The White House confirmed on Tuesday that President Donald Trump will sign an order protecting the auto industry from tariffs &#8220;stacking&#8221; on top of each other in exchange for continued focus on domestic production.
Auto manufacturers will continue to pay a 25% tariff for imported vehicles, but Trump&#8217;s order will prevent any additional tariffs, such as the 25% tax on steel and aluminum, from affecting car companies, CNBC <a href="https://www.cnbc.com/2025/04/29/trump-auto-tariffs.html" target="_blank" rel="noopener">reported</a>. Trump&#8217;s order will be retroactive, allowing automakers to receive reimbursements for tariffs they have already paid, according to <a href="https://www.wsj.com/business/autos/trump-tariffs-autos-exceptions-fc634efd?mod=hp_lead_pos1" target="_blank" rel="noopener">The Wall Street Journal</a>.
Treasury Secretary Scott Bessent said during a White House press briefing on Tuesday that the president&#8217;s move shows a commitment to bringing car manufacturing back to the United States. “We want to give the automakers a path to do that quickly, efficiently, and create as many jobs as possible,” he said.
The change comes after automakers called on the Trump administration to provide some relief from the tariffs that have been stacking up on the car industry. Six lobbyists representing U.S. automotive groups joined forces last week to argue against implementing tariffs on foreign auto parts, a tax that is set to take effect on May 3.
The Wall Street Journal reported on Monday that the 25% tariff on foreign auto parts will also be modified, allowing car manufacturers to be reimbursed up to 3.75% of the value of the U.S.-made car in the first year. The reimbursement would drop to 2.5% of the car&#8217;s value in the second year and then be phased out.
In exchange for the tariff relief, car manufacturers reportedly committed to furthering domestic production, a key point for the Trump administration.
“President Trump is building an important partnership with both the domestic automakers and our great American workers,” said Commerce Secretary Howard Lutnick. “This deal will be a major victory for the president’s trade policy by rewarding companies who are already manufacturing domestically, while providing a runway to manufacturers who have expressed their commitment in investing in America and expanding domestic manufacturing.”
The Ford Motor Company thanked the president for the tariff relief, saying in a statement, “Ford welcomes and appreciates these decisions by President Trump, which will help mitigate the impact of tariffs on automakers, suppliers and consumers.”
&#8220;We will continue to work closely with the administration in support of the president’s vision for a healthy and growing auto industry in America,&#8221; Ford CEO Jim Farley added. &#8220;Ford sees policies that encourage exports and ensure affordable supply chains to promote more domestic growth as essential.&#8221;
Stellantis Chair John Elkann added, “Stellantis appreciates the tariff relief measures decided by President Trump. While we further assess the impact of the tariff policies on our North American operations, we look forward to our continued collaboration with the U.S. Administration to strengthen a competitive American auto industry and stimulate exports.”
General Motors CEO Mary Barra also expressed her gratitude for the &#8220;productive conversations with the President and his Administration.&#8221;

Ford assembly line

‘A Major Victory:’ Trump Makes Deal With Auto Industry For Tariff Relief

Auto Companies

Business

Donald Trump

Economy

Ford Motor Co.

Tariffs

Ford Motors is offering major discounts over the next couple of months as President Donald Trump <a href="https://www.dailywire.com/news/trump-unleashes-liberation-day-tariffs" target="_blank" rel="noopener">imposes a slew of tariffs</a> on imports to rectify what he views as a decades-long trade imbalance between the United States and other countries.
The auto company is launching a new campaign with the tagline &#8220;From America, For America,&#8221; and offering customers employee pricing until June 2, which Ford says equates to thousands of dollars in savings.
&#8220;For the next couple of months, we&#8217;re gonna offer our customers the same deal that our employees get,&#8221; Ford Chief Policy Officer Steve Croley told Fox News. &#8220;That&#8217;s worth thousands of dollars. You come into our store, you get employee pricing.&#8221;
Croley said the move is intended as a &#8220;bit of a time-out&#8221; as they hear &#8220;uncertainty from customers&#8221; over new tariffs. &#8220;We want them to be assured that Ford, the most American auto company, is gonna do right by them, as are our dealers.&#8221;
&#8220;We make the most cars here, we employ the most, we export the most,&#8221; he continued. &#8220;We here at Ford &#8212; we&#8217;re in a good position to address customers&#8217; concern, and give them a really great deal on a great vehicle.&#8221;
<blockquote class="twitter-tweet" data-media-max-width="560">
🚨 <a href="https://twitter.com/hashtag/BREAKING?src=hash&amp;ref_src=twsrc%5Etfw">#BREAKING</a>: For the next couple months, FORD is offering American customers employee pricing worth thousands of dollars
&#8220;FROM AMERICA, FOR AMERICA&#8221; deal.
&#8220;Ford, the most-American auto company, is gonna do right by them.&#8221;
&#8220;We make the most cars here. We employ the most, we… <a href="https://t.co/IzCc0SGxjU">pic.twitter.com/IzCc0SGxjU</a>
— Eric Daugherty (@EricLDaugh) <a href="https://twitter.com/EricLDaugh/status/1907791965074157615?ref_src=twsrc%5Etfw">April 3, 2025</a></blockquote>
As noted by Croley, 80% of Ford&#8217;s U.S.-sold vehicles are built here in the U.S., shielding the company from some of the new tariffs.
Reuters <a href="https://www.reuters.com/business/autos-transportation/ford-offer-across-the-board-discounts-jumping-recent-tariff-induced-sales-bump-2025-04-02/" target="_blank" rel="noopener">reports</a> that the deal applies to most of Ford&#8217;s vehicles, including the Mustang Mach-E and Maverick. However, Super Duty trucks and some other vehicles are exempt.
As reported by <a href="https://www.dailywire.com/news/trump-unleashes-liberation-day-tariffs" target="_blank" rel="noopener">The Daily Wire</a>, Trump marked April 2, &#8220;Liberation Day,&#8221; and said foreign nations will now be charged roughly half of what they impose with tariffs, including China, India, and the European Union.
“My fellow Americans, this is Liberation Day,” Trump said in the Rose Garden. &#8220;April 2, 2025 will forever be remembered as the day American industry was reborn, the day America’s destiny was reclaimed, and the day that we began to make America wealthy again.”
<div data-testid="paragraph-3">Related: <a href="https://www.dailywire.com/news/trump-unleashes-liberation-day-tariffs" target="_blank" rel="noopener">Trump Unleashes ‘Liberation Day’ Tariffs</a></div>

