For an episode that aired on Sunday evening, UFC President Dana White told CBS&#8217;s &#8220;60 Minutes&#8221; that in his mind, there was no such thing as being &#8220;too masculine.&#8221;
White, who spoke at the Republican National Conventions in 2016 and 2024 and supported President Donald Trump through three campaigns, spoke with correspondent Jon Wertheim about the concept of &#8220;toxic masculinity&#8221; and whether or not the culture was shifting around that idea.
Wertheim began by quoting a term he said White had used in the past, saying that he&#8217;d decried the &#8220;wussification of America&#8221; — and White suggested that the word he&#8217;d used had actually begun with a different letter, but that he understood why that might be censored for broadcast television.
WATCH:
<blockquote class="twitter-tweet">
🚨NEW: Dana White tells &#8220;60 Minutes&#8221; there&#8217;s *NO SUCH THING* as being &#8220;TOO MASCULINE&#8221;🤣
&#8220;How can somebody be too masculine? Is that a possibility? Can you be too masculine?&#8221;
&#8220;No! The answer is h*ll no!&#8221;<a href="https://twitter.com/DailyCaller?ref_src=twsrc%5Etfw">@DailyCaller</a> <a href="https://t.co/ZheAKOIBDW">pic.twitter.com/ZheAKOIBDW</a>
— Jason Cohen 🇺🇸 (@JasonJournoDC) <a href="https://twitter.com/JasonJournoDC/status/1972617926697001125?ref_src=twsrc%5Etfw">September 29, 2025</a></blockquote>
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White went on to say that the reason the UFC was so successful — and growing — was that they knew their audience and were &#8220;unapologetically masculine.&#8221;
&#8220;Can this bubble over to too much?&#8221; Wertheim asked. &#8220;When you hear toxic masculinity, what do you–&#8221;
&#8220;Haha what’s that mean?&#8221; White laughed as he interrupted Wertheim.
&#8220;You tell me,&#8221; Wertheim challenged.
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&#8220;You just said it,&#8221; White pushed back. &#8220;What’s the definition of ‘toxic’? … How can somebody be too masculine? Can you be too masculine?&#8221;
&#8220;You tell me,&#8221; Wertheim repeated. &#8220;Do you think so?&#8221;
&#8220;No. The answer is hell no,&#8221; White declared.
The UFC is expected to hold an event at the White House in 2026 as part of America&#8217;s 250th birthday festivities — an event that both Trump and White have independently confirmed.
&#8220;We’re literally going to take over Washington, D.C., that week. We’re going to do the weigh-ins there. We’re going to have the weigh-in events. And we’ll have fan events all week. We’re going to do our expo there and just a total Washington, D.C., takeover,&#8221; White said of the planned event.

UFC 290: Whittaker v Du Plessis

‘Hell No!’: UFC Prez Tells ’60 Minutes’ There’s No Such Thing As Being ‘Too Masculine’

Culture

Dana White

General

Masculinity

Politics

Sports

UFC CEO Dana White announced on Monday that the pay-per-view model is going away following a &#8220;historic deal&#8221; between the UFC and Paramount, which owns CBS.
Paramount announced on Monday morning that it struck a seven-year $7.7 billion deal with the UFC, giving CBS and Paramount+ exclusive broadcast and streaming rights to one of America&#8217;s fastest-growing sports. Under the new deal — which will go into effect next year — Paramount will have access to all 30 UFC Fight Nights, along with 13 additional major UFC events, The New York Times <a href="https://www.nytimes.com/2025/08/11/business/paramount-ufc-fights-deal.html">reported</a>. Some of the UFC&#8217;s top matchups will be broadcast on CBS, and all of the fights will be available with a subscription to Paramount+, with no additional pay-per-view fees.
White celebrated the news, writing in a <a href="https://x.com/danawhite/status/1954876574404366488">statement</a>, &#8220;This historic deal with Paramount and CBS is incredible for UFC fans and our athletes. For the first time ever, fans in the US will have access to all UFC content without a Pay-Per-View model, making it affordable and accessible to view the greatest fights on a massive platform.&#8221;
&#8220;This deal puts UFC amongst the biggest sports in the world,&#8221; White added. &#8220;The exposure provided by the Paramount and CBS networks under this new structure is a huge win for our athletes and anyone who watches and loves this sport.&#8221;
The deal marks one of the first major moves from Paramount&#8217;s new CEO, David Ellison, who became the company&#8217;s head honcho just last week after his company, Skydance Media, took over Paramount.
“We could not be more excited about this,” Ellison told the Times. “From my perspective, the U.F.C. is really a unicorn sports asset.”
“We think it is going to be incredibly material in terms of increasing our engagement on Paramount+, driving subscriber acquisitions and also meaningfully growing revenue across the business,” Ellison added.
Since 2019, the UFC has been broadcast and streamed on ESPN and ESPN+. Under that deal, ESPN paid $550 million per year for rights to UFC coverage. The ESPN-UFC streaming model was highly criticized by fans who had to pay both a subscription fee and a pay-per-view fee for the biggest fights. To watch fights on ESPN+, UFC fans were charged a monthly subscription for the Disney streaming service on top of a pay-per-view fee for some of the biggest fights.
Under the UFC-Paramount deal, fans will pay for a Paramount+ subscription, which is $8 per month for a basic subscription or $13 per month for a premium subscription, and there won&#8217;t be any additional fees for marquee fights.
“For our fan base, this is going to be much easier, much more accessible, much less expensive, and something that is going to ultimately attract and keep a lot of subscribers with Paramount+,” said Mark Shapiro, the president of TKO, which owns the UFC.

