MI x DW

The Red-Pill Rabbit Hole Swallowing Young Men

The gang-like protections of the online subculture cultivates grievance and rewards anger.

Ed Latimore
The Red-Pill Rabbit Hole Swallowing Young Men
Credit: Matt Cardy/Getty Images.

I spent my twenties and early thirties immersed in the world of “Red Pill” content, an online, male-centric subculture. I began as an observer and later became a recognizable voice within it. I spoke at Red Pill–themed conferences like the 21 Convention and the Conference of Masculine Excellence, appeared on shows such as “Fresh and Fit” and “Rich Cooper Unplugged,” and met many of the movement’s most influential figures, including Rollo Tomassi and the Tate brothers, Andrew and Tristan.

The Red Pill (TRP) comes from “The Matrix,” in which Neo swallows the red pill and sees reality as it is. Applied to relationships, it means believing that you have pierced illusion and uncovered the hidden rules governing attraction, hierarchy, and power.

Got a tip worth investigating?

Your information could be the missing piece to an important story. Submit your tip today and make a difference.

Submit Tip