For Uber, it’s time to get either new lawyers or new executives, because its new “Women Preferences” policy is obvious sex discrimination that violates the law. If we owned stock in the company, we’d sell it to avoid a loss from the big-dollar lawsuits that are sure to ensue for this ham-fisted “equity” scheme.
Recently, Uber announced that in the interests of making its “platform better for women,” it is implementing a “Women Preferences” pilot program that will give women riders “more ways to choose rides with women drivers” and women drivers the option “to request trips with women riders, including during peak earning hours like evenings.” In other words, Uber will be empowering its drivers to ignore, that is, discriminate against, male riders. Kind of reminds one of a time when taxi drivers all too often sped up and drove past black residents trying to hail them for a ride. Now, such conduct is prohibited by law.
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