Go woke. Go broke. The saying is becoming so commonplace that it almost bears no significance.
But in some instances, a brand that’s already going broke suddenly decides to go full throttle on woke. That’s exactly what outdoor retail store Eddie Bauer did in recent years, and now, the operator of the century-old store has <a href="https://apnews.com/article/eddie-bauer-bankruptcy-retail-1f4168dca0060353b3766f0924d9c7da" target="_blank" rel="noopener">filed</a> for bankruptcy, marking the third bankruptcy filing for Eddie Bauer in the past 20 years.
The jump into LGBT craziness probably wasn’t the main reason behind Eddie Bauer’s downfall, but the company’s wokeness didn’t help it return to its former glory.
In 1920, 21-year-old <a href="https://www.historylink.org/File/1671" target="_blank" rel="noopener">Eddie Bauer</a> set up shop in downtown Seattle, focusing on repairing broken tennis rackets before he started making his own golf clubs and fishing tackle, and in the 1940s, he developed his first jacket. The business also made jackets and sleeping bags for American troops during World War II.
Bauer soon got into more clothing retail and expanded his operations. He was a good old-fashioned American entrepreneur, who built a successful business through hard work and good ideas.
Fast-forward 100 years, and Bauer’s company was arguing for America to “<a href="https://www.eddiebauer.com/blogs/blog/get-outdoors-but-make-it-gay?srsltid=AfmBOopr2XmLsdAxNsHxYboEbJCnJ8m55NHR44cPajIhwpcA8zrkTpPG" target="_blank" rel="noopener">Get outdoors, but make it gay</a>.” Yes, that is a real article published on Eddie Bauer’s website in 2022, written by lesbian freelance journalist Erica Zazo.
“Nature has always been an escape for me and my wife. Since Mother Nature does not discriminate, we’ve been able to fully explore ourselves and our partnership in the outdoors without the societal pressures, influences, and impact that often harm LGBTQ people,” Zazo wrote.
In 2023, Eddie Bauer’s website featured an <a href="https://www.eddiebauer.com/blogs/blog/the-one-thing-you-can-do-today-to-bring-more-people-to-the-outdoors?srsltid=AfmBOop-58dBARPqwbVWqlfx9ec7X_o6FSYIqa-6gUqYT6OixySgNH00" target="_blank" rel="noopener">article</a> lamenting the lack of LGBT “representation” in “the outdoors.”
“If we love nature and want everyone to experience its many benefits, we need to make sure everyone feels welcome in outdoor and rural spaces,” the article written by “community leader” Mikah Meyer stated.
Another 2023 <a href="https://www.eddiebauer.com/blogs/blog/venturing-out-with-perry-cohen?srsltid=AfmBOoomyzsWRDgCGq7heauu8m9GXu1SZztEc1b_SAOXLubqPsLT2uMf" target="_blank" rel="noopener">article</a> published on the website highlighted an organization that led “backpacking trips for queer and trans people.”
It’s not clear what made Eddie Bauer so concerned about the supposed homophobia of the great outdoors, nor is it clear from those articles how going on a hike or fishing is harder for LGBT people. What is clear is that Eddie Bauer fully adopted LBGT talking points.
Eddie Bauer’s operator blamed declining sales and industry challenges, such as the recent tariff policies, for its struggles. That’s probably partly true, but going full woke as a storied outdoor retail company likely didn’t help.
What Americans want from their favorite companies is quality and reliability, traits that Jeremy’s Razors will always be dedicated to pursuing. With <a href="https://www.jeremysrazors.com/" target="_blank" rel="noopener">Jeremy’s Razors</a>, you don’t have to worry about getting lectured on the “homophobia of the shaving experience,” nor will you be surprised by drastic changes in company principles. Who we are today is who we’ll be tomorrow — always providing the best shave in the business.
Jeremy&#8217;s Razors shares common ownership with The Daily Wire.

LGBT flag, hiking

100-Year-Old Outdoor Recreation Brand Went Full Woke. Its Third Bankruptcy Soon Followed.

bankruptcy

Jeremy's Razors

LGBT

Wokeness

The Department of War gave an ultimatum to Scouting America, formerly known as the Boy Scouts of America, to roll back its woke policies and DEI initiatives or lose its continued partnership with the military.
“From Day One at the War Department, we have made it very clear: No more DEI at DoW. Zero tolerance,” Pentagon spokesperson Sean Parnell shared in a statement posted to X. He went on to say that the department had been “reviewing its relationship” with the Boy Scouts after the organization had “lost its way.” 
<blockquote class="twitter-tweet">
STATEMENT:
From Day One at the War Department, we have made it very clear: No more DEI at DoW. Zero tolerance.
As a result, over the past several months, the Department of War has been reviewing its relationship with Scouting America—formerly known as the Boy Scouts of America.…
— Sean Parnell (@SeanParnellASW) <a href="https://twitter.com/SeanParnellASW/status/2018495511360053609?ref_src=twsrc%5Etfw">February 3, 2026</a></blockquote>
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“[F]or more than a decade now, Scouting America&#8217;s leadership has made decisions that run counter to the values of this administration and this Department of War, including an embrace of DEI and other social justice, gender-fluid ideological stances. This is unacceptable,” the statement continued. 
He said their partnership with scouts, including support of the National Jamboree celebration, was in jeopardy, but now they are “near a final agreement&#8221; as Scouting America has “firmly committed to a return to core principles. Back to God and country—immediately!”
The statement concluded that Scouting America will continue to partner with the Department of War, provided it “rapidly implements” common sense reforms. “They are on the clock, and we are watching,” the post warned. 
Scouting America provided a <a href="https://www.washingtonpost.com/national-security/2026/02/03/hegseth-boy-scouts-scouting-america/">statement</a> to the Washington Post Tuesday evening, saying, “For nearly 116 years Scouting has stood as a cornerstone of American ideals, good citizenship, service, and adventure for American youth. We are encouraged by tonight’s social media post by the Pentagon, and we look forward to providing more details as we move ahead.”
In November, NPR <a href="https://www.npr.org/2025/11/25/nx-s1-5615164/pentagon-scouting-hegseth-cut-ties">reported</a> that the Defense Department was planning to cut funding and support to Scouting America due to it becoming an organization designed to &#8220;attack boy-friendly spaces.” The documents allegedly criticized the organization for promoting DEI principles. One memo quoted Defense Secretary Pete Hegseth as saying, &#8220;The organization once endorsed by President Theodore Roosevelt no longer supports the future of American boys.&#8221;
The Boy Scouts have long served as a natural bridge to the military. The Pentagon formally backed the organization beginning in 1937, supplying trucks, doctors, medics, logistical support, and even aviation demonstrations at the National Jamboree. For the military, it doubled as a valuable recruiting channel: Eagle Scouts routinely entered at higher ranks, and about 20% of service-academy cadets came from scouting backgrounds.
But that reputation changed over the years. The group rebranded itself from Boy Scouts to Scouts BSA in 2018 and became “Scouting America” in 2025. This was all in an effort to allow girls to join and be more inclusive, but ultimately led to drastic <a href="https://www.dailywire.com/news/boy-scouts-want-to-include-everyone-but-now-no-one-wants-to-join?author=Amanda+Harding&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Boy+Scouts+Want+To+Include+Everyone%2C+But+Now+No+One+Wants+To+Join">membership drops</a>.

