Dunkin&#8217; Donuts took a page from the <a href="https://www.dailywire.com/news/the-internets-cleavage-over-sydney-sweeneys-commercial">American Eagle playbook</a> with a recent ad featuring actor Gavin Casalegno from &#8220;The Summer I Turned Pretty,&#8221; and the left is having a <a href="https://www.dailywire.com/news/leftists-crash-out-over-whiteness-of-sexy-sydney-sweeney-jean-ads">collective meltdown</a>, claiming that the ads amount to &#8220;racist dog whistles&#8221; and support for &#8220;eugenics.&#8221;
The ad starts with Casalegno sitting by a pool, dressed in shorts and a button-down shirt only buttoned at his waist. &#8220;Look, I didn&#8217;t ask to be the king of summer. It just kind of happened,&#8221; he says as he walks from the edge of the pool to a lounge chair. &#8220;This tan? Genetics. I just got my color analysis back. Guess what? Golden summer. Literally.&#8221;
WATCH:
<blockquote class="twitter-tweet">
NEW: Dunkin&#8217; appears to release its own version of the American Eagle ad featuring actor Gavin Casalegno.
The Dallas, Texas-born model was heard talking about his &#8220;genes,&#8221; similar to the American Eagle ad.
&#8220;Look, I didn&#8217;t ask to be the king of summer. It just kind of… <a href="https://t.co/kUzxNvB1Wp">pic.twitter.com/kUzxNvB1Wp</a>
— Collin Rugg (@CollinRugg) <a href="https://twitter.com/CollinRugg/status/1950617473285521650?ref_src=twsrc%5Etfw">July 30, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The ad, which ran primarily on TikTok, quickly began to rack up the video responses from liberals who compared it to the recent American Eagle ad featuring actress Sydney Sweeney and her &#8220;great [genes] jeans.&#8221;
&#8220;They&#8217;re getting BOLD,&#8221; one complained. &#8220;They were already bold, but they are getting f***ing BOLD right now. Holy s***,&#8221; one woman complained. Text over her video read, &#8220;Another eugenics-based ad &#8230; Get effed Dunkin&#8217; and your nasty watery never consistent shyt coffee.&#8221;
<blockquote class="twitter-tweet">
The nose ring gang on TikTok is going batshit crazy over the new Dunkin Donuts commercial 😂😂 <a href="https://t.co/BhAlwTIFtU">pic.twitter.com/BhAlwTIFtU</a>
— Vince Langman (@LangmanVince) <a href="https://twitter.com/LangmanVince/status/1950665719961858423?ref_src=twsrc%5Etfw">July 30, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The text over another video read, &#8220;Dunkin&#8217; Donuts learned nothing from AE, Sweeney as they dip their toes into &#8216;perfect genes&#8217; talk.&#8221;
The man in the video added, &#8220;Have you not learned anything Sydney Sweeney and American Eagle?&#8221;
&#8220;Now, I understand that these are slight, slight messages that just skim off the top, but once again, we&#8217;re making an ad where we&#8217;re calling out genes and saying these are the perfect genes, I&#8217;ve just been blessed with the perfect genes, and it&#8217;s these white people, have been blessed with the perfect genes,&#8221; he said, claiming that the goal of the Dunkin&#8217; add was to suggest that whiteness was necessary for &#8220;perfect genes&#8221; and adding, &#8220;And they have not apparently see any of the controversy that&#8217;s been going on with American Eagle — or they did and decided, hey, let&#8217;s jump on that!&#8221;
He claimed it was a &#8220;testing of the water&#8221; to see just how far they could go toward pushing the blonde, blue-eyed image of &#8220;perfection.&#8221;
<blockquote class="twitter-tweet">
OMG, now the liberal snowflakes on TikTok are being triggered by a Dunkin Donuts commercial 😂😂
Enjoy this one 👇😂 <a href="https://t.co/SebdCzXgZf">pic.twitter.com/SebdCzXgZf</a>
— Vince Langman (@LangmanVince) <a href="https://twitter.com/LangmanVince/status/1950664841578058140?ref_src=twsrc%5Etfw">July 30, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Yet another claimed that Dunkin&#8217; was &#8220;trying to go viral for the wrong reasons,&#8221; and alleged that the drink being advertised had &#8220;0% juice, and the ad has 0% awareness.&#8221;
<blockquote class="twitter-tweet">
We have another TikTok snowflake crying about the new Dunkin Donuts ad 👇😂😂😂😂 <a href="https://t.co/8EBKwdxlek">pic.twitter.com/8EBKwdxlek</a>
— Vince Langman (@LangmanVince) <a href="https://twitter.com/LangmanVince/status/1950728789215871198?ref_src=twsrc%5Etfw">July 31, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Sweeney&#8217;s ad, which dropped about a week prior, had many declaring it the <a href="https://www.dailywire.com/news/new-sexy-sydney-sweeney-ad-campaign-has-internet-celebrating-the-end-of-woke">end of &#8220;woke&#8221; advertising</a>.

