The Justice Department this week slashed millions of dollars in grant funding for leftist organizations studying things like &#8220;toxic masculinity&#8221; and &#8220;systematic racism&#8221; as Attorney General Pam Bondi pushes to cut government waste, The Daily Wire has learned.
Before the cuts, which were described as &#8220;wave one,&#8221; millions of taxpayer dollars were going toward initiatives like filming black police officers in the name of racial equity, looking for ways to &#8220;resolve&#8221; drug crimes outside of the judicial system, and addressing so-called &#8220;toxic masculinity,&#8221; according to a list of several cut programs viewed by The Daily Wire. Teasing the cuts on Wednesday, Bondi <a href="https://x.com/AGPamBondi/status/1915184169069818356" target="_blank" rel="noopener">said</a> that there would be &#8220;more to come.&#8221;
The first wave included cuts to over 360 programs and grants that were determined not to be in line with President Donald Trump&#8217;s law and order agenda. According to the Justice Department, organizations whose funding was cut will have 30 days to win back their funding if they can prove it &#8220;actually helps victims of crime as opposed to being a nebulous slush fund for vague liberal causes.&#8221;
The Justice Department said programs that do things like provide housing to domestic violence victims and provide opioid treatment will not be cut.
One specific grant sent $1.5 million toward a training program that included the creation of a “powerful 17-minute film documenting the journey of three Black police leaders” to “promote racial equity in police practice.” Another $1.5 million was going to an organization for “culturally and linguistically specific, trauma-informed, and accessible services” for “former justice-involved individuals,&#8221; a euphemism used by leftists for criminals.
Another $1 million had been allocated to “bridge socio-ecological contexts” by working with “culturally specific community-based organizations,&#8221; while a whopping $5 million was going to an organization that promotes &#8220;racial equity in victim services&#8221; and hosts &#8220;listening sessions in targeted communities.&#8221;
Several of the cut programs dealt with drug crimes, including one that appeared oriented toward letting drug offenders off the hook. One million dollar grant went toward an organization that pushed &#8220;an innovative approach to resolving&#8221; drug crimes “away from the court system.”  Another sent $1 million to an organization looking at “how universal service delivery could mitigate the impact of systemic racism” on drug diversion programs.
Yet another grant on the chopping block was $2 million given to a &#8220;feminist, culturally specific nonprofit organization&#8221; to address “structural racism and toxic masculinities.”
These programs were flagged with the help of the Department of Government Efficiency, which is scouring the federal government for partisan programs and wasteful spending.
“Under Attorney General Bondi’s leadership, the Department of Justice is committed to ensuring its resources are spent on arresting criminals, getting drugs off the streets, and crucial litigation,&#8221; Justice Department spokesman Gates McGavick told The Daily Wire. &#8220;We will always protect victims of crime and legitimate law enforcement initiatives, but we will no longer spend millions on ‘listening sessions’ and  ‘bridging socio-ecological contexts.’”

AG Bondi, FBI Director Patel Hold Press Conference In Florida After Drug Seizure

Bondi Ending Taxpayer Funded ‘Slush Fund’ Studying ‘Toxic Masculinity’ And ‘Structural Racism’

Department of Government Efficiency (DOGE)

Department of Justice

Pam Bondi

Wokeness

According to The Washington Post, the Trump administration is pushing the Internal Revenue Service to revoke Harvard University’s tax-exempt status.
The Post <a href="https://www.washingtonpost.com/business/2025/04/16/trump-harvard-tax-exempt-irs/">reported</a> that three sources informed the outlet that President Donald Trump&#8217;s administration had asked the IRS to make the move, although there is no confirmation that it has done so. WaPo also reported that its sources claimed Andrew De Mello, the IRS’s acting chief counsel, was asked by the Treasury Department to take the action. Sources also claimed this is part of a feud with Ivy League schools that the Trump administration views as &#8220;woke.&#8221;
“I think they’re going to go after a whole bunch of them,” former House Speaker Newt Gingrich (R-GA) said. “I’m not sure why we need to be funding people who aggressively refuse to give up a variety of values and structures that most Americans don’t agree with.”
On Tuesday. President Trump <a href="https://truthsocial.com/@realDonaldTrump/posts/114342374504628520">posted</a> on Truth Social, “Perhaps Harvard should lose its Tax Exempt Status and be Taxed as a Political Entity if it keeps pushing political, ideological, and terrorist inspired/supporting ‘Sickness?’ Remember, Tax Exempt Status is totally contingent on acting in the PUBLIC INTEREST!”
White House spokesperson Harrison Fields stated: &#8220;Any forthcoming actions by the IRS will be conducted independently of the president, and investigations into any institution’s violations of its tax status were initiated prior to the president’s TRUTH.”
In January 2024, Rep. Jason T. Smith (R-MO), chairman of the House Ways and Means Committee, <a href="https://www.politico.com/news/2024/01/10/jason-smith-harvard-mit-penn-might-not-deserve-tax-exemption-00134815" target="_blank" rel="noopener">suggested</a> that the responses of Harvard, Cornell, the University of Pennsylvania, and MIT to the antisemitism on their campuses might justify revoking their tax-exempt status. The college’s actions “raise several questions, including whether your institutions are fulfilling their educational purposes as required to receive 501c3 tax-exempt status &#8230;”
On Monday, the Trump administration’s Department of Education announced it would freeze $2.2 billion in multi-year grants and $60 million in multi-year contract value to Harvard University after the school said it would not comply with the Trump administration’s demand that the university <a href="https://www.harvard.edu/research-funding/wp-content/uploads/sites/16/2025/04/Harvard-Response-2025-04-14.pdf">claimed</a> would “invade university freedoms.”
Last Friday, the Departments of Education and Health and Human Services sent a <a href="https://www.harvard.edu/research-funding/wp-content/uploads/sites/16/2025/04/Letter-Sent-to-Harvard-2025-04-11.pdf">letter</a> to Harvard in which they stated, “By August 2025, the University must adopt and implement merit-based hiring policies, and cease all preferences based on race, color, religion, sex, or national origin …” adding that the same attitude must prevail in admissions policies. The correspondence also declared that by the same date, the university must “prevent admitting students hostile to the American values and institutions inscribed in the American Constitution and Declaration of Independence, including students supportive of terrorism and anti-Semitism.”
The university “shall commission an external party … to audit the student body, faculty and leadership for viewpoint diversity” by August 2025, the letter continued, in order to ensure that the leftist perspective that dominates the university should be contrasted with other viewpoints.
Alan Garber, the president of Harvard University, responded with a <a href="https://www.harvard.edu/president/news/2025/the-promise-of-american-higher-education/">statement</a> in which he said, “We have informed the administration through our legal counsel that we will not accept their proposed agreement,” contending, “The University will not surrender its independence or relinquish its constitutional rights” and claiming the administration’s demands violated “Harvard’s First Amendment rights … threatens our values as a private institution devoted to the pursuit, production, and dissemination of knowledge.”