Goodbye, PPV: Dana White Drops Major UFC Bombshell After ‘Historic Deal’ With CBS

Goodbye, Pay-Per-View: Dana White Drops Major UFC News After 'Historic Deal' With CBS

ESPN

Paramount

UFC chief Dana White said the card he is planning for an event at the White House will be “the best card we’ve ever done to date.”
White appeared on the Spinnin Backfist podcast on Wednesday to talk about a UFC event he is planning for the lawn of the White House next year. President Donald Trump first announced the event during a July 4 rally in Des Moines, Iowa.
“We’re putting together the renderings. They should be done in the next 10 days, and then we’re going to fly out to the White House and present it to [Trump], see what he likes and what he doesn’t like and start working on it,” White said.
The UFC boss said the White House fight night will be a “one-of-one unique event that will never happen again.”
“I will blow the doors off this thing. I&#8217;m going to make this one of the greatest events of all time,” White said.
Of the fights he has planned for the event, White said, “it&#8217;ll be a full card, and it will be the best card we’ve ever done to date.”
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
UFC at the White House<a href="https://twitter.com/danawhite?ref_src=twsrc%5Etfw">@DanaWhite</a>: “This is a one of one, unique event, that will never happen again, and I will blow the doors off this thing. I’ll make this one of the greatest events of all time… It will be the best card we’ve ever done to date.”
H/T <a href="https://twitter.com/SpinninBackfist?ref_src=twsrc%5Etfw">@SpinninBackfist</a> <a href="https://t.co/04lY7J1Xg8">pic.twitter.com/04lY7J1Xg8</a>
&mdash; Steven Cheung (@StevenCheung47) <a href="https://twitter.com/StevenCheung47/status/1945294693589508324?ref_src=twsrc%5Etfw">July 16, 2025</a></blockquote>
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Trump first broke the news of the White House UFC event in front of a cheering crowd in Iowa. The president said he wants the event to take place on July 4 during the United States’ 250th birthday.
“We’re going to have a UFC fight on the grounds of the White House,” Trump <a href="https://www.nbcnews.com/sports/mixed-martial-arts/ufc-trump-white-house-fight-card-2026-rcna216982">said</a>. “We have a lot of land there.”
“Every one of our national parks, battlefields and historic sites are going to have special events in honor of America 250. And I even think we’re going to have a UFC fight,” Trump said.
The president added that he expects up to 25,000 people to attend the spectacle.
Trump has long been a fan of UFC and friend to White, its CEO. Trump became the first sitting president to attend a UFC fight when he spectated UFC 244 at Madison Square Garden in 2019.
In succeeding events he has attended, Trump has been met with loud cheers from fans and warm greetings from athletes. In 2023, former UFC star Jorge Masvidal <a href="https://www.dailywire.com/news/fans-go-wild-as-trump-appears-at-ufc-fighter-leads-lets-go-brandon-chant">called</a> Trump the “greatest president in the history of the world” before announcing his retirement from the sport.

Dana White Says White House UFC Event ‘Will Be The Best Card We’ve Ever Done’

Donald Trump

Executive

U.S.

White House

UFC CEO <a href="https://www.dailywire.com/topic/dana-white" target="_blank" rel="noopener">Dana White</a> addressed a packed Capital One Arena in Washington, D.C., on Sunday, calling President-elect Donald Trump &#8220;the best human being&#8221; he has &#8220;ever known&#8221; and urging Americans to find common ground and hope for Trump&#8217;s success.
White spoke before Trump took the stage and gave Americans a glimpse into his relationship with the president-elect.
&#8220;Everything great that has ever happened to me in my career, he&#8217;s been the first one to reach out and congratulate me,&#8221; White said of Trump. &#8220;And more importantly, in the hard times, he&#8217;s been the first one to reach out and let me know if there&#8217;s anything I need. And all this during a time when he had a laundry list of his own problems he was dealing with.&#8221;
&#8220;He is the best human being that I have ever known,&#8221; White added.
The longtime friend of Trump then urged Americans to &#8220;put our differences aside,&#8221; adding, &#8220;The fate of this country is tied to the fate of the president, so if you love America, you should want America&#8217;s president to be successful.&#8221;
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&#8220;If he strengthens our economy, resolves conflict around the world, and makes our streets safe again, we all win,&#8221; White added. &#8220;When America&#8217;s president is respected around the world, we all win. When America succeeds, we all win. Now it&#8217;s time for us to come together as one nation: the United States. This moment will be a turning point in our history and a triumph for all Americans.&#8221;
<iframe loading="lazy" title="‘Best Human Being I Have Ever Known’: UFC CEO Dana White Speaks At Trump Rally" width="500" height="281" src="https://www.youtube.com/embed/9OgDI7htgrw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
White was just one of numerous high-profile guests to take the stage at Trump&#8217;s Victory Rally before Trump addressed the crowd. Thousands of Trump&#8217;s supporters remained in D.C. for the rally on Sunday despite the inauguration ceremony on Monday being moved indoors due to harsh weather.