Dunkin’ Donuts To Challenge Starbucks For Coffee Supremacy

Dunkin’ Donuts Hitches Ad-Wagon To Sydney Sweeney, And The Left Melts Down

Dunkin' Donuts Hitches Ad-Wagon To Sydney Sweeney, And The Left Melts Down

advertising

Media

Politics

Sydney Sweeney

Wokeness

It’s back-to-school season once again. And thanks to President Donald Trump, universities are back on the right track and ditching leftist dogma. 
Under the Trump administration, woke indoctrination doesn’t fly. <a href="https://www.dailywire.com/news/columbia-university-agrees-to-trumps-demands-to-ban-masks-empower-campus-police">Columbia</a> and <a href="https://www.dailywire.com/news/harvard-open-to-paying-500m-settlement-amid-trump-crackdown-on-campus-antisemitism">Harvard</a> — those ivory towers of elitism — got pummeled by Trump for the antisemitic and anti-American nonsense that flourished on their campuses last year. 
<a href="https://www.dailywire.com/news/columbia-university-retreats-as-trump-scores-historic-220m-settlement">Columbia</a> and <a href="https://www.dailywire.com/news/harvard-open-to-paying-500m-settlement-amid-trump-crackdown-on-campus-antisemitism">Harvard</a> both recently gave up their fights against Trump and agreed to pay hundreds of millions of dollars to settle allegations of antisemitism and discrimination. And just this week, <a href="https://www.dailywire.com/news/ucla-will-pay-6-million-to-settle-antisemitic-discrimination-complaints">UCLA</a> also agreed to settle a $6 million lawsuit brought by Jewish students, alleging that the university allowed antisemitism on its campus.
Campus antisemitism and university <a href="https://www.whitehouse.gov/presidential-actions/2025/01/ending-illegal-discrimination-and-restoring-merit-based-opportunity/">DEI programs</a> took a gut punch from our president, and the transgender nonsense is in retreat. Along with targeting woke Ivy League schools for their alleged discriminatory practices, Trump is also pursuing states that allow men to compete against women in high school and college sports. 
That’s right, Trump isn’t going to look the other way while male athletes like Lia Thomas jump in a pool and beat talented women. The Trump administration has already pressured <a href="https://www.dailywire.com/news/department-of-education-says-california-violated-title-ix-threatens-legal-action">California</a>, <a href="https://www.dailywire.com/news/trump-admin-freezes-maines-federal-funds-over-men-in-womens-sports">Maine</a>, and <a href="https://subscriber.politicopro.com/article/2025/06/trump-administration-escalate-probe-into-minnesota-transgender-athletes-00403144">Minnesota</a> to put an end to the transgender sports insanity.
Conservatives are winning numerous battles right now, but the war over our education isn’t over. 
Even under Trump in 2025, schools and universities across the country could still try to push ideas like diversity, equity, and inclusion; white privilege; and LGBT craziness — and they’re being more sneaky about it. 
Think your school or your kid’s school is immune to leftist influence? We hope so, but don’t let your guard down. Even administrators at universities in heavily Republican states have recently bragged about how they still pursue DEI. 
Take <a href="https://www.dailywire.com/news/exclusive-video-vanderbilt-administrator-caught-saying-dei-remains-part-of-what-we-do?author=Zach+Jewell&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=EXCLUSIVE+VIDEO%3A+Vanderbilt+Administrator+Caught+Saying+DEI+Remains+%E2%80%98Part+Of+What+We+Do%E2%80%99">Vanderbilt University</a> and the <a href="https://www.dailywire.com/news/university-of-tennessee-department-head-boasts-of-dei-flying-under-the-radar-in-red-state?topStoryPosition=undefined&amp;author=Zach+Jewell&amp;category=Exclusive&amp;elementPosition=0&amp;row=1&amp;rowHeadline=Top+Stories&amp;rowType=Top+Stories&amp;title=University+Of+Tennessee+Department+Head+Boasts+Of+DEI+Flying+Under+The+Radar+In+Red+State">University of Tennessee</a>, for example: two colleges in a red state, where employees were exposed earlier this month for admitting that DEI hasn’t really gone away — it’s just gotten a new name. 
If that’s happening in Tennessee, who knows what teachers, professors, and administrators will try to get away with in places like New York and California once the school year starts. 
Teachers, professors, and administrators are doubling down, weaving their ideologies into lesson plans and campus policies with surgical precision. But here’s the good news: parents, students, and everyday Americans are waking up. The battle lines are drawn, and we must continue the fight with vigilance and resolve. 
Speaking of standing tall against the woke onslaught, do you know any students about to head back to school? Arm them with gear that fights back against campus insanity. <a href="https://www.jeremysrazors.com/products/gen2-p5-1year-kit-1?selling_plan=3795681493?utm_campaign=back-to-school&amp;utm_content=20250730&amp;utm_source=editorial">Jeremy’s Razors Precision 5 1-Year Supply</a> delivers barber-grade blades that&#8217;ll keep them sharp for the entire academic year. The <a href="https://www.jeremysrazors.com/collections/hair-body/products/all-day-set?selling_plan=3028484309?utm_campaign=back-to-school&amp;utm_content=20250730&amp;utm_source=editorial">Hair &amp; Body Bundle</a> ensures they can wash the liberal indoctrination right off after those mandatory &#8220;diversity&#8221; seminars. For the ultimate rebellion against campus conformity, grab <a href="https://www.jeremysrazors.com/products/legendary-razor-bundle?utm_campaign=back-to-school&amp;utm_content=20250730&amp;utm_source=editorial">The Legendary Bundle</a> — because legends don&#8217;t bow to woke professors and administrators. And yes, we&#8217;ve got the <a href="https://www.jeremysrazors.com/products/womens-2gen-upgrade-1yr?selling_plan=4060971221?utm_campaign=back-to-school&amp;utm_content=20250730&amp;utm_source=editorial">Women&#8217;s Razor 1-Year Bundle</a> for the fierce ladies who refuse to let biological males steal their scholarships and championships. These aren&#8217;t just personal care products — they&#8217;re weapons in the war against collegiate cowardice.
This school year, don’t just send your kids to class — send them prepared to stand tall against the woke onslaught. The future depends on it.
<a href="https://www.jeremysrazors.com/collections/back-to-school-2025?utm_campaign=back-to-school&amp;utm_content=20250730&amp;utm_source=editorial"><img loading="lazy" decoding="async" class="alignnone wp-image-954563 size-large" src="https://dw-wp-production.imgix.net/2025/07/JR-Legend-P5_1Year-Back-to-school-Shop-Now-1x1-compressed-576x576.jpg" alt="" width="576" height="576" srcset="https://dw-wp-production.imgix.net/2025/07/JR-Legend-P5_1Year-Back-to-school-Shop-Now-1x1-compressed-576x576.jpg 576w, https://dw-wp-production.imgix.net/2025/07/JR-Legend-P5_1Year-Back-to-school-Shop-Now-1x1-compressed-300x300.jpg 300w, https://dw-wp-production.imgix.net/2025/07/JR-Legend-P5_1Year-Back-to-school-Shop-Now-1x1-compressed-150x150.jpg 150w, https://dw-wp-production.imgix.net/2025/07/JR-Legend-P5_1Year-Back-to-school-Shop-Now-1x1-compressed-768x768.jpg 768w, https://dw-wp-production.imgix.net/2025/07/JR-Legend-P5_1Year-Back-to-school-Shop-Now-1x1-compressed-1536x1536.jpg 1536w, https://dw-wp-production.imgix.net/2025/07/JR-Legend-P5_1Year-Back-to-school-Shop-Now-1x1-compressed.jpg 2048w" sizes="auto, (max-width: 576px) 100vw, 576px" /></a>
Jeremy&#8217;s Razors shares common ownership with The Daily Wire.

