Why The Pro-Sanity Coalition Is Winning Again In Corporate America
Fabrice Cabaud. Getty Images.

Opinion

Why The Pro-Sanity Coalition Is Winning Again In Corporate America

The many voices pushing for political neutrality in big business are having a banner year.

Isaac Willour

As we pass the halfway point of the 2020s, it’s safe to say we’ve all had front row seats to what many people have described as the vibe shift. You don’t really have to pay attention to business to understand that something is changing in corporate America. You don’t have to be looking at stocks every day to realize that the balance of power is shifting away from the heights of wokeness we saw at the beginning of the 2020s. President Trump’s latest executive order, prohibiting politicized debanking, is creating massive positive waves for conservatives concerned about losing access to their finances — and investors who don’t want the banks they invest in playing politics. This comes on the heels of other executive orders targeted at biased AI programs and divisive, discriminatory DEI policies.

These big steps are the results of top-down exercises in executive power. And a frequent criticism I hear, as someone whose job it is to pay attention to business, is that Trump’s executive orders will just create a facade of non-wokeness, under which companies will resume their previous biased policies. As it happens, answering that criticism is a major part of my work in the world of corporate engagement. Because the pushback against ESG, DEI, & corporate wokeness isn’t just coming from the White House. It’s coming from ordinary investors all across this country who want the businesses they invest in focusing on… well, business.

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