Dana White Praises Trump’s Character, Calls For Americans To Unite Behind America’s Success

Dana White Praises Trump's Character, Calls For Americans To Unite Behind America's Success

Celebrities

Inauguration

Washington D.C.

Donald Trump fan Dana White, the CEO of UFC, has been named to the board of Meta.
Meta recently announced that Republican Joel Kaplan would be replacing leftist Nick Clegg as president of global affairs; Kaplan had been the company&#8217;s vice president of global public policy since 2011. He had also served as White House Deputy Chief of Staff under former President George W. Bush.
“I’ve never been interested in joining a board of directors until I got the offer to join Meta’s board,” White <a href="https://variety.com/2025/digital/news/ufc-dana-white-joins-meta-board-1236267467/">said</a>. “I am a huge believer that social media and AI are the future. &#8230; I am very excited to join this incredible team and to learn more about this business from the inside. There is nothing I love more than building brands, and I look forward to helping take Meta to the next level.”
“Dana is the President and CEO of UFC, and he has built it into one of the most valuable, fastest growing, and most popular sports enterprises in the world,” Meta CEO Mark Zuckerberg, who met with Trump at Mar-a-Lago in November after Trump’s election, <a href="https://www.nytimes.com/2025/01/06/technology/dana-white-meta-board-ufc.html">stated</a>. “I’ve admired him as an entrepreneur and his ability to build such a beloved brand.”
Trump honored White by choosing him to nominate Trump for the presidency at the Republican National Convention. White noted that when Trump asked White to nominate him, Trump said, “I only wish you didn’t have to interrupt your family trip, but I hope they understand. They love you and they know how important this is.”
“Now, think about this,” White suggested. “This man’s running for President of the United States. He’s fighting for the future of this country, and he’s concerned about interrupting my family trip. That’s the President Trump that I know. A man who truly cares about people. The mainstream media likes to push the narrative that he doesn’t care about anyone but himself. I absolutely know that’s not the truth because I’ve been friends with this guy for 25 years.”
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“I’m in the tough guy business, and this man is the toughest, most resilient human being that I’ve ever met in my life,” White said. “The higher the stakes, the harder he fights, and this guy never ever gives up. So what’s at stake here? The answer is that in President Trump’s text and I quote, ‘A fight for our country.’”
“I know he is running for president to save our American dream,” White declared. “I’m living the American dream and I know the American dream is very real. Whether you were born in this country or came here from someplace else, this is the last real land of opportunity.
“This election, we all get to choose,” he said. “I know I’m going to choose strength and security. I know I’m going to choose opportunity and prosperity. I know I’m going to choose real American leadership and a real American bada**.”
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UFC Fight Night: Dern v Yan

Zuckerberg Chooses Dana White For Board Of Meta

Mark Zuckerberg

UFC CEO Dana White Declares He Is Done With Politics: ‘I Want Nothing To Do With This S***’

Media

UFC President Dana White spoke about his friendship with former President Donald Trump on Thursday night during his speech at the Republican National Convention in Milwaukee.
White said he received a call from Trump two weeks ago asking if he would be willing to speak at the event and that the former president was concerned about interrupting the time White spent with his family.
&#8220;He&#8217;s fighting for the future of this country and he&#8217;s concerned about interrupting my family trip. That&#8217;s the President Trump that I know. A man who truly cares about people,&#8221; he said. &#8220;The mainstream media likes to push the narrative that he doesn&#8217;t care about anyone but himself. I absolutely know that&#8217;s not the truth because I&#8217;ve been friends with this guy for 25 years. And for the people who know me, they&#8217;ll know this is true.&#8221;
&#8220;I&#8217;m in the tough guy business and this man is the toughest, most resilient human being that I&#8217;ve ever met in my life,&#8221; he later added. &#8220;The higher the stakes, the harder he fights and this guy never ever gives up. So what&#8217;s at stake here? The answer is in President Trump&#8217;s text and I quote &#8216;a fight for our country&#8217;.&#8221;
White said that Trump &#8220;is a proven leader, a fearless leader, and this country was in a much better place when he was in the Oval Office.&#8221;
He also called Trump &#8220;a real American bad*ss,&#8221; which comes just days after Trump was shot during an assassination attempt at a campaign rally in western Pennsylvania.
WATCH:
<blockquote class="twitter-tweet">
WATCH: <a href="https://twitter.com/danawhite?ref_src=twsrc%5Etfw">@danawhite</a> on the choice Americans will make this fall:
“I know I’m gonna choose strength and security. I know I’m gonna choose opportunity and prosperity. I know I’m gonna choose real American leadership and a real American badass.” <a href="https://t.co/dTwEAKxlkw">pic.twitter.com/dTwEAKxlkw</a>
— Steve Guest (@SteveGuest) <a href="https://twitter.com/SteveGuest/status/1814131442210775511?ref_src=twsrc%5Etfw">July 19, 2024</a></blockquote>

