We all remember the moment from “Anchorman” when Ron Burgundy, played by Will Ferrell, read the words, “Go F*** Yourself, San Diego,” to end a live news broadcast. Even though he was just blindly reading the words from the Teleprompter, which had been sabotaged, it didn’t matter. Rioters threatened to kill Ron Burgundy. He was fired. Everything changed after that moment, and everyone in the theater understood why. You see, the anchorman had just said something highly profane about the residents of his own city, on camera. It’s the kind of thing that you simply cannot come back from — unless, like Ron Burgundy, you manage to redeem yourself by saving a woman from being mauled by a bear. Which is the kind of thing that would get anyone out of the doghouse.
Back in 2004, no one would need to have this joke explained to them. The humor was pretty self-evident. But just twenty years later, it’s not remotely clear that this scene would land. For one thing, we don’t really have comedy movies anymore. That’s not just a thing people say. It’s true. Hollywood stopped making comedies right around 2012 to 2013. Now the genre essentially doesn’t exist.


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