American flag

Trump Crushes Woke Colleges, Ignites Meritocracy’s Epic Comeback

antisemitism

College

Donald Trump

Jeremy's Razors

Universities

Actor Dean Cain, who played the role of Superman in the 1990s TV series “Lois &amp; Clark: The New Adventures of Superman,” is weighing in on how woke the new movie, set to hit theaters on Friday, might be.
“How woke is Hollywood going to make this character? How much is Disney going to change their Snow White? Why are they going to change these characters [to] exist for the times?” the 58-year-old actor wondered while speaking with <a href="https://www.tmz.com/2025/07/09/superman-dean-cain-immigrant-controversy/">TMZ</a>.
“We know Superman is an immigrant – he’s a freaking alien … The ‘American Way’ is immigrant-friendly, tremendously immigrant-friendly. But there are rules,” Cain continued. 
“You can’t come in saying: ‘I want to get rid of all the rules in America, because I want it to be more like Somalia.’ Well, that doesn’t work, because you had to leave Somalia to come here &#8230; There have to be limits, because we can’t have everybody in the United States. We can’t have everybody, society will fail. So there have to be limits.”
Cain further noted the difference between legal and illegal immigration. “It’s being portrayed as a real negative thing that we want people to follow our immigration laws,” the actor observed. “Which is insane to me … Here’s an agency, ICE … they’re supposed to enforce those laws. Why are they being villainized for enforcing the laws that our lawmakers, our elected representatives created?”
“I think it’s gonna hurt the numbers on the movie,” the former Superman actor added, saying he had been excited to see the film before director James Gunn acknowledged that the film was meant to be “political.”
“I mean, ‘Superman’ is the story of America,” Gunn said in an interview with The Times of London published on Friday. “An immigrant that came from other places and populated the country, but for me it is mostly a story that says basic human kindness is a value and is something we have lost.”
“… it’s about human kindness and obviously there will be jerks out there who are just not kind and will take it as offensive just because it is about kindness. But screw them,” Gunn continued.
“Yes, it’s about politics,” he added. “But on another level it’s about morality. Do you never kill no matter what — which is what Superman believes — or do you have some balance, as Lois [Lane] believes? It’s really about their relationship and the way different opinions on basic moral beliefs can tear two people apart.”
Gunn further responded to the backlash at the movie’s premiere on Monday, issuing a blanket statement on how the film was simply about “kindness.”
“I think this movie’s for everybody. I don’t have anything to say to anybody. Like, I’m not here to judge people,” he said on the red carpet. “I think this is a movie about kindness and I think that’s something everyone can relate to.” 
Gunn’s brother, Sean, who plays billionaire Maxwell Lord in the film, also chimed in. 
“It is exactly what the movie is about. We support our people, you know? We love our immigrants. Yes, Superman is an immigrant, and yes, the people that we support in this country are immigrants and if you don’t like that, you’re not American. People who say no to immigrants are against the American Way.”

Dean Cain

Dean Cain Warns Leftist Themes In New Superman Movie Could Tank Box Office

Entertainment

Hollywood

Immigration

Movies

Superman

Hold onto your loofahs, folks — Dr. Squatch, the rugged soap brand marketed toward dudes who love a good scrub, just <a href="https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/">dove</a> headfirst into the glittery arms of Unilever, the mega-corp that’s all about <a href="https://www.unilever.com/news/news-search/2022/building-equity-and-equality-with-pride/#:~:text=Recognising%20our%20own%20uneven%20landscape,of%20support%20for%20LGBTQI+%20rights.">rainbow flags</a>, abortion <a href="https://cosmeticsbusiness.com/beauty-brands-pledge-to-protect-staff-from-roe-v-wade-overturning-201829#:~:text=%E2%80%9CWe%20will%20cover%20travel%20expenses%20for%20any,employees%20with%20%E2%80%9Ccomprehensive%20reproductive%20health%20care%20benefits%E2%80%9D.">travel perks</a>, and saving the planet one <a href="https://www.foxbusiness.com/economy/unilever-alan-jope-company-will-not-back-down-sustainability-agenda">ESG</a> checklist at a time.
Dr. Squatch will now join Dove — <a href="https://www.dailywire.com/news/wokest-wash-around-heres-how-dove-has-pushed-woke-nonsense">the wokest wash around</a> — Axe, and TRESemmé under the umbrella of Unilever personal care products. 
“I am thrilled to welcome Dr. Squatch into the Unilever family. Dr. Squatch has built a solid foundation and loyal following with highly desirable products and clever digital engagement strategies. Building on its success in the US, we are excited to scale the brand internationally and complement our offering in the fast-growing men’s personal care segment,” <a href="https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/">said</a> Fabian Garcia, the president of Unilever Personal Care. 
Now, Unilever isn’t just about clean bodies — they’re all in on woke vibes too. They’re waving the pride flag high, footing the bill for employees’ out-of-state abortion trips, and <a href="https://www.foxbusiness.com/economy/unilever-alan-jope-company-will-not-back-down-sustainability-agenda">preaching</a> the gospel of environmental, social, and governance (ESG) goals like it’s their day job. 
While some brands are hitting the brakes on woke agendas after public shade, Unilever’s like, “Nah, we’re flooring it!” Along with pushing abortion and LGBT propaganda, Unilever has also <a href="https://www.foxbusiness.com/economy/unilever-alan-jope-company-will-not-back-down-sustainability-agenda">supported</a> the environmental, social, and governance (ESG) pushed by leftist climate activists. 
“We have been driving an ambitious sustainability agenda for over two decades. Yet, in the face of ever-growing economic, environmental and social challenges, we are evolving our approach,” Unilever <a href="https://www.unilever.com/sustainability/">said</a>. “Ringing the alarm and setting long-term ambitions isn&#8217;t good enough anymore. Now is the time to focus on delivering impact by making sustainability progress integral to business performance. We are determined to face into this reality to deliver consistent and competitive performance, while transforming our business to achieve our sustainability goals.” 
Unilever <a href="https://www.unilever.com/sustainability/climate/">says</a> that it will continue to advocate for the “fight against climate change,” vowing “to reduce emissions across our value chain.” 
This is the company Dr. Squatch decided to sell its soul to. The news came shortly after Dr. Squatch ran one of the <a href="https://www.dailywire.com/news/not-woke-just-weird-dr-squatch-makes-soap-with-sydney-sweeneys-bath-water">strangest marketing campaigns</a>, selling a soap that is infused with the bathwater of popular actress Sydney Sweeney.
Only time will tell if Dr. Squatch follows in the woke footsteps of Dove and <a href="https://www.dailywire.com/news/axe-stinks-of-wokeness-fend-off-the-left-with-a-new-scent-from-jeremys-deodorant-instead">Axe</a> and forces its customers to drink the leftist Kool-Aid. 
If you don’t want to worry about the soap brand you use turning into a leftist, just get your soap from <a href="https://www.jeremysrazors.com/collections/hair-body?utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Jeremy’s Razors</a>, the company that will always focus on quality over woke policy. For men looking to wash the woke right down the drain, Jeremy&#8217;s Razors doesn&#8217;t just deliver a superior shave (that you can now <a href="https://www.jeremysrazors.com/products/precision-5-special-offer?selling_plan=4201873621?utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">try for just $7.99</a>) — they&#8217;ve got the entire shower covered with products that won&#8217;t lecture customers about their carbon footprint or stance on drag queen story hour. Their <a href="https://www.jeremysrazors.com/products/shampoo?selling_plan=3530457301utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Tea Tree, Argan Oil, &amp; Peppermint Shampoo</a> and <a href="https://www.jeremysrazors.com/products/mens-conditioner?selling_plan=3529801941utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Conditioner</a> clean hair without stripping away conservative values, while their <a href="https://www.jeremysrazors.com/products/active-charcoal-soap?selling_plan=3529638101utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Charcoal Body Wash</a> scrubs away the day&#8217;s grime and leftist nonsense. And for those who prefer the classic bar soap experience, Jeremy&#8217;s Razors offers <a href="https://www.jeremysrazors.com/products/birch-bark-body-soap?selling_plan=4232937685?utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Birch Bark</a> and <a href="https://www.jeremysrazors.com/collections/hair-body/products/oatmeal-citrus-body-soap?selling_plan=4204200149?utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Oatmeal &amp; Citrus exfoliating bars</a> — real soap for real men who don&#8217;t need a side of social justice with their suds. Because when other brands are busy virtue signaling, Jeremy&#8217;s Razors stays busy making products that actually work.
Jeremy&#8217;s Razors shares common ownership with The Daily Wire.