Dana White At The Republican National Convention: Trump’s ‘A Real American Bad*ss’

Elections

Milwaukee

Republican National Convention

Wisconsin

Comedian and HBO host <a href="https://www.dailywire.com/topic/bill-maher" target="_blank" rel="noopener">Bill Maher</a> laid into the anti-Israel protesters on college campuses like Columbia University — where students vandalized and took over a campus building on Tuesday — and said that as they keep &#8220;marching for Hamas,&#8221; they also keep missing the point with regard to what they should be protesting.
During a conversation with UFC president Dana White on his &#8220;Club Random&#8221; podcast, Maher noted that there were plenty of issues in the Middle East that might be far more worthy of protest than Israel.
WATCH:
<iframe loading="lazy" title="Dana White | Club Random with Bill Maher" width="500" height="281" src="https://www.youtube.com/embed/ZloTRb42ncg?start=1383&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
&#8220;The Afghanistan culture — part of it — is we found out when we invaded and stayed there for 20 years. There are rich men who have, like, 10-year-old boys. That’s just a thing &#8212; like — you can get when you’re a rich guy; so keep marching for Hamas, kids. You really got your liberal eyes on the right prize here,&#8221; he said.
Maher went on to note that some of the protesters had even cheered on Iran when the world&#8217;s number one state sponsor of terror fired directly on Israel.
&#8220;Now they’re cheering for Iran because they just fired all the missiles at Israel. So Iran is the good guys? You mean, the Ayatollah, the f***ing black-hearted, black-eyed, bomb-planting dude that we — captured our people?&#8221; Maher continued.
Maher concluded by saying that the protesters were doing little to help Democrats – especially as the 2024 presidential election loomed closer — because they were likely to repel centrists
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&#8220;I keep trying to tell the Left this every week. Like — the more you do crazy sh**, the more you push the people in the middle to the Right,&#8221; Maher explained.
Maher then asked White what his politics were when he was younger, and the UFC president said that he would have called himself &#8220;very liberal.&#8221;
When asked whether he changed or the parties changed, White&#8217;s response was simple: &#8220;It&#8217;s a little bit of both &#8230; I&#8217;m for common sense.&#8221;

Larry King’s Toast to 50 Years in Broadcasting

‘Keep Marching For Hamas, Kids’: Bill Maher Says Campus Protesters Just Don’t Get It

'Keep Marching For Hamas, Kids': Bill Maher Says Campus Protesters Just Don't Get It