Harvard University

Trump Admin Wants IRS To Quash Harvard’s Tax-Exempt Status: Report

Donald Trump

Education

Harvard

Internal Revenue Service (IRS)

Politics

Taxes

Washington Post

Conservative activist Robby Starbuck is joining the Heritage Foundation as a visiting fellow, where he’ll lead an effort encouraging corporations to drop left-wing ideologies, and instead, prioritize merit.
Starbuck, who has led successful <a href="https://www.dailywire.com/news/pure-lunacy-robby-starbuck-on-exposing-dei-in-corporate-america">campaigns</a> to get corporations like Tractor Supply, Home Depot, Harley Davidson, John Deere, Jack Daniels, and even Walmart to ditch the left-wing diversity, equity, and inclusion (DEI) agenda, explained how he will continue the fight at the Heritage Foundation.
“I am thrilled to join The Heritage Foundation to help lead the charge in pushing back against the dangerous rise of woke DEI and ESG policies that undermine American values,” Starbuck said. “These harmful initiatives have no place in our businesses or institutions, and I’m committed to advancing policies that prioritize merit, free enterprise, and individual freedom over divisive ideologies.&#8221;
Starbuck will lead Heritage’s capital markets initiative, which the organization says will be dedicated to encouraging aligned organizations to reshape corporate America, encouraging corporations to prioritize ethics and merit while dropping left-wing ideologies like DEI.
“It’s time to restore common sense and accountability to the workplace, and I’m excited to continue to lead that movement from Heritage,” the conservative activist added.
Andrew Olivastro, the Heritage Foundation’s chief advancement officer, celebrated the announcement that Starbuck is joining the conservative organization. “Robby Starbuck is a trailblazer for our times, and we are thrilled he is joining us at Heritage. Robby has played a leading role helping Americans find their voice and reclaim their rights as shareowners, employees, and customers,” Olivastro said. “Our combined efforts will both set the agenda for the business community and save the private sector for future prosperity.&#8221;
John Backiel, vice president of finance and accounting at Heritage, also celebrated Starbuck’s move and further explained the goals of the effort.
“Heritage is leaning into the coalition of organizations, businesses, and individuals who desire to put their capital to work as a force multiplier by investing in companies and organizations building a better American future,” Backiel noted. “Through our corporate engagement we will help bring an end to corporate progressive indoctrination of the workforce and engage in constructive dialogue that rewards good businesses and products.&#8221;
“Heritage and our allies won’t stop until we break the imminent tyranny of a technocratic modern state and its corporate satellites stripping ordinary people of their God-given individual sovereignty,&#8221; the Heritage vice president said.

Robby Starbuck

EXCLUSIVE: Robby Starbuck Joins Heritage Foundation To Continue Fight Against Woke Corporations

Diversity

Diversity Equity and Inclusion (DEI)

General

Heritage Foundation

U.S.

Leftists are staging a dramatic 24-hour boycott of big-name corporations today, raging against the rollback of diversity, equity, and inclusion. 
From midnight to 11:59 p.m. on Friday, they’re swearing off Amazon, Walmart, Best Buy, McDonald’s, and “other fast-food joints.” A viral flyer begs participants to pre-shop and, hilariously, “only grab essentials” on Friday — because nothing says rebellion like half-hearted sacrifice. DEI’s demise has them so riled up that they’ll skip lattes and Big Macs to flex their “power.”  
“Disrupting the economy for even one day sends a powerful message,” the flyer states. “If they don’t listen we make the next blackout longer. Our numbers are powerful. This is how we make history!” 
One of the leftists pushing for a boycott today is John Schwarz, who goes by the name “TheOneCalledJai” on Instagram, told <a href="https://www.usatoday.com/story/money/2025/02/26/feb-28-economic-blackout-what-to-know/80066188007/" target="_blank" rel="noopener">USA Today</a> that the time was right for a boycott because people are frustrated with corporate greed among other issues. Apparently it’s frustrating that some companies are backing away from race-centered hiring and business practices. 
Other boycotts are being organized by Rev. Al Sharpton, who said earlier this week that his organization, National Action Network, will look to walk out on other companies in the near future. 
“We have convened a council with our partners to examine what companies have reneged on DEI, what their profit margins are, and how we can use Black buying power to make a statement,” Sharpton <a href="https://x.com/TheRevAl/status/1894522805862973710" target="_blank" rel="noopener">said</a>. 
The Friday boycotts to counter the slashing of DEI policies got us thinking. What if we just told people to buy Jeremy’s Razors all day Friday to support the continued attack on DEI? 
Jeremy’s Razors is a brand built to stand for merit in the marketplace, mocking Leftist business practices like denying basic human biology and race-based hiring, even going so far as to recast Daily Wire and Jeremy’s Razors CEO Jeremy Boreing as “Black Jeremy” in its second hilarious commercial, <a href="https://www.youtube.com/watch?v=K_2_qgl_fpA" target="_blank" rel="noopener">The Second Greatest Commercial Ever</a>. 
The brand’s flagship razor — forged as a beacon of anti-woke sentiment — quickly expanded to legitimize Jeremy’s as a serious force in the premium men’s razors and hair &amp; body essentials space, as well as even razors for women and women’s shower essentials. Right now, you can laugh in the face of the leftist tantrum that inspired the “Blackout” boycott which just so happens to coincide with a <a href="https://www.jeremysrazors.com/" target="_blank" rel="noopener">20% off sale on Jeremy’s Razors for a limited time.</a> Woke corporations spend your money on DEI. We spent it on making a better razor.
Yet another Daily Wire brand that burns through the DEI madness is <a href="https://thecandleclub.com/" target="_blank" rel="noopener">The Candle Club</a>. Originally a conservative mom’s passion-driven side hustle that was snuffed out by the woke mob, the Daily Wire un-canceled her to bring her amazing candles back to the market. The Candle Club has since set out to create a new kind of candle — one that is handcrafted in Tennessee, with only the highest-quality, non-toxic ingredients, backed by conservative values, and on a mission to protect the family and the home. The brand now houses multiple collections including collaborations with <a href="https://thecandleclub.com/collections/ben-shapiro" target="_blank" rel="noopener">Ben Shapiro</a>, <a href="https://thecandleclub.com/collections/michael-knowles" target="_blank" rel="noopener">Michael Knowles</a>, <a href="https://thecandleclub.com/collections/matt-walsh" target="_blank" rel="noopener">Matt Walsh</a>, <a href="https://thecandleclub.com/collections/jeremys" target="_blank" rel="noopener">Jeremy’s Razors</a>, <a href="https://thecandleclub.com/collections/mayflower" target="_blank" rel="noopener">Mayflower Cigars</a> and more. Right now, you can also <a href="https://thecandleclub.com/" target="_blank" rel="noopener">enjoy the 20% on The Candle Club for a limited time.</a>
Angry leftists are planning to boycott brands that are “abandoning” DEI, yet these same corporations were proudly and openly woke up until Trump’s historic re-election. This doesn’t pass our sniff test, and it shouldn’t pass yours either. The pendulum has swung in terms of branding optics as businesses respond to market forces and consumer preferences, but woke is likely still lurking just beneath the surface, waiting for its moment to re-emerge once the leftist employees of these businesses feel confident enough to push their own agenda once again. 
For Jeremy’s Razors and The Candle Club, this is not, has never been, and will never be the case. So instead of giving your business to companies that sway whichever way the wind is blowing, take confidence from the consistency of brands who have always been honest about and true to who they are.
Americans are fed up with racism masked as wokeness. You don’t want corporations pushing DEI in their advertisements or their hiring. You want the best product delivered to you by competent staff. While leftists wail over DEI’s slow death, hit up <a href="https://www.jeremysrazors.com/" target="_blank" rel="noopener">Jeremy’s Razors</a> and <a href="https://thecandleclub.com/" target="_blank" rel="noopener">The Candle Club</a> today to vote with your wallet for competence over quotas.
Jeremy’s Razors and The Candle Club share common ownership with The Daily Wire.