Boy Scouts

Hegseth’s War Department Says Boy Scouts Must Roll Back Woke Or Lose Military Support

Pentagon Says Boy Scouts Will Roll Back Woke Policies, DEI Initiatives

Diversity Equity and Inclusion (DEI)

Pentagon

Pete Hegseth

Senator Marsha Blackburn (R-TN) is gunning for the Nashville Electric Service (NES) as thousands of Nashville residents remain without power — more than a week after Winter Storm Fern wreaked havoc on the area — and some may not see their power restored for another ten days.
Blackburn argued that NES had spent more time focusing on Diversity, Equity, and Inclusion (DEI) initiatives than on the kind of preparation that could have helped them manage a massive winter storm more efficiently.
&#8220;The Nashville Electric Service held 102 DEI-related training sessions by the end of 2024. They should’ve been using those resources to trim trees and bury utilities. This is what happens when companies put woke politics over the needs of the people they serve,&#8221; she <a href="https://x.com/MarshaBlackburn/status/2018009739926605839">posted</a> on Sunday.
Blackburn also sent a letter directly to NES demanding answers regarding the still unfolding situation in her home state — as well as a detailed plan explaining how the company planned to prevent anything similar from happening again.
&#8220;The failure to adequately prepare for Winter Storm Fern is precisely the reason line crews are working overtime and citizens are clearing limbs and debris at great risk to their own safety to help friends and neighbors,&#8221; Blackburn wrote in the letter. &#8220;This disruption (crew members in the field) are working to correct reflects a failure of leadership and planning, one that could have been mitigated with thoughtful preparation ahead of the storm. You owe your customers transparency, accountability, and a clear explanation of how this breakdown occurred and how you will prevent this from happening in the future.&#8221;
Blackburn gave NES a deadline of February 2 and laid out six key questions she wanted addressed. She posted the letter itself on X, adding, &#8220;By failing to properly prepare for Winter Storm Fern, @NESpower put Tennesseans in harm’s way. NES owes its customers transparency, accountability, and a clear explanation for why thousands of people remain without power. I’m demanding answers to ensure this can’t happen again.&#8221;
<ol>
<li>&#8220;According to reporting by The Tennessean, experienced linemen offered to aid with storm recovery, but Nashville Electric Service declined the offer, stating it already had sufficient resources. Why did NES turn down that offer for additional personnel during a widespread outage of this magnitude?&#8221;</li>
<li>&#8220;Given the lessons learned from past devastating storms, such as Nashville’s 1994 ice storm, why was NES not adequately prepared for Winter Storm Fern, despite ample warning and clear historical precedent?&#8221;</li>
<li>&#8220;Forecasts warned days in advance that this would be a generational severe weather event. Why were recovery operations and service restoration plans not fully prepared and mobilized ahead of time?&#8221;</li>
<li>&#8220;Why has there been such inconsistency in power restoration updates, with many customers being told their power has been restored when it has not, particularly given NES’s acknowledgment that it recently implemented a new outage notification and tracking system?&#8221;</li>
<li>&#8220;Residents in some areas have been told they may be without power for up to two weeks. How does NES consider that timeline acceptable, especially for residents who rely on electricity for life-sustaining medical equipment and other critical needs?&#8221;</li>
<li>&#8220;Due to extended outages, many residents had no choice but to seek temporary lodging. Will NES be reimbursing customers for expenses incurred during this period?&#8221;</li>
</ol>
NES responded to Blackburn&#8217;s letter on Saturday, and the Tennessee Senator posted that letter as well — and said that their answers were not good enough.
&#8220;@NESPower&#8217;s response to my letter is entirely insufficient. The company refused to take any accountability and is forcing Tennesseans to wait another week for full restoration of power. This is unacceptable. Whoever is responsible for this breakdown should be fired,&#8221; she said.
<blockquote class="twitter-tweet">
.<a href="https://twitter.com/NESpower?ref_src=twsrc%5Etfw">@NESpower</a>’s response to my letter is entirely insufficient. The company refused to take any accountability and is forcing Tennesseans to wait another week for full restoration of power.
This is unacceptable. Whoever is responsible for this breakdown should be fired. <a href="https://t.co/ptaDtZC9mi">pic.twitter.com/ptaDtZC9mi</a>
— Sen. Marsha Blackburn (@MarshaBlackburn) <a href="https://twitter.com/MarshaBlackburn/status/2017996925975609468?ref_src=twsrc%5Etfw">February 1, 2026</a></blockquote>
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In the letter, NES explained that half of the people in their entire service area (about 230,000) had lost power when the storm first hit, and that power had been restored to all but 44,000 of them. The remaining homes without power, NES assured Blackburn, would be back online within another week.
But some individual cases may prove to be more difficult, as one local investigative reporter described a situation currently affecting a viewer who had written him: &#8220;Wow! From viewer regarding Nashville Electric Service issue: &#8216;We can’t report an outage at a single residence after others around us have been restored. We report it, and the system immediately responds that it has been restored. Neighbors have power, but we have not due to a line down in the back yard. If it doesn’t stay on the NES list as needing repair, we may never get power restored. We have been in our house for 6+ days without power, like the rest of Nashville. It’s 38-40 degrees in the house. We run a generator intermittently, and we are doing better than most. But to not be able to reliably report an outage is absurd.'&#8221;
<blockquote class="twitter-tweet">
Wow! From viewer regarding Nashville Electric Service issue: “We can’t report an outage at a single residence after others around us have been restored. We report it, and the system immediately responds that it has been restored. Neighbors have power, but we have not due to a… <a href="https://t.co/bH9E6k7JLm">pic.twitter.com/bH9E6k7JLm</a>
— Phil Williams (@PhilNvestigates) <a href="https://twitter.com/PhilNvestigates/status/2017399479444365402?ref_src=twsrc%5Etfw">January 31, 2026</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Blackburn made it clear on Sunday that she was frustrated with the leadership at NES, not the rank and file employees.
&#8220;The linemen who are on the ground making repairs and working in the frigid temperatures to restore power are the unsung heroes of the response to this horrible winter storm. So grateful for these men and women,&#8221; she said.