Soap

Popular Soap Brand Gets Sudsy With Woke Giant

Abortion

LGBT

There’s a popular meme that makes the rounds around this time each year.
It shows a dam towering over a tranquil city. Behind the structure lies a burgeoning, rainbow-colored sludge on the verge of breaking through and flooding the inhabitants below. Inscribed on the dam’s face is a date: “May 31st.”
It’s funny because it’s true. Or at least, it used to be.
Rainbow paraphernalia, which was once visible only in a few metropolitan neighborhoods, has been taking over our common and commercial spaces — not to mention our schools — during the month of June for years.
Fortune 500 companies changed their logos (at least <a href="https://www.indy100.com/identities/pride-logo-middle-east-us" target="_blank" rel="noopener">in the West</a>), stores set up expansive Pride displays and sold Pride-branded merchandise, including, infamously, Target’s selection of <a href="https://nypost.com/2023/05/19/targets-tuck-friendly-swimwear-for-kids-sparks-controversy/" target="_blank" rel="noopener">transgender swimsuits for children</a>. City, state, and federal agencies hoisted the rainbow flag next to the American flag, and traditional and social media pumped out images and videos celebrating everything LGBTQ.
But something’s different this year. Many of the businesses and institutions that used to radiate rainbows every June look a lot like they did last month and the month before that. They appear normal, as if their primary purpose were to provide services and sell products, not to advance a political ideology.
To be sure, some progressive enclaves are still festooned with Pride trappings, and there remains dribs and drabs of rainbow propaganda out there elsewhere, but much of it looks half-hearted at best. Pride parades have been <a href="https://www.ktvb.com/article/news/local/boise-pride-cancels-june-kickoff-event-due-to-low-attendance-despite-strong-online-support-idaho/277-85507887-f32c-4bae-ae4b-366f10d9eda3" target="_blank" rel="noopener">cancelled</a> due to low projected attendance, and government buildings that used to fly the rainbow flag have stopped doing so — <a href="https://www.sanluisobispo.com/news/local/article306353226.html" target="_blank" rel="noopener">even in California</a>.
What changed? For one, there’s a new president, and he’s busy gutting “trans rights” by <a href="https://abcnews.go.com/Politics/trump-sign-executive-order-banning-transgender-athletes-womens/story?id=118468478" target="_blank" rel="noopener">prohibiting men</a> from usurping women’s sports and <a href="https://www.npr.org/2025/01/29/nx-s1-5279092/trump-executive-order-gender-affirming-care" target="_blank" rel="noopener">putting a stop</a> to the poisoning and mutilation of children under the Orwellian misnomer “gender affirming care.”
That’s a mighty blow to the “T” and “Q” in the “LGBTQ” coalition. To be fair, there are elements within the gay community that want nothing to do with the “T’s” and “Q’s.” However, it’s not clear that they can separate amicably or coherently. If the claim is that our sexual desires should have no normative connection to the reality of our physical bodies — which every letter in the rainbow acronym affirms — then embracing “LGB” necessarily opens the door to the “T’s” and Q’s” by relativizing the objective meaning and purpose of the body itself.
So, taking on transgenderism at the political level will necessarily weaken Pride ideology as a whole. And for now, the administration has the upper hand.
Second, corporations have grown skittish of boycotts after Bud Light’s disastrous promotion of the woman-larping man, Dylan Mulvaney. This one’s pretty simple: Bud Light used to be America’s best-selling beer. <a href="https://www.usatoday.com/story/money/2024/07/18/bud-light-beer-sales-ranking-boycott/74463050007/" target="_blank" rel="noopener">It isn’t anymore</a>.
More broadly, conservative activists like The Daily Wire’s Matt Walsh, Christopher Rufo, Robby Starbuck, and others, have clarified the cost-benefit calculus for C-suites by putting a steep price on supporting Pride. It turns out that endorsing a radical fringe group that is big online but small in purchasing power while alienating half the country doesn’t make much fiscal sense.
Third, and relatedly, there’s been a palpable cultural shift as the masses have grown tired of the rainbow brigade’s garish frills, manufactured enthusiasm, coercive fanfare (Celebrate!&#8211;or else), and infantile tautologies (“Love is love”).
Initially startled and disoriented by the explosion of Pride into every nook and cranny of society, many have now had the time to step back and ask, “What, exactly, are we celebrating here?”
Bearded men dressed up like clownishly risque women gyrating in front of toddlers at drag queen story hours? Pornographic books in elementary schools? Boys taking over girls&#8217;sports? Young men and women permanently maiming themselves with genital inversion surgery?
Why in the world, normal people are asking, is any of this laudatory, let alone permissible?
The rainbow flag used to come with the cry, “We just want to be left alone.” The majority found those terms acceptable. There was a truce in the culture wars, at least on that front. But then Pride, consistent with its name, got arrogant and greedy and let its true colors show.
It turns out that all those LGBTQ parades, protests, workplace trainings, and school curricula were never about tolerance, or love, or protecting the vulnerable. Rather, their goal was to gain cultural and political supremacy and to silence anyone who stood in the way.
Aptly represented by its <a href="https://www.hrc.org/resources/lgbtq-pride-flags" target="_blank" rel="noopener">ever-more-chaotic</a> symbol, rainbow ideology is and always has been a twisted kaleidoscope of totalitarian perversion. Thankfully, many are waking up and pushing back.
Matthew R. Petrusek, PhD, is the Senior Director of the Word on Fire Institute
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