Diversity, equity, inclusion

Leftists Plan ‘24-Hour Blackout’ Boycott To ‘Counter Attack On DEI’

Jeremy's Razors

Activist and reporter Chris Rufo joined &#8220;The Ben Shapiro Show&#8221; to expose agents within the National Security Agency for insulting conservatives like Ben Shapiro in leaked government documents.
Members of one of the most powerful intelligence agencies in the world openly displayed their bias against conservatives in messages uncovered by Rufo, who said that the NSA agents “have vitriolic feelings against conservatives.”
“Any Jew who says Judeo-Christian without any irony as much as Ben Shapiro does should be expelled from the tribe,” one NSA agent said of the Daily Wire host and Editor Emeritus, with another writing: “I [am] for expelling Ben too.”
<blockquote class="twitter-tweet" data-media-max-width="560">
BREAKING: <a href="https://twitter.com/realchrisrufo?ref_src=twsrc%5Etfw">@realchrisrufo</a> joins <a href="https://twitter.com/benshapiro?ref_src=twsrc%5Etfw">@benshapiro</a> to discuss the inappropriate and disturbing messages members of our National Security Agency exchanged on the taxpayer dime! <a href="https://t.co/uYpjJpo7Lj">pic.twitter.com/uYpjJpo7Lj</a>
— The Ben Shapiro Show (@BenShapiroShow) <a href="https://twitter.com/BenShapiroShow/status/1894457993011359964?ref_src=twsrc%5Etfw">February 25, 2025</a></blockquote>
Yet another followed up, writing, “I’m Irish- and Italian-American, so I’m used to sharing my ethnicity with terrible people.” One agent responded: “it’s a little different for Jews. Ben is like having a relative who constantly spouts hate speech in public.”
NSA agents also called Chaiya Raichik, who runs the popular X account LibsofTikTok, a “f***ing monster” and celebrated when her account was temporarily suspended off of X, which was still Twitter at the time.
The revelation comes after Rufo highlighted NSA agents’ explicit sexual conversations that they also had on the government platform, including <a href="https://x.com/realchrisrufo/status/1894454218083426413">one exchange</a> in which intelligence officials pondered how a baby could be raised without gender in order to advance transgender ideology.
“An intersex birth would be a great opportunity to raise a kid as [non-binary] and let them choose later,” one NSA agent wrote.
Other agents within the NSA, CIA, and Defense Intelligence Agency <a href="https://x.com/realchrisrufo/status/1894064757142937904">discussed</a> “ethical non-monogamy,” a “polycule,” male-to-female sex change operations, and their sexual fetishes.
The Office of the Director of National Intelligence published one diversity newsletter <a href="https://www.dailywire.com/news/bidens-top-intelligence-agency-says-crossdressing-makes-man-better-intelligence-officer-internal-docs-show">obtained by The Daily Wire</a> in which one official said that crossdressing made him a “better intelligence officer.”
“I think my experiences as someone who crossdresses have sharpened the skills I use as an intelligence officer,” the anonymous intelligence officer wrote, going on to say he is now “more aware of, and hopefully more supportive of, my women colleagues.”
The Daily Wire previously revealed that the NSA created a <a href="https://www.dailywire.com/news/exclusive-leaked-nsa-doc-reveals-massive-woke-glossary-pushing-critical-race-theory-gender-ideology-on-govt-employees">34-page diversity glossary</a> that included terms like “white fragility,” “settler colonialism,” “transmisogyny,” “queer theory,” and even the so-called gender neutral pronouns of “ze” and “zir.”

Ben Shapiro, Chris Rufo

Chris Rufo Reveals NSA Agents Insulted Ben Shapiro In Leaked Government Chat Logs

Ben Shapiro

National Security Agency (NSA)

Transgender

Sunny Hostin claimed on Monday that it was &#8220;un-Godly&#8221; and &#8220;not Christian&#8221; to oppose woke culture, arguing that people who did so only proved that they did not care about their neighbors.
Hostin and &#8220;The View&#8221; cohost Whoopi Goldberg discussed their own personal histories, saying that because they had always been around people who were fighting for things like Civil Rights and other issues, they had &#8220;never been asleep.&#8221;
&#8220;I thought about the conversations that you and I have had, Whoopi, so many times about the co-opting of the word &#8216;woke,'&#8221; Hostin began. &#8220;And the fact that the right somehow has made it a dirty word.&#8221;
&#8220;To be woke is a word that came out of the African American community and it was about being — acknowledging social justice inequities, acknowledging people&#8217;s suffering,&#8221; she continued. &#8220;It&#8217;s not a bad thing to care about other people, to care about the sufferings of others, and to act upon it.&#8221;
&#8220;And so Whoopi will often tell me, &#8216;I&#8217;ve never been asleep,'&#8221; she added. &#8220;And that&#8217;s how I feel &#8230; so it angers me when people are like, &#8216;This woke stuff gotta go.&#8217; That&#8217;s telling me that you don&#8217;t care about my lived experience, you don&#8217;t care about the oppression of the LGBTQ community, you don&#8217;t care about the oppression of the disabled, you don&#8217;t care about the oppression of immigrants, you don&#8217;t care about your fellow neighbors — and that is un-Godly, that is not Christian.&#8221;
WATCH:
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Fake Republican suggests Christians are hypocrites for not being &quot;woke.&quot; &quot;They don&#39;t care about it while wearing big, fat crosses around their necks,&quot; she chides. Whoopi claims Being woke &quot;will make you a better person.&quot; <a href="https://t.co/3QCbEzPxMY">pic.twitter.com/3QCbEzPxMY</a>
&mdash; Nicholas Fondacaro (@NickFondacaro) <a href="https://twitter.com/NickFondacaro/status/1894070442580730266?ref_src=twsrc%5Etfw">February 24, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&#8220;You know what the most ironic thing is?&#8221; Ana Navarro asked. &#8220;They don&#8217;t care about it, and they don&#8217;t care about it while wearing big, fat crosses around their necks.&#8221;
Goldberg weighed in as well, saying that being exposed to &#8220;woke&#8221; was what actually made people better and arguing that positive change could really only be made by making people uncomfortable.

