Last September, Morning Consult released a report that concluded 57% of Gen Z wants to become influencers and make that their career. As they all scroll Instagram and TikTok, they see what appears to be lavish lifestyles, fun “get ready with me” videos, and lackadaisical “day in the life” vlogs in which the most challenging part of the day is a 5:00 a.m. pilates class. They watch as 23-year-olds buy houses in the Hamptons and drive 2024 Range Rovers around town.
But what if that all comes crashing down? What happens when you lose your relevance or when audiences decide they’ve seen too much content? Sometimes, people who become incredibly but fleetingly popular on social media are not able to launch into more mainstream fame — so they fizzle out. Jason Nash is a prime example.
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