Pride Flag

The Pride Rainbow Is Fading

Pride Month

Skrmetti

Target

Transgender

As corporate America continues to abandon diversity, equity, and inclusion schemes, Microsoft is doubling down on race-based hiring and pay policies — and a watchdog group is sounding the alarm.
Consumers’ Research, a non-profit that works to “educate and protect consumers,” is sending out a “woke alert” to warn consumers of the tech giant’s campaigns to push far-left ideologies, even as other corporations ditch the ideological agenda.
“Despite many companies distancing themselves from woke ideology, Microsoft continues to double down on its radical agenda,” the Consumers’ Research Executive Director, Will Hild, told The Daily Wire. “From promoting divisive DEI policies and harmful gender ideology targeting children, to advancing a politically charged climate crusade, Microsoft has made one thing clear: it prioritizes activism over innovation.”
<a href="https://www.dailywire.com/news/meta-axes-dei-programs-in-the-lead-up-to-trumps-inauguration?author=Spencer+Lindquist&amp;category=News&amp;elementPosition=146&amp;row=0&amp;rowType=Vertical+List&amp;title=Meta+Axes+DEI+Programs+In+The+Lead-Up+To+Trump%E2%80%99s+Inauguration">Meta</a>, <a href="https://www.dailywire.com/news/disney-walks-back-dei-initiatives-changes-disclaimers-on-classic-films">Disney</a>, <a href="https://www.dailywire.com/news/target-rolls-back-dei-joining-other-major-companies-like-walmart-meta">Walmart</a>, and other major corporations have stepped back from their radical DEI policies in the wake of President Donald Trump’s re-election. Not so Microsoft, whose Chief Diversity Officer <a href="https://www.linkedin.com/pulse/doing-work-intention-inclusion-impact-lindsay-rae-mcintyre-cvg4c/?trackingId=S3Le8KssrO0uhupaH0qc8A%3D%3D">wrote</a> in December that the company&#8217;s &#8220;diversity and inclusion work is more important than ever.”
Just two months earlier, the diversity officer wrote in a <a href="https://blogs.microsoft.com/blog/2024/10/23/microsofts-2024-global-diversity-inclusion-report-our-most-global-transparent-report-yet/">DEI report</a> that “if ever there were a critical time for the business case for diversity and inclusion in the workplace, it is now.” That report featured a section on “pay equity” comparing the average salaries of employees by their race and gender, irrespective of the roles that are held across the different demographic groups.
Microsoft says its goal is to increase the number of women and non-white employees in leadership roles, in part to ensure a leveling of any pay gaps.
“As we continue to increase representation for women and racial and ethnic minority groups at more senior levels, and continue to ensure pay equity for all,” the report reads, with the Vice President of Global Compensation Mike Cyran adding that “any pay gaps indicate opportunities to increase representation at more senior levels.”
“Microsoft seems to be implying diversity metrics should be a main factor in salaries, rather than professional performance and merit,” Consumers’ Research says in its woke alert.
Microsoft’s commitment to DEI policies — especially those that could be used to engineer specific demographic balances within various roles — may place the tech giant on a collision course with the Trump administration. Shortly after taking office, Trump ordered the Department of Justice to <a href="https://www.justice.gov/ag/media/1388501/dl?inline">author a report</a> on actions that the federal agency could take to enforce civil rights law to “investigate, eliminate, and penalize illegal DEI and DEIA preferences, mandates, policies, programs, and activities in the private sector.”
Microsoft has already taken an oppositional posture against the administration and <a href="https://www.washingtonexaminer.com/news/investigations/3398418/microsoft-support-europe-hires-anti-trump-law-firm/">threatened to sue</a> it amid tariff negotiations between the United States and Europe.
The company’s 2023 DEI report appeared to indicate that Microsoft pays white employees <a href="https://www.dailywire.com/news/microsoft-brags-that-it-pays-white-employees-less-than-non-white-employees-despite-same-job-title">less than</a> non-white employees, often for performing the same job.
“All racial and ethnic minority groups who are rewards eligible combined earn $1.007 total pay for every $1.000 earned by US rewards-eligible white employees with the same job title and level and considering tenure,” the report said.
The company also maintains an “<a href="https://www.microsoft.com/en-us/inclusion-journey/library">inclusion journey library</a>” with videos on “allyship,” “inclusive perspectives,” and how to fight implicit bias. The library, Microsoft says, can be used for “re-learning past behaviors and approaches to constantly improve our self-awareness and adopt inclusive behaviors.”
Microsoft’s left-wing agenda has seeped out from its workplace and into its products. The company <a href="https://developer.microsoft.com/en-us/games/articles/2024/06/xbox-pride-2024/#:~:text=Since%202019%2C%20Xbox%20and%20its,head%20over%20to%20Xbox%20Wire.">partnered</a> with the Trevor Project in 2019, an organization that advocates for child transgenderism, to create “more inclusive” video games.
In 2024, the company <a href="https://news.xbox.com/en-us/2024/05/31/xbox-pride-2024/">boasted</a> that one of its video games “allows players to romance and marry characters regardless of their gender,” while another “tells the story of Tyler, a transgender man, with sensitivity and depth.” A third “features openly LGBTQIA+ characters.”
The Trevor Project, which runs an <a href="https://www.dailywire.com/news/schools-across-u-s-push-kids-to-chatrooms-where-they-can-talk-transgenderism-with-lgbtq-adults">online chat platform</a> where children can talk to adults about transgenderism and their sexual identity, is just one of the far-left LGBT organizations that Microsoft has bankrolled. The company and its employees have dropped more than $16 million to “organizations that support LGBTQIA+ communities.”
Hild says that it is time for the tech giant to drop its left-wing agenda.
“As if subjecting millions of people to Microsoft Teams wasn&#8217;t bad enough, the tech giant has become a megaphone for left-wing politics,” Hild said. “It’s time for Microsoft to get back to what&#8217;s made it successful — rolling out poorly conceived products, full of bugs, with annoying features no one wants, and using their monopoly status to force it on the world.”

Microsoft Building

Woke Alert! Microsoft Slammed For Race-Based ‘Pay Equity’ Scheme

Diversity

Diversity Equity and Inclusion (DEI)