The View’s “Behind The Table” Podcast

Sunny Hostin: It’s ‘Un-Godly, Not Christian’ To Criticize ‘Woke’ Culture

Sunny Hostin: It's 'Un-Godly, Not Christian' To Criticize 'Woke' Culture

Media

Sunny Hostin

The View

Whoopi Goldberg

Woke Culture

Activist and actress Jane Fonda is trying to rebrand the word “woke,” insisting it’s not a negative descriptor. 
The 87-year-old made her plea during her speech at the Screen Actors Guild Awards on Sunday night after being honored with a Lifetime Achievement Award.
&#8220;This means the world to me,&#8221; Fonda said. &#8220;And your enthusiasm makes it seem less like a late twilight of my life and more like a &#8216;Go, girl. Kick ass,&#8217; which is good because I&#8217;m not done.&#8221;
After discussing her love of acting, the leftist, sometimes called “Hanoi Jane” referencing her 1972 visit to North Vietnam, started spouting off her opinions on current events, saying at one point, “Make no mistake, empathy is not weak or &#8216;woke.&#8217; And by the way, &#8216;woke&#8217; just means you give a damn about other people. Back to empathy.”
Critics on social media hit back, saying Fonda, of all people, should think about her words. “Hey Hanoi Jane, did you &#8216;give a damn&#8217; about the American servicemen you betrayed in Vietnam? Woke is just communist propaganda, so I&#8217;m not surprised that Jane proudly identifies with it,” one person <a href="https://x.com/scarlett4kids/status/1893888851627651238">wrote</a>. 
&#8220;I&#8217;m a big believer in unions. They have our backs,&#8221; the star said during her lengthy <a href="https://www.usatoday.com/story/entertainment/movies/2025/02/23/jane-fonda-sag-awards-speech-trump/79899116007/">speech</a>. &#8220;Community means power, and this is really important right now when workers&#8217; power is being attacked, and community is being weakened.&#8221;
“But SAG-AFTRA is different than most other unions because us the workers, we actors, we don&#8217;t manufacture anything tangible. What we create is empathy. Our job is to understand another human being so profoundly that we can touch their souls. We know why they do what they do. We feel their joy and their pain.”
Fonda continued by criticizing President Donald Trump without saying his name. 
“And I&#8217;m sure many of you guys have played bullies and misogynists, and you can pretty much know that probably their father bullied them and called men that he felt were weak &#8216;losers&#8217; … And while you may hate the behavior of your character, you have to understand and empathize with the traumatized person you&#8217;re playing, right? I&#8217;m thinking Sebastian Stan in &#8216;The Apprentice,&#8217;” she said, referring to the actor who played Donald Trump in the 2024 movie. 
“I made my first movie in 1958. It was at the tail end of McCarthyism, when so many careers were destroyed,” Fonda went on. “Today, it’s helpful to remember, though, that Hollywood resisted.”
She then asked the crowd: “Have any of you ever watched a documentary of one of the great social movements — apartheid or civil rights or Stonewall — and ask yourself, would you have been brave enough to walk the bridge? We don’t have to wonder anymore. We are in our documentary moment. This is it, and it’s not a rehearsal!”
Fonda concluded her speech by telling the audience, “There will still be love, there will still be beauty, and there will be an ocean of truth for us to swim in.”

Jasne Fonda

‘Hanoi Jane’ Tries To Defend Being ‘Woke’ During SAG Awards Speech

'Hanoi Jane' Fonda Tries To Defend Being 'Woke' During SAG Awards Speech

Celebrities

Entertainment

Jane Fonda

A medical watchdog says that the Cleveland Clinic is taking hundreds of millions of dollars in federal funding while pushing race-based programs and policies.
Do No Harm, an organization dedicated to depoliticizing medicine, reported Monday that the Ohio clinic is engaged in a range of “discriminatory behavior.” This behavior includes recruitment strategies explicitly for minorities, minority-exclusive scholarships, and adopting “supplier diversity” policies. 
“The Cleveland Clinic used to be synonymous with excellence,” Do No Harm Director of Research Ian Kingsbury told The Daily Wire. “Now, it’s becoming an avatar for everything that is wrong with American health care. It’s a sorry tale about the displacement of rigor and dispassionate truth seeking in favor of identity politics.”
According to analysis from Do No Harm, the Cleveland Clinic Lerner College of Medicine is currently the recipient of around $170 million in <a href="https://reporter.nih.gov/search/kibuq7GWB06JcSYdkf2zpA/projects" target="_blank" rel="noopener">active grant funding</a> from the National Institutes of Health (NIH). Around $50 million of this goes toward “indirect” costs while the Cleveland Clinic Foundation has over $5 million in <a href="https://reporter.nih.gov/search/4-9dnUYGF0OnO697kttYaA/projects" target="_blank" rel="noopener">active projects</a> from the NIH, according to Do No Harm. 
The clinic has also pushed a number of diversity, equity, and inclusion (DEI) initiatives. 
One of the examples cited by Do No Harm included a July 2020 $1.2 million five year <a href="https://archive.ph/LaqAT#selection-423.109-423.130" target="_blank" rel="noopener">grant</a> given to the Cleveland Clinic and Cleveland State University with the goal of increasing the “number of minority scientists in Cleveland area.”
The goal was to recruit “underrepresented minority Ph.D. students and students underrepresented in the science and technology workforce,” and which NIH <a href="https://web.archive.org/web/20200627052807/https://grants.nih.gov/grants/guide/notice-files/NOT-OD-20-031.html">defined </a>at the time as “Blacks or African Americans, Hispanics or Latinos, American Indians or Alaska Natives, Native Hawaiians and other Pacific Islanders.” This excluded both whites and Asians. 
“In other words, the NIH grant empowered Cleveland Clinic to engage in racially discriminatory recruiting practices,” Do No Harm said of the program. “It’s no wonder, then, that Cleveland Clinic has embraced wholesale the race-centric DEI agenda.”
The clinic told The Daily Wire that it does not discriminate based on race or gender.
&#8220;For over 100 years, Cleveland Clinic’s mission has been to care for life, research for health and educate those who serve. We do not discriminate or create preferences based on race, gender or any other characteristics, and we abide by ethical and legal standards of care with respect to our delivery of healthcare services,&#8221; the clinic said. &#8220;Cleveland Clinic is a nonpartisan organization and we neither have nor promote a political agenda.&#8221;
Do No Harm also drew attention to the clinic&#8217;s Howley ASPIRE nursing program, an initiative designed for high school juniors interested in nursing. While the program description does not mention race, promotional materials produced indicate it was designed specifically for minorities. 
“In providing these opportunities, ASPIRE seeks to address the underrepresentation of racial and ethnic minorities in nursing. More than 30 percent of the U.S. population is Black/African-American or Hispanic/Latino, according to the Census Bureau — yet less than 13% of nurses fall into those categories,” an <a href="https://magazine.clevelandclinic.org/2020-fall/aiming-high" target="_blank" rel="noopener">article</a> in the Cleveland Clinic Magazine for the fall of 2020 says. 
Another example was the “Scholarship for Underrepresented Students” at the Anesthesiology Residency program at Cleveland Clinic. This opportunity, which was advertised as for &#8220;underrepresented&#8221; students, has been removed from the <a href="https://my.clevelandclinic.org/departments/anesthesiology/medical-professionals/clerkships" target="_blank" rel="noopener">clinic’s website</a> though it can still be found on <a href="https://web.archive.org/web/20240915095020/https://my.clevelandclinic.org/departments/anesthesiology/medical-professionals/clerkships" target="_blank" rel="noopener">archived</a> pages. 
Do No Harm also pointed out that the Cleveland Clinic has implemented “supplier diversity” goals which <a href="https://www.clevelandclinic.org/total-rewards/8_69_Diversity%20Fact%20Sheet.pdf" target="_blank" rel="noopener">are meant</a> to “increase the number of underrepresented vendors doing business with Cleveland Clinic.”
“Do No Harm welcomes additional scrutiny of bad actors like Cleveland Clinic who use their position to inject harmful and radical ideologies into the medical field,” the organization said in its analysis. “These discriminatory practices must be exposed and condemned in order for excellence in medicine to be restored, and for merit (and not race) to be championed.”
The clinic previously came under scrutiny from Do No Harm over DEI-related programming. 
In September, the Department of Health and Human Services’s Office of Civil Rights <a href="https://www.dailywire.com/news/feds-investigating-after-cleveland-clinic-accused-of-treating-white-individuals-differently" target="_blank" rel="noopener">said</a> that it was investigating the Cleveland Clinic over its promotion of its “Minority Stroke Program” and the “Minority Men’s Health Center.” That investigation came after the Wisconsin Institute for Law and Liberty (WILL) filed a complaint with the department on behalf of Do No Harm. 
In recent weeks, the conservative group Consumers’ Research has also been engaged in a public campaign against the Cleveland Clinic, saying that it has pushed racial and gender ideologies. Consumers’ Research Executive Director Will Held told The Daily Wire that the federal funding going toward the clinic needed to be scrutinized. 
“Revelations like this are exactly why President Trump&#8217;s executive action against DEI is so important,” he said. “HHS has a duty and obligation to investigate the full extent of the federal government&#8217;s funding of Cleveland Clinic. American taxpayers have a right to know if their money is being used to fund an extreme political agenda that includes racial discrimination and the mutilation of vulnerable children&#8217;s bodies.&#8221;
The clinic responded to the campaign by saying that it is &#8220;riddled with inaccuracies and lies.&#8221;
President Donald Trump issued an <a href="https://www.whitehouse.gov/presidential-actions/2025/01/ending-radical-and-wasteful-government-dei-programs-and-preferencing/" target="_blank" rel="noopener">executive order</a> on his first day in office eliminating DEI from the federal government and cutting federal funding for DEI programs.
The Cleveland Clinic told The Daily Wire that it was &#8220;reviewing and evaluating our programs following the recent executive orders.&#8221;