New Cars Are Shown At The Detroit Auto Show In Michigan

‘From America, For America’: Ford Offering Major Discounts As Tariffs Kick In

‘From America, For America’: FORD Offering Major Discounts As Tariffs Kick In

Politics

Major <a href="https://www.dailywire.com/topic/cars" target="_blank" rel="noopener">automakers</a> General Motors, Ford, and Toyota have all promised to donate $1 million each toward President-elect Donald Trump’s inauguration next month.
The car companies joined a growing group of executives and corporate giants to shell out funds for Trump’s inauguration. Toyota, a Japanese-based company, became the latest to promise to pitch in for Trump’s ceremony in a statement to the <a href="https://nypost.com/2024/12/26/us-news/toyota-ford-and-general-motors-join-sprint-to-donate-millions-to-trumps-inauguration-fund/" target="_blank" rel="noopener">New York Post</a>.
Ford and General Motors confirmed their support in statements earlier this week, according to Reuters. All three automakers are at varying degrees of risk to take financial hits from tariffs, which Trump has threatened against a host of countries to drive American interests.
“(Given) Ford&#8217;s employment profile and importance in the U.S. economy and manufacturing, you can imagine the administration will be very interested in Ford’s point of view,” Ford CEO Jim Farley told reporters this month when asked about Trump’s tariff threats.
The carmakers’ support for Trump’s inauguration comes alongside a flood of other corporate donations, including nearly a dozen companies that denounced challenges to the 2020 election and Trump’s actions on January 6, 2021, according to <a href="https://www.wsj.com/business/trump-inauguration-sponsors-large-company-donations-a3cc1b92" target="_blank" rel="noopener">The Wall Street Journal</a>.
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General Motors, Ford, and Toyota all fall within the category of those companies that boycotted groups that supported 2020 election challenges. Other major companies within that group include AT&amp;T, Bank of America, Goldman Sachs, Intuit, the Pharmaceutical Research and Manufacturers of America, and Stanley Black &amp; Decker.
Trump’s 2017 inauguration received donations of $1 million or more from 18 companies. Trump’s inauguration next month is on track to receive more megadonors than that, WSJ reported. Trump’s 2017 inauguration received a total of $107 million in donations, another mark on track to be passed.
Trump’s team has offered perks to those donors who donate at least $1 million or who raise $2 million from others, including six tickets to a reception with cabinet picks and a dinner with Trump and his wife, Melania.
In a press conference last week, Trump <a href="https://www.axios.com/2024/12/16/trump-eric-adams-pardon-bezos-tim-cook-drones-postal-service" target="_blank" rel="noopener">commented</a> on the line of CEOs and business leaders who have come to meet with him after his election victory. Trump noted that “everybody wants to be my friend,” a shift from his first administration when “everybody was fighting me.”
Former Republican House Speaker Newt Gingrich attributed the attachment to Trump to “panic” among some of the business elite.
“I think the term is ‘panic.’ These guys were all anti-Trump, and they all know he has a great memory, an enormous amount of energy and is quite prepared to go after people who he thinks are a problem,” Gingrich told <a href="https://www.bloomberg.com/news/articles/2024-12-20/-everybody-wants-to-be-my-friend-trump-marvels-at-tech-titan-attention" target="_blank" rel="noopener">Bloomberg</a>.

Toyota

Major Carmakers Latest Companies To Shell Out $1M For Trump’s Inauguration

Executive

General Motors

Washington D.C.