Bill Maher

Hamas

Israel

Protests

Former President <a href="https://www.dailywire.com/topic/donald-trump" target="_blank" rel="noopener">Donald Trump</a> appeared at UFC 299 in Miami on Saturday after holding a campaign rally in Georgia.
With <a href="https://www.dailywire.com/news/kid-rock-blasts-bud-light-for-partnering-with-trans-activist-dylan-mulvaney" target="_blank" rel="noopener">rock star Kid Rock</a>&#8216;s &#8220;American Badass&#8221; playing, Trump walked into the Kaseya Center alongside UFC CEO Dana White to loud cheers.
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DONALD TRUMP IS IN THE BUILDING! 🇺🇸<a href="https://twitter.com/hashtag/UFC299?src=hash&amp;ref_src=twsrc%5Etfw">#UFC299</a> | Live on TNT Sports &amp; discovery+ <a href="https://t.co/17fpb0T7bA">pic.twitter.com/17fpb0T7bA</a>
&mdash; UFC on TNT Sports (@ufcontnt) <a href="https://twitter.com/ufcontnt/status/1766671762614321265?ref_src=twsrc%5Etfw">March 10, 2024</a></blockquote>
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A <a href="https://www.dailywire.com/news/he-was-a-legend-megan-fox-talks-trump-at-rowdy-ufc-arena" target="_blank" rel="noopener">fan of UFC</a> and having attended various fights over the years, Trump was joined at Saturday&#8217;s event by his daughter Ivanka Trump and son-in-law Jared Kushner. A <a href="https://www.ufc.com/news/main-card-results-highlights-winner-interviews-ufc-299-omalley-vs-vera-2#:~:text=on%20the%20roster.-,Sean%20O'Malley%20defeats%20Marlon%20Vera%20by%20unanimous%20decision%20(50,to%20close%20out%20UFC%20299." target="_blank" rel="noopener">number of fights</a> took place in the octagon, including Sean O’Malley <a href="https://www.espn.com/mma/story/_/id/39698333/sean-omalley-puts-show-routs-marlon-vera-ufc-299" target="_blank" rel="noopener">defeating</a> Marlon “Chito” Vera in the main event.
<a href="https://twitter.com/stephaniealai/status/1766676814900936921">According</a> to a Bloomberg reporter, at one point of the event, the crowd chanted &#8220;F*** Joe Biden.&#8221;
The former president posed for <a href="https://twitter.com/DanScavino/status/1766719449107743066" target="_blank" rel="noopener">photos</a> with Daily Wire host Candace Owens and NFL players Nick Bosa and Joe Burrow. Trump was also seen shaking hands with Barstool Sports founder <a href="https://twitter.com/CitizenFreePres/status/1766676789722599700" target="_blank" rel="noopener">Dave Portnoy</a> and former ESPN host <a href="https://twitter.com/JasonMillerinDC/status/1766672308515524738" target="_blank" rel="noopener">Sage Steele</a>.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
It’s fight night. Fighters only. <a href="https://twitter.com/PBDsPodcast?ref_src=twsrc%5Etfw">@PBDsPodcast</a> <a href="https://twitter.com/danawhite?ref_src=twsrc%5Etfw">@danawhite</a> <a href="https://twitter.com/ufc?ref_src=twsrc%5Etfw">@ufc</a> <a href="https://t.co/fCQtzzVBCm">pic.twitter.com/fCQtzzVBCm</a>
&mdash; Candace Owens (@RealCandaceO) <a href="https://twitter.com/RealCandaceO/status/1766674295298650230?ref_src=twsrc%5Etfw">March 10, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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.<a href="https://twitter.com/realDonaldTrump?ref_src=twsrc%5Etfw">@realDonaldTrump</a>, Nick Bosa, and Joe Burrow at <a href="https://twitter.com/hashtag/UFC299?src=hash&amp;ref_src=twsrc%5Etfw">#UFC299</a> in Miami, Florida… <a href="https://t.co/VUz3lBdfqR">pic.twitter.com/VUz3lBdfqR</a>
&mdash; Dan Scavino Jr.🇺🇸🦅 (@DanScavino) <a href="https://twitter.com/DanScavino/status/1766719449107743066?ref_src=twsrc%5Etfw">March 10, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Steele <a href="https://www.dailywire.com/news/longtime-espn-anchor-who-criticized-covid-mandates-leaving-network-to-exercise-first-amendment-rights" target="_blank" rel="noopener">parted ways</a> with ESPN last year after settling a lawsuit that alleged the network retaliated against her for making negative comments about COVID vaccine mandates and former President Barack Obama.
Trump is in the middle of running another campaign for the White House. After a dominant performance on Super Tuesday, Trump all but secured the GOP nomination when Nikki Haley dropped out of the race.
In Rome, Georgia, earlier on Saturday, Trump talked about the <a href="https://twitter.com/MAGAIncWarRoom/status/1766602411701879019" target="_blank" rel="noopener">election</a> and said he would <a href="https://twitter.com/MAGAIncWarRoom/status/1766608390392873141" target="_blank" rel="noopener">&#8220;demand justice&#8221;</a> for Laken Riley, the 22-year-old nursing student who was allegedly murdered by an illegal immigrant in Georgia last month.
He also spoke about the UFC, <a href="https://www.dailymail.co.uk/sport/ufc/article-13178755/Donald-Trump-UFC-299-Dana-White-Sean-OMalley.html" target="_blank" rel="noopener">according to the Daily Mail</a>. &#8220;It&#8217;s the closest thing I can see really reflective of the election process that we have in this country, the UFC fights,&#8221; Trump said. &#8220;That may be a little tamer than the election business.&#8221;
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Trump gave a shout-out to White, who last year <a href="https://www.dailywire.com/news/dana-white-tells-ufc-sponsor-go-f-yourself-when-asked-to-delete-social-media-post-about-trump" target="_blank" rel="noopener">told</a> comedian and podcaster Theo Von that he once told one of the sponsors for his mixed martial arts organization to “go f*** yourself” when directed by the unnamed company to remove a post on his personal social media account that included Trump.
&#8220;Dana White has done a great job,&#8221; Trump said. &#8220;I hope he doesn&#8217;t run for office against me. He&#8217;s done a fantastic job. It&#8217;s an easier business than politics.&#8221;