Cleveland As Ohio Covid-19 Cases Surge

EXCLUSIVE: Cleveland Clinic Pushes ‘Discriminatory’ Programs While Taking Fed Cash, Watchdog Says

Cleveland

Medical Research

Ohio

The Cleveland Clinic, which ranks as one of the best hospitals in the country, &#8220;proudly prioritizes race-based care, DEI, gender ideology, and climate activism over patients,&#8221; a new opposing ad campaign claims.
The new six-figure <a href="https://www.youtube.com/watch?v=Hy5oznBwIVo" target="_blank" rel="noopener">ad campaign</a>, called &#8220;Cleveland Clinic Exposed,&#8221; was launched last week by Consumers&#8217; Research, a conservative organization that has educated Americans about policies and products for nearly a century.
&#8220;Is Cleveland Clinic the wokest hospital in America?&#8221; the group&#8217;s ad <a href="https://consumersresearch.org/woke-alert/woke-alert-cleveland-clinic/" target="_blank" rel="noopener">asks</a>. &#8220;They prioritize care based on skin color, perform child sex changes, push transgender propaganda on vulnerable kids, insert DEI into everything they do, and spend millions on climate activism.&#8221;
The ad highlights a statement from the Cleveland Clinic&#8217;s CEO and president, Dr. Tomislav Mihaljevic, who <a href="https://my.clevelandclinic.org/-/scassets/files/org/about/community-reports/sustainability-global-citizenship-report/gri-index-2023.pdf" target="_blank" rel="noopener">said</a> in 2023: &#8220;Providing high-quality healthcare is only a part of our mission.&#8221;
The ad against the Ohio-based clinic was scheduled to run during a Cleveland Cavaliers basketball game against the Toronto Raptors earlier this month. However, it was pulled from FanDuel Ohio after &#8220;significant external pressure,&#8221; said Will Hild, executive director of Consumers&#8217; Research,
The Cleveland Cavaliers said that it was an &#8220;an organization decision&#8221; to push for the ad to be pulled.
&#8220;This was not done at our request, and we are disappointed this is the decision they came to. We firmly believe the Cleveland community and potential patients should be informed about the priorities of Cleveland Clinic, which put politics ahead of quality care,&#8221; Hild said in a statement to The Daily Wire.
The Cleveland Clinic also sent Consumers&#8217; Research a cease and desist letter, using the same law firm Hild said his group uses for many legal matters. Hild called the letter &#8220;both pathetic and demonstrably false.&#8221;
&#8220;We gladly ignore the clinic’s intimidation tactics and will continue to pressure Cleveland Clinic until it&#8217;s proven they&#8217;ve ceased and desisted from discriminating against patients and performing child sex changes,&#8221; Hild said.
Hild also accused the clinic of &#8220;covertly deleting web pages.&#8221; The Cleveland Clinic appears to have quietly <a href="https://dailycallernewsfoundation.org/2025/02/17/huge-red-state-healthcare-system-quietly-scrubs-website-of-pages-pushing-gender-ideology/" target="_blank" rel="noopener">removed</a> some of the web <a href="https://archive.ph/35jDy" target="_blank" rel="noopener">pages</a> on child transgender medicalization since the ad campaign launched.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Hey <a href="https://twitter.com/ClevelandClinic?ref_src=twsrc%5Etfw">@ClevelandClinic</a>, got your Cease &amp; Desist letter from <a href="https://twitter.com/JonesDay?ref_src=twsrc%5Etfw">@JonesDay</a>&#8230;
It&#39;s both pathetic and demonstrably false. Happy to help educate you and your lawyers 🧵 <a href="https://t.co/VyiWYfPgG8">pic.twitter.com/VyiWYfPgG8</a>
&mdash; Will Hild (@WillHild) <a href="https://twitter.com/WillHild/status/1890102147754393673?ref_src=twsrc%5Etfw">February 13, 2025</a></blockquote>
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The campaign <a href="https://clevelandclinicexposed.com" target="_blank" rel="noopener">breaks down</a> how the Cleveland Clinic is allegedly &#8220;focused on a political agenda, not what&#8217;s best for patients.&#8221;
It takes aim at the clinic over gender ideology, accusing it of transgender medical interventions on children.
According to the Stop the Harm database, the Cleveland Clinic has <a href="https://stoptheharmdatabase.com/state/ohio/" target="_blank" rel="noopener">prescribed</a> puberty blockers and cross-sex hormones to dozens of people, including children.
In a statement responding to the campaign, the Cleveland Clinic <a href="https://abcnews.go.com/Health/wireStory/ad-attacks-cleveland-clinic-woke-118863820" target="_blank" rel="noopener">said</a> it does not provide transgender surgeries for patients under the age of 18.
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The campaign also points out that the Cleveland Clinic&#8217;s DEI chief <a href="https://my.clevelandclinic.org/podcasts/studies-in-empathy" target="_blank" rel="noopener">said</a> in a 2023 podcast episode that diversity and inclusion &#8220;has to be embedded in everything that we do.&#8221;
In 2020, during the peak of the riots related to the death of George Floyd, the clinic supported the city of Cleveland in <a href="https://newsroom.clevelandclinic.org/2020/06/03/cleveland-clinic-supports-cleveland-city-council-resolution-declaring-racism-a-public-health-crisis" target="_blank" rel="noopener">declaring</a> racism a &#8220;public health crisis.&#8221;
Also in 2020, the clinic <a href="https://newsroom.clevelandclinic.org/2020/12/11/cleveland-clinic-joins-coalition-to-create-one-million-jobs-for-black-americans" target="_blank" rel="noopener">joined</a> a coalition of large U.S. employers committing to hire and promote one million black Americans over the next 10 years.
Last year, the Cleveland Clinic was <a href="https://www.dailywire.com/news/cleveland-clinic-accused-of-racial-discrimination-over-health-clinic-for-minority-men" target="_blank" rel="noopener">sued</a> for allegedly prioritizing people for treatment based on race through its Minority Stroke Program and Minority Men’s Health Center.
The next month, the Department of Health and Human Service’s Office for Civil Rights <a href="https://www.dailywire.com/news/feds-investigating-after-cleveland-clinic-accused-of-treating-white-individuals-differently" target="_blank" rel="noopener">opened</a> an investigation into whether the Cleveland Clinic had discriminated against white patients based on race.
&#8220;So in other words, not only are they discriminating against their own employees in the workplace, they&#8217;re also treating different patients differently based on their skin color, which I think is obviously egregious,&#8221; Hild said.
The Cleveland Clinic&#8217;s climate activism is also problematic, the ad campaign says, citing the clinic&#8217;s 2016 launch of a $7.5 million fund to &#8220;drive energy efficient projects across health system,&#8221; among other moves.
&#8220;You&#8217;ve got pushing irreversible transgender, quote unquote, care or what I call genital mutilation on children. You&#8217;ve got them discriminating against their staff, but also their patients, and then you have them pushing their own environmental virtue signaling, which is going to do nothing but raise costs for consumers. So that&#8217;s where we got the line that they may be the wokest hospital in America,&#8221; Hild said.
In addition to its television spots, mobile billboards for the ad campaign are running outside the Ohio Statehouse, the Cleveland Clinic Main Campus, and the Florida State Capitol, Consumers&#8217; Research said.