Multiple large corporations are pumping the brakes on their ultra-woke diversity, equity, and inclusion initiatives as Americans are sending them a strong message: they want quality products over political stunts. 
It’s good to see that some companies are finally recognizing the disastrous effect of their downright discriminatory practices. 
As first revealed by conservative activist <a href="https://www.dailywire.com/news/pure-lunacy-robby-starbuck-on-exposing-dei-in-corporate-america">Robby Starbuck</a> on X, Ford, Harley-Davidson, Lowe’s, Tractor Supply, Molson Coors, and Jack Daniel’s distiller Brown-Forman have all recently pulled back on DEI and LGBT hiring initiatives. Some of these companies announced changes after Starbuck emailed corporate offices, asking about their woke policies. 
Late last month, Lowe’s <a href="https://www.dailywire.com/news/lowes-cuts-ties-with-leftist-activist-group-scales-back-dei-initiatives">told</a> its employees that it would no longer fund LGBT “Pride” events or participate in the corporate equality index, which is run by the leftist Human Rights Council (HRC). In a memo, Lowe’s cited the Supreme Court ruling affirmative action admission practices at universities unconstitutional. 
“Like many other companies, in July 2023 after the Supreme Court’s decision in the Harvard/UNC cases, we began reviewing our diversity and inclusion programs to ensure that they are lawful and aligned with our commitment to include everyone in the incredible opportunities at Lowe’s and ensure that no one is excluded,” the company wrote.
Harley-Davidson similarly <a href="https://www.dailywire.com/news/harley-davidson-becomes-latest-company-to-back-away-from-dei-policies">said</a> last month, “It is critical to our business that we hire and retain the best talent and that all employees feel welcome. That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity goals.”
Ford also <a href="https://www.wsj.com/business/ford-coors-gay-rights-index-dei-04c4ff94?mod=hp_lead_pos1">announced</a> that it would no longer send workplace data to the HRC, which pushes companies to hire more LGBT-identifying people. The political activists over at the HRC are, of course, beside themselves. How could these companies dare defy the Left’s agenda? Well, as has been true throughout the history of capitalism, money talks. 
Non-woke is winning in the free market, and Jeremy’s Razors has been proving that for years now. Of course, other companies are now ditching the DEI and LGBT nonsense, but don’t forget that Jeremy’s was brave enough to stand up against the wokeness. And we’re going to keep standing up. So use your dollars wisely, and know the companies you buy from.
At <a href="https://www.jeremysrazors.com/">Jeremy’s Razors</a>, we have never and will never make hiring pledges to leftist activist groups. And people are taking notice of how the sales of non-woke companies such as Jeremy’s Razors are skyrocketing.
In the past few months, Jeremy’s Razors has <a href="https://www.dailywire.com/news/jeremys-razors-dominates-amazon-on-first-day-becomes-1-bestseller">dominated</a> the marketplace. In May, Jeremy’s Razors became the #1 bestselling razor on Amazon and then <a href="https://www.dailywire.com/news/jeremys-razors-is-now-on-amazon-prime">hit the online shelves</a> of Walmart.com in August. Last month, the company also <a href="https://www.dailywire.com/news/jeremys-ships-1-millionth-order-as-consumer-demand-for-non-woke-products-continues">shipped</a> its one-millionth order, hitting the incredible milestone after two years of successful product launches and two viral commercials.
And now is a great time to <a href="https://www.jeremysrazors.com/collections/bestsellers/products/precision-5-trial-kit-2?selling_plan=3820880085">take advantage</a> of the quality products from Jeremy’s Razors with a 20% discount.

Man Crosses Street Painted With Rainbow Flag

Companies Are Running From DEI, LGBT Initiatives

Diversity Equity and Inclusion (DEI)

Jeremy's Razors

Leftism

LGBT

Pride

Wokeness

MixCollage-30-Aug-2024-02-21-PM-829

‘Pure Lunacy’: Robby Starbuck On Exposing DEI In Corporate America

'Pure Lunacy': Robby Starbuck On Exposing DEI In Corporate America

Corporations

Morning Wire

Readers Pass

Twitter

Woke Culture

Ford Motor Company revealed this week that it lost more than a hundred thousand dollars for every electric vehicle that it sold during the first quarter.
Ford&#8217;s electric vehicle unit reported a $1.3 billion loss, amounting to a $132,000 loss per electric vehicle sold during the first three months of the year, CNN <a href="https://www.cnn.com/2024/04/24/business/ford-earnings-ev-losses/index.html">reported</a>.
The company saw a 20% decrease in sales volume and, because of low demand for electric vehicles across the industry, was forced to slash the prices of its electric vehicle offerings.
Ford said that it expects its electric vehicle division to lose $5 billion this year, an increase of $300 million from the $4.7 billion loss that it suffered last year.
&#8220;Americans don’t want EVs at levels Biden’s climate hysteria require,&#8221; businessman Andrew Puzder posted on X. &#8220;Ford’s EV Q1 losses soared to $1.3 billion — a ridiculous $132,000 per EV sold. All Ford’s profits came from combustion engine vehicle sales. Collectivist policies destroy prosperity.&#8221;
The company announced earlier this month that it was delaying the production of two new electric vehicles and that it will instead focus on making more hybrid vehicles as consumer demand for electric vehicles continues to plummet.
“Many companies rushed in too fast with E.V.s that were too expensive and there was not as much of a market for them as they thought,” Sam Abuelsamid, principal analyst for transportation and mobility at the research firm Guidehouse Insights, told the The New York Times. “That’s made it a lot tougher to sell those vehicles.”
Numerous companies have been forced to <a href="https://www.dailywire.com/news/apple-ends-multi-billion-dollar-effort-to-build-electric-cars" target="_blank" rel="noopener">scrap their plans</a> to build electric cars, <a href="https://www.dailywire.com/news/mercedes-scraps-plan-to-only-sell-electric-vehicles" target="_blank" rel="noopener">cancel their plans</a> to go all electric, or in some cases are <a href="https://www.dailywire.com/news/ev-startup-fisker-halts-production-to-raise-emergency-funds-amid-cash-crunch-from-low-demand" target="_blank" rel="noopener">struggling</a> just to stay in business.
Consumers regularly have complained about the high prices of electric vehicles, their quality and reliability, the lack of charging stations, the time it takes to charge them, how inconvenient they can be, and their significantly decreased performance during cold weather conditions.
Related: <a href="https://www.dailywire.com/news/watch-buttigieg-mocks-people-who-dont-want-electric-vehicles" target="_blank" rel="noopener">WATCH: Buttigieg Mocks People Who Don’t Want Electric Vehicles</a>