Marsha Blackburn

Tennessee Senator Declares War On ‘Woke’ Nashville Power Company After Week-Long Outage

Electricity

Nashville

Politics

Power

Tennessee

President Donald Trump doesn&#8217;t usually heap praise on people who question capitalism and champion carbon reduction efforts.
Larry Fink seems to be the exception.
“Everything Larry touches turns to gold,” Trump said of the BlackRock CEO during his Wednesday speech at the World Economic Forum. “He made this [forum] very successful.”
At first glance, it&#8217;s not shocking to hear Trump praise Fink. BlackRock was first in line to help President Trump reclaim the Panama Canal, with Fink spearheading the effort himself. And Trump is reportedly considering BlackRock executive Rick Rieder to replace Federal Reserve Chairman Jerome Powell.
But Trump&#8217;s affinity for Fink is curious considering the investment titan&#8217;s history of supporting exactly the kind of &#8220;woke&#8221; initiatives the Trump administration opposes.
At the 2020 World Economic Forum, Fink took the stage draped in a scarf stitched with a graphic depicting rising global temperatures over the previous 150 years. He warned that climate change posed an imminent threat to the world and the global financial system. 
That message carried into BlackRock’s corporate strategy. In his 2020 annual letter to shareholders, Fink said the world was on the brink of a “fundamental reshaping of finance,” insisting that “every government, company, and shareholder must confront climate change.”
“Behaviors are going to have to change,” Fink said at the time. “You have to force behaviors, and at BlackRock, we are forcing behaviors.” 
That leverage, Fink explained, came through voting power. 
“I have only one power,” he said. “And I’m going to use that power heavily and that is the power of the vote.” 
By managing trillions of dollars in passive retirement and index funds, BlackRock holds outsized ownership stakes across corporate America, giving the firm extraordinary influence over company policies regardless of whether individual investors or voters consent. 
In his 2021 letter to shareholders, he asked companies to issue “sustainability reports” detailing not only environmental risks but internal workforce policies. 
“As you issue sustainability reports, we ask that your disclosures on talent strategy fully reflect your long-term plans to improve diversity, equity, and inclusion, as appropriate by region,” he said. “We hold ourselves to this same standard.”
He also cautioned companies against drawing “stark lines’ within Environmental, Social and Governance (ESG) frameworks, arguing that issues like climate change and racial inequality are interconnected. 
“Questions of racial justice, economic inequality, or community engagement are often classed as an &#8216;S&#8217; issue in ESG conversations. But it is misguided to draw such stark lines between these categories. For example, climate change is already having a disproportionate impact on low-income communities around the world – is that an E or an S issue? What matters is less the category we place these questions in, but the information we have to understand them and how they interact with each other. Improved data and disclosures will help us better understand the deep interdependence between environmental and social issues.” 
Then came the pivot. 
In 2024, Fink stunned the financial world by signaling political indifference. He said it “really doesn’t matter” who won the presidential race, arguing that both Donald Trump and Kamala Harris would be “good for Wall Street.” 
“At BlackRock, we work with both administrations,&#8221; Fink said, adding that the firm was in discussions with both candidates. 
Once Trump returned to office, the sense of urgency around climate change appeared to evaporate. By 2025, references to climate change and DEI had vanished entirely from Fink’s annual shareholder letter. In their place was a call for a large-scale investment in nuclear energy. “Wind and solar alone can’t reliably keep the lights on,” Fink wrote. 
Yet even as Fink appears aligned with Trump, some Republicans remain unconvinced that Fink has fully abandoned his old ways. The White House is reportedly mulling over an executive order that would limit how passive index fund managers like BlackRock participate in shareholder votes. And Rep. Marlin Stutzman (R-IN) has suggested Congress may need to limit BlackRock’s voting power.
“Congress is going to have to play a role to ensure the big three passive firms — BlackRock, Vanguard, and State Street—stop playing politics,” he said. 
Securities and Exchange Commission Chairman Paul Atkins echoed the warning, signaling that regulators are prepared to rein in large institutional asset managers that “get out of line.” 
“There are two schools of thought within the GOP on BlackRock,” Vice President JD Vance <a href="https://x.com/JDVance/status/1665705692462825475">said</a> in 2023. “The old guard thinks they’re creating value and need to be rewarded with tax cuts. I think they&#8217;re destroying value and are engaged in illegal and immoral conduct.” 
It remains unclear which school of thought will win out in the GOP. For now, Fink seems firmly in Trump&#8217;s good graces. But just days before Trump extolled him at Davos, the president&#8217;s modern-day Midas offered a glimpse of the old Larry Fink.
“Since the fall of the Berlin Wall, more wealth has been created than at any time prior in human history,&#8221; Fink said in his speech kicking off the World Economic Forum. &#8220;But in advanced economies, that wealth has accrued to a far narrower share of people than any healthy society can ultimately sustain.”