Donald Trump with daughter Ivanka

Trump Attends UFC 299 With Daughter Ivanka After Georgia Rally

2024 Election

Ivanka Trump

UFC president <a href="https://www.dailywire.com/news/dana-white-tells-ufc-sponsor-go-f-yourself-when-asked-to-delete-social-media-post-about-trumphttps://www.dailywire.com/news/dana-white-tells-ufc-sponsor-go-f-yourself-when-asked-to-delete-social-media-post-about-trump" target="_blank" rel="noopener">Dana White</a> shut down a reporter over the weekend who questioned White about allowing his fighters — in this case, <a href="https://www.dailywire.com/news/ufc-fighter-delivers-a-masterclass-in-how-to-deal-with-the-media" target="_blank" rel="noopener">Sean Strickland</a> — to speak their minds on hot-button topics, such as LGBT issues.
&#8220;You obviously give a long leash to your fighters about what they can say when they are up there with the UFC microphone, and you are getting into territory of homophobia, transphobia; like is there —,&#8221; the reporter started, before White interrupted him.
&#8220;I don’t give anybody a leash. A leash? Free speech,&#8221; White responded. &#8220;To control what people say? To tell people what to believe? I don’t tell any other f***ing human being what to say, what to think, and there’s no &#8216;leashes&#8217; on any of them.&#8221;
&#8220;What is your question?&#8221; White stated bluntly. The reporter answered timidly, &#8220;I was asking that question. I&#8217;ll move on though.&#8221;
&#8220;Yeah, probably a good idea,&#8221; White shot back. &#8220;That&#8217;s ridiculous to say I give somebody a &#8216;leash.&#8217; Free speech, brother. People can say whatever they want and they can believe whatever they want.&#8221;
White went on to illustrate his point that everyone can have their own views at the UFC, noting that two gay female fighters sat on a stage alongside Strickland following the fighter&#8217;s comments. &#8220;They could give a s*** what Sean Strickland thinks, or what he says, or what his beliefs are, or what his opinions are. Ya know what I mean?&#8221;
WATCH:
<iframe loading="lazy" title="Dana White DESTROYS Reporter “No Leashes… Free Speech”" width="500" height="281" src="https://www.youtube.com/embed/MvBIzzw3U9U?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Strickland was asked before his weekend fight in Canada about a years-old social media post the reporter suggested was homophobic. Strickland, in turn, asked the reporter if he would be upset if his son were gay and therefore unable to give him biological grandchildren. The reporter said it would not matter to him, and Strickland responded, &#8220;Well then you’re a weak f***ing man. You’re part of the f***ing problem.&#8221;
&#8220;You elected Justin Trudeau,&#8221; the fighter continued, before referencing the nation&#8217;s draconian lockdown measures. &#8220;When he seized the bank accounts, like you’re just f***ing pathetic. The fact that you have no f***ing backbone and as he shut down your f***ing country and seized bank accounts, you ask me some stupid s*** like that.&#8221;
&#8220;Go f*** yourself,&#8221; Strickland said. &#8220;Move the f*** on man.&#8221;
The fighter later mentioned that transgenderism was considered a mental illness before it became a political football for the Left. &#8220;The world is not saying, &#8216;You&#8217;re right, chicks have d***s,&#8221; Strickland mocked. &#8220;The world is saying, &#8216;No, there are two genders.'&#8221;
Warning: language
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Idk who this guy is and I don&#39;t care but you&#39;re not a man&#8230; But you&#39;d take that as a compliment&#8230;.. <a href="https://t.co/PMR1h4Yp7K">pic.twitter.com/PMR1h4Yp7K</a>
&mdash; Sean Strickland (@SStricklandMMA) <a href="https://twitter.com/SStricklandMMA/status/1747734279516250446?ref_src=twsrc%5Etfw">January 17, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Related: <a href="https://www.dailywire.com/news/ufc-fighter-delivers-a-masterclass-in-how-to-deal-with-the-media" target="_blank" rel="noopener">UFC Fighter Delivers A Masterclass In How To Deal With The Media</a>

‘Free Speech, Brother’: Dana White Shuts Down Reporter Pressing Him Over Strickland’s ‘Transphobia’

‘Free Speech, Brother’: Dana White Unleashes On Reporter Pressing Him For Allowing Strickland’s LGBT Comments 