Doctor writing a medical prescription

Cleveland Clinic Prioritizes Race, Gender Ideology Over Patients, Ad Campaign Says

Cleveland Clinic Prioritizes Race, Gender Ideology Over Patients, New Campaign Says

Gender

transgender surgery

Transgenders

A Christian church in California is hosting a Black History Month event on Friday open to “Black worshippers” while hosting a separate event on Saturday where “all are welcome.”
Resurrection Oakland Church announced two events this week to celebrate Black History Month, including one called the “Black Fellowship Dinner” which appears limited to black congregants. The events will feature talks from Irwyn Ince, a leader in the Presbyterian Church in America who <a href="https://www.dailywire.com/news/christian-mission-organization-encourages-illegal-immigrants-to-hide-identity-from-ice" target="_blank" rel="noopener">faced criticism</a> last week after the missions organization that he runs encouraged illegal immigrants to mislead federal immigration authorities. 
“An evening with our special speaker, Rev. Dr. Irwyn Ince, for our Black worshippers at ResOak and their families. Connect with and encourage one another as we cap off our month long celebration of Black History Month with rich fellowship,” an <a href="https://archive.ph/FqU0l">advertisement</a> posted on the church’s website reads. 
The advertisement also encouraged its members to patronize black-owned businesses.
<div class="image"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-880365" src="https://dw-wp-production.imgix.net/2025/02/Screen-Shot-2025-02-20-at-10.38.49-AM.png" alt="" width="2722" height="1277" srcset="https://dw-wp-production.imgix.net/2025/02/Screen-Shot-2025-02-20-at-10.38.49-AM.png 2722w, https://dw-wp-production.imgix.net/2025/02/Screen-Shot-2025-02-20-at-10.38.49-AM-300x141.png 300w, https://dw-wp-production.imgix.net/2025/02/Screen-Shot-2025-02-20-at-10.38.49-AM-1024x480.png 1024w, https://dw-wp-production.imgix.net/2025/02/Screen-Shot-2025-02-20-at-10.38.49-AM-768x360.png 768w, https://dw-wp-production.imgix.net/2025/02/Screen-Shot-2025-02-20-at-10.38.49-AM-1536x721.png 1536w, https://dw-wp-production.imgix.net/2025/02/Screen-Shot-2025-02-20-at-10.38.49-AM-2048x961.png 2048w" sizes="(max-width: 2722px) 100vw, 2722px" /></div>
The RSVP <a href="https://resoakland.churchcenter.com/registrations/events/2736388" target="_blank" rel="noopener">page</a> for the event also reiterates that the event is for “our Black worshippers” and their families. It is unclear if the two pastors of the church, who are white and Asian, will be in attendance. 
A separate event advertised on Saturday with Ince notes that it is open to all and will focus on a discussion about “race, justice, and theology.” 
Resurrection Oakland is part of the Presbyterian Church in America, a conservative Protestant denomination whose members backed President Donald Trump by nearly two-thirds in 2020. 
Other leaders in the PCA were upset about the racially exclusive dinner opportunity, saying the event was &#8220;hostile&#8221; to what the church should stand for. 
Pastor Ryan Biese of First Presbyterian Church in Fort Oglethorpe, Georgia, told The Daily Wire that the PCA should repent for having a church that is hosting &#8220;a dinner that is segregated along ethnic lines&#8221; in 2025.
“The church is not confined to one nation,” he said. “The church consists of all those who profess the true religion together with their children. So why is this congregation putting up a dividing wall between black worshipers and every other sort of worshiper? And why is our MNA coordinator, who is paid close to $300,000 a year, participating in this?”
Another concerned teaching elder in the PCA asked, “Does MNA — or the PCA, for that matter—want to be known for gospel proclamation and church-planting, or for racially segregated fellowship meals?”
Ince runs Mission to North America, a subsidiary of the PCA that is supposed to focus on planting churches. Last week, Mission to North America apologized after it shared a resource page offering legal advice to illegal immigrants and opining on Trump administration immigration policy.
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In previous talks, Ince has <a href="https://www.youtube.com/watch?v=gA1EhYT3nAA" target="_blank" rel="noopener">suggested</a> that black people need to have their own spaces and that black people are uncomfortable when they are around too many white people. During a talk he gave back in 2019, he said being “black and tired” and “minority fatigue” were real issues for black people when interacting with white people. 
“So you’ve got to experience some spaces and times where you just don’t have to work so hard,” he said. “There is a grounding and a positive sense of belonging that can come from an ethnic affinity in a world of dizzying diversity.”
He went on to say that churches should consider “the trauma” that black people have from being in a white-majority space when looking to diversify their staff. 
&#8220;The likelihood is if you&#8217;re an all-white staff, you ain&#8217;t gonna be enough. Your church ain&#8217;t going to be enough. They are going to wear out,” he said. 
<blockquote class="twitter-tweet">
Then we see-saw down into an extrabiblical command for majority-white churches to ensure &#8220;affinity spaces&#8221; for POC hires: &#8220;The likelihood is if you&#8217;re an all-white staff, you ain&#8217;t gonna be enough. Your church ain&#8217;t gonna be enough. They gonna wear out.&#8221; <a href="https://t.co/Dq5Yfa5NJM">pic.twitter.com/Dq5Yfa5NJM</a>
— Woke Preacher Clips (@WokePreacherTV) <a href="https://twitter.com/WokePreacherTV/status/1567902107470102529?ref_src=twsrc%5Etfw">September 8, 2022</a></blockquote>
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Mission to North America, which Ince leads, has a number of other ethnic-centered ministries including “African American Ministries,&#8221; and “Hispanic Ministries.”
The <a href="https://pcamna.org/ministry/african-american-ministries/" target="_blank" rel="noopener">page</a> for African American Ministries says it&#8217;s a negative thing that the majority of PCA members are white. 
“The lack of representation in leadership is reflected in our pews,” the page says. “The results negatively affect how we experience the PCA.”
The <a href="https://pcamna.org/ministry/hispanic-ministries/?gad_source=1&amp;gclid=Cj0KCQiAwtu9BhC8ARIsAI9JHalLsGDqGsRe6fePPMqrBawodRNjHJthWIbeUzhjYVLBVQKIO7cAREgaAuG-EALw_wcB">page</a> for Hispanic Ministries says that the “demographic trend” of mass migration into the United States from Latin American countries is an &#8220;unprecedented opportunity.” 
“For several decades God has been actively changing the demographic makeup of our nation. Since the United States loosened its immigration policies, people from Latin countries flooded into our land of opportunity,” the page for the ministry says. 
The ministry noted statistics showing that the Hispanic population in America will increase by 200% in the coming years while the “non-Hispanic white population” will grow by just 6%. 
“In addition, while the average age of the United States population is about 35 years of age, Hispanics are much younger with an average age of around 27,” the ministry says. “MNA Hispanic Ministries sees the demographic changes of our nation as an unprecedented opportunity – orchestrated by God Himself – to continue our commitment to the fulfillment of the Great Commission.”
Neither Ince nor Resurrection Oakland Church responded to requests for comment.

