025/04/JK-Rowling.jpg 1200w" sizes=" (max-width: 818px) 100vw, 818px" />Samir Hussein/WireImage via Getty Images</div>
Many celebrities, even the biggest stars in the galaxy, stand down under intense woke pressure. Remember how <a href="https://www.vanityfair.com/hollywood/2020/07/rub-and-tug-tv-show-our-lady-j?srsltid=AfmBOooqto0TGS1QBSZKn_jSJCQPHkCoAhh3bv_wnxbTxhD4YsIThjEW">Scarlett Johansson buckled</a> rather than accept a role playing a trans character?
Not Rowling. The “Harry Potter” author, an old-school progressive, began <a href="https://www.dailywire.com/news/j-k-rowling-hilariously-shreds-transgender-activist-over-bra-fitting-boast">questioning</a> elements of the trans agenda in 2020. That put her squarely in the Left’s cross-hairs, and she’s remained there ever since.
Death threats. Endless cultural cancelations. Serial attacks from the same Legacy Media outlets that once praised her ability to inspire young readers.
And Rowling refused to back down. That posture, combined with the work Sey has done on trans matters, allowed others to speak out against biological men in women’s sports.
<h3>Joe Rogan</h3>
<div id="attachment_909823" style="width: 1034px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-909823" class="size-large wp-image-909823" src="https://dw-wp-production.imgix.net/2025/04/MixCollage-18-Apr-2025-04-07-PM-2073-1024x576.jpg" alt="Screenshot: Joe Rogan Experience #2303. Dave Smith and Douglas Murray. PowerfulJRE. YouTube.com" width="1024" height="576" srcset="https://dw-wp-production.imgix.net/2025/04/MixCollage-18-Apr-2025-04-07-PM-2073-1024x576.jpg 1024w, https://dw-wp-production.imgix.net/2025/04/MixCollage-18-Apr-2025-04-07-PM-2073-300x169.jpg 300w, https://dw-wp-production.imgix.net/2025/04/MixCollage-18-Apr-2025-04-07-PM-2073-768x432.jpg 768w, https://dw-wp-production.imgix.net/2025/04/MixCollage-18-Apr-2025-04-07-PM-2073-1536x864.jpg 1536w, https://dw-wp-production.imgix.net/2025/04/MixCollage-18-Apr-2025-04-07-PM-2073-2048x1152.jpg 2048w" sizes=" (max-width: 1024px) 100vw, 1024px" />Screenshot: Joe Rogan Experience/YouTube.com</div>
Rogan&#8217;s relentless curiosity, eagerness to let so many voices share his platform, and his dedication to an open, long-form conversation has given free speech a major boost. 
Even more important, Rogan had a change of heart regarding one potential guest. Two years ago, Rogan seemed disinterested in chatting up former President Donald Trump.
Then, as he watched the Democratic Party stifle speech across the culture, he realized his platform could give Trump a boost in the 2024 presidential campaign. It’s likely why other rebel comics did the same with the Trump-Vance ticket, from Andrew Schulz to Tim Dillon.
<h3>President Donald Trump</h3>
<div id="attachment_942191" style="width: 875px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-942191" class="size-large wp-image-942191" src="https://dw-wp-production.imgix.net/2025/07/GettyImages-2222437639-865x576.jpg" alt="President Donald Trump speaks to the media before boarding Marine One outside the White House on July 1, 2025 in Washington, D.C. (Photo by Ricky Carioti/The Washington Post via Getty Images)" width="865" height="576" srcset="https://dw-wp-production.imgix.net/2025/07/GettyImages-2222437639-865x576.jpg 865w, https://dw-wp-production.imgix.net/2025/07/GettyImages-2222437639-300x200.jpg 300w, https://dw-wp-production.imgix.net/2025/07/GettyImages-2222437639-768x512.jpg 768w, https://dw-wp-production.imgix.net/2025/07/GettyImages-2222437639.jpg 1024w" sizes=" (max-width: 865px) 100vw, 865px" />Ricky Carioti/The Washington Post via Getty Images</div>
<a href="https://www.youtube.com/watch?v=iIF2rdXnpMo">“Everything woke turns to s***,”</a> The 45th and 47th president once said, slicing through the noise to make perfect sense. He’s right, of course, and he helped make woke retreat to its current, cornered state.
The president’s frank talk, blustery persona and eagerness to speak sans filter did more than burnish his brand. He gave us permission to do the same, to shoot straight and take the consequences.
Plus, he used his executive orders to protect female athletes against biological male competitors and doubled down on Rufo’s efforts to rein in woke colleges. His anti-DEI initiatives will be part of his legacy, no doubt.
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Woke is far from gone, despite the work of these culture warriors. Some companies and schools are using sleight-of-hand techniques to keep on discriminating on the basis of race and gender.
The disgraced Gay is still teaching students at Harvard.
Hollywood will keep making movies about five-foot-nothing women beating up men double their size. Gender and race-swapped stories won’t fade to black like 3D movies and found footage shockers.
Still, woke has taken body blow after body blow. And these powerful figures threw some of the heaviest punches.
* * *
Christian Toto is an award-winning journalist, movie critic and editor of <a href="https://www.hollywoodintoto.com/" target="_blank" rel="noopener">HollywoodInToto.com</a>. He previously served as associate editor with Breitbart News’ Big Hollywood. Follow him at <a href="https://www.hollywoodintoto.com/" target="_blank" rel="noopener">HollywoodInToto.com</a>.
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