Free Speech

Transgender Athletes

If you’re on the Right, then you know that the phrase “this is why we lose” has become something of a cliche. Anytime anyone on our side does anything we don’t like, we are bound to declare “this is why we lose,” as if that person is now a symbol for America’s cultural decline. In many cases, the “this is why we lose” charge can be off base, or at least overwrought and overstated. But not always.
So today we begin with an actual case of “this is why we lose.”
Over the past few days, there has been, seemingly out of nowhere, a full-court press by some on the Right to rehabilitate Bud Light and convince conservatives to drop the boycott of the company. Now, we know that some notable figures on this side of the aisle were never on board with the boycott in the first place. Famously, Donald Trump Jr. defended the beer maker from the beginning, saying Bud Light is on our side, despite appearances, and we shouldn’t punish them for their brief foray into trans propaganda. But Trump Jr. and others in that orbit were alone in their pro-Bud Light stance for many months, until just now.
This week, both UFC president Dana White and Kid Rock appeared in interviews with Tucker Carlson to declare their renewed support for Bud Light. Some other prominent voices, like Tim Pool, have come out to defend their position.
<h4><a href="https://www.dailywire.com/episode/ep-1277-hell-no-we-will-not-end-the-bud-light-boycott-member-exclusive" target="_blank" rel="noopener">WATCH: The Matt Walsh Show</a></h4>
In fairness to these guys, we will go through these clips one-by-one so you can hear their arguments for yourself. 
First, here’s Dana White:
<iframe loading="lazy" title="003 Dana White Backs Bud Light" width="500" height="281" src="https://www.youtube.com/embed/JITqM4qK_w4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
&nbsp;
I’ll have plenty to say about the thrust of Dana’s argument after we play all of the clips, but I do want to point out one thing right away. Bud Light is a brand owned by a foreign conglomerate. Putting everything else aside, it’s very hard to make the case that it’s “patriotic” to support a foreign company. I’m not saying we can’t support foreign-owned brands. After all that’s most brands. I’m just saying it’s hard to cast your support for a Belgian multinational corporation as patriotic.
But we’ll get back to Dana’s point in a moment. First, here’s Kid Rock, also with Tucker, agreeing with Dana:
<iframe loading="lazy" title="002 Kid Rock and Tucker" width="500" height="281" src="https://www.youtube.com/embed/-JKJAp82mDE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Many people — myself certainly included — have found Kid Rock’s reasoning here less than compelling. 
But Tim Pool thinks that we’re all missing the point:
<iframe loading="lazy" title="001 Kid Rock ENDS Bud Light Boycott" width="500" height="281" src="https://www.youtube.com/embed/qJzBPEHhKyo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Now, before I explain why this is all horribly wrong, let me begin by stipulating that I like all of these guys. I like Dana White and Kid Rock. Tim Pool’s show is great and I like him personally. I’m obviously a huge fan and supporter of Tucker Carlson and I think he’s one of the most important voices in the country right now. But the Bud Light boycott is still on, and let me explain why.
Bud Light — the foreign-owned brand — tried to push trans ideology. It spat in the face of its own customers. For once in our lives — for once, ever, in modern American history — conservatives fought back in an organized, competent, effective way. We organized a boycott and we stuck with it. We actually made the woke company feel the pain. We imposed our will in a way conservatives have never been able to do. 
The Bud Light boycott is by far (and It’s not close) the most effective conservative boycott of a major company of all-time. There isn’t even a close second. In fact, it’s fair to say this is not just the most effective but actually the only successful boycott we’ve ever staged.
We’d have to have a very compelling strategic reason to end this one single successful boycott campaign. We would have to have extracted some kind of major concession. But what concession have they made? They gave Dana White $100 million. So what? That’s not a concession, that’s not an apology — that’s a marketing ploy. Are we going to end the Bud Light boycott and start giving them our money because we like their new marketing plan? That wouldn’t be us ending a boycott victoriously. That would be a retreat. It would be the very definition of snatching defeat from the jaws of victory. Something the Right does very often, but never as egregiously and pathetically as this.
Now, as with any boycott campaign, I do agree that you need to give companies an out. You have to give them a way to get back in your good graces. The whole point of a boycott is that you’re withholding support in order to extract some kind of concession. If you get the concession, you win. And if you don’t get the concession then the company is just destroyed, and you win that way. So far we are winning the second way. Bud Light betrayed its customers, it has not conceded defeat, and so the entire company is in shambles. So be it.
What can Bud Light do to get out of this? What’s their out?
Well, they would need to apologize for pushing transgenderism. They would need to apologize specifically and explicitly. They would need to grovel at our feet, in humiliating fashion, and disavow gender ideology entirely. That’s what they would have to do. They haven’t done that. They refuse to do that. Instead, they are hoping they can simply change the subject. But a change of subject is not a concession. It’s not an apology. It’s a trick, a gimmick, a diversion tactic. If we fall for it then we deserve to lose. We deserve everything that’s coming.
Here’s the point. If you are boycotting a company and demanding some kind of concession, and you don’t get the concession, and then you back down anyway — you lose. You have taken your victory and traded it in, in exchange for a defeat. You have said, “No thanks, I’d rather not win. I’ll take a loss instead.”
That’s what it would be if we start supporting Bud Light now. They haven’t apologized. They haven’t conceded. So, screw them. Let them wither and die. Let their brand destroy itself. Let it burn. That’s what they’ve chosen. It’s what they’ll get. Unless we decide to bail them out because we don’t have the stomach to fight the culture war like wars need to be fought. Part of the pitch from guys like Dana White and Kid Rock seems to be a call for a weird sort of mercy.
I’ve even seen some on the Right arguing that we are called, as Christians, to forgive Bud Light for their transgressions. That is an actual argument I’ve seen from more than one person. But fighting back against culture rot, fighting against the people who are deliberately injecting perversion and moral insanity into our society, fighting against the corporate overlords behind it all, is not a time for mercy. These are not homeless, starving people on the street who need a helping hand. These are mega-billion-dollar corporations who are selling degeneracy for profit. If you manage to get your foot on one of their necks, you keep it there. You have no mercy until they grovel and beg and do exactly what you demand that they do. And, again, if we are not willing to do that, if we are not willing to be ruthless, if we will allow ourselves to be paid off, then there is no hope. We will never win this war. And we will not deserve to win anyway.
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Keep in mind the significance of the Bud Light boycott and the whole strategy behind it: We have turned this company into a cautionary tale. The whole point was to put its head on a spike as a warning to others. It’s a trophy for the mantle. We want to show corporate America this is what we will do — this is what we are capable of doing, and willing to do — if you spit in our face the way Bud Light did. But if we just put a dent in their sales for a couple of quarters, get no apology or concession at all, and then go back to supporting them, we will have taken their head off of the spike and put our own on it. We will have sent a very different kind of message to corporate America. We will have shown them that we are not willing to go for the kill shot. That ultimately we will always come crawling back, pathetically, with our tail between our legs.
But what’s happening now is even worse. This is not just an effort to end the Bud Light boycott. This is an effort to actively rehabilitate their brand. Because the truth is the boycott isn’t even really a boycott anymore. It’s worse than that for Bud Light. The problem has metastasized. We didn’t just boycott the company — we rebranded it. The brand itself now seem lame, effeminate, and embarrassing. Even people who don’t care about the boycott, or are only dimly aware of it, avoid drinking Bud Light just because they don’t want their friends to make fun of them. That’s why Bud Light is in such a dire situation.
Even if we officially ended the boycott, it wouldn’t necessarily matter. The brand is lame now. Customers don’t want to be associated with it. Which means that to really end the boycott, we would have to revitalize and repair Bud Light’s brand for them, which is what the Dana Whites and Kid Rocks of the world seem to be trying to do. This is like declaring victory in a war, accepting your enemy’s surrender, and then proceeding to give them back all the land you gained. You’re not just ending the war in that case. You are actively forfeiting your own gains. You aren’t just letting your enemy bow out. You are helping them repair the damage that they themselves caused.
Why would we do that? Why should we? What do we gain?
I know the UFC gains $100 million. But what about the rest of us? What about the movement? What about the culture? What do we get out of this “mercy”? Nothing. That’s the answer.
And on top of it all, it must be said, Bud Light sucks anyway. It’s a bad product. It tastes like stale rainwater scooped out of a murky puddle on the pavement. This is not just the most effective conservative boycott in history, but the easiest. Nobody with functioning tastebuds has any desire to drink that sludge anyway.
That’s what it comes down to. We can do what is effective, what is right, and also what is, at the same time, very easy. Or we can go out of our way to kneecap ourselves and turn an easy victory into a laborious defeat. Those are your options.
And really, you should not have any trouble making the choice.

