Black Lives Matter activists have called for black people, people of color, and allies to abstain from spending any money on non-black-owned businesses, especially on July 7, as well as other days after that date, to send a message about the far-left movement.
The movement was apparently triggered by a man named Calvin Martyr, who asked other black people via YouTube to completely abstain from spending starting on July 7, according to BlackOutDay.org.

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