Robby Starbuck

Seven Culture Warriors Who Put Woke On The Run

Christopher Rufo

Elon Musk

J.K. Rowling

Joe Rogan

Twitter

For so many Americans, Cracker Barrel is a convenient and consistent place to go for hearty meals, kitschy decor, and Southern hospitality. That is, until this week, when one trend-chasing executive decided to greenlight a logo revision, unleashing a backlash across the nation.
Cracker Barrel, <a href="https://investor.crackerbarrel.com/news-releases/news-release-details/cracker-barrel-says-goodbye-founder-dan-w-evins">founded</a> in 1969 by the late Dan Evins, came to symbolize American heritage. The original logo of an elderly gentleman sitting on a chair while leaning against a barrel epitomized that heritage. By removing the nostalgic imagery, the company seemingly put the final nail in the coffin of a treasured piece of Americana.
When current CEO Julie Felss Masino — who previously served as president of Mattel and Taco Bell — <a href="https://www.dailywire.com/news/cracker-barrel-blasted-for-rebrand-that-scraps-beloved-logo-crime-against-humanity">announced</a> the logo change, she explained that her goal was to get Cracker Barrel out of people’s “<a href="https://www.foxbusiness.com/media/cracker-barrel-ceo-julie-felss-masino-new-logo-controversy-what-know">rearview mirror</a>” and to &#8220;make sure that it was something that really resonates with everybody of today and for tomorrow.&#8221; On paper, that may seem like a good idea, especially as the company is facing declining sales and trying to appeal to a younger demographic. In practice, it’s been an absolute disaster that has <a href="https://www.cbsnews.com/news/cracker-barrel-cbrl-stock-down-200-million-loss-new-logo-change/">cost the company $100 million</a> in market value after the rebrand. 
It would be too easy to chalk up Cracker Barrel’s mistake as just another company gone woke. But the truth seems to be more complicated than that. As Andrew Beck, founding partner of brand consultancy <a href="https://beckandstone.com/about/">Beck &amp; Stone</a>, said during an email interview with The Daily Wire, Masino’s flub was likely the result of heeding bad advice. 
“She clearly values the brand and the customer’s feelings about it,” he said. “I do not think her insights are wrong—but I highly suspect the ‘outside help’ she describes as being brought in advised her team to turn left to ‘modern’ instead of right to ‘nostalgia’ at the fork in the road that every company must: what do we keep, what do we kick?”
Beck added, “It takes deep cultural understanding and tactical skill to actualize such an insight, and when I see who was tasked with the redesign—the firm ‘Prophet’—who tattoos their progressive cultural values on their sleeve, I just can’t see them sharing the Cracker Barrel cultural context enough to execute Julie’s vision skillfully.”
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That disconnect is not unique to Cracker Barrel. In fact, it fits a growing pattern. Companies chasing sleek, modern branding often leave their loyal customer bases behind. It’s enough to inspire eye rolls whenever a company strips its logo of personality to introduce a slick, minimalist iteration that&#8217;s easily lost amongst a sea of similar corporate logos.
“It is a byproduct of a general decline of the customer experience in the Western world for these middle market service companies,” Beck explained. “These rebrands are meant to signal a positive change, but because of the lack of imagination and ingenuity on the part of their consultants who are supposed to be ‘experts’ on these matters, the sanitized, sterile aesthetics of their environments and communications become reminders to the customer that the company’s better days are behind it.”
This is especially true for a brand like Cracker Barrel, whose entire identity is built on nostalgia and authenticity. Strip those away, and what remains? 
“As I tell our corporate [clients] with legacy American brands. ‘Be who you are. If you are American, be American.’ Problems arise when those being relied on to advise the company do not value their client’s heritage,” Beck said. “Often these are folks who come in and want to impose their own vision on a brand, rather than taking up the company’s historic values as their own. It is difficult to not see ideological influence in these decisions,” the strategist said.
