Ever since the “tablet boom” of the early 2010s, parents have been in a bind. Tablets are cheap, and the dollars spent go a long way. The latest Amazon Fire Kids tablet is just $55 and comes loaded with features: calmer flights, quieter car trips, a birthday present that is sure to please. Count those extra minutes a tablet allows to wash some dishes or pay a bill, and it starts looking like a good deal.
That helps to explain why we found — in a 2025 survey of more than 24,000 parents — that nearly half of American three-year-olds use a Tablet, iPad, or Kindle, and many of these are used with few or no restrictions.

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