Religious cross on a building’s gable

California Church Hosts ‘Segregated’ Event For ‘Black Worshippers’ To Celebrate Black History Month

Black History Month

California

Christianity

Oakland

Coca-Cola is being blasted as “Woka-Cola” in an ad campaign highlighting the company&#8217;s support for men playing in women’s sports and its diversity, equity, and inclusion (DEI) agenda.
The ad campaign from Consumers’ Research hones in on the company’s leftwing advocacy and will feature a mobile billboard moving around Coca-Cola’s headquarters and museum in Atlanta.
&#8220;Coca-Cola should just call itself &#8216;Woka-Cola&#8217; since it insists on putting woke politics ahead of its consumers,&#8221; Consumers&#8217; Research Executive Director Will Hild told The Daily Wire. &#8220;Americans have made it abundantly clear that they want companies to stop pushing radical political agendas, but Coca-Cola refuses to listen.&#8221;
Consumers’ Research also sent out a “<a href="https://consumersresearch.org/woke-alert/woke-alert-coca-cola/">woke alert</a>” highlighting Coca-Cola’s corporate advocacy for allowing men to play in women’s sports leagues and their broader support for the transgender movement. The organization previously <a href="https://www.youtube.com/watch?v=bmmnKdU2sok">hit</a> the corporation over their support for DEI and their links to China.
Coca-Cola now sits on the <a href="https://www.sporthumanrights.org/about-us/advisory-council/#:~:text=The%20Coca%2DCola%20Company">advisory council</a> of the Centre for Sport and Human Rights (<a href="https://www.sporthumanrights.org/">CSHR</a>), a leftist organization that advocates for “the inclusion of transgender athletes” in leagues that do not reflect their biological sex.
The group celebrated “the first openly transgender woman to compete” in the Olympics, male bodybuilder Laurel Hubbard.
<blockquote class="twitter-tweet">
<a href="https://twitter.com/hashtag/WomensHistoryMonth?src=hash&amp;ref_src=twsrc%5Etfw">#WomensHistoryMonth</a>
Laurel Hubbard made history in 2021 as the first openly transgender woman to compete in the Olympic Games.
At Tokyo 2020, the New Zealand Olympics committee said Hubbard was a &#8220;really important role model&#8221; who &#8220;opens up a conversation about inclusivity” 🙌 <a href="https://t.co/amFZCjQM7p">pic.twitter.com/amFZCjQM7p</a>
— Centre for Sport &amp; Human Rights (@SportandRights) <a href="https://twitter.com/SportandRights/status/1509111576430886913?ref_src=twsrc%5Etfw">March 30, 2022</a></blockquote>
CSHR is also behind a <a href="https://www.sporthumanrights.org/media/axxlyzgc/host-cities-gender-inclusion.pdf">guide</a> on “transgender, nonbinary, and intersex inclusion” at the 2026 FIFA World Cup. The guide says boys to be allowed to play in girls’ youth soccer leagues, requires the use of gender neutral language, and encourages FIFA to “diversify hiring practices.”
“Instead of backing away from unfair and unpopular positions like men in women’s sports and racist DEI policies, Coca-Cola has senselessly decided it cares more about catering to woke activists than sound business decisions,” Hild said.
But Coca-Cola’s allegiance to the transgender movement doesn’t end with the CSHR. The Coca-Cola Foundation also <a href="https://www.coca-colacompany.com/content/dam/company/us/en/reports/pdf/2023-TCCF-Tax-Return-Form-990.pdf">gave $150,000</a> to the Transgender Law Center (TLC) to back “leadership development and skill building for transgender activists and allies.” The far-left TLC has also filed an <a href="https://www.aclu.org/cases/l-w-v-skrmetti?document=Amicus-Brief-of-Trans-and-Queer-Advocacy-Groups-in-Support-of-Petitioner-United-States-and-LW#legal-documents">amicus brief</a> against Tennessee’s law defending children from medical sex-change interventions, including cross-sex hormone therapies and surgeries that threaten to sterilize children.
The corporation also backed the Trevor Project, a far-left organization that advocates for children undergoing irreversible transgender medical procedures, to the tune of at least a <a href="https://www.thetrevorproject.org/corporate-partners/#:~:text=Platinum%20Tier,%24250K%2B">quarter million dollars</a>. The organization runs a <a href="https://consumersresearch.org/woke-alert/woke-alert-disney-bank-of-america-nascar-chipotle-kohls-gm/">secretive online chat site</a> for children who believe that they are the opposite gender, children to discuss their sexuality with adults without their parents’ knowledge.
Coca-Cola <a href="https://startout.org/sponsors/">gave</a> another $50,000 to a far-left organization called Startout, which is dedicated to “empowering LGBTQ+ entrepreneurs” who will become an “essential driver of inclusivity and social progress.” And the <a href="https://www.instagram.com/momentumww/p/DBJkXuvo-L7/?img_index=1">Atlanta Pride Festival</a> counted Coca-Cola among its partners in October 2024. The event featured a “family fun zone” and a drag queer story hour for young children.
The corporation’s adherence to leftwing dogmas extends beyond transgenderism and to the DEI agenda, with Coca-Cola <a href="https://investors.coca-colacompany.com/filings-reports/proxy-statements/content/0001558370-24-003468/0001558370-24-003468.pdf">claiming</a> that the ideological approach was a “strategic business priority” that was “critical to the company’s success.” The corporation opposed one <a href="https://www.ajc.com/news/business/ups-coke-and-home-depot-shareholders-try-to-force-dei-changes/YOZYKGO7ZREAJNK3LVFPJAKX54/">shareholder proposal</a> that would have prompted the company to issue a report exploring if its DEI policies created legal issues pertaining to race and sex-based discrimination.
Coca-Cola is also making effort to diversify its leadership in the name of DEI, <a href="https://www.coca-colacompany.com/social/diversity-and-inclusion">writing</a> that &#8220;it is our aspiration by 2030 to have women hold 50% of senior leadership roles at the company and in the U.S. to have race and ethnicity representation reflect national census data at all levels.&#8221;
A wide <a href="https://www.dailywire.com/news/meta-axes-dei-programs-in-the-lead-up-to-trumps-inauguration">range</a> of companies have recently <a href="https://www.cnn.com/2024/11/25/business/walmart-dei-rollback/index.html">dropped</a> their DEI programs in the midst of a broader cultural shift against the ideology. Now Consumers’ Research says that it is time for “Woka-Cola” to follow suit.
“If Coca-Cola wants to win back the trust of consumers, it must end its woke ways. Until then, Consumers’ Research will continue to put these companies on blast,” Hild said.