Bud Light

Hell No, We Will Not End The Bud Light Boycott

boycotts

Kid Rock

Readers Pass

Tucker Carlson

UFC CEO and President Dana White said he told one of the sponsors for his mixed martial arts organization to &#8220;go f*** yourself&#8221; when directed by the unnamed company to remove a post on his personal social media account that included former President Donald Trump.
&#8220;One of our big sponsors called and said, take that down,&#8221; White said during an <a href="https://www.youtube.com/watch?v=kWvLRcc_R4M" target="_blank" rel="noopener">interview</a> with comedian and podcaster Theo Von. &#8220;You know what I said? Go f*** yourself.&#8221;
&#8220;You vote for whoever you want to vote for, and I&#8217;ll vote for whoever I want to vote for,&#8221; White continued. &#8220;That&#8217;s how this works. I don&#8217;t even care who you&#8217;re voting for. It&#8217;s none of my f***ing business. F*** you. Don&#8217;t ever f***ing call me and tell me who to vote for.&#8221;
White — a longtime friend and supporter of Trump — has made numerous public appearances with the former Republican president at UFC events. White even spoke on Trump&#8217;s behalf at the 2016 Republican National Convention before Trump won the presidential election.
White and Trump were most recently seen on November 11 at Madison Square Garden for UFC 295, walking alongside Kid Rock and former Fox News host Tucker Carlson.
If any UFC sponsors object to White&#8217;s longstanding friendship with Trump, the UFC owner said such companies would receive the same response.
&#8220;I&#8217;m at a point now in my life and my career where I want to be with people that I&#8217;m aligned with,&#8221; White said. &#8220;It&#8217;s not just about the money. It is about the money because it&#8217;s a sponsorship deal, but it&#8217;s not just [about the money]. I&#8217;m not going to take a bigger offer if it&#8217;s not something that I am aligned with and I don&#8217;t 100 percent believe in.
&#8220;When you do a sponsorship deal with somebody, you have to look deep into who they are and who&#8217;s running the company, who&#8217;s making the decisions, and are you aligned?&#8221;
&#8220;It&#8217;s like this whole Bud Light deal — people are talking s*** now, sellout and all this,&#8221; White said. &#8220;Believe me, I&#8217;m the furthest f***ing thing from a sellout. Bud Light is the right move for me.&#8221;
Last month, UFC <a href="https://www.dailywire.com/news/ufc-partners-with-anheuser-busch-to-make-bud-light-its-official-beer-after-transgender-backlash" target="_blank" rel="noopener">announced</a> a multi-year sponsorship deal with Anheuser-Busch, making Bud Light the new official beer of the mixed martial arts organization. The announcement comes after Bud Light faced months of declining sales following its partnership with transgender influencer Dylan Mulvaney and the company&#8217;s subsequent failed attempts to quell the backlash.
&#8220;They&#8217;re exactly who I want to be with right now and we are very aligned as far as core values go,&#8221; he said, noting the company employs tens of thousands of Americans, partners with U.S. farmers, and works with veterans and first responders.
&#8220;Those are you that are hardcore — some of you are fanatical on this s***,&#8221; White said. &#8220;You guys think you&#8217;re all looking for an apology. I&#8217;m not going to f***ing apologize to you.&#8221;
Ryan Saavedra contributed to this report.

US-POLITICS-TRUMP

Dana White Tells UFC Sponsor ‘Go F*** Yourself’ When Asked To Delete Social Media Post About Trump

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