What Costco’s Doubling Down On DEI Means — And Doesn’t Mean

Is the anti-DEI movement losing momentum? Costco certainly isn’t a fan of it.

Several days ago, the retail giant sparked headlines for a robust defense of its diversity, equity, and inclusion (DEI) policies, in response to an anti-DEI shareholder proposal from the National Center for Public Policy Research (NCPPR). “Our focus on diversity, equity and inclusion is to enhance our culture and the well-being of people whose lives we influence,” Costco announced in its response. “Our efforts at diversity, equity and inclusion remind and reinforce with everyone at our Company the importance of creating opportunities for all.”