Microsoft

Kid Rock credits President Donald Trump with helping to rid the nation of cancel culture, wokeness, and pervasive DEI initiatives.
The 54-year-old recording artist, who has been a fervent supporter of Trump for years, made the remarks while speaking with <a href="https://www.foxnews.com/entertainment/kid-rock-hails-trump-dragon-slayer-battling-wokeness-cancel-culture">Fox News Digital</a> on Friday at his &#8220;Rock N Rodeo&#8221; event in Texas.
&#8220;I think wokeness and DEI and cancel culture is starting to exit the building, and we can thank President Trump for leading that charge once again. I call him the dragon slayer in that regard, &#8216;cuz he just came and slit the throat of DEI and wokeness,&#8221; Kid Rock told the outlet.
&#8220;There&#8217;s always gonna be cancel culture at some level, somebody getting butt sore about this, wants to protest and not buy a product or whatever. You know, me personally, I&#8217;m not into seeing people lose their jobs over some corporate decision that was made,” he continued, before referencing one of the most successful boycotts by conservatives in history.
&#8220;But sometimes there needs [to be] a little spanking there, like Bud Light had from me and some other people, but at the end of the day, we forgave them, said, ‘It&#8217;s all good. Let&#8217;s get back on track.’&#8221; 
The “Born Free” singer next described his vision for America. 
&#8220;I do think it&#8217;s exiting the building right now, and hopefully it stays gone, but we should be a merit-based system. The best and hardworking rises to the top. I don&#8217;t know how we got here, because to me, that&#8217;s just common sense, that&#8217;s just the ultimate, highest level of common sense that just the best and the hardest workers rise to the top. It doesn&#8217;t matter, anything else,&#8221; he told the outlet.
Kid Rock also called Trump the “greatest president ever.” 
&#8220;My thoughts on President Trump&#8217;s presidency: greatest president ever. I can sum it up like that. Not only because of our friendship and all the laughs we share on the golf course or hanging out at UFC fights or whatever it might be, but just the tenacity this man has. You know, the most resilient,&#8221; he said.
Just after the inauguration, Kid Rock, whose real name is Robert James Ritchie, talked about a major shift in the entertainment industry as mainstream artists like Carrie Underwood and Snoop Dogg were willing to associate themselves with Trump. 
“It feels like the rebirth of our nation,” the singer said at the time, as The Daily Wire previously <a href="https://www.dailywire.com/news/kid-rock-reflects-on-mainstream-celebrities-associating-with-trump-americas-back?author=Amanda+Harding&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Kid+Rock+Reflects+On+Mainstream+Celebrities+Associating+With+Trump%3A+%E2%80%98America%E2%80%99s+Back%E2%80%99">reported</a>. 
“There’s just this overwhelming sense … you’ve heard it a million times, that America’s back,” he added. “Now they feel it’s safe to go in the water after dipping their toe in it for four to eight years,” Ritchie said. “I mean, welcome to the party, like I’ve said. Better to have them on board than not.”
In April, Kid Rock helped set up a dinner with Trump, UFC CEO Dana White, and liberal podcast host Bill Maher. He <a href="https://www.dailywire.com/news/kid-rock-trump-meeting-bill-maher?author=Daniel+Chaitin&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Kid+Rock+Dishes+On+Trump%E2%80%99s+Meeting+With+Bill+Maher%3A+%E2%80%98Everybody%E2%80%99s+Mind+Was+Kind+Of+Blown%E2%80%99">described</a> the meeting as “so pleasant,” saying, “everybody’s mind was kind of blown.”

Kid Rock and Donald Trump

Kid Rock Dubs Trump The ‘Dragon Slayer’ Of Wokeness

Kid Rock Dubs President Trump The 'Dragon Slayer' Of Wokeness, DEI Culture

Cancel Culture

Celebrities

Executive

Kid Rock

U.S.

Dove is at it again. The <a href="https://www.dailywire.com/news/wokest-wash-around-heres-how-dove-has-pushed-woke-nonsense" target="_blank" rel="noopener">“woke” personal care company</a> was blasted on social media this week for appearing to use a male model to advertise women’s hair products.
In a six-second ad posted by Dove on Facebook in February, the model promotes the company’s “intensive repair” hair products, but social media users noticed that something was off.
“This is a real commercial by @Dove. Another woke company trying to erase women,” wrote Libs of TikTok.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
This is a real commercial by <a href="https://twitter.com/Dove?ref_src=twsrc%5Etfw">@Dove</a>
Another woke company trying to erase women.<a href="https://t.co/I0Dc21sTzO">pic.twitter.com/I0Dc21sTzO</a>
&mdash; Libs of TikTok (@libsoftiktok) <a href="https://twitter.com/libsoftiktok/status/1922018165598441837?ref_src=twsrc%5Etfw">May 12, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
On Facebook, Dove limited users’ ability to comment on the video. Most of the reactions to the <a href="https://www.facebook.com/DoveUS/videos/1560468317995780/" target="_blank" rel="noopener">post</a> were the laughing emoji, and another big chunk of the reactions were the angry emoji.
<div id="attachment_919879" style="width: 1034px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-919879" class="wp-image-919879 size-large" src="https://dw-wp-production.imgix.net/2025/05/Screenshot-2025-05-13-at-4.48.40%E2%80%AFPM-1024x516.png" alt="Dove advertisment" width="1024" height="516" srcset="https://dw-wp-production.imgix.net/2025/05/Screenshot-2025-05-13-at-4.48.40%E2%80%AFPM-1024x516.png 1024w, https://dw-wp-production.imgix.net/2025/05/Screenshot-2025-05-13-at-4.48.40%E2%80%AFPM-300x151.png 300w, https://dw-wp-production.imgix.net/2025/05/Screenshot-2025-05-13-at-4.48.40%E2%80%AFPM-768x387.png 768w, https://dw-wp-production.imgix.net/2025/05/Screenshot-2025-05-13-at-4.48.40%E2%80%AFPM.png 1206w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />Screenshot: Dove/Facebook</div>
Dove did not respond to a request to comment. 
Dove, which falls under the umbrella of uber-woke mega corporation <a href="https://www.dailywire.com/news/ben-jerrys-sues-woke-unilever-over-alleged-censorship-of-its-leftist-views?author=Daily+Wire+Shop&amp;category=News&amp;elementPosition=42&amp;row=0&amp;rowType=Vertical+List&amp;title=Ben+%26+Jerry%E2%80%99s+Sues+Woke+Unilever+Over+Alleged+Censorship+Of+Its+Leftist+Views" target="_blank" rel="noopener">Unilever</a>, has a history of using trans-identifying men to portray women in advertisements. For example, in 2017, Dove featured a man who claimed to be a woman in a <a href="https://www.allure.com/story/dove-realmoms-transgender-mom" target="_blank" rel="noopener">commercial</a> about mothers. Dove’s #RealMoms commercial showed Shea, a man, alongside his spouse and baby. 
“You get people who are like, ‘What do you mean you’re the mom?’” Shea says in the commercial. “We’re like, ‘Yep, we’re both gonna be moms.’”
After Dove’s latest stunt, many people on social media said this was the last straw for them. 
“I don’t buy their products, but my wife does. I guarantee you she won’t be buying any more  @Dove products after I show her this commercial. Didn’t Bud Light teach anybody anything?” <a href="https://x.com/HaveBlue77/status/1922024678790414341" target="_blank" rel="noopener">said</a> X user HaveBlue77. 
“I always buy Dove soap, shampoo, and conditioner. Time for a change,” <a href="https://x.com/darkangelradfem/status/1922301299271315631" target="_blank" rel="noopener">added</a> @darkangelradfem. 
Another social media user, @King_ape6 <a href="https://x.com/king_ape6/status/1922018718151745909" target="_blank" rel="noopener">wrote</a>, “Good thing I use @JeremysRazors products.” 
That is a good thing. Because Jeremy’s Razors will never go along with the lie that men can be women. It’s offensive and just plain wrong. 
And Jeremy’s Razors offers a bevy of alternatives to all the woke products in your bathroom, including <a href="https://www.jeremysrazors.com/collections/fathers-day" target="_blank" rel="noopener">razors, shave cream, shampoo, body wash, and deodorant.</a> <a href="https://www.jeremysrazors.com/collections/fathers-day" target="_blank" rel="noopener">Right now, you can save up to 47% off on Jeremy’s Razors as we celebrate Father’s Day.</a> Men and <a href="https://www.jeremysrazors.com/collections/womens" target="_blank" rel="noopener">Women</a> deserve a personal care company that respects them for who they are and doesn’t pretend that any hairy dude can just choose to identify as the finer sex.
Jeremy&#8217;s Razors shares common ownership with The Daily Wire.

