News and Commentary

Universal Pictures Reveals New Streaming Plans. AMC Theatres Responds With Boycott.

Eric Quintanar
Universal Pictures Reveals New Streaming Plans. AMC Theatres Responds With Boycott.
Photographer: Luke Sharrett/Bloomberg

After Universal Pictures decided to send “Trolls World Tour” directly to pay-per-view streaming instead of postponing its April 10 release, theaters got nervous about the implications for the movie-going industry. They may have been justified. 

As of Tuesday, the “Trolls World Tour” movie has raised nearly $100 million after direct-streaming for only three weeks, a mere fraction of the time it took the original movie to raise an equal amount, reports The Wall Street Journal. 

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