Don’t sit back and celebrate just yet, patriots: the culture war is far from over.
Sure, conservatives have won a few major battles, including the epic fight for the highest office in the land. And yeah, major companies are finally paying attention to consumer demands and walking back massively divisive DEI initiatives that only resonate with the most militant woke warriors among us.
Keep the cork in your champagne, though. While DEI is becoming a thing of the past, these sneaky national brands are simply pitching the same ideas using aliases.
And let’s face it – DEI by any other name smells just as bad.
Companies like Disney, UPS, and Dollar Tree have all recently claimed to have “moved past DEI.” But dig a little deeper, and you’ll see the truth: <a href="https://consumersresearch.org/woke-alert/woke-alert-kohls-dollar-tree-disney-nationwide-ups/" target="_blank" rel="noopener">they’ve simply rebranded it</a>. “Diversity, Equity, and Inclusion” is now masquerading as “Belonging” and “Culture Commitments.” But despite the new naming conventions, the ideology remains the same. 
Kohl’s also removed DEI from its mission statement but still touts “inclusion” as a core value. Nationwide claims to have “decentralized” DEI efforts but still highlights their “inclusive culture.”
It’s all sleight of hand. It’s a strategic PR move, not a philosophical shift. These companies want applause without accountability. They want to appear apolitical while clinging to divisive ideology behind closed doors.
They promise they’ve changed, yet there are still mandatory corporate training sessions rooted in group identity, internal employee resource groups divided by race and gender, and ad campaigns that lecture rather than sell. 
Consumers already said they’re fed up. Now it’s time to prove it.
In an era where corporate virtue signaling is as common as pronouns in email signatures, Jeremy’s Razors has emerged as a rare beacon of unapologetic sanity. The brand was launched as a direct response to companies like Harry’s and Gillette going full woke. 
From its inception, Jeremy’s Razors has been adamant in its mission: no DEI departments, no ESG buzzwords, and absolutely no tolerance for the identity politics that have infected corporate America. Their mission is as sharp as the blades on a <a href="https://www.jeremysrazors.com/collections/jeremys-shaving/products/precision-5-trial-kit-2?selling_plan=3820880085" target="_blank" rel="noopener">Precision 5 Razor</a>, meaning there’s no woke drama hiding behind new labels and hollow slogans. Right now through this exclusive offer, you can <a href="https://www.jeremysrazors.com/discount/DEI20" target="_blank" rel="noopener">get 20% off your first order</a> with code “DEI20” at checkout. Help build the woke-free economy with <a href="https://www.jeremysrazors.com/discount/DEI20" target="_blank" rel="noopener">Jeremy’s Razors</a>.
That’s why Jeremy’s Razors’ message resonates not just with conservatives, but with everyday consumers who are tired of being lectured when all they want is a good shave.
In a market full of brands chasing trends and blatantly lying, Jeremy’s Razors is doing something radical: telling the truth plainly without sneaky words hiding their true intentions. And in 2025, that’s more refreshing than ever.
Jeremy&#8217;s Razors shares common ownership with The Daily Wire.