U.S. President Trump Attends World Economic Forum In Davos

Larry Fink Led The Charge For Woke Capital. Why Does Trump Love Him So Much?

BlackRock

Donald Trump

Larry Fink

The newest “Star Trek” series is apparently so awful that it got the original Captain Kirk to see eye-to-eye with one of President Donald Trump’s closest advisers.
White House Deputy Chief of Staff and Homeland Security adviser Stephen Miller responded to a brief clip of the new Paramount+ series &#8220;Star Trek: Starfleet Academy&#8221; in an X post, arguing that the only way for producers to save the show would be to give full creative control to actor William Shatner.
&#8220;Tragic. But it’s not too late for @paramountplus to save the franchise,&#8221; Miller said. &#8220;Step 1: Reconcile with @WilliamShatner and give him total creative control.&#8221;
Shatner <a href="https://x.com/WilliamShatner/status/2013275829464383866">responded</a> several days later, saying, &#8220;I am so on the same page with you @StephenM&lt;! The fact that they have not [cured] Hyperopia by the 32rd Century is an abysmal oversight on the writers!&#8221;
&#8220;Also @paramountplus needs to up the budget because I’m sure that a well oiled organization like Starfleet in the distant future could afford more than one pair of glasses for at least this hyperopic bridge crew,&#8221; Shatner continued, adding, &#8220;Do they pass the glasses around while piloting the ship? Shame on the line producers! That is what you meant, right?&#8221;
&#8220;I am ready to assume command of the series! Call me!&#8221; he concluded.
Shatner was written out of the franchise in the 1994 film &#8220;Star Trek: Generations&#8221; – a move he&#8217;s said was made because producers wanted to move on to solely using the &#8220;Star Trek: The Next Generation&#8221; cast led by British actor Patrick Stewart&#8217;s Jean-Luc Picard.
Shatner said that he was told before filming began for &#8220;Generations&#8221; that Captain Kirk was going to die in the film whether he participated or not – and so he opted for an onscreen death that allowed him a heroic exit.
&#8220;So the producer said, &#8216;We&#8217;re going to kill Kirk because we think that The Next Generation will make more money at the box office,'&#8221; he explained.
Three more movies followed with &#8220;The Next Generation&#8221; cast, and the series has since rebooted with three more films, starring Chris Pine as Captain Kirk.

William Shatner

Paramount’s ‘Star Trek’ Series Is So Awful It Brought William Shatner And Stephen Miller Together

Paramount

Star Trek

Stephen Miller

U.S.

Just in time for the holidays, Brighton and Hove Museums is redefining Christmas for modern sensibilities — but not in a way anyone celebrating the season might enjoy. The museum, which was granted <a href="https://www.thesun.co.uk/news/37706714/woke-museum-decolonises-father-christmas/">over $1.2 million</a> in taxpayer dollars earlier this year, has a guide on “decolonizing” Father Christmas, claiming that the jolly old man is too white, too male, and far too judgmental for contemporary audiences.
According to the museum, Santa’s traditional “naughty and nice” list teaches children that a Western figure has the power to judge everyone, imposing colonial assumptions and erasing Indigenous cultural practices.
The museum’s Joint Head of Culture Change, Simone LaCorbinière, published a blog post in 2023 that <a href="https://brightonmuseums.org.uk/discovery/history-stories/decolonising-father-christmas/?utm_source=chatgpt.com">stated</a>:
<blockquote>
&#8230; the tale of a white, Western Santa who judges all children’s behaviour has problems &#8230;  who decided Santa should be the judge of children’s behaviour in every community? How can he assess, for example, Indigenous children practicing their own cultural traditions? Told like this, the story presents Santa as the ultimate authority of all societies. This asks us to accept colonial assumptions of cultural superiority. It doesn’t recognise the complex realities colonised people face.
And it can erase Indigenous cultural practices and sovereignty. For example, in many Santa storybooks of my youth, and later when exploring the story with children in the family, other cultures appeared simply as backdrops for Santa’s adventure. There might be a flag, and illustrations of children in their national costume, but we learned nothing about those places and people.
This perpetuates the harmful ‘colonial gaze’. Non-Western cultures are ‘othered’. It says that the coloniser has the power to judge all people. And it ignores many communities’ histories and traditions. Telling the story like this teaches new generations that the coloniser knows best.
And what do we say by having an old white man supervise the elves’ work? Is it something entirely innocent – elves are magical, mythical beings completely separate from the real world – or is there more to it? Are they representative of other groups? How do they reinforce how marginalised groups view not only ‘father figures’ but also themselves?
Mythical maybe, but elves are identifiably different to what is often presented as ‘normal’, which is white, male and non-disabled. And in the stories, the ‘different’ ones make the toys and the white, non-disabled man supervises them.
</blockquote>
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The post, which remains on the museum’s website, also included suggestions such as these:
<ul style="font-weight: 400;">
<li>Remove Santa rewarding children based on a Western binary of ‘naughty/nice.’ Focus on bringing joy to kids of all backgrounds rather than judging them.</li>
<li>Put Santa to work in the factory alongside the elves. This shows him and the elves as equal.</li>
<li>Have Santa be a more diverse character who celebrates cultural exchange. Avoid promoting one culture’s dominance. An inclusive adaptation could include many Santas from different regions.</li>
<li>Include some Mother Christmases. Patriarchy and colonialism went hand in hand. Show the next generation that men don’t have to be in charge.</li>
</ul>
Critics were not impressed. Senior Tory MP Sir Alec Shelbrooke called the initiative “the worst possible use of taxpayer funds,” while Lord Young of Acton of the Free Speech Union <a href="https://www.thetimes.com/article/santa-claus-decolonised-diversity-3l73qxcc2">derided</a> the museum as “po-faced,” sarcastically questioning whether children in non-Christian countries should now demand Santa leave a note apologizing for centuries of white supremacy.
The museum defends the project as “prompting reflection” rather than prescribing behavior, claiming it’s intended to teach children about historical narratives and cultural perspectives. In practice, it reads more like a manual for scrutinizing Christmas traditions through a lens of social justice, replacing timeless family fun with guilt and ideology.
Meanwhile, taxpayers are footing the bill.