Woka Cola Ad

EXCLUSIVE: Coca-Cola Blasted As ‘Woka-Cola’ Over Support For Men In Womens’ Sports And DEI

trans

If we’ve learned anything from the past few months it’s that the American people have drawn a clear line in the sand on women’s sports. Women should compete against women and men should compete against men. Apparently, the NFL and Nike missed that lesson, or they just don’t care.
On Super Bowl Sunday, two ads — one from the NFL and another from Nike — were promptly blasted by social media users. In the <a href="https://www.youtube.com/watch?v=GsqhcNnxfv4" target="_blank" rel="noopener">NFL’s commercial</a>, the league suggests that girls can play football just as well — or even better — than boys. The ad begins with some nostalgia, taking place in a typical high school in 1985, but the viewer quickly realizes that this commercial isn’t about the nostalgia of the ’80s — it’s about making fun of how people thought about sex and gender in the ’80s. According to the NFL, that argument is so 1985. In the ad, a young girl shows her quick hand-eye coordination and athleticism in the school hallways and then on the football field, making fools of the toughest guys on the football team. 
The ad cuts to a black screen with the sentence, “Leave the past behind,” before fast-forwarding to the present and showing girls playing high school flag football.
“Let’s make girls flag football a varsity sport in all 50 states,” the commercial reads. 
Nike then gave the NFL a run for its money for the wokest commercial of the Super Bowl. In Nike’s ad, multiple women athletes are shown competing in their sports while a narrator laments all of the things women “can’t” do because of our society’s perceived misogyny. 
“You can’t be demanding, you can’t be relentless, you can’t put yourself first. So put yourself first,” the ad states. “You can’t be confident, so be confident. You can’t challenge, so challenge. You can’t dominate, so dominate. You can’t flex, so flex. You can’t fill a stadium, so fill that stadium. You can’t be emotional, so be emotional. You can’t take credit, you can’t speak up, you can’t be so ambitious, you can’t break records, you can’t have fun, you can’t be proud, you can’t make demands, you can’t keep score, you can’t stand out. Whatever you do, you can’t win — so win.” 
<iframe loading="lazy" title="So Win. | Nike" width="500" height="281" src="https://www.youtube.com/embed/b0Ezn5pZE7o?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Maybe Nike’s commercial would’ve been received better if the company had taken a stand to protect women’s sports from male athletes.
Of course, there’s nothing wrong with girls playing flag football or with women striving to be better at their sports, but our culture is sick of the woke idea that says men and women aren’t really that different. Last week, President Trump signed an executive order that banned men from women’s sports, an order that was advocated for by countless women who know that it’s unfair to be expected to compete against men. The NFL and Nike are preaching the opposite — that women should pride themselves in trying to be better than men. 
If you thought woke was dead, think again. The Left still has a stranglehold on much of our culture, and we have to keep pushing back, because they won’t let go without kicking and screaming the whole way. At <a href="https://www.jeremysrazors.com/tools/recurring/checkout_link?magic=eyJpdGVtcyI6IFt7ImlkIjogNDgyNzM0NDQ4OTY5ODEsICJxdWFudGl0eSI6IDEsICJzZWxsaW5nX3BsYW4iOiAzODIwODgwMDg1LCAic2VsbGluZ19wbGFuX2dyb3VwX2lkIjogMjY3MjI5NjE0OX1dfQ==&amp;store_id=152830" target="_blank" rel="noopener">Jeremy’s Razors</a>, we are still pushing back, because we know men and women are different, and we’ve never been afraid to say it. <a href="https://www.jeremysrazors.com/tools/recurring/checkout_link?magic=eyJpdGVtcyI6IFt7ImlkIjogNDgyNzM0NDQ4OTY5ODEsICJxdWFudGl0eSI6IDEsICJzZWxsaW5nX3BsYW4iOiAzODIwODgwMDg1LCAic2VsbGluZ19wbGFuX2dyb3VwX2lkIjogMjY3MjI5NjE0OX1dfQ==&amp;store_id=152830" target="_blank" rel="noopener">Jeremy’s Precision 5 Razor</a> is made to give a damn good shave to men who know they are men and act like it. It’s not just a razor, and it’s not just a statement; the Precision 5 is the ultimate tool to keep your jawline sharp and your integrity intact.
Because men and women are different, so are their razors. For the ladies who live in reality, <a href="https://www.jeremysrazors.com/tools/recurring/checkout_link?magic=eyJpdGVtcyI6IFt7ImlkIjogNDU2OTA5ODc4MDY5MzMsICJxdWFudGl0eSI6IDEsICJzZWxsaW5nX3BsYW4iOiA0MDU3NTYzMzQ5LCAic2VsbGluZ19wbGFuX2dyb3VwX2lkIjogMjg5MzI1MDc3M31dfQ==&amp;store_id=152830" target="_blank" rel="noopener">Jeremy’s Razor for women</a> is designed with premium blades for silky-smooth shaves, plus a gracefully pivoting head and comfortably curved handle because control belongs in their hands, not progressive corporate boardrooms.
Last week, we released our fully AI-generated commercial that cuts through the noise of corporate virtue-signaling with sharp wit, bold messaging, and a smooth shave.
<iframe loading="lazy" title="The Greatest AI Commercial Ever Made" width="500" height="281" src="https://www.youtube.com/embed/UzMXJct5WQ8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Our culture is ready to move on from this woke insanity, and we’re leading the march to a better future. Masculinity isn’t toxic and femininity doesn’t need to prove its power by measuring up to men. Both are essential in and of themselves.
Jeremy’s Razors shares common ownership with The Daily Wire.

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