Dove Slammed For Using Masculine Model To Advertise Women’s Products … Again

Dove

Women

The popular HBO drama “The Last of Us” has been getting a lot of negative attention since Sunday night’s episode, in which one of the main female characters announced she was going to be a “dad.”
In the fourth episode of the second season, Ellie (Bella Ramsey) learns that her love interest Dina (Isabella Merced), who is portrayed as bisexual, is three months pregnant. After Dina reveals the news, Bella responds,  “So we’re having a baby… I mean, we and also I guess Jesse — it was Jesse, right?”
“So we’re all having a baby,” Ellie continued. “Holy sh**. I’m gonna be a dad.”
At another point in the episode, the two characters arrive in Seattle and ponder remnants of gay pride amongst the post-apocalyptic background, including pride flags and a giant rainbow mural. 
The reviews for this season, which saw the death of main character Joel (Pedro Pascal), have been mixed, and not just because of woke moments. Some have accused viewers of “review bombing” the show on various websites, but many critics are just underwhelmed by the pacing, character development, and straying from the storyline of the video game upon which the series is based.
&#8220;It&#8217;s the usual bait and switch. Season 1 was fantastic. Season 2 was all over within the first 10 mins. Woke bs from the start with Pascal going to therapy, females being more male than any of the men and the push for refugee rights. When are they going to stop pushing political agendas and write decent stories again?&#8221; one person <a href="https://www.metacritic.com/tv/the-last-of-us/season-2/">observed</a> on Metacritic. 
&#8220;The first season was good, and I can&#8217;t say the same for this season,” a second person agreed. “This is all teen drama with revenge plot, it&#8217;s so boring that I can&#8217;t turn off my brain to try to watch another episode. Killing off a beloved character for cheap reason is the final nail. This could be a good series but they clearly ruined it with bad writing. And don&#8217;t get me start on the agenda they try so hard to push but fail miserably.&#8221;
While fans say it made sense to make Ellie gay in the show to match the game, they say the showrunners&#8217; approach to the character is off the mark.
“I think people are missing that the way the show is going about this is not normal. At least in the game? Ellie being a lesbian wasn’t shoved in your face. It was natural. Like, ‘oh, she’s a lesbian? Okay. She’s still cool.’ But the show has Ellie being played by someone who looks nothing like her, even though they had options of actresses who did,” one X user <a href="https://x.com/BumpyBeatz/status/1920269455189516556">wrote</a>. 
“They consistently show Ellie being a judo bad*** when that’s not what she is? She’s a survivor. Even in the game? The melee animations show that she struggles and fights desperately. And now this? ‘Ima be a dad.’ This ain’t it. Just more ammo to be used against woke culture.”
Ramsey, 21, identifies as &#8220;non-binary&#8221; in real life, but has <a href="https://www.dailywire.com/news/non-binary-actress-bella-ramsey-said-its-important-to-keep-gendered-awards-categories">said</a> she supports gendered categories for awards shows despite feeling it’s “not quite” right for her to be nominated for Best Actress.

Bella Ramsey

HBO’s ‘The Last Of Us’ Trashed For Going Woke, Female Character Says She’s ‘Gonna Be A Dad’

HBO's 'The Last Of Us' Trashed For Going Woke, Female Character Says She's 'Going To Be A Dad'

Television

The Justice Department this week slashed millions of dollars in grant funding for leftist organizations studying things like &#8220;toxic masculinity&#8221; and &#8220;systematic racism&#8221; as Attorney General Pam Bondi pushes to cut government waste, The Daily Wire has learned.
Before the cuts, which were described as &#8220;wave one,&#8221; millions of taxpayer dollars were going toward initiatives like filming black police officers in the name of racial equity, looking for ways to &#8220;resolve&#8221; drug crimes outside of the judicial system, and addressing so-called &#8220;toxic masculinity,&#8221; according to a list of several cut programs viewed by The Daily Wire. Teasing the cuts on Wednesday, Bondi <a href="https://x.com/AGPamBondi/status/1915184169069818356" target="_blank" rel="noopener">said</a> that there would be &#8220;more to come.&#8221;
The first wave included cuts to over 360 programs and grants that were determined not to be in line with President Donald Trump&#8217;s law and order agenda. According to the Justice Department, organizations whose funding was cut will have 30 days to win back their funding if they can prove it &#8220;actually helps victims of crime as opposed to being a nebulous slush fund for vague liberal causes.&#8221;
The Justice Department said programs that do things like provide housing to domestic violence victims and provide opioid treatment will not be cut.
One specific grant sent $1.5 million toward a training program that included the creation of a “powerful 17-minute film documenting the journey of three Black police leaders” to “promote racial equity in police practice.” Another $1.5 million was going to an organization for “culturally and linguistically specific, trauma-informed, and accessible services” for “former justice-involved individuals,&#8221; a euphemism used by leftists for criminals.
Another $1 million had been allocated to “bridge socio-ecological contexts” by working with “culturally specific community-based organizations,&#8221; while a whopping $5 million was going to an organization that promotes &#8220;racial equity in victim services&#8221; and hosts &#8220;listening sessions in targeted communities.&#8221;
Several of the cut programs dealt with drug crimes, including one that appeared oriented toward letting drug offenders off the hook. One million dollar grant went toward an organization that pushed &#8220;an innovative approach to resolving&#8221; drug crimes “away from the court system.”  Another sent $1 million to an organization looking at “how universal service delivery could mitigate the impact of systemic racism” on drug diversion programs.
Yet another grant on the chopping block was $2 million given to a &#8220;feminist, culturally specific nonprofit organization&#8221; to address “structural racism and toxic masculinities.”
These programs were flagged with the help of the Department of Government Efficiency, which is scouring the federal government for partisan programs and wasteful spending.
“Under Attorney General Bondi’s leadership, the Department of Justice is committed to ensuring its resources are spent on arresting criminals, getting drugs off the streets, and crucial litigation,&#8221; Justice Department spokesman Gates McGavick told The Daily Wire. &#8220;We will always protect victims of crime and legitimate law enforcement initiatives, but we will no longer spend millions on ‘listening sessions’ and  ‘bridging socio-ecological contexts.’”