Preparations are Underway at Santa School

Woke Christmas: Taxpayer-Funded British Museum Argues For ‘Decolonizing’ Father Christmas

Christmas

Great Britain

Santa Claus

Gerry McGovern, the chief creative officer behind the disastrous Jaguar rebranding campaign, has reportedly been fired from the company just months after the new CEO took over, as originally <a href="https://www.autocar.co.uk/car-news/new-cars/jlr-axes-design-boss-gerry-mcgovern">reported</a> by U.K.-based outlet Autocar.
McGovern was a 20-year veteran of the company and, per the outlet, was the main force behind the failed avant-garde marketing campaign that received mostly negative reviews from consumers. 
The shakeup comes just months after the car manufacturer appointed Indian national PB Balaji as chief executive officer following the <a href="https://www.dailywire.com/news/jaguar-ceo-steps-down-months-after-woke-rebrand-commercial-went-viral">departure</a> of Adrian Mardell.
The ad campaign for Jaguar sparked massive criticism online following its November 2024 release. The “Copy Nothing” campaign included a colorful commercial of people dressed in vibrant, outlandish outfits. The characters could be seen grabbing sledgehammers, painting over the camera lens, and striking poses as the music played.
One of the chief criticisms from viewers was that the ad did not feature any cars. 
Instead, disjointed phrases such as “create exuberant,” “live vivid,” “delete ordinary,” “break molds,” and “copy nothing” appear on the screen.
Tesla CEO Elon Musk responded to the ad, writing, “Do you sell cars?”
The social media account replied to many commenters questioning the ad, saying things like, “The story is unfolding. Stay tuned,” “We’re shifting gears, not our purpose,” and “Consider this the first brushstroke.”
The ad was part of a huge brand overhaul, which was described as going in a new EV-only direction.
Managing director Rawdon Glover complained about the backlash during an interview with the Financial Times, saying the campaign messaging was drowned out in “a blaze of intolerance” on social media. Glover also claimed that the colorful new ad was not meant to be “woke.”
McGovern defended the campaign at the time, saying, “Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘a Jaguar should be a copy of nothing.’ Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism.”
He continued, “It is imaginative, bold and artistic at every touchpoint. It is unique and fearless. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”
Jaguar sales in Europe <a href="https://nypost.com/2025/07/01/business/jaguar-sales-plummet-after-botched-rebrand-ev-pivot/">dropped</a> by a whopping 97.5% following the botched rebrand as the car manufacturer transitioned from gasoline-powered vehicles to all-electric. 
The company told The Daily Wire on Thursday that they will not be commenting on the situation.

Jaguar

Man Behind Jaguar’s Controversial Rebrand Fired After Plummeting Sales

Design Boss Behind Jaguar's Controversial Rebrand Reportedly Fired After Plummeting Sales