Don’t Be Fooled: DEI Isn’t Dead, It Just Got A New Pronoun

Disney

Jeremy's Razors

Kohl's

Disney, NASCAR, and Kohl’s are among the companies under scrutiny for their financial support of the Trevor Project, a pro-LGBT organization that critics say enables sexual predators. 
The “<a href="https://consumersresearch.org/woke-alert/woke-alert-disney-bank-of-america-nascar-chipotle-kohls-gm/" target="_blank" rel="noopener">woke alert</a>” flagging the corporations’ support of the Trevor Project was issued by <a href="https://consumersresearch.org/" target="_blank" rel="noopener">Consumers’ Research</a>, a nonprofit organization that <a href="https://consumersresearch.org/history/" target="_blank" rel="noopener">seeks to</a> “educate and protect consumers.”
“These six corporations are among those <a href="https://www.thetrevorproject.org/corporate-partners/" target="_blank" rel="noopener">funneling millions of dollars</a> to the <a href="https://nypost.com/2022/09/01/mom-discovers-depravity-in-trevor-projects-trans-chat-room/" target="_blank" rel="noopener">Trevor Project,</a> an organization that hosts a <a href="https://www.thetrevorproject.org/visit-trevorspace/" target="_blank" rel="noopener">private chat room</a> in which adults prey on vulnerable children,” the alert from Consumers’ Research says. 
Bank of America, Chipotle, and General Motors were also identified in the alert, which was intended to “highlight another disturbing example of Woke Capitalism.”
The &#8220;woke alert&#8221; notes that Kohl&#8217;s supports the group with its <a href="https://www.kohls.com/catalog.jsp?CN=Assortment:Pride&amp;cc=di-TN2.0-S-pride" target="_blank" rel="noopener">&#8220;Trevor Project specific pride collection.&#8221;</a> Kohl&#8217;s also made a <a href="https://www.kohls.com/catalog.jsp?CN=Assortment:Pride&amp;cc=di-TN2.0-S-pride" target="_blank" rel="noopener">$100,000 donation</a> to the organization. Chipotle also supported the organization with a &#8220;<a href="https://chipotlegoods.com" target="_blank" rel="noopener">pride line of merchandise</a>.&#8221; The company pledged a minimum of $15,000 to the Trevor Project.
The alert, which provides consumers with ways to reach out to the companies, specifically focused on the organization’s “TrevorSpace,” an online, anonymous chat platform for children as young as 13. 
The website does not utilize age verification and “provides a way for groomers and predators to communicate directly with children without their parents’ knowledge or consent,” Consumers’ Research claims.
Screenshots <a href="https://nypost.com/2022/09/01/mom-discovers-depravity-in-trevor-projects-trans-chat-room/" target="_blank" rel="noopener">reported</a> by the New York Post and included in the alert show discussions of pornography, masturbation, and fetishes on the site. The Post <a href="https://nypost.com/2022/09/01/mom-discovers-depravity-in-trevor-projects-trans-chat-room/" target="_blank" rel="noopener">described</a> the website as a “‘Pandora’s box’ of sexually perverse content, aggressive gender-reassignment referrals, adults encouraging minors to hide their transitions from their parents and many troubled kids in need of psychological counseling.” 
The Trevor Project was <a href="https://decider.com/2022/06/24/trevor-1994-short-film-watch-online/" target="_blank" rel="noopener">named after</a> a <a href="https://www.youtube.com/watch?v=1geRc8LaZfs" target="_blank" rel="noopener">short film</a> produced by the organization’s founders called “Trevor,” which centers around a gay teen who attempts suicide. The organization states that its mission is “to end suicide among LGBTQ young people.”
However, January Littlejohn, a parent advocate with <a href="https://donoharmmedicine.org/" target="_blank" rel="noopener">Do No Harm</a>, argues, &#8220;The Trevor Project has strayed far from their noble beginning as an organization dedicated to preventing suicide amongst vulnerable youth” and is “no longer a safe place for children or teens.&#8221; 
<a class="c-link c-link--focus-visible" href="https://onelink.to/dwapp" target="_blank" rel="noopener noreferrer" data-stringify-link="https://onelink.to/dwapp" data-sk="tooltip_parent" aria-describedby="sk-tooltip-72635">CLICK HERE TO GET THE DAILY WIRE APP</a>
“Companies donating to this organization need to understand what they are actually supporting, which is the teaching of radical gender ideology, the false notion that a child can be born into the wrong body, onto impressionable children,” Littlejohn added. 
“The Trevor Project fosters a predatory and unsafe environment for minors. The fact that they have features in place that encourage children to hide their search and chatroom activity from their parents is deeply alarming,” Consumers’ Research Executive Director Will Hild alleged. 
He added, “Companies like Disney, General Motors, and Bank of America should not be funding online chatrooms where predatory adults have unfettered access to groom vulnerable children.”
None of the six corporations, nor the Trevor Project, responded to a request for comment.
(Disclosure: The Daily Wire has <a href="https://www.dailywire.com/videos/introducing-dw-kids">announced plans</a> for kids entertainment content.)
The National Suicide Prevention Lifeline is a free hotline for individuals in crisis or distress or for those looking to help someone else. It is available 24/7 at 1-800-273-8255.

Phone in the dark

‘Woke Alert:’ Disney, Kohl’s Blasted For Support Of LGBT Group Hosting Anonymous Chats For Teens

Disney, Kohl's Blasted For Support Of LGBT Group Hosting Anonymous Chats For Teens