For longtime employees, the decline has been obvious. Erik Russell worked for nearly a decade at Cracker Barrel. He says he did every job in the restaurant and even met his wife there. To him, it was more than just a place to work, and he said the customers felt the same way. 
“Cracker Barrel was more than a restaurant to them, it was home. A place where they felt they still belonged, even as the world changed around them,” Russell <a href="https://x.com/bennyjohnson/status/1958602832111685663">told</a> media personality Benny Johnson in an interview.
<blockquote class="twitter-tweet">
EXCLUSIVE: Cracker Barrel Insider Breaks Silence on the Woke Destruction of an American Institution
Erik Russell spent nearly 10 years working at Cracker Barrel. He’s done every job in the restaurant. Erik even met his wife there. To Erik, Cracker Barrel was a place where… <a href="https://t.co/YDolLTs3dW">pic.twitter.com/YDolLTs3dW</a>
— Benny Johnson (@bennyjohnson) <a href="https://twitter.com/bennyjohnson/status/1958602832111685663?ref_src=twsrc%5Etfw">August 21, 2025</a></blockquote>
But Russell says the business he once loved unraveled after leadership changes. He described how small changes added up to something big, like when brown menus were replaced, uniforms got more relaxed, and alcohol was introduced despite the founders’ conviction that staying dry preserved the family atmosphere. 
“The logo and store redesign is simply the last step in total brand destruction by corporate vandals who seemed to despise the Cracker Barrel core culture,” Erik said.
He said the antiques on the wall were once curated from estate sales to reflect real Americana, but the remodeled stores are using generic reproductions instead. 
“I felt like I was part of something truly American, full of nostalgia and tradition. Now all of that’s being torn down and replaced with just another bland, soulless corporate chain,” he said.
That sense of loss goes beyond new décor. It’s about what Cracker Barrel symbolized for countless Americans. “Cracker Barrel built up decades of goodwill across the country,&#8221; Russell continued. &#8220;We often referred to ourselves as ‘America’s front porch’ after the iconic long storefront filled with rocking chairs and checkerboards where guests would wait to be seated. Each store I worked in felt slightly different, a reflection of their communities.”
For Beck, the lesson here is for businesses not to confuse modernity with progress. “All management is change management. A business must deal with change constantly. What is valuable and what is not? Misidentifying those value propositions, often because of a cultural blindspot on the part of brand ‘experts’ is often at the heart of the failure to manage change,” he said.
When asked if he thinks Cracker Barrel is having a “Bud Light moment,” Beck disagreed, saying the better comparison is Jaguar. 
The legacy car brand recently rebranded with an ultra-modern, futuristic aesthetic and was mocked mercilessly for it. 
“Bud Light became a meme based on a single can,” he said. “The larger business itself was strong and remains so. Jaguar was a disaster from a business POV. A struggling company with a storied brand but neglected product going through big changes jumping the shark, sealing a fate that was not inevitable, rather than changing it.”
“I fear this is another Jaguar unless there is a course correction on the aesthetics and communications across the board,” Beck said. “Right now it is only confirming what the customer base already feared was happening, not exciting them at the prospect of a revived product. I have high hopes that Julie Masino, who has a good relationship with her board, sees this and will do what needs to be done.”
For now, the “America’s front porch” that Erik loved looks more like just another franchise trying to appease consultants instead of remaining a place where families gather to make memories. The food is different, the atmosphere sterile, and the iconic logo is gone. 
What made Cracker Barrel special is slipping away, and the backlash from customers is proof. The irony is that in desperately trying to get out of America’s “rearview mirror,” Cracker Barrel may have veered straight into a ditch.