AG Bondi, FBI Director Patel Hold Press Conference In Florida After Drug Seizure

Bondi Ending Taxpayer Funded ‘Slush Fund’ Studying ‘Toxic Masculinity’ And ‘Structural Racism’

Department of Government Efficiency (DOGE)

Department of Justice

Pam Bondi

According to The Washington Post, the Trump administration is pushing the Internal Revenue Service to revoke Harvard University’s tax-exempt status.
The Post <a href="https://www.washingtonpost.com/business/2025/04/16/trump-harvard-tax-exempt-irs/">reported</a> that three sources informed the outlet that President Donald Trump&#8217;s administration had asked the IRS to make the move, although there is no confirmation that it has done so. WaPo also reported that its sources claimed Andrew De Mello, the IRS’s acting chief counsel, was asked by the Treasury Department to take the action. Sources also claimed this is part of a feud with Ivy League schools that the Trump administration views as &#8220;woke.&#8221;
“I think they’re going to go after a whole bunch of them,” former House Speaker Newt Gingrich (R-GA) said. “I’m not sure why we need to be funding people who aggressively refuse to give up a variety of values and structures that most Americans don’t agree with.”
On Tuesday. President Trump <a href="https://truthsocial.com/@realDonaldTrump/posts/114342374504628520">posted</a> on Truth Social, “Perhaps Harvard should lose its Tax Exempt Status and be Taxed as a Political Entity if it keeps pushing political, ideological, and terrorist inspired/supporting ‘Sickness?’ Remember, Tax Exempt Status is totally contingent on acting in the PUBLIC INTEREST!”
White House spokesperson Harrison Fields stated: &#8220;Any forthcoming actions by the IRS will be conducted independently of the president, and investigations into any institution’s violations of its tax status were initiated prior to the president’s TRUTH.”
In January 2024, Rep. Jason T. Smith (R-MO), chairman of the House Ways and Means Committee, <a href="https://www.politico.com/news/2024/01/10/jason-smith-harvard-mit-penn-might-not-deserve-tax-exemption-00134815" target="_blank" rel="noopener">suggested</a> that the responses of Harvard, Cornell, the University of Pennsylvania, and MIT to the antisemitism on their campuses might justify revoking their tax-exempt status. The college’s actions “raise several questions, including whether your institutions are fulfilling their educational purposes as required to receive 501c3 tax-exempt status &#8230;”
On Monday, the Trump administration’s Department of Education announced it would freeze $2.2 billion in multi-year grants and $60 million in multi-year contract value to Harvard University after the school said it would not comply with the Trump administration’s demand that the university <a href="https://www.harvard.edu/research-funding/wp-content/uploads/sites/16/2025/04/Harvard-Response-2025-04-14.pdf">claimed</a> would “invade university freedoms.”
Last Friday, the Departments of Education and Health and Human Services sent a <a href="https://www.harvard.edu/research-funding/wp-content/uploads/sites/16/2025/04/Letter-Sent-to-Harvard-2025-04-11.pdf">letter</a> to Harvard in which they stated, “By August 2025, the University must adopt and implement merit-based hiring policies, and cease all preferences based on race, color, religion, sex, or national origin …” adding that the same attitude must prevail in admissions policies. The correspondence also declared that by the same date, the university must “prevent admitting students hostile to the American values and institutions inscribed in the American Constitution and Declaration of Independence, including students supportive of terrorism and anti-Semitism.”
The university “shall commission an external party … to audit the student body, faculty and leadership for viewpoint diversity” by August 2025, the letter continued, in order to ensure that the leftist perspective that dominates the university should be contrasted with other viewpoints.
Alan Garber, the president of Harvard University, responded with a <a href="https://www.harvard.edu/president/news/2025/the-promise-of-american-higher-education/">statement</a> in which he said, “We have informed the administration through our legal counsel that we will not accept their proposed agreement,” contending, “The University will not surrender its independence or relinquish its constitutional rights” and claiming the administration’s demands violated “Harvard’s First Amendment rights … threatens our values as a private institution devoted to the pursuit, production, and dissemination of knowledge.”

Harvard University

Trump Admin Wants IRS To Quash Harvard’s Tax-Exempt Status: Report

Education

Harvard

Internal Revenue Service (IRS)

Taxes

Washington Post

Conservative activist Robby Starbuck is joining the Heritage Foundation as a visiting fellow, where he’ll lead an effort encouraging corporations to drop left-wing ideologies, and instead, prioritize merit.
Starbuck, who has led successful <a href="https://www.dailywire.com/news/pure-lunacy-robby-starbuck-on-exposing-dei-in-corporate-america">campaigns</a> to get corporations like Tractor Supply, Home Depot, Harley Davidson, John Deere, Jack Daniels, and even Walmart to ditch the left-wing diversity, equity, and inclusion (DEI) agenda, explained how he will continue the fight at the Heritage Foundation.
“I am thrilled to join The Heritage Foundation to help lead the charge in pushing back against the dangerous rise of woke DEI and ESG policies that undermine American values,” Starbuck said. “These harmful initiatives have no place in our businesses or institutions, and I’m committed to advancing policies that prioritize merit, free enterprise, and individual freedom over divisive ideologies.&#8221;
Starbuck will lead Heritage’s capital markets initiative, which the organization says will be dedicated to encouraging aligned organizations to reshape corporate America, encouraging corporations to prioritize ethics and merit while dropping left-wing ideologies like DEI.
“It’s time to restore common sense and accountability to the workplace, and I’m excited to continue to lead that movement from Heritage,” the conservative activist added.
Andrew Olivastro, the Heritage Foundation’s chief advancement officer, celebrated the announcement that Starbuck is joining the conservative organization. “Robby Starbuck is a trailblazer for our times, and we are thrilled he is joining us at Heritage. Robby has played a leading role helping Americans find their voice and reclaim their rights as shareowners, employees, and customers,” Olivastro said. “Our combined efforts will both set the agenda for the business community and save the private sector for future prosperity.&#8221;
John Backiel, vice president of finance and accounting at Heritage, also celebrated Starbuck’s move and further explained the goals of the effort.
“Heritage is leaning into the coalition of organizations, businesses, and individuals who desire to put their capital to work as a force multiplier by investing in companies and organizations building a better American future,” Backiel noted. “Through our corporate engagement we will help bring an end to corporate progressive indoctrination of the workforce and engage in constructive dialogue that rewards good businesses and products.&#8221;
“Heritage and our allies won’t stop until we break the imminent tyranny of a technocratic modern state and its corporate satellites stripping ordinary people of their God-given individual sovereignty,&#8221; the Heritage vice president said.

Robby Starbuck

EXCLUSIVE: Robby Starbuck Joins Heritage Foundation To Continue Fight Against Woke Corporations

General

Heritage Foundation

Menu