2023 North American International Auto Show Held In Detroit, Michigan

Ford Reports Staggering Loss On Every Electric Vehicle It Sold

Automobiles

electric vehicles

<a href="https://www.dailywire.com/topic/ford-motor-co" target="_blank" rel="noopener">Ford Motor Co.</a> announced on Thursday that it is delaying the production of two new electric vehicles and that it will instead focus on making more hybrid vehicles as consumer demand for electric vehicles continues to plummet.
The launch of at least two new three-row electric vehicles will be delayed from 2025 to 2027, the company said in a statement.
&#8220;The additional time will allow for the consumer market for three-row EVs to further develop and enable Ford to take advantage of emerging battery technology,&#8221; the company claimed.
&#8220;In parallel, Ford is expanding its hybrid electric vehicle offerings,&#8221; the company said. &#8220;By the end of the decade, the company expects to offer hybrid powertrains across its entire Ford Blue lineup in North America.&#8221;
The New York Times <a href="https://www.nytimes.com/2024/04/04/business/ford-delays-electric-vehicles.html" target="_blank" rel="noopener">reported</a>:
<blockquote>Ford’s electric vehicle business lost $4.7 billion before interest and taxes in 2023. By contrast, the division that makes gasoline and hybrid vehicles for consumers made a $7.5 billion profit.</blockquote>
“Many companies rushed in too fast with E.V.s that were too expensive and there was not as much of a market for them as they thought,” Sam Abuelsamid, principal analyst for transportation and mobility at the research firm Guidehouse Insights, told the Times. “That’s made it a lot tougher to sell those vehicles.”
Numerous companies have been forced to <a href="https://www.dailywire.com/news/apple-ends-multi-billion-dollar-effort-to-build-electric-cars" target="_blank" rel="noopener">scrap their plans</a> to build electric cars, <a href="https://www.dailywire.com/news/mercedes-scraps-plan-to-only-sell-electric-vehicles" target="_blank" rel="noopener">cancel their plans</a> to go all electric, or in some cases are <a href="https://www.dailywire.com/news/ev-startup-fisker-halts-production-to-raise-emergency-funds-amid-cash-crunch-from-low-demand" target="_blank" rel="noopener">struggling</a> just to stay in business.
Consumers regularly have complained about the high prices of electric vehicles, their quality and reliability, the lack of charging stations, the time it takes to charge them, how inconvenient they can be, and their significantly decreased performance during cold weather conditions.
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Former President Donald Trump has <a href="https://www.dailywire.com/news/trump-campaign-vows-to-reverse-bidens-new-extreme-electric-vehicle-mandate" target="_blank" rel="noopener">vowed</a> to undo President Joe Biden&#8217;s electric vehicle mandate if he is re-elected this fall.
“Joe Biden’s extreme electric vehicle mandate will force Americans to buy ultra-expensive cars they do not want and cannot afford while destroying the U.S. auto industry in the process,” a Trump campaign spokesperson said in a statement. “This radical policy is anti-jobs, anti-consumer, and anti-American. It will destroy the livelihoods of countless U.S. autoworkers while sending the U.S. auto industry to China.”
“President Trump will reverse Joe Biden’s extreme electric vehicle mandate on Day One,” the statement continued. “He will protect the freedom of Americans to drive whichever vehicle they choose, enhance President Trump’s tough tariffs on Chinese-imported cars, and save the U.S. auto industry for generations to come.”
Related: <a href="https://www.dailywire.com/news/watch-buttigieg-mocks-people-who-dont-want-electric-vehicles" target="_blank" rel="noopener">WATCH: Buttigieg Mocks People Who Don’t Want Electric Vehicles</a>

2018 Geneva Motor Show – 2nd Press Day

Ford Delays Production Of New Electric Vehicles By Years As Consumers Sour On EVs