Cracker Barrel Didn’t Go Woke With Its Rebrand, They Were Conned By ‘Experts.’

Cracker Barrel Didn’t Go Woke. They Got Conned By ‘Experts.’

America

Americana

Bud Light

Jaguar

In the past year alone, titles like &#8220;Assassin’s Creed: Shadows&#8221; (which featured a <a href="https://notthebee.com/article/new-assassins-creed-game-has-gay-black-samurai-kiss-theythem-character">romance</a> between a bisexual black samurai and a nonbinary Japanese character) and the remastered version of &#8220;The Elder Scrolls: Oblivion&#8221; (which <a href="https://steamcommunity.com/app/2623190/discussions/0/604154245960211414/">replaced</a> the “female” and “male” options from the original game with “Body Type 1” and “Body Type 2”) have drawn significant backlash. 

But forcing woke content into video games isn’t the only way progressives are trying to ruin the gaming industry.
Now, they’re coming for its business model. 
 
Recently, the American Economic Liberties Project (AELP), a <a href="https://www.economicliberties.us/about/#">think tank</a> stacked with progressives, <a href="https://www.economicliberties.us/press-release/ninth-circuit-affirms-epic-games-victory-over-google-forces-monopolist-to-lift-app-store-restrictions/">cheered</a> a major court victory against Google’s app store that they aggressively pushed.
Even a broken clock is right twice a day. Epic Games’ case against Google was legitimate. Per the suit, Google forced developers into a rigid system with up to 30% fees, banning rival app stores and alternative payment methods, hurting both creators and consumers.
But don’t be fooled. AELP’s broader agenda has nothing to do with helping gamers or developers. Its antitrust crusade would shackle gaming — and every other innovative industry — under permanent bureaucratic control.
For example, AELP was the <a href="https://www.economicliberties.us/press-release/ftc-must-pursue-administrative-case-against-unlawful-microsoft-activision-merger/">loudest cheerleader</a> for the <a href="https://www.ftc.gov/legal-library/browse/cases-proceedings/2210077-microsoftactivision-blizzard-matter">Biden-era push</a> to block Microsoft from acquiring Activision-Blizzard — a case the Trump administration just killed.
Biden’s FTC, egged on by AELP, claimed Microsoft would make &#8220;Call of Duty&#8221; and Overwatch Xbox exclusives, supposedly “suppressing competitors” in consoles and cloud gaming. They wouldn’t have. Microsoft committed to keeping &#8220;Call of Duty&#8221; <a href="https://www.cnbc.com/2023/07/16/microsoft-and-sony-sign-deal-to-keep-activisions-call-of-duty-on-playstation.html">on PlayStation</a> and <a href="https://www.forbes.com/sites/paultassi/2023/02/21/microsoft-signs-call-of-duty-contract-with-nintendo-pressuring-sony-and-regulators/">bringing it to Nintendo</a>.
Courts saw through the AELP’s claims. A federal U.S. judge <a href="https://www.washingtonpost.com/technology/2023/07/11/microsoft-activision-ftc-decision/">rejected</a> the FTC’s suit in 2023, and by May 2025, Trump’s FTC wisely <a href="https://finance.yahoo.com/news/trumps-ftc-walks-away-from-microsoft-activision-merger-fight-started-by-biden-131433987.html">dropped</a> the case. Even the ultra-liberal European Union <a href="https://www.reuters.com/markets/deals/eu-antitrust-regulators-clear-69-bln-microsoft-activision-deal-2023-05-15/">approved</a> the Microsoft-Activision deal.
Liberal activists like those at AELP may not want to admit it, but the truth is that gaming is a fiercely competitive industry. It doesn’t need Washington activist groups or government bureaucrats picking winners and losers. 
 