Bank of America

Children

Chipotle

General Motors

LGBT

NASCAR

Politics

Social Issues

Suicide

Transgender

Kohl&#8217;s has joined Target and Bud Light in the group of companies ripped for their woke products as the retailer is being slammed for selling LGBTQ clothing for infants.
To celebrate Pride Month in June, Kohl’s is selling onesies with the LGBTQ pride flag on them. The company’s merchandise includes the “baby Sonoma Community Pride Bodysuit Set,” which sells for $9.99. The product’s <a href="https://www.kohls.com/product/prd-5977065/baby-sonoma-community-pride-bodysuit-set.jsp?prdPV=25" target="_blank" rel="noopener">description</a> reads, “Celebrate the joy that comes from living authentically and unapologetically during Pride month and all year long with this Baby Sonoma Community® Pride Bodysuit Set.” The onesie sold in the store for infants as young as 3 months <a href="https://www.youtube.com/watch?v=e9LO8FyUO3o" target="_blank" rel="noopener">features</a> adults and children marching and carrying an LGBTQ flag.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Kohl’s is pushing LGBTQ Pride for literal babies <a href="https://t.co/SzoHSXGp4n">pic.twitter.com/SzoHSXGp4n</a>
&mdash; End Wokeness (@EndWokeness) <a href="https://twitter.com/EndWokeness/status/1662950559144452096?ref_src=twsrc%5Etfw">May 28, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Looks like Kohl’s didn’t learn a thing from Bud Lite and Target <a href="https://t.co/qRzlmepW4B">pic.twitter.com/qRzlmepW4B</a>
&mdash; End Wokeness (@EndWokeness) <a href="https://twitter.com/EndWokeness/status/1662959443045146625?ref_src=twsrc%5Etfw">May 28, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
“Kohls’s with the PRIDE BABY clothes… stop targeting children it’s gross. #BoycottTarget was the beginning here’s another to add to the list,” one social media user <a href="https://twitter.com/morgonnm/status/1662972876641951744" target="_blank" rel="noopener">tweeted</a>.
“Another woke corporation who feels it’s ok to sell children’s clothing with adult sexual preferences on them &#8211; hey @Kohls  we are looking at you. Go woke go broke mother ph***ers,” another user <a href="https://twitter.com/Bojomamma22/status/1661420063235231745" target="_blank" rel="noopener">echoed</a>.
“Another Company needing Bud-lighting,” a third user <a href="https://twitter.com/bear_hayes/status/1663009750399827974" target="_blank" rel="noopener">wrote</a>.
On April 1, Dylan Mulvaney, a man who identifies as a woman, <a href="https://www.instagram.com/reel/CqgTftujqZc/?utm_source=ig_embed&amp;ig_rid=be47ac0a-7017-4d6d-a424-8dcf6d27a837" target="_blank" rel="noopener">posted</a> a <a href="https://www.youtube.com/watch?v=CVGDPlG42bU" target="_blank" rel="noopener">video</a> to his 1.8 million followers on Instagram promoting his partnership with Bud Light. “This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said.
Last week, a report estimated Anheuser-Busch InBev’s market value had plunged a staggering $15.7 billion since April 1. That estimate came from <a href="https://www.investors.com/etfs-and-funds/sectors/bud-light-boycott-already-costs-anheuser-busch-15-7-billion/" target="_blank" rel="noopener">Investor&#8217;s Business Daily</a>, which used a conversion to U.S. dollars using data from S&amp;P Global Market Intelligence. On April 1, Mulvaney promoted Bud Light during the NCAA March Madness tournament.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges, beverage analyst at JPMorgan Chase, said last week. “We believe a 12% to 13% volume decline on an annualized basis would be a reasonable assumption.”
Shares of Anheuser-Busch&#8217;s stock have plummeted 11.9% since April 1, while Molson Coors Beverage shares have soared 20%, rewarding Molson Coors with over $2.2 billion in additional market value, The Daily Wire reported last week. According to JPMorgan analysts, U.S. beer volumes for Anheuser-Busch could plunge 12% this year.
Target lost $10 billion in market capitalization in ten days after backlash ensued from its LGBTQ Pride displays including transgender-friendly clothing items for children.
Related:
<a href="https://www.dailywire.com/news/anheuser-busch-inbev-market-value-has-plunged-staggering-15-7-billion-since-mulvaney-fiasco-report">Anheuser-Busch InBev Market Value Has Plunged Staggering $15.7 Billion Since Mulvaney Fiasco: Report</a>
<a href="https://www.dailywire.com/news/target-loses-10-billion-in-just-ten-days-report">Target Loses $10 Billion In Value In Just Ten Days: Report</a>

Kohl’s Stores Ahead Of Earnings Figures

‘Another Company Needing Bud-Lighting’: Kohl’s Ripped For Infant LGBT Merchandise

Menu

Kohl's

Don’t Be Fooled: DEI Isn’t Dead, It Just Got A New Pronoun

‘Woke Alert:’ Disney, Kohl’s Blasted For Support Of LGBT Group Hosting Anonymous Chats For Teens

‘Another Company Needing Bud-Lighting’: Kohl’s Ripped For Infant LGBT Merchandise