The reason political campaigns come up with talking points — and pay focus groups a lot of money to test them — is that it’s effective to repeat things over and over again. Even when people know they’re being fed a manufactured soundbite, and even if people know it’s a lie, it can still work to some extent at a subconscious level.
Advertising slogans work on the same principle. If you constantly bombard people with the same message, eventually they’ll internalize it.
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