Business

Cars

Electric cars

United Kingdom

World

One of the largest insurance companies in the country is removing commitments to being “anti-racist” and other DEI-related materials from its website as it promises to embrace a culture of meritocracy. 
The Chubb Corporation has deleted or edited numerous webpages in recent weeks to remove information detailing multiple “racial justice” programs and its commitment to “inclusive hiring.” The changes come after The Daily Wire <a href="https://www.dailywire.com/news/woke-insurance-ceo-said-bill-barring-men-from-womens-bathrooms-was-a-threat-to-democracy">reported</a> earlier this month on the scale of Chubb’s DEI initiatives and highly partisan comments from its CEO attacking North Carolina over a bill to keep men out of women’s bathrooms. 
Deleted webpages include one called “<a href="https://web.archive.org/web/20250617162520/https:/about.chubb.com/our-workforce/racial-justice.html">Advancing Racial Justice</a>,” which detailed various “racial justice” programs at Chubb.
“We believe in being anti-racist because a rejection of racism alone is insufficient. We have a responsibility to do our part – with candor, open minds and a commitment to change,” the company said on the now-deleted page. The page included information on Chubb’s “Race Matters” platform, intended to “facilitate greater consciousness of racism and understanding of the Black experience,” and on “inclusive hiring” practices, which placed a “special emphasis on professionals from underrepresented groups.”
Asked to explain the changes, a spokesman for Chubb, the largest commercial lines insurer in the United States and operating across 54 countries, said they were made to ensure the website “better convey[s]” the company’s culture. 
“We have always strived to be a meritocracy. We made changes to the content on our website to better convey our culture,” a Chubb spokesman told The Daily Wire of the changes.
Many corporations have publicly moved away from DEI in recent years as customers have reacted negatively to corporate leftwing activism. Over the last month, Chubb has faced a <a href="https://www.dailywire.com/news/woke-insurance-ceo-said-bill-barring-men-from-womens-bathrooms-was-a-threat-to-democracy">national campaign</a> from conservative groups like Consumers’ Research over some of the leftist policies it once highlighted on its website.  
A number of major corporations, like <a href="https://www.dailywire.com/news/john-deere-is-latest-company-to-diminish-dei-says-it-wont-join-social-or-cultural-awareness-parades">John Deere</a> and <a href="https://www.dailywire.com/news/tractor-supply-reverses-course-backs-out-of-woke-initiatives-following-conservative-backlash">Tractor Supply</a>, have backed away from corporate DEI initiatives since the 2024 election.
Some pages were just edited to remove some information. On its “Rule of Law Fund” <a href="https://about.chubb.com/citizenship/rule-law-fund.html">page</a>, for example, Chubb <a href="https://archive.ph/CbRRA">removed</a> information about $1.1 million in donations it made, in part, to “understand and reduce racial inequities throughout the criminal justice process.” 
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A video taken down from its YouTube page featured Chubb Corporation CEO Evan Greenberg <a href="https://www.dailywire.com/news/woke-insurance-ceo-said-bill-barring-men-from-womens-bathrooms-was-a-threat-to-democracy">attacking</a> North Carolina Republicans over a 2016 bill aimed at protecting women’s privacy.
“The rights of individuals, including our personal freedom and right to pursue happiness, are a universal right. We protect them. Actions like those in North Carolina and other states to discriminate against sexual preference and strip citizens of their protections, do not reflect who we are as a nation, and are ultimately, I believe, a threat to democracy,” Greenberg said.
A variety of other DEI-related pages were edited or removed from the webpage. 
This included information on its <a href="https://www.chubb.com/us-en/individuals-families/our-community/chubb-coal-policy.html">commitment</a> to no longer underwriting “the construction and operation of new coal-fired plants or new risks for companies that generate more than 30% of their revenues from coal mining or energy production from coal.”
Other information that was removed focused on programs <a href="https://web.archive.org/web/20250815185311/https:/about.chubb.com/our-workforce/advancing-women.html">specifically</a> for women, <a href="https://archive.ph/YVG04">its</a> Global Climate Business Unit, and <a href="https://archive.ph/KabAD#selection-2297.12-2297.106">sponsorship</a> of a DEI festival.
“In our journey to become a more equitable workplace, Chubb has developed a series of accelerator programs around the world designed for women at all stages of their career,” it said on a now-removed page on “Accelerating Opportunities for Women.”

In this photo illustration, the American insurance company

Insurance Giant Removes DEI Pages From Website, Commits To ‘Meritocracy’

Climate Change

Corporations

The Kennedy Center is bringing a patriotic new change to concerts at the Washington, D.C., performing arts center ahead of America’s 250th birthday, The Daily Wire has learned.
Every performance of the National Symphony Orchestra at the Kennedy Center throughout the 2025-2026 season will begin with the National Anthem. The move coincides with plans from the Trump administration to celebrate the 250 anniversary of the signing of the Declaration of Independence next summer.
“The National Symphony should be playing the National Anthem,” Kennedy Center President Ric Grenell said.
The National Symphony Orchestra was founded in 1931 and performs around 150 concerts annually.
The move is the latest change at the Kennedy Center since President Donald Trump promised to end wokeness at the performing arts center. As part of this move, Trump became chair of the center and tapped Grenell to serve as its president.
“At my direction, we are going to make the Kennedy Center in Washington, D.C., GREAT AGAIN,” Trump wrote in February. “Just last year, the Kennedy Center featured Drag Shows specifically targeting our youth — THIS WILL STOP.”
The changes the new board made led to full-scale meltdowns on the Left, including protests expressed through interpretive dancing.
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According to a previous report published by The Daily Wire, the Kennedy Center is $40 million in debt and will be making major cuts to staff.
“The former leadership built a broken budget with an operating deficit of 100 million dollars and a bottom-line deficit of 26 million dollars,” CFO Donna Arduin said. “The former leadership led Board members to believe there was a balanced budget when there was $26 Million in false funds. Fiscal Year 25 budget was previously passed with $26M of fictitious funds. We have now truly balanced the budget.”
To get the Center out of the red, Grenell “has hired new Department leaders with lower salaries than those they replaced, including his salary which is dramatically lower than the previous President’s.”
The CFO also said that the Kennedy Center “will adopt business practices with performance goals to bring accountability to our patrons and philanthropists.”

US-CULTURE-KENNEDY

Patriotic Change Coming To The Kennedy Center Ahead Of America’s 250th

Kennedy Center

Music

Patriotism

Ric Grenell

Washington D.C.