Electric cars

Tesla

<a href="https://www.dailywire.com/topic/ford-motor-co" target="_blank" rel="noopener">Ford Motor Company</a> is planning to contract technology from several Chinese companies that work for the China&#8217;s communist government and military, as well as the North Korean government.
The revelations were made in letters released this week by Rep. Mike Gallagher (R-WI), chairman of the House Select Committee on the Chinese Communist Party, and Rep. Cathy McMorris Rodgers (R-WA), chairwoman of the House Committee on Energy and Commerce.
Ford has come under intense scrutiny for months over its partnership with Chinese electric vehicle battery manufacturer Contemporary Amperex Technology (CATL). The scrutiny comes as Ford has <a href="https://www.cnbc.com/2023/03/22/ford-to-break-out-ev-business.html" target="_blank" rel="noopener">lost billions</a> of dollars on trying to produce electric vehicles and recently had to announce that they were <a href="https://www.dailywire.com/news/ford-cuts-production-of-electric-truck-they-touted-as-the-future-hiring-hundreds-to-build-more-gas-vehicles" target="_blank" rel="noopener">cutting back</a> the employees manufacturing the electric vehicles because the demand for them is so low that Ford is cutting their production <a href="https://www.dailywire.com/news/ford-to-slash-planned-production-of-its-all-electric-f-150-in-half-citing-changing-market-demand" target="_blank" rel="noopener">in half</a>.
The four troubling companies that Ford is doing business with were included in Ford’s signed agreements with CATL, the letters <a href="https://selectcommitteeontheccp.house.gov/sites/evo-subsites/selectcommitteeontheccp.house.gov/files/evo-media-document/1.22.2024-letter-to-ford.pdf" target="_blank" rel="noopener">said</a>. The companies &#8220;will be intimately involved&#8221; in the proposed U.S. battery facility&#8217;s design, construction, and information technology (IT) processes.
The names of the four companies were redacted in letters to Commerce Secretary Gina Raimondo and Treasury Secretary Janet Yellen that recommended that the U.S. government launch investigations into the companies&#8217; &#8220;direct ties to the [Chinese military], the [Chinese Communist Party], China’s Ministry of Public Security, the ongoing genocide of Uyghur Muslims in Xinjiang, and the North Korean government.&#8221;
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&#8220;It is unconscionable for Ford to purchase critical IT infrastructure from a Chinese company that facilitate sanctions evasion activity on behalf of the North Korean government,&#8221; the letter said. &#8220;Indeed, this poses significant cybersecurity risks, including the potential for malicious actors to exploit the very connections and data flows iPaaS tools are designed to facilitate. The same company that is supplying IT products and software to entities that support the North Korean government will have the capability to embed backdoors, spyware, and other forms of malware within Ford’s iPaaS infrastructure, which could compromise the confidentiality and integrity of Ford’s sensitive information.&#8221;
Related: <a href="https://www.dailywire.com/news/joe-manchin-slams-ford-for-partnering-with-chinese-company-to-build-batteries-im-totally-opposed" target="_blank" rel="noopener">Joe Manchin Slams Ford For Partnering With Chinese Company To Build Batteries: I’m ‘Totally Opposed’</a>

In this photo illustration the American multinational

Ford Contracting Technology From Chinese Firms That Work For China’s Military, North Korea

Ford Contracting Technology From Chinese Firms That Work For China's Military, North Korea

Communist China

North Korea

U.S.

<a href="https://www.dailywire.com/topic/ford-motor-co" target="_blank" rel="noopener">Ford</a> said this week that it will make significant cuts to the number of employees who produce its touted F-150 Lightning truck as demand for electric vehicles continues to plummet.
Bloomberg News <a href="https://www.bloomberg.com/news/articles/2024-01-19/ford-cuts-production-of-f-150-lightning-electric-truck" target="_blank" rel="noopener">reported</a> that 1,400 employees will be cut from production at the Rouge Electric Vehicle Center, which is cutting all the way back to having a single shift.
Ford planned to produce around 3,200 F-150 Lightnings per week in 2024 at the Rouge Electric Vehicle Center in Dearborn, Michigan, which assembles all of the electric pickup trucks produced by Ford. Ford <a href="https://www.dailywire.com/news/ford-to-slash-planned-production-of-its-all-electric-f-150-in-half-citing-changing-market-demand" target="_blank" rel="noopener">announced</a> last month that it was cutting its production of the trucks in half, all the way down to 1,600 per week.
Ford has slashed $12 billion in EV investments as it struggles to sell its all-electric vehicles to consumers who have numerous concerns about transitioning from gas to electric, especially as retail prices for most EVs remain high.
Bloomberg News noted that the demand for gas vehicles remained so strong that the automaker was hiring approximately 900 new employees and transferring 700 employees who are being pulled off the F-150 Lightning to its Michigan Assembly plant to create a third shift of workers.
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The news comes after Hertz, one of the largest rental car companies in the U.S., <a href="https://www.dailywire.com/news/hertz-dumping-tens-of-thousands-of-electric-vehicles-replacing-them-with-gas-vehicles" target="_blank" rel="noopener">announced</a> last week that it was dumping tens of thousands of electric vehicles from its fleet, citing low demand and high repair costs.
“The dramatic about-face, after Hertz announced plans in 2021 to buy 100,000 Tesla Inc. vehicles, underscores the waning demand for all-electric cars in the US,” Bloomberg News reported. “EV sales growth slowed sharply over the course of 2023, rising just 1.3% in the final quarter as consumers were put off by high costs and interest rates.”
U.S. consumers have had serious concerns about the electric vehicle market ranging from the price of the vehicles and the serious lack of charging stations throughout the U.S. to electric vehicles experiencing dramatic losses in their driving range during weather conditions that feature extreme cold or heat.
“The elevated costs associated with EVs persisted,” Hertz Chief Executive Officer Stephen Scherr said. “Efforts to wrestle it down proved to be more challenging.”
The company hopes that its decision to sell off 20,000+ electric vehicles better balances “supply against expected demand of EVs,” it said in a regulatory filing.
Morgan Stanley analysts said told Reuters that Hertz’s move should be a warning to the entire auto industry about the reality of the electric vehicle market, that they are not that popular and expectations for their growth need to be significantly reduced.
The news comes after nearly 4,000 auto dealers across the U.S. said in a letter to President Joe Biden late last year that his push to make two out of every three new cars sold by 2032 electric was highly unrealistic.
While there were good options for people wishing to buy electric vehicles, “the reality, however, is that electric vehicle demand today is not keeping up with the large influx of BEVs [Battery Electric Vehicle] arriving at our dealerships prompted by the current regulations. BEVs are stacking up on our lots.”
The dealerships said they’ve seen a drastic shift in demand for electric vehicles in just the last year and that they are arriving on their lots faster than they can be sold despite “deep price cuts, manufacturer incentives, and generous government incentives,” the letter said.
“Mr. President, no government agency, no think tank, and no polling firm knows more about the automobile customer than us,” it continued. “Some customers are in the market for electric vehicles, and we are thrilled to sell them. But the majority of customers are simply not ready to make the change.”
Zach Jewell contributed to this report.