Consider the very video game example that AELP loves to harp on — &#8220;Call of Duty.&#8221;
Yes, it’s a mega-blockbuster franchise that has sold over 500 million copies since 2003. But it is far from unstoppable. When &#8220;Call of Duty: Infinite Warfare&#8221; launched in 2016, its <a href="https://www.youtube.com/watch?v=EeF3UTkCoxY">reveal trailer</a> was ratioed with 4 million dislikes to 667,000 likes. 
Four days later, video game developer DICE <a href="https://www.youtube.com/watch?v=c7nRTF2SowQ">unveiled</a> &#8220;Battlefield 1&#8221; — a rival shooter with a World War I setting — and its trailer’s likes outnumbered dislikes 37-to-1. &#8220;Infinite Warfare&#8221; only <a href="https://www.vg247.com/call-of-duty-infinite-warfare-was-the-best-selling-game-of-2016-despite-all-your-protests-but-battlefield-1-was-hot-on-its-heels">outsold</a> &#8220;Battlefield 1&#8221; because it bundled a remaster of &#8220;Modern Warfare.&#8221; Activision learned its lesson and abandoned the futuristic setting.
Market dominance in gaming seldom lasts. AELP <a href="https://www.economicliberties.us/media/vertical-merger-scrutiny-needs-an-upgrade-after-microsoft-activision/">argues</a> that video game consoles “rely on unique intellectual property that cannot simply be replicated,” but that’s simply not true. Blockbuster franchises are frequently copied, challenged, and displaced.
For example, &#8220;Guitar Hero&#8221; ruled the mid-2000s until &#8220;Rock Band&#8221; split the market — and soon after, both faded into irrelevance.
Yet, if regulators used AELP’s &#8220;Call of Duty&#8221; logic, perhaps they would have treated &#8220;Guitar Hero&#8221; like an untouchable monopoly, freezing the industry in place while gamers missed out on the next wave of competition.
Sony, Nintendo, and Microsoft have spent decades battling to build their own “killer apps.” Players bought Xboxes for &#8220;Halo,&#8221; PlayStations for &#8220;Uncharted,&#8221; and Nintendo consoles for &#8220;Zelda.&#8221; If Microsoft ever made &#8220;Call of Duty&#8221; exclusive, the proper response from Sony wouldn’t be to run to regulators, it would be to make something better. That is how markets are supposed to work.
Instead, AELP and the far left’s vision appears to be to turn antitrust into a permanent chokepoint for the entire economy, swapping innovation for bureaucratic control.
Unfortunately, the Microsoft-Activision case was just a warm-up for them. After celebrating victory with Epic, AELP continues to push crackdowns on everything from <a href="https://www.economicliberties.us/press-release/ain-vetoing-anti-algorithmic-rent-fixing-bill-gov-polis-sides-with-corporate-landlords-over-colorado-renters/">dynamic pricing</a> to <a href="https://www.economicliberties.us/press-release/dot-greenlights-united-jetblue-partnership-deepening-airline-consolidation-crisis/">airline partnerships</a> that help travelers redeem miles across carriers.
If AELP succeeds in locking its mindset into law, it won’t just be gamers who lose — it will be every industry that depends on competition and creativity to thrive.
Gamers don’t need Washington lawyers and think tank activists deciding what they can play, and neither does any other sector caught in AELP’s crosshairs. What the market needs is the freedom to build, compete, and win without having to beg permission from the same professional regulators who mistake every successful product for a monopoly.
If AELP gets its way, innovation won’t just stall in gaming — it will stall everywhere. That would be bad news for everyone.
The Trump administration should continue to stand its ground and fight AELP’s agenda tooth and nail. We’ll all be better off for it.
* * *
James Skyles is a legal policy analyst and the principal of Skyles Law Group. He has written for some of the largest legal publications in the United States, including Law.com and Law360.
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

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