A graffiti exhibition at Canterbury Cathedral, one of the oldest Christian structures in England dating back to 597, has many people baffled and enraged.
The newly unveiled installation by the poet Alex Vellis and curator Jacqueline Creswell includes graffiti-style messages applied directly to the stone walls of the massive cathedral. Questions such as, “What is the architecture of heaven?” and “Does everything have a soul?” can be seen in the customary graffiti style script on the walls and columns of the building.
“Why are you indifferent to suffering?” another message found beneath a stained glass window says, per <a href="https://www.artnews.com/art-news/news/canterbury-cathedral-graffiti-art-hear-us-controversy-1234756433/">ARTnews</a>.
<blockquote class="twitter-tweet">
The Church of England decided this week to cover the interior of the oldest cathedral in England in graffiti in order to represent the voices of “marginalised communities.”
The Very Rev David Monteith, Dean of Canterbury, said: “There is a rawness which is magnified by the… <a href="https://t.co/bQ6BYsNU2A">pic.twitter.com/bQ6BYsNU2A</a>
— Drew Pavlou 🇦🇺🇺🇸🇺🇦🇹🇼 (@DrewPavlou) <a href="https://twitter.com/DrewPavlou/status/1976571987381395614?ref_src=twsrc%5Etfw">October 10, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Creswell explained the exhibition’s goals on <a href="https://www.instagram.com/p/DPjR6L9gmfG/?hl=en&amp;img_index=1">Instagram</a>, writing, “By collaborating with marginalized communities—including the Punjabi, black and brown diaspora, neurodivergent individuals, and the LGBTQIA+ population—the exhibition promotes inclusivity and representation. It transforms the cathedral into a space where diverse voices can be heard, validating their experiences and fostering a sense of belonging.”
The exhibition has the support of the dean of Canterbury, David Monteith, who <a href="https://www.the-independent.com/news/uk/home-news/canterbury-cathedral-artwork-graffiti-drawings-b2843041.html">said</a> of the display, “There is a rawness which is magnified by the graffiti style, which is disruptive. There is also an authenticity in what is said because it is unfiltered and not tidied up or sanitized. Above all, this graffiti makes me wonder why I am not always able to be as candid, not least in my prayers.”
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Meanwhile, social media users are voicing their dismay at temporarily desecrating a house of worship.
Irish author Keith Woods <a href="https://x.com/KeithWoodsYT/status/1976595414565466254">posted</a> on X, “Was horrified to see this graffiti on Canterbury Cathedral, founded by St. Augustine [himself], then I discovered it was actually an initiative welcomed by the Church of England!”
“It’s actually stunning how much the elite of Britain hate their own culture and civilization,” Australian conservative activist Drew Pavlou wrote. “You couldn’t even invent this as satire. They are literally scrawling graffiti on the walls of ancient cathedrals. Everything beautiful is just torn down and destroyed.”
The graffiti display is scheduled to remain until January 2026.

Canterbury Cathedral

‘Horrified’: Graffiti Exhibition At Historic Canterbury Cathedral Sparks Outrage

Graffiti

London

Religion

The CEO of the “wokest insurance company” in America once said that a bill to keep men out of women’s bathrooms was a “threat to democracy,” a watchdog organization revealed.
Chubb Corporation CEO Evan Greenberg attacked North Carolina Republicans over a 2016 bill aimed at protecting women’s privacy, video discovered by Consumers’ Research shows. Operating across 54 countries, Chubb Insurance is the largest commercial lines insurer in the United States.
Greenberg’s comments were highlighted in a “<a href="https://consumersresearch.org/woke-alert/woke-alert-chubb-insurance/">woke alert</a>,” first shared with The Daily Wire, sent out Thursday by the watchdog group to over 100,000 people.
“The rights of individuals, including our personal freedom and right to pursue happiness, are a universal right. We protect them. Actions like those in North Carolina and other states to discriminate against sexual preference and strip citizens of their protections, do not reflect who we are as a nation, and are ultimately, I believe, a threat to democracy,” Greenberg said.
<iframe loading="lazy" title="Evan Greenberg: Laws That Discriminate Are Not Befitting Who We Are As A Nation" width="500" height="281" src="https://www.youtube.com/embed/lTZPClIFD14?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
The bill Greenberg was referring to was one that required people to use public bathrooms in accordance with their sex. The intent was to keep transgender-identifying men out of women’s bathrooms. It also prohibited local governments from putting in place so-called non-discrimination laws allowing men into women’s bathrooms.
“After all, where does it stop? This is something we&#8217;re speaking about, and that&#8217;s why I&#8217;m speaking out about it,” Greenberg said.
His comments were made during a speech at the Chubb Leadership Forum, an insurance conference held in San Diego on April 12, 2016.
“Chubb prioritizes pushing a woke agenda to such an extreme extent that it’s earned the title of ‘wokest insurance company,&#8217;” Consumers’ Research executive director Will Hild told The Daily Wire. “Chubb should be focused on delivering the best insurance policies for its customers, not carrying water for repulsive ideological causes.”
Consumers’ Research first launched a national campaign highlighting Chubb’s woke policies on Wednesday. The campaign included a national TV ad, mobile billboards outside Chubb offices in Washington, D.C., and New York City, and a letter demanding the Treasury Department launch an investigation into the insurance giant’s DEI practices.
Chubb also has a 95% score from the far-Left Human Rights Campaign, which <a href="https://www.hrc.org/resources/corporations/chubb-ltd." target="_blank" rel="noopener">documents</a> that the corporation “provides four LGBTQ+ internal training elements (including an intersectionality training)” and “provides Gender Transition Guidelines and at least one additional transgender inclusive policy or practice for its employees.”
The insurance company’s <a href="https://about.chubb.com/our-workforce/racial-justice.html" target="_blank" rel="noopener">website</a> is also full of diversity, equity, and inclusion language and it offers employees resources like a “Race Fluency Toolkit” and a “Race Matters” platform “to facilitate greater consciousness of racism and understanding of the Black experience.”
“We believe in being anti-racist because a rejection of racism alone is insufficient,” the company’s website says, noting that it places an emphasis on hiring employees from “underrepresented groups.”
In fact, in a 2021 interview, a Chubb executive <a href="https://www.leadersmag.com/issues/2021.3_Jul/Diversity_Inclusion/LEADERS-Joseph-Wayland-Chubb.html" target="_blank" rel="noopener">said</a> that “Diversity, equity and inclusion are the foundation of our Chubb culture.”
Chubb has also <a href="https://www.chubb.com/us-en/individuals-families/our-community/chubb-coal-policy.html" target="_blank" rel="noopener">committed</a> to no longer underwriting “the construction and operation of new coal-fired plants or new risks for companies that generate more than 30% of their revenues from coal mining or energy production from coal.”
Hild said that customers should “be warned that doing business with Chubb is doing business with a company that has no problem fully embracing the most polarizing political agendas.”