U.S.-DETROIT-AUTO SHOW-NAIAS

Ford Cuts Production Of Electric Truck They Touted As The Future; Hiring Hundreds To Build More Gas Vehicles

Gasoline

Less than a year after Ford announced it would increase production of the all-electric F-150 Lightning, the motor company has reportedly decided to cut that projected boost in half beginning in 2024. 
Earlier this year, Ford planned to produce around 3,200 F-150 Lightinings per week at its Rouge Electric Vehicle Center in Dearborn, Michigan, which assembles all of the electric pickup trucks produced by Ford. Beginning in January, however, Ford will drop its production of the F-150 Lightning down to 1,600 per week, CNBC <a href="https://www.cnbc.com/amp/2023/12/11/f-150-lightning-ford-cuts-2024-production-plans-in-half.html" target="_blank" rel="noopener">reported</a>, citing a source familiar with the decision.  
A memo sent to suppliers and obtained by <a href="https://www.autonews.com/manufacturing/ford-cutting-f-150-lightning-ev-production-half-memo-says" target="_blank" rel="noopener">Automotive News</a> said the EV production cuts are due to “changing market demand.” A Ford spokesman simply told CNBC that the company would “continue to match production with customer demand.&#8221; 
The reported cuts come in the wake of Ford slashing $12 billion in EV investments as the motor company struggles to sell its all-electric vehicles to consumers who still appear to have concerns about transitioning from gas to electric, especially as retail prices for most EVs remain high. 
So far, Ford has sold more than 20,000 F-150 Lightnings this year, up 54% from last year, according to CNBC. The increase in sales was bolstered by the motor company’s decision to slash the F-150 Lightning’s price by $10,000 over the summer, meaning the most affordable version of the truck is now $50,000. Meanwhile, drivers can purchase a gas-powered F-150 SuperCrew for around <a href="https://finance.yahoo.com/news/ford-slashes-f-150-lightning-ev-production-to-match-customer-demand-164345409.html" target="_blank" rel="noopener">$40,000</a>. 
Ford’s planned cuts to EV production also come on the tail end of a $9.2 billion loan from the Biden administration intended to help construct three electric vehicle battery plants as the federal government under Biden continues to push American companies and consumers toward electric alternatives in the name of fighting climate change. 
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Ford has <a href="https://www.dailywire.com/news/ford-loses-billions-on-electric-cars-embraces-hybrids" target="_blank" rel="noopener">projected</a> it will lose $4.5 billion on EVs this year, and the motor company said it lost around $32,000 for every EV it sold during the second quarter of 2023. Ford is also delaying production at a battery plant in <a href="https://finance.yahoo.com/news/ford-slashes-f-150-lightning-ev-production-to-match-customer-demand-164345409.html" target="_blank" rel="noopener">Kentucky</a> and significantly reduced its commitment to a battery plant in <a href="https://www.dailywire.com/news/whitmer-orders-all-state-government-vehicles-to-be-100-electric-days-after-signing-extreme-green-energy-bill" target="_blank" rel="noopener">Michigan</a>, cutting 800 jobs and more than $1 billion.

