TOKYO — Long associated with American ruggedness, pickup trucks such as Ford&#8217;s top-selling F-150 have now become a symbol of international trade talks, showing how far countries such as Japan will go to win over U.S. President Donald Trump.
When Trump met Japan&#8217;s new prime minister and first female premier, Sanae Takaichi, in Tokyo on Tuesday, an F-150 was parked prominently outside the Akasaka Palace venue.
Burly U.S. pickup trucks are a rare sight in the Japanese capital, where the streets are narrow and turns can be tight.
But the placement of the F-150, which is not typically available for sale in Japan, sent a clear message about Tokyo&#8217;s willingness to buy more cars from its ally, an issue that has been a sticking point for Trump for decades.
Last week, Reuters reported that Takaichi&#8217;s government was working on a package to buy F-150 trucks, an idea originally floated by Trump, as well as soybeans and gas.
&#8220;Well, that&#8217;s great. She has good taste,&#8221; Trump told reporters on Air Force One, when asked about the report. &#8220;That’s a hot truck.&#8221;
In August, Trump said Japan was ready to purchase the &#8220;very beautiful&#8221; F-150.
It was not clear how many F-150s Japan planned to buy.
Japanese government sources have told Reuters the trucks would probably end up being used as snow plows, given their size.
Japan and Europe, Trump has often argued, refuse to accept U.S. cars even as Japanese and European automakers sell millions of their vehicles each year in the United States.
The F-150 won&#8217;t be the first American car brought in to Japan to help ease trade friction. Three decades ago, Toyota responded to U.S. pressure by selling a mid-sized General Motors car under its own brand in Japan.
The Toyota Cavalier was introduced with much fanfare, sold poorly, and quietly faded after a few years, said John Shook, a former Toyota manager and an auto industry veteran in both Japan and the United States.
A third of the 3.7 million new cars sold in Japan last year were mini or &#8220;kei&#8221; cars, tiny vehicles that are not produced by American automakers.
Foreign cars accounted for 6% of new car sales overall, with European brands among some of the top sellers, industry data showed, while Ford itself pulled out of Japan almost a decade ago.
Separately, Trump said Toyota would open auto plants in the United States to the tune of $10 billion.
A Toyota spokesperson was not immediately available to comment on Trump&#8217;s remarks.
(Reporting by Trevor Hunnicutt and David Dolan; Additional reporting by Maki Shiraki; Editing by Clarence Fernandez and Ros Russell)

A Ford F-150 and a Toyota pickup truck are parked outside of Akasaka Palace, in Tokyo

Trump’s ‘Hot Truck’ Becomes Symbol Of Japan Trade Talks

Donald Trump

Ford Motor Co.

Japan

Tariffs

trade

The &#8220;Big Three&#8221; U.S. car companies are disappointed in President Donald Trump&#8217;s <a href="https://www.dailywire.com/news/both-countries-will-become-stronger-trumps-trade-deal-will-give-u-s-more-access-to-u-k-economy" target="_blank" rel="noopener">trade agreement</a> with the United Kingdom, claiming that the deal will harm &#8220;American automakers, suppliers, and auto workers.&#8221;
The American Automotive Policy Council (AAPC), which represents Ford, General Motors, and Stellantis, released a <a href="https://www.americanautomakers.org/american-automakers-statement-trump-administrations-united-kingdom-trade-announcement" target="_blank" rel="noopener">statement</a> on Thursday criticizing Trump&#8217;s trade deal with Britain shortly after the agreement was announced in the Oval Office. Trump and his trade officials hailed the deal as a major victory for the president&#8217;s economic agenda, but U.S. car manufacturers argue that it prioritizes the United Kingdom &#8220;ahead of our North American partners.&#8221;
Ford, GM, and Stellantis, which make some of their vehicles in Canada and Mexico, are upset that U.K. car companies will only pay a 10% tariff to export to the U.S. market while the American automakers continue to face a 25% tariff for vehicles manufactured outside of the country.
“The U.S. automotive industry is highly integrated with Canada and Mexico; the same is not true for the U.S. and UK. We are disappointed that the administration prioritized the UK ahead of our North American partners,&#8221; said Matt Blunt, the former Missouri GOP governor who is now the AAPC president. &#8220;Under this deal, it will now be cheaper to import a UK vehicle with very little U.S. content than a USMCA compliant vehicle from Mexico or Canada that is half American parts. This hurts American automakers, suppliers, and auto workers.&#8221;
In a statement to <a href="https://nypost.com/2025/05/08/business/us-automakers-furious-at-trumps-trade-deal-with-uk-and-heres-why/" target="_blank" rel="noopener">the New York Post</a> on Friday, the White House responded to the automakers&#8217; statement, defending the deal with the United Kingdom.
&#8220;No president has taken a greater personal interest in reviving the American auto industry than President Trump. The Trump administration is working hand-in-glove with automakers to reshore manufacturing that is critical to our national and economic security, including with custom-tailored tariff relief and deregulatory policies,&#8221; said White House spokesman Kush Desai.
Trump, through his 25% tariff on auto imports, has been pushing American auto manufacturers to bring manufacturing back to the United States from Canada and Mexico. Last month, the president agreed to provide some tariff relief to U.S. car companies, preventing additional tariffs from stacking on top of each other in exchange for the companies&#8217; commitments to furthering their domestic production. The &#8220;Big Three&#8221; automakers are now concerned that foreign competition from the United Kingdom will get the upper hand following Trump&#8217;s trade deal.
Trump&#8217;s agreement with the United Kingdom will allow the country to export up to 100,000 cars to the United States for a 10% tariff, a decrease from the president&#8217;s 25% duty on other foreign auto imports. In 2024, nearly 16 million total vehicles were sold in the United States. Some of the top-selling British brands include Jaguar, Bentley, Rolls-Royce, and Range Rover. Rolls-Royce engines will also be allowed to come into the United States tariff-free.
&#8220;This historic deal delivers for British business and British workers, protecting thousands of British jobs in key sectors including car manufacturing and steel,&#8221; British Prime Minister Keir Starmer <a href="https://www.bbc.com/news/articles/cp92r2kvk74o" target="_blank" rel="noopener">said</a>.
U.K. Business Secretary Jonathan Reynolds told the <a href="https://www.bbc.com/news/articles/cp92r2kvk74o" target="_blank" rel="noopener">BBC</a> that the trade deal came just in time as the country was close to losing thousands of auto manufacturing jobs due to Trump&#8217;s tariffs.
&#8220;This was very serious,&#8221; he said. &#8220;It would have meant people would have lost their jobs without this breakthrough.&#8221;
The AAPC added that it hopes &#8220;this preferential access for UK vehicles over North American ones does not set a precedent for future negotiations with Asian and European competitors.&#8221;

GM Plant

‘This Hurts American Automakers’: ‘Big Three’ U.S. Car Companies Rip Trump’s U.K Trade Deal

Business

Economy

U.K.

White House

Americans will soon feel the pinch of President Donald Trump&#8217;s tariffs if they&#8217;re looking to buy certain Ford vehicles, according to a notice sent to dealers and obtained by Reuters.
Citing Trump&#8217;s tariff on foreign vehicle imports, Ford is increasing the prices of its Mustang Mach-E electric SUV, Maverick pickup truck, and Bronco Sport by as much as $2,000, Reuters <a href="https://www.cnbc.com/2025/05/07/ford-hikes-prices-on-mexico-produced-models-citing-tariffs.html" target="_blank" rel="noopener">reported</a>. The price increase will only affect vehicles built after May 2, which are expected to arrive at U.S. dealerships in late June, according to a Ford spokesman.
The spokesman added that the price increase reflects “usual” mid-year actions &#8220;combined with some tariffs we are facing.&#8221;
&#8220;We have not passed on the full cost of tariffs to our customers,&#8221; the spokesman added.
The price increase will likely be seen after Ford ends its major <a href="https://www.dailywire.com/news/from-america-for-america-ford-offering-major-discounts-as-tariffs-kick-in" target="_blank" rel="noopener">discount offer</a> for American buyers. Ford is currently offering customers employee pricing until June 2, which it says is &#8220;worth thousands of dollars&#8221; in savings.
In an effort to push for more American car production, Trump imposed a 25% tariff on auto imports, affecting around eight million vehicles imported to the United States each year. Late last month, Trump<a href="https://www.dailywire.com/news/a-major-victory-trump-makes-deal-with-auto-industry-for-tariff-relief" target="_blank" rel="noopener"> made a deal</a> with the auto industry to relieve some of the tariff pressure, signing an order to prevent auto tariffs from “stacking” on top of each other in exchange for manufacturers&#8217; continued focus on domestic production. While auto manufacturers will continue to pay the 25% tariff on auto imports under the new deal, they won&#8217;t be hit with additional tariffs, such as the 25% tax on steel and aluminum.
Car companies, including Ford, suspended their annual earnings guidance for 2025 over the tariffs. Ford said earlier this week that it expects to see a $2.5 billion impact from Trump&#8217;s tariffs, CNBC <a href="https://www.cnbc.com/2025/05/05/ford-motor-f-earnings-q1-2025.html" target="_blank" rel="noopener">reported</a>. The Michigan-based auto company has yet to announce any plans to ramp up domestic manufacturing or move plants from Mexico to the United States. After Trump relieved some tariff pressure on car companies, Ford CEO Jim Farley <a href="https://www.cnbc.com/2025/04/29/trump-auto-tariffs.html" target="_blank" rel="noopener">vowed</a> to “continue to work closely with the administration in support of the president’s vision for a healthy and growing auto industry in America.&#8221;
&#8220;Ford sees policies that encourage exports and ensure affordable supply chains to promote more domestic growth as essential,&#8221; Farley added.
Some of Ford&#8217;s foreign competition, such as Hyundai, BMW, and <a href="https://www.dailywire.com/news/mercedes-says-it-will-make-another-car-in-the-u-s-after-trump-tariffs" target="_blank" rel="noopener">Mercedes-Benz</a>, have announced plans to <a href="https://www.dailywire.com/news/tariffs-very-strongly-work-trump-announces-21-billion-hyundai-investment-in-u-s" target="_blank" rel="noopener">invest</a> in more U.S. manufacturing as they seek to navigate the tariffs.

Ford

Ford To Jack Up Prices On Vehicles Made In Mexico Over Tariffs

Auto Companies

Cars

Mexico

The White House confirmed on Tuesday that President Donald Trump will sign an order protecting the auto industry from tariffs &#8220;stacking&#8221; on top of each other in exchange for continued focus on domestic production.
Auto manufacturers will continue to pay a 25% tariff for imported vehicles, but Trump&#8217;s order will prevent any additional tariffs, such as the 25% tax on steel and aluminum, from affecting car companies, CNBC <a href="https://www.cnbc.com/2025/04/29/trump-auto-tariffs.html" target="_blank" rel="noopener">reported</a>. Trump&#8217;s order will be retroactive, allowing automakers to receive reimbursements for tariffs they have already paid, according to <a href="https://www.wsj.com/business/autos/trump-tariffs-autos-exceptions-fc634efd?mod=hp_lead_pos1" target="_blank" rel="noopener">The Wall Street Journal</a>.
Treasury Secretary Scott Bessent said during a White House press briefing on Tuesday that the president&#8217;s move shows a commitment to bringing car manufacturing back to the United States. “We want to give the automakers a path to do that quickly, efficiently, and create as many jobs as possible,” he said.
The change comes after automakers called on the Trump administration to provide some relief from the tariffs that have been stacking up on the car industry. Six lobbyists representing U.S. automotive groups joined forces last week to argue against implementing tariffs on foreign auto parts, a tax that is set to take effect on May 3.
The Wall Street Journal reported on Monday that the 25% tariff on foreign auto parts will also be modified, allowing car manufacturers to be reimbursed up to 3.75% of the value of the U.S.-made car in the first year. The reimbursement would drop to 2.5% of the car&#8217;s value in the second year and then be phased out.
In exchange for the tariff relief, car manufacturers reportedly committed to furthering domestic production, a key point for the Trump administration.
“President Trump is building an important partnership with both the domestic automakers and our great American workers,” said Commerce Secretary Howard Lutnick. “This deal will be a major victory for the president’s trade policy by rewarding companies who are already manufacturing domestically, while providing a runway to manufacturers who have expressed their commitment in investing in America and expanding domestic manufacturing.”
The Ford Motor Company thanked the president for the tariff relief, saying in a statement, “Ford welcomes and appreciates these decisions by President Trump, which will help mitigate the impact of tariffs on automakers, suppliers and consumers.”
&#8220;We will continue to work closely with the administration in support of the president’s vision for a healthy and growing auto industry in America,&#8221; Ford CEO Jim Farley added. &#8220;Ford sees policies that encourage exports and ensure affordable supply chains to promote more domestic growth as essential.&#8221;
Stellantis Chair John Elkann added, “Stellantis appreciates the tariff relief measures decided by President Trump. While we further assess the impact of the tariff policies on our North American operations, we look forward to our continued collaboration with the U.S. Administration to strengthen a competitive American auto industry and stimulate exports.”
General Motors CEO Mary Barra also expressed her gratitude for the &#8220;productive conversations with the President and his Administration.&#8221;

Ford assembly line

‘A Major Victory:’ Trump Makes Deal With Auto Industry For Tariff Relief

Ford Motors is offering major discounts over the next couple of months as President Donald Trump <a href="https://www.dailywire.com/news/trump-unleashes-liberation-day-tariffs" target="_blank" rel="noopener">imposes a slew of tariffs</a> on imports to rectify what he views as a decades-long trade imbalance between the United States and other countries.
The auto company is launching a new campaign with the tagline &#8220;From America, For America,&#8221; and offering customers employee pricing until June 2, which Ford says equates to thousands of dollars in savings.
&#8220;For the next couple of months, we&#8217;re gonna offer our customers the same deal that our employees get,&#8221; Ford Chief Policy Officer Steve Croley told Fox News. &#8220;That&#8217;s worth thousands of dollars. You come into our store, you get employee pricing.&#8221;
Croley said the move is intended as a &#8220;bit of a time-out&#8221; as they hear &#8220;uncertainty from customers&#8221; over new tariffs. &#8220;We want them to be assured that Ford, the most American auto company, is gonna do right by them, as are our dealers.&#8221;
&#8220;We make the most cars here, we employ the most, we export the most,&#8221; he continued. &#8220;We here at Ford &#8212; we&#8217;re in a good position to address customers&#8217; concern, and give them a really great deal on a great vehicle.&#8221;
<blockquote class="twitter-tweet" data-media-max-width="560">
🚨 <a href="https://twitter.com/hashtag/BREAKING?src=hash&amp;ref_src=twsrc%5Etfw">#BREAKING</a>: For the next couple months, FORD is offering American customers employee pricing worth thousands of dollars
&#8220;FROM AMERICA, FOR AMERICA&#8221; deal.
&#8220;Ford, the most-American auto company, is gonna do right by them.&#8221;
&#8220;We make the most cars here. We employ the most, we… <a href="https://t.co/IzCc0SGxjU">pic.twitter.com/IzCc0SGxjU</a>
— Eric Daugherty (@EricLDaugh) <a href="https://twitter.com/EricLDaugh/status/1907791965074157615?ref_src=twsrc%5Etfw">April 3, 2025</a></blockquote>
As noted by Croley, 80% of Ford&#8217;s U.S.-sold vehicles are built here in the U.S., shielding the company from some of the new tariffs.
Reuters <a href="https://www.reuters.com/business/autos-transportation/ford-offer-across-the-board-discounts-jumping-recent-tariff-induced-sales-bump-2025-04-02/" target="_blank" rel="noopener">reports</a> that the deal applies to most of Ford&#8217;s vehicles, including the Mustang Mach-E and Maverick. However, Super Duty trucks and some other vehicles are exempt.
As reported by <a href="https://www.dailywire.com/news/trump-unleashes-liberation-day-tariffs" target="_blank" rel="noopener">The Daily Wire</a>, Trump marked April 2, &#8220;Liberation Day,&#8221; and said foreign nations will now be charged roughly half of what they impose with tariffs, including China, India, and the European Union.
“My fellow Americans, this is Liberation Day,” Trump said in the Rose Garden. &#8220;April 2, 2025 will forever be remembered as the day American industry was reborn, the day America’s destiny was reclaimed, and the day that we began to make America wealthy again.”
<div data-testid="paragraph-3">Related: <a href="https://www.dailywire.com/news/trump-unleashes-liberation-day-tariffs" target="_blank" rel="noopener">Trump Unleashes ‘Liberation Day’ Tariffs</a></div>

New Cars Are Shown At The Detroit Auto Show In Michigan

‘From America, For America’: Ford Offering Major Discounts As Tariffs Kick In

‘From America, For America’: FORD Offering Major Discounts As Tariffs Kick In

Politics

Major <a href="https://www.dailywire.com/topic/cars" target="_blank" rel="noopener">automakers</a> General Motors, Ford, and Toyota have all promised to donate $1 million each toward President-elect Donald Trump’s inauguration next month.
The car companies joined a growing group of executives and corporate giants to shell out funds for Trump’s inauguration. Toyota, a Japanese-based company, became the latest to promise to pitch in for Trump’s ceremony in a statement to the <a href="https://nypost.com/2024/12/26/us-news/toyota-ford-and-general-motors-join-sprint-to-donate-millions-to-trumps-inauguration-fund/" target="_blank" rel="noopener">New York Post</a>.
Ford and General Motors confirmed their support in statements earlier this week, according to Reuters. All three automakers are at varying degrees of risk to take financial hits from tariffs, which Trump has threatened against a host of countries to drive American interests.
“(Given) Ford&#8217;s employment profile and importance in the U.S. economy and manufacturing, you can imagine the administration will be very interested in Ford’s point of view,” Ford CEO Jim Farley told reporters this month when asked about Trump’s tariff threats.
The carmakers’ support for Trump’s inauguration comes alongside a flood of other corporate donations, including nearly a dozen companies that denounced challenges to the 2020 election and Trump’s actions on January 6, 2021, according to <a href="https://www.wsj.com/business/trump-inauguration-sponsors-large-company-donations-a3cc1b92" target="_blank" rel="noopener">The Wall Street Journal</a>.
<a href="https://get.dailywire.com/">50% OFF ALL DAILY WIRE ANNUAL MEMBERSHIPS FOR A LIMITED TIME!</a>
General Motors, Ford, and Toyota all fall within the category of those companies that boycotted groups that supported 2020 election challenges. Other major companies within that group include AT&amp;T, Bank of America, Goldman Sachs, Intuit, the Pharmaceutical Research and Manufacturers of America, and Stanley Black &amp; Decker.
Trump’s 2017 inauguration received donations of $1 million or more from 18 companies. Trump’s inauguration next month is on track to receive more megadonors than that, WSJ reported. Trump’s 2017 inauguration received a total of $107 million in donations, another mark on track to be passed.
Trump’s team has offered perks to those donors who donate at least $1 million or who raise $2 million from others, including six tickets to a reception with cabinet picks and a dinner with Trump and his wife, Melania.
In a press conference last week, Trump <a href="https://www.axios.com/2024/12/16/trump-eric-adams-pardon-bezos-tim-cook-drones-postal-service" target="_blank" rel="noopener">commented</a> on the line of CEOs and business leaders who have come to meet with him after his election victory. Trump noted that “everybody wants to be my friend,” a shift from his first administration when “everybody was fighting me.”
Former Republican House Speaker Newt Gingrich attributed the attachment to Trump to “panic” among some of the business elite.
“I think the term is ‘panic.’ These guys were all anti-Trump, and they all know he has a great memory, an enormous amount of energy and is quite prepared to go after people who he thinks are a problem,” Gingrich told <a href="https://www.bloomberg.com/news/articles/2024-12-20/-everybody-wants-to-be-my-friend-trump-marvels-at-tech-titan-attention" target="_blank" rel="noopener">Bloomberg</a>.

Toyota

Major Carmakers Latest Companies To Shell Out $1M For Trump’s Inauguration

Executive

General Motors

Washington D.C.

Multiple large corporations are pumping the brakes on their ultra-woke diversity, equity, and inclusion initiatives as Americans are sending them a strong message: they want quality products over political stunts. 
It’s good to see that some companies are finally recognizing the disastrous effect of their downright discriminatory practices. 
As first revealed by conservative activist <a href="https://www.dailywire.com/news/pure-lunacy-robby-starbuck-on-exposing-dei-in-corporate-america">Robby Starbuck</a> on X, Ford, Harley-Davidson, Lowe’s, Tractor Supply, Molson Coors, and Jack Daniel’s distiller Brown-Forman have all recently pulled back on DEI and LGBT hiring initiatives. Some of these companies announced changes after Starbuck emailed corporate offices, asking about their woke policies. 
Late last month, Lowe’s <a href="https://www.dailywire.com/news/lowes-cuts-ties-with-leftist-activist-group-scales-back-dei-initiatives">told</a> its employees that it would no longer fund LGBT “Pride” events or participate in the corporate equality index, which is run by the leftist Human Rights Council (HRC). In a memo, Lowe’s cited the Supreme Court ruling affirmative action admission practices at universities unconstitutional. 
“Like many other companies, in July 2023 after the Supreme Court’s decision in the Harvard/UNC cases, we began reviewing our diversity and inclusion programs to ensure that they are lawful and aligned with our commitment to include everyone in the incredible opportunities at Lowe’s and ensure that no one is excluded,” the company wrote.
Harley-Davidson similarly <a href="https://www.dailywire.com/news/harley-davidson-becomes-latest-company-to-back-away-from-dei-policies">said</a> last month, “It is critical to our business that we hire and retain the best talent and that all employees feel welcome. That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity goals.”
Ford also <a href="https://www.wsj.com/business/ford-coors-gay-rights-index-dei-04c4ff94?mod=hp_lead_pos1">announced</a> that it would no longer send workplace data to the HRC, which pushes companies to hire more LGBT-identifying people. The political activists over at the HRC are, of course, beside themselves. How could these companies dare defy the Left’s agenda? Well, as has been true throughout the history of capitalism, money talks. 
Non-woke is winning in the free market, and Jeremy’s Razors has been proving that for years now. Of course, other companies are now ditching the DEI and LGBT nonsense, but don’t forget that Jeremy’s was brave enough to stand up against the wokeness. And we’re going to keep standing up. So use your dollars wisely, and know the companies you buy from.
At <a href="https://www.jeremysrazors.com/">Jeremy’s Razors</a>, we have never and will never make hiring pledges to leftist activist groups. And people are taking notice of how the sales of non-woke companies such as Jeremy’s Razors are skyrocketing.
In the past few months, Jeremy’s Razors has <a href="https://www.dailywire.com/news/jeremys-razors-dominates-amazon-on-first-day-becomes-1-bestseller">dominated</a> the marketplace. In May, Jeremy’s Razors became the #1 bestselling razor on Amazon and then <a href="https://www.dailywire.com/news/jeremys-razors-is-now-on-amazon-prime">hit the online shelves</a> of Walmart.com in August. Last month, the company also <a href="https://www.dailywire.com/news/jeremys-ships-1-millionth-order-as-consumer-demand-for-non-woke-products-continues">shipped</a> its one-millionth order, hitting the incredible milestone after two years of successful product launches and two viral commercials.
And now is a great time to <a href="https://www.jeremysrazors.com/collections/bestsellers/products/precision-5-trial-kit-2?selling_plan=3820880085">take advantage</a> of the quality products from Jeremy’s Razors with a 20% discount.

Man Crosses Street Painted With Rainbow Flag

Companies Are Running From DEI, LGBT Initiatives

Diversity Equity and Inclusion (DEI)

Jeremy's Razors

Leftism

LGBT

Pride

Wokeness

MixCollage-30-Aug-2024-02-21-PM-829

‘Pure Lunacy’: Robby Starbuck On Exposing DEI In Corporate America

'Pure Lunacy': Robby Starbuck On Exposing DEI In Corporate America

Corporations

Morning Wire

Readers Pass

Twitter

Woke Culture

Ford Motor Company revealed this week that it lost more than a hundred thousand dollars for every electric vehicle that it sold during the first quarter.
Ford&#8217;s electric vehicle unit reported a $1.3 billion loss, amounting to a $132,000 loss per electric vehicle sold during the first three months of the year, CNN <a href="https://www.cnn.com/2024/04/24/business/ford-earnings-ev-losses/index.html">reported</a>.
The company saw a 20% decrease in sales volume and, because of low demand for electric vehicles across the industry, was forced to slash the prices of its electric vehicle offerings.
Ford said that it expects its electric vehicle division to lose $5 billion this year, an increase of $300 million from the $4.7 billion loss that it suffered last year.
&#8220;Americans don’t want EVs at levels Biden’s climate hysteria require,&#8221; businessman Andrew Puzder posted on X. &#8220;Ford’s EV Q1 losses soared to $1.3 billion — a ridiculous $132,000 per EV sold. All Ford’s profits came from combustion engine vehicle sales. Collectivist policies destroy prosperity.&#8221;
The company announced earlier this month that it was delaying the production of two new electric vehicles and that it will instead focus on making more hybrid vehicles as consumer demand for electric vehicles continues to plummet.
“Many companies rushed in too fast with E.V.s that were too expensive and there was not as much of a market for them as they thought,” Sam Abuelsamid, principal analyst for transportation and mobility at the research firm Guidehouse Insights, told the The New York Times. “That’s made it a lot tougher to sell those vehicles.”
Numerous companies have been forced to <a href="https://www.dailywire.com/news/apple-ends-multi-billion-dollar-effort-to-build-electric-cars" target="_blank" rel="noopener">scrap their plans</a> to build electric cars, <a href="https://www.dailywire.com/news/mercedes-scraps-plan-to-only-sell-electric-vehicles" target="_blank" rel="noopener">cancel their plans</a> to go all electric, or in some cases are <a href="https://www.dailywire.com/news/ev-startup-fisker-halts-production-to-raise-emergency-funds-amid-cash-crunch-from-low-demand" target="_blank" rel="noopener">struggling</a> just to stay in business.
Consumers regularly have complained about the high prices of electric vehicles, their quality and reliability, the lack of charging stations, the time it takes to charge them, how inconvenient they can be, and their significantly decreased performance during cold weather conditions.
Related: <a href="https://www.dailywire.com/news/watch-buttigieg-mocks-people-who-dont-want-electric-vehicles" target="_blank" rel="noopener">WATCH: Buttigieg Mocks People Who Don’t Want Electric Vehicles</a>

2023 North American International Auto Show Held In Detroit, Michigan

Ford Reports Staggering Loss On Every Electric Vehicle It Sold

Automobiles

electric vehicles

<a href="https://www.dailywire.com/topic/ford-motor-co" target="_blank" rel="noopener">Ford Motor Co.</a> announced on Thursday that it is delaying the production of two new electric vehicles and that it will instead focus on making more hybrid vehicles as consumer demand for electric vehicles continues to plummet.
The launch of at least two new three-row electric vehicles will be delayed from 2025 to 2027, the company said in a statement.
&#8220;The additional time will allow for the consumer market for three-row EVs to further develop and enable Ford to take advantage of emerging battery technology,&#8221; the company claimed.
&#8220;In parallel, Ford is expanding its hybrid electric vehicle offerings,&#8221; the company said. &#8220;By the end of the decade, the company expects to offer hybrid powertrains across its entire Ford Blue lineup in North America.&#8221;
The New York Times <a href="https://www.nytimes.com/2024/04/04/business/ford-delays-electric-vehicles.html" target="_blank" rel="noopener">reported</a>:
<blockquote>Ford’s electric vehicle business lost $4.7 billion before interest and taxes in 2023. By contrast, the division that makes gasoline and hybrid vehicles for consumers made a $7.5 billion profit.</blockquote>
“Many companies rushed in too fast with E.V.s that were too expensive and there was not as much of a market for them as they thought,” Sam Abuelsamid, principal analyst for transportation and mobility at the research firm Guidehouse Insights, told the Times. “That’s made it a lot tougher to sell those vehicles.”
Numerous companies have been forced to <a href="https://www.dailywire.com/news/apple-ends-multi-billion-dollar-effort-to-build-electric-cars" target="_blank" rel="noopener">scrap their plans</a> to build electric cars, <a href="https://www.dailywire.com/news/mercedes-scraps-plan-to-only-sell-electric-vehicles" target="_blank" rel="noopener">cancel their plans</a> to go all electric, or in some cases are <a href="https://www.dailywire.com/news/ev-startup-fisker-halts-production-to-raise-emergency-funds-amid-cash-crunch-from-low-demand" target="_blank" rel="noopener">struggling</a> just to stay in business.
Consumers regularly have complained about the high prices of electric vehicles, their quality and reliability, the lack of charging stations, the time it takes to charge them, how inconvenient they can be, and their significantly decreased performance during cold weather conditions.
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Former President Donald Trump has <a href="https://www.dailywire.com/news/trump-campaign-vows-to-reverse-bidens-new-extreme-electric-vehicle-mandate" target="_blank" rel="noopener">vowed</a> to undo President Joe Biden&#8217;s electric vehicle mandate if he is re-elected this fall.
“Joe Biden’s extreme electric vehicle mandate will force Americans to buy ultra-expensive cars they do not want and cannot afford while destroying the U.S. auto industry in the process,” a Trump campaign spokesperson said in a statement. “This radical policy is anti-jobs, anti-consumer, and anti-American. It will destroy the livelihoods of countless U.S. autoworkers while sending the U.S. auto industry to China.”
“President Trump will reverse Joe Biden’s extreme electric vehicle mandate on Day One,” the statement continued. “He will protect the freedom of Americans to drive whichever vehicle they choose, enhance President Trump’s tough tariffs on Chinese-imported cars, and save the U.S. auto industry for generations to come.”
Related: <a href="https://www.dailywire.com/news/watch-buttigieg-mocks-people-who-dont-want-electric-vehicles" target="_blank" rel="noopener">WATCH: Buttigieg Mocks People Who Don’t Want Electric Vehicles</a>

2018 Geneva Motor Show – 2nd Press Day

Ford Delays Production Of New Electric Vehicles By Years As Consumers Sour On EVs

Electric cars

Tesla

<a href="https://www.dailywire.com/topic/ford-motor-co" target="_blank" rel="noopener">Ford Motor Company</a> is planning to contract technology from several Chinese companies that work for the China&#8217;s communist government and military, as well as the North Korean government.
The revelations were made in letters released this week by Rep. Mike Gallagher (R-WI), chairman of the House Select Committee on the Chinese Communist Party, and Rep. Cathy McMorris Rodgers (R-WA), chairwoman of the House Committee on Energy and Commerce.
Ford has come under intense scrutiny for months over its partnership with Chinese electric vehicle battery manufacturer Contemporary Amperex Technology (CATL). The scrutiny comes as Ford has <a href="https://www.cnbc.com/2023/03/22/ford-to-break-out-ev-business.html" target="_blank" rel="noopener">lost billions</a> of dollars on trying to produce electric vehicles and recently had to announce that they were <a href="https://www.dailywire.com/news/ford-cuts-production-of-electric-truck-they-touted-as-the-future-hiring-hundreds-to-build-more-gas-vehicles" target="_blank" rel="noopener">cutting back</a> the employees manufacturing the electric vehicles because the demand for them is so low that Ford is cutting their production <a href="https://www.dailywire.com/news/ford-to-slash-planned-production-of-its-all-electric-f-150-in-half-citing-changing-market-demand" target="_blank" rel="noopener">in half</a>.
The four troubling companies that Ford is doing business with were included in Ford’s signed agreements with CATL, the letters <a href="https://selectcommitteeontheccp.house.gov/sites/evo-subsites/selectcommitteeontheccp.house.gov/files/evo-media-document/1.22.2024-letter-to-ford.pdf" target="_blank" rel="noopener">said</a>. The companies &#8220;will be intimately involved&#8221; in the proposed U.S. battery facility&#8217;s design, construction, and information technology (IT) processes.
The names of the four companies were redacted in letters to Commerce Secretary Gina Raimondo and Treasury Secretary Janet Yellen that recommended that the U.S. government launch investigations into the companies&#8217; &#8220;direct ties to the [Chinese military], the [Chinese Communist Party], China’s Ministry of Public Security, the ongoing genocide of Uyghur Muslims in Xinjiang, and the North Korean government.&#8221;
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&#8220;It is unconscionable for Ford to purchase critical IT infrastructure from a Chinese company that facilitate sanctions evasion activity on behalf of the North Korean government,&#8221; the letter said. &#8220;Indeed, this poses significant cybersecurity risks, including the potential for malicious actors to exploit the very connections and data flows iPaaS tools are designed to facilitate. The same company that is supplying IT products and software to entities that support the North Korean government will have the capability to embed backdoors, spyware, and other forms of malware within Ford’s iPaaS infrastructure, which could compromise the confidentiality and integrity of Ford’s sensitive information.&#8221;
Related: <a href="https://www.dailywire.com/news/joe-manchin-slams-ford-for-partnering-with-chinese-company-to-build-batteries-im-totally-opposed" target="_blank" rel="noopener">Joe Manchin Slams Ford For Partnering With Chinese Company To Build Batteries: I’m ‘Totally Opposed’</a>

In this photo illustration the American multinational

Ford Contracting Technology From Chinese Firms That Work For China’s Military, North Korea

Ford Contracting Technology From Chinese Firms That Work For China's Military, North Korea

Communist China

North Korea

U.S.

<a href="https://www.dailywire.com/topic/ford-motor-co" target="_blank" rel="noopener">Ford</a> said this week that it will make significant cuts to the number of employees who produce its touted F-150 Lightning truck as demand for electric vehicles continues to plummet.
Bloomberg News <a href="https://www.bloomberg.com/news/articles/2024-01-19/ford-cuts-production-of-f-150-lightning-electric-truck" target="_blank" rel="noopener">reported</a> that 1,400 employees will be cut from production at the Rouge Electric Vehicle Center, which is cutting all the way back to having a single shift.
Ford planned to produce around 3,200 F-150 Lightnings per week in 2024 at the Rouge Electric Vehicle Center in Dearborn, Michigan, which assembles all of the electric pickup trucks produced by Ford. Ford <a href="https://www.dailywire.com/news/ford-to-slash-planned-production-of-its-all-electric-f-150-in-half-citing-changing-market-demand" target="_blank" rel="noopener">announced</a> last month that it was cutting its production of the trucks in half, all the way down to 1,600 per week.
Ford has slashed $12 billion in EV investments as it struggles to sell its all-electric vehicles to consumers who have numerous concerns about transitioning from gas to electric, especially as retail prices for most EVs remain high.
Bloomberg News noted that the demand for gas vehicles remained so strong that the automaker was hiring approximately 900 new employees and transferring 700 employees who are being pulled off the F-150 Lightning to its Michigan Assembly plant to create a third shift of workers.
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The news comes after Hertz, one of the largest rental car companies in the U.S., <a href="https://www.dailywire.com/news/hertz-dumping-tens-of-thousands-of-electric-vehicles-replacing-them-with-gas-vehicles" target="_blank" rel="noopener">announced</a> last week that it was dumping tens of thousands of electric vehicles from its fleet, citing low demand and high repair costs.
“The dramatic about-face, after Hertz announced plans in 2021 to buy 100,000 Tesla Inc. vehicles, underscores the waning demand for all-electric cars in the US,” Bloomberg News reported. “EV sales growth slowed sharply over the course of 2023, rising just 1.3% in the final quarter as consumers were put off by high costs and interest rates.”
U.S. consumers have had serious concerns about the electric vehicle market ranging from the price of the vehicles and the serious lack of charging stations throughout the U.S. to electric vehicles experiencing dramatic losses in their driving range during weather conditions that feature extreme cold or heat.
“The elevated costs associated with EVs persisted,” Hertz Chief Executive Officer Stephen Scherr said. “Efforts to wrestle it down proved to be more challenging.”
The company hopes that its decision to sell off 20,000+ electric vehicles better balances “supply against expected demand of EVs,” it said in a regulatory filing.
Morgan Stanley analysts said told Reuters that Hertz’s move should be a warning to the entire auto industry about the reality of the electric vehicle market, that they are not that popular and expectations for their growth need to be significantly reduced.
The news comes after nearly 4,000 auto dealers across the U.S. said in a letter to President Joe Biden late last year that his push to make two out of every three new cars sold by 2032 electric was highly unrealistic.
While there were good options for people wishing to buy electric vehicles, “the reality, however, is that electric vehicle demand today is not keeping up with the large influx of BEVs [Battery Electric Vehicle] arriving at our dealerships prompted by the current regulations. BEVs are stacking up on our lots.”
The dealerships said they’ve seen a drastic shift in demand for electric vehicles in just the last year and that they are arriving on their lots faster than they can be sold despite “deep price cuts, manufacturer incentives, and generous government incentives,” the letter said.
“Mr. President, no government agency, no think tank, and no polling firm knows more about the automobile customer than us,” it continued. “Some customers are in the market for electric vehicles, and we are thrilled to sell them. But the majority of customers are simply not ready to make the change.”
Zach Jewell contributed to this report.

U.S.-DETROIT-AUTO SHOW-NAIAS

Ford Cuts Production Of Electric Truck They Touted As The Future; Hiring Hundreds To Build More Gas Vehicles

Gasoline

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