MixCollage-02-Oct-2025-01-01-PM-4279

‘Woke’ Insurance CEO Said Bill Barring Men From Women’s Bathrooms Was A ‘Threat To Democracy’

bathroom

LGBTQ

North Carolina

Transgender

The retirement savings of millions of federal workers are being weaponized to push climate change and DEI mandates, a watchdog warned lawmakers. 
Financial asset giants BlackRock and State Street are leveraging their management over billions of dollars in federal employees’ retirement savings to push left-wing politics, according to a Monday <a href="https://dw-wp-production.imgix.net/2025/09/Hild-Letter-to-SCHSGA-and-HCOGR-RE-TSP.pdf">letter</a> to top Republican lawmakers from Consumers’ Research obtained by The Daily Wire. The pair manages around $668 billion in federal retirement savings through the Thrift Savings Plan, the federal government’s version of a 401(k) plan. 
“Asset managers like BlackRock using Americans’ hard-earned money to unfairly and illegally push radical political agendas without consent is hardly a new problem, but their control of most of the Thrift Savings Plan takes the scandal to a new level,” Consumers’ Research executive director Will Hild told The Daily Wire. “Flagrantly violating fiduciary duty with federal employee dollars begs for congressional scrutiny and more.”
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The letter was sent to House Committee on Oversight and Government Reform Chair James Comer (R-KY) and Senate Committee on Homeland Security and Governmental Affairs Chair Rand Paul (R-KY). It requested that the lawmakers investigate the Federal Retirement Thrift Investment Board (FRTIB), the agency that administers the Thrift Savings Plan program. 
The letter says that the agency “has contracted with asset managers and proxy advisors that have pursued goals to impose emissions reductions and diversity quotas on companies, rather than focus solely on financial returns as required” by federal law. 
“Examples of BlackRock’s and State Street’s harmful conduct include: (1) using proxy voting power to push companies to adopt emissions targets; (2) maintaining commitments to climate-activist organizations in pursuit of Paris Agreement goals; (3) using internal proxy-voting guidelines that require using engagement and voting to pressure companies to align with net zero; (4) using pension fund assets to advance a net-zero agenda; and (5) succumbing to activist pressure to join climate groups and change their proxy voting to support activist proposals,” Hild wrote in the letter. 
An example of political policies being pushed by BlackRock included <a href="https://www.blackrock.com/corporate/literature/publication/annual-stewardship-report-2024.pdf">voting</a> in 2024 for a shareholder proposal to require Cracker Barrel to establish and publish greenhouse gas emissions targets. It backed similar proposals for companies like Jack in the Box, Wingstop, and Denny’s. 
Hild cited previous <a href="https://web.archive.org/web/20241226122512/https:/www.ssga.com/library-content/assets/pdf/global/asset-stewardship/proxy-voting-and-engagement-policy.pdf">policies</a> by State Street to generally oppose company boards that are not “composed of at least 30-percent female directors” and “at least one director from an underrepresented racial/ethnic community.”
In recent years, BlackRock has <a href="https://www.dailywire.com/news/blackrock-makes-major-change-after-backlash-against-woke-investing">backed away</a> from some of its more recent pushes for activist investing after widespread backlash. In April 2024, the Committee to Unleash Prosperity gave BlackRock a &#8220;B&#8221; for its voting record on &#8220;extreme&#8221; shareholder proposals, up from a &#8220;C&#8221; the previous year. The same report grades State Street as a &#8220;C.&#8221;
&#8220;BlackRock’s CEO, Larry Fink, had been one of the leading voices in support of ESG a few years ago. But last year, under pressure from groups like ours and others, he began to retreat from its ESG advocacy on proxy voting as shareholder proposals have become more extreme,&#8221; the report found.
BlackRock&#8217;s recent global voting <a href="https://www.blackrock.com/corporate/literature/publication/2025-investment-stewardship-voting-spotlight.pdf">spotlight</a> also highlighted that it voted with corporate management on 209 out of 214 votes in the Americas on climate and natural capital. &#8220;We again found that many of these proposals were over-reaching, lacked economic merit, or sought outcomes that were unlikely to promote long-term financial value,&#8221; the report said.
The letter also states that the Federal Retirement Thrift Investment Board relies on the Institutional Shareholder Services, a proxy advisory firm, for analysis of BlackRock and State Street’s proxy voting record. The firm is also “committed to environmental activism and imposing quotas on company boards,” Hild wrote. 
The agency utilizes quarterly analysis from the Institutional Shareholder Services to ensure that BlackRock and State Street vote in line with their written guidelines. 
“Reliance on ISS is contrary to [federal law’s] sole-interest standard, as ISS pursues an agenda that is incompatible with shareholder value and has made commitments to incorporate ESG into its processes. Contracting with ISS also raises concerns about ISS’s role in recommending votes that would inject race- and sex-based considerations into companies’ practices, which potentially violates federal and state civil rights laws,” Hild wrote. 
Hild wants Congress to press the Federal Retirement Thrift Investment Board to ensure that federal workers’ retirement savings are not being used to push politics. 
“The [FRTIB] owes the public answers, starting with whether it broke the law by allowing these notoriously woke firms to fund their ESG activism with millions of federal workers&#8217; savings. The longer that firms like BlackRock freely manage Thrift Saving Plan assets, the greater the danger to so many Americans&#8217; retirement security,” he said.

MixCollage-29-Sep-2025-11-26-AM-2253

Federal Retirement Dollars Used To Push Leftist Politics, Watchdog Warns

James Comer

Rand Paul

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