Ford F-150 Lightning

Ford To Slash Planned Production Of Its All-Electric F-150 In Half Citing ‘Changing Market Demand’

Energy

Trucks

Michigan state government agencies must move to 100% “zero-emission” vehicles (ZEVs) by 2040, per an executive order signed by Democratic Governor <a href="https://www.dailywire.com/topic/gretchen-whitmer" target="_blank" rel="noopener">Gretchen Whitmer</a> on Tuesday.
Whitmer’s order requires state agencies to shift the state government’s fleet of around <a href="https://www.michigan.gov/-/media/Project/Websites/dtmb/Law-and-Policies/Legislative-Reports/FY2021/2021_Fleet_Plan.pdf?rev=f9a5c6589b5e492f8f92af8ea6eb3150" target="_blank" rel="noopener">9,000 vehicles</a> to electric beginning with light-duty cars by 2033 and moving on to medium- and heavy-duty vehicles by 2040. The governor’s directive came just a week after she <a href="https://www.dailywire.com/news/gretchen-whitmer-signs-one-of-the-nations-most-extreme-green-energy-mandates" target="_blank" rel="noopener">signed</a> one of the most extreme green energy bills in the nation, requiring utility providers to transition to completely carbon-free energy generation by the end of the next decade.
“Michigan is on the cutting-edge of mobility and electrification,” Whitmer’s executive directive <a href="https://content.govdelivery.com/attachments/MIEOG/2023/12/05/file_attachments/2706506/ED%202023-5%20%28signed%29.pdf" target="_blank" rel="noopener">stated</a>. “Our world-leading auto industry is making the switch to electric, and we continue to attract battery, semiconductor, and clean energy investments from other states and nations. We must usher the future of mobility and clean energy into Michigan by winning projects and leading by example in state government.”
“Getting this done will help drive demand of Michigan-made electric vehicles, lower gas and maintenance costs for the state since ZEVs cost far less to fuel and maintain and reduce air and noise pollution in our communities,” Whitmer added in a <a href="https://michiganadvance.com/blog/whitmer-signs-directive-transitioning-the-states-fleet-to-zero-emission-vehicles-by-2040/" target="_blank" rel="noopener">statement</a>.
The executive order was short on details about the cost of transitioning the entire state government’s fleet of vehicles to electric. A 2021 <a href="https://www.michigan.gov/-/media/Project/Websites/dtmb/Law-and-Policies/Legislative-Reports/FY2021/2021_Fleet_Plan.pdf?rev=f9a5c6589b5e492f8f92af8ea6eb3150" target="_blank" rel="noopener">report</a> from the Michigan Department of Technology, Management, and Budget stated that the Michigan government has 8,788 on-road vehicles, which include dozens of buses and semi-trucks. Among the state agencies included in Whitmer’s directive is the Michigan State Police, which uses hundreds of coupes and sedans and over 1,000 SUVs for law enforcement.
State agencies can request exemptions from the directive for certain vehicles, but must “offer alternative emission reduction options including hybrids,” according to Whitmer’s press release.
Michigan House Republican Leader Matt Hall slammed Whitmer&#8217;s EV directive, telling The Daily Wire that the Democrats&#8217; EV and green energy push is hurting the automotive industry and hard-working Michiganders.
“Joe Biden and Gretchen Whitmer’s green energy schemes are accelerating the decline of Michigan’s automotive manufacturing industry, and the governor’s decision to replace all of Michigan’s state fleet with electric vehicles is just the latest step on this destructive path,&#8221; Hall said. &#8220;Michigan families have determined that EVs are too expensive and unreliable for them, which is why these vehicles are just sitting on car lots around the state.&#8221;
Whitmer said the switch to EVs will help Michigan car manufacturers that are rapidly moving to EV production as the Biden administration pushes American car companies and consumers to get on board with its <a href="https://www.whitehouse.gov/briefing-room/statements-releases/2023/04/17/fact-sheet-biden-harris-administration-announces-new-private-and-public-sector-investments-for-affordable-electric-vehicles/" target="_blank" rel="noopener">plan</a> to have “50 percent of all new vehicle sales be electric by 2030.” Of the nearly 9,000 vehicles operated by Michigan state government agencies, only three are electric, according to Whitmer’s communications director Bobby Leddy, The Detroit News <a href="https://www.detroitnews.com/story/news/local/michigan/2023/12/05/gov-whitmer-directs-state-govt-vehicle-fleet-to-go-electric/71813588007/" target="_blank" rel="noopener">reported</a>.
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The governor’s executive directive is on par with her push for Michigan car manufacturers to embrace EVs as the future of transportation. In February, Whitmer <a href="https://www.michigan.gov/whitmer/news/press-releases/michigan-won-2500-jobs-3-billion-investment-from-ford-facility-in-marshall" target="_blank" rel="noopener">announced</a> plans for an EV battery plant in Marshall, Michigan, saying it is “expected to create 2,500 good-paying jobs” while helping “support Ford’s goal of producing two million electric vehicles annually by 2026.”
That plan, however, came to a screeching halt in September when Ford <a href="https://www.detroitnews.com/story/business/autos/ford/2023/09/25/ford-motor-company-electric-vehicle-battery-plant-marshall-pausing/70963467007/" target="_blank" rel="noopener">paused</a> the construction of the Marshall battery plant. Now, Ford says it&#8217;s <a href="https://www.freep.com/story/money/cars/ford/2023/11/21/ford-marshall-electric-vehicle-battery-plant-reduce-plans-jobs/71664207007/" target="_blank" rel="noopener">scaling back</a> its commitment to the Marshall plant, cutting 800 jobs and over $1 billion.
Ford, one of Michigan’s “big three” car manufacturers, recently <a href="https://www.dailywire.com/news/ford-gets-9-2-billion-loan-from-biden-admin-for-ev-battery-factories-biggest-check-since-2009-bailouts" target="_blank" rel="noopener">received</a> a $9.2 billion loan from the Biden administration intended to help construct three electric vehicle battery plants — none of which are in Michigan — after the motor company projected the EV push would cost it $3 billion in 2023. That projection was <a href="https://www.dailywire.com/news/ford-loses-billions-on-electric-cars-embraces-hybrids" target="_blank" rel="noopener">bumped up</a> to $4.5 billion in losses over EVs a few months later, meaning Ford lost around $32,000 for every EV it sold during the second quarter of 2023.
“Democrats’ artificially accelerated shift to EVs will eliminate Michigan jobs at existing factories,&#8221; Hall told The Daily Wire. &#8220;And their mandates for unreliable green energy will lead to higher electricity prices on manufacturers — imposing additional costs on Michigan’s automotive industry that will kill more Michigan jobs and move more manufacturing overseas.”

Gretchen Whitmer

Whitmer Orders All State Government Vehicles To Be 100% Electric Days After Signing Extreme Green Energy Bill

Biden Administration

Michigan

Ford announced on Monday that it is pausing construction on a multi-billion dollar battery plant in Marshall, Michigan that had drawn scrutiny from U.S. lawmakers over the company&#8217;s partnership with Chinese battery-maker Contemporary Amperex Technology Co. Ltd., or CATL.
&#8220;We&#8217;re pausing work, and we&#8217;re going to limit spending on construction at Marshall until we&#8217;re confident about our ability to competitively run the plant,&#8221; Ford spokesman T.R. Reid said in a statement. &#8220;There are a number of considerations, all of which we’re evaluating in terms of our competitiveness.&#8221;
“We haven’t made a final decision about the investment there,&#8221; Reid added, noting that the pause on the $3.5 billion plant was effective immediately.
The statement did not mention the ongoing strikes from the the United Auto Workers (UAW) union, who lashed out after hearing the news.
&#8220;This is a shameful, barely-veiled threat by Ford to cut jobs,&#8221; UAW President Shawn Fain said in a statement. &#8220;Closing 65 plants over the last 20 years wasn’t enough for the Big Three, now they want to threaten us with closing plants that aren’t even open yet. We are simply asking for a just transition to electric vehicles and Ford is instead doubling down on their race to the bottom.&#8221;
The Detroit News <a href="https://www.detroitnews.com/story/business/autos/ford/2023/09/25/ford-motor-company-electric-vehicle-battery-plant-marshall-pausing/70963467007/">noted</a> that when plans for the plant were announced earlier this year that Ford had hoped to be producing 2 million electric vehicles per year by 2026 but the company had to abandon those goals because the market demand is not what the company anticipated.
The announcement came as the <a href="https://www.thestreet.com/technology/ford-pulls-out-all-the-stops-to-revive-a-struggling-brand" target="_blank" rel="noopener">struggling</a> auto brand lost billions of dollars last year under the leadership of CEO Jim Farley in part because of bad investments and poor vehicle quality which has led to expensive recalls, according to a <a href="https://www.nytimes.com/2023/02/02/business/ford-earnings-fourth-quarter-2022.html" target="_blank" rel="noopener">report</a> from The New York Times.
Republicans from the House Committee on Energy and Commerce <a href="https://d1dth6e84htgma.cloudfront.net/09_01_23_E_and_C_Letter_FORD_ae9859a956.pdf" target="_blank" rel="noopener">sent a letter</a> to Farley on September 1 requesting information on the company’s relationship with CATL. The partnership, made in February, <a href="https://www.dailywire.com/news/ford-slammed-for-teaming-up-with-chinese-company-to-build-batteries-becoming-a-national-security-threat" target="_blank" rel="noopener">garnered criticism</a> from some lawmakers who pointed to national security concerns.
“While Ford has labeled this project a ‘commitment to American manufacturing’ and asserts it will create 2,500 new American jobs, we are concerned that Ford’s partnership with a Chinese company could aid China’s efforts to expand its control over United States electric vehicle supply chains and jeopardize national security by furthering dependence on China,” the letter said.
Republicans referenced congressional testimony that said CATL could stop working on the project if tensions between the U.S. and China escalated, leaving the vehicle maker in a bind over how to source batteries for its vehicles. The lawmakers also questioned who would be employed at the plant currently under construction in Marshall, Michigan.
“Additionally, Members learned at this hearing that Chinese companies often supply their own workers to projects in Latin America and Africa, reinforcing fears that CATL will import workers for this facility rather than creating jobs for United States workers,” the letter said.
The GOP lawmakers requested a copy of the licensing agreement between Ford and CATL, along with communications from Ford discussing federal incentives for the project.
“We seek to learn more about whether this partnership, and others like it, will potentially exacerbate our reliance on China. Should China gain control of domestic electric vehicle production, the United States would be exposed to serious national security risks at a time of escalating geopolitical tensions,” the Republicans said.

Germany’s Chancellor Olaf Scholz Officially Opens Ford Motor Co.’s Cologne Electric Vehicle Center

Ford Halts Controversial Battery Plant Amid Strikes From Auto Workers